Hengfeng Bank

Name

Hengfeng Bank

Legal name

恒丰银行股份有限公司

Website

https://hfbank.com.cn

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE), SME Banking Suite (Business Accounts, Invoicing, Payroll Integrations) (FSAGAAAI), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Retail banking services
• Corporate banking
• Wealth management
• Trade finance
• Commercial banking

Headquarters

HQ city

Jinan

HQ country

China

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from loan portfolio including personal loans (恒信易贷, 经营贷, 循环贷, 住房贷, 信用贷), corporate loans (流动资金贷款, 固定资产贷款, 小微企业贷款), and interest spread on deposits
2. Fee and Commission Income: Wealth management products (恒惠新丰利, 恒惠安心, 恒仁安盈 series), fund distribution, insurance agency, precious metals sales, and investment banking services
3. Financial Markets Operations: Interbank business including interbank deposits, bond trading, foreign exchange trading, and asset custody services
4. Trade Finance Services: Letter of credit, banker's acceptance, guarantee letters, supply chain finance, international trade financing

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Hengfeng Bank is a national joint-stock commercial bank providing comprehensive banking services across retail banking (debit/credit cards, personal loans, mortgages, wealth management), corporate banking (working capital loans, fixed asset loans, SME lending, investment banking), trade finance (letters of credit, banker's acceptance, supply chain finance, F.I.T. commodity finance, international trade settlement), and financial markets operations (interbank business, foreign exchange, bond trading, precious metals agency trading, asset custody). The bank serves retail customers, small and micro enterprises, corporate clients, and high-net-worth individuals through 360+ branches across China complemented by digital banking channels including mobile banking, online banking, WeChat banking, and telephone banking.

Product overview

Hengfeng Bank offers a comprehensive suite of banking products and services organized across three main segments: personal banking (个人业务), corporate banking (公司业务), and financial markets (金融市场). For personal clients, the bank provides debit cards (九州IC借记卡 across 普卡/白金卡/钻石卡/联名卡 tiers), credit cards, and a broad wealth management platform encompassing 丰利/恒惠新丰利/恒仁安盈 wealth management series, 恒梦钱包 and 恒享钱包 money market tools, 恒裕金 investment gold bars, 基金 (funds), 国债 (government bonds), insurance agency, and 结构性存款 (structured deposits). Retail lending products include 恒信易贷 (up to 1M yuan personal credit loan), 经营贷 (business loans), 循环贷 (revolving credit), 住房贷 (mortgages), and 信用贷. Digital channels include 个人网银/企业网银 (internet banking), 手机银行 (mobile banking for iOS/Android), 微信银行 (WeChat banking), and 电话银行 (phone banking). Corporate banking covers investment banking (债务融资/机构理财/投融资顾问), corporate deposits and loans (流动资金贷款/固定资产贷款/小微企业超额抵押贷款), 恒信票贷 (SME invoice-based credit), trade finance (供应链金融/F.I.T.商品金融/国际贸易融资), and 小金贯企业版 corporate wealth management. Financial markets operations include interbank business (拆借存放/同业存单), foreign exchange, bond trading, and precious metals trading as a SGE agency member. The bank also operates a product inquiry platform aggregating wealth management, fund, and insurance product disclosures.

Differentiator

Problem solved

Functional benefit

Brands

• 恒惠新丰利: Wealth management product series under 恒丰理财 brand
• 恒惠安心
• 恒仁安盈
• 恒裕金
• 恒信易贷
• 恒信票贷
• 恒享钱包
• 恒梦钱包
• 恒丰金钱
• 小金贯
• 九州借记卡
• 萌卡

Products and services

• 恒信易贷 (Hengxin Yi Dai)
• 恒享钱包 (Hengxiang Qianbao)
• 恒梦钱包 (Hengmeng Qianbao)
• 恒惠新丰利系列 (Henghui Xinfengli Series)
• 小金贯企业版 (Xiao Jin Guan Enterprise Edition)
• 恒裕金投资金条 (Hengyu Jin Investment Gold Bars)
• 恒信票贷 (Hengxin Piao Dai)
• F.I.T.商品金融 (F.I.T. Commodity Finance)
• 个人网银 / 企业网银 (Personal / Corporate Internet Banking)
• 手机银行 (Mobile Banking)
• 微信银行 (WeChat Banking)
• 代理上海黄金交易所贵金属交易 (Agency Precious Metals Trading via SGE)
• 信用卡 (Credit Card)
• 九洲借记卡系列 (Jiuzhou Debit Card Series)
• 住房贷 (Housing Loan / Mortgage)
• 循环贷 (Revolving Credit)
• 经营贷 (Business Loan)
• 消费贷 (Consumption Loan)
• 供应链金融 (Supply Chain Finance)
• 国际贸易融资 (International Trade Financing)
• 非金融企业债务融资 (Non-Financial Enterprise Debt Financing)
• 资产托管 (Asset Custody)

Quantifiable outcome

• Total assets exceeded 1.6 trillion yuan as of 2025
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core, standard and strategic.

• 中国银联 (China UnionPay)coreTechnology or IntegrationHengfeng Bank debit cards carry China UnionPay logo and can be used at all UnionPay merchant terminals and ATMs nationwide. Co-badged cards enable cross-network transactions.
• 太平洋人寿保险股份有限公司 (China Pacific Life Insurance)coreChannel Partner/ Reseller/ DistributorInsurance agency partnership for bank-distributed insurance products including 太平洋人寿智惠安享年金保险, 红福盈两全保险, 安泰宝健康保障计划, 安行宝两全保险, 安贷宝借款人意外险
• 上海黄金交易所 (Shanghai Gold Exchange)coreStrategic or Co-development PartnerHengfeng Bank acts as a financial member of SGE, providing agency services for personal precious metals trading including gold and silver futures and spot contracts.
• Multiple Fund Management CompaniesstandardChannel Partner/ Reseller/ DistributorBank distributes mutual funds from various fund companies including equity funds, bond funds, hybrid funds, and money market funds as an authorized sales agent.
• 大成基金管理有限公司 (Da Cheng Fund Management)standardChannel Partner/ Reseller/ DistributorHengfeng Bank offers 恒享钱包 (Hengxiang Wallet) money market fund product - Dacheng Hengfeng Bao (001699) - as a balance management tool linked to debit cards.
• Shanghai Environmental Energy ExchangestrategicStrategic or Co-development PartnerCo-hosted '恒绿励新·丰融致远' green finance exchange seminar in Weihai to promote green finance cooperation and knowledge sharing.
• Shanghai Gold ExchangecoreTechnology or IntegrationSGE is the exchange providing the trading platform and price references for 恒裕金 investment gold bars. Hengfeng Bank serves as authorized distributor offering real-time trading, repurchase commitments, and consultation services.

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• China CITIC Bank: National joint-stock commercial bank with strong corporate and investment banking franchise. CITIC's diversified product portfolio including wealth management, trade finance, and international banking directly parallels Hengfeng's offering structure.
• Ping An Bank: Retail-focused national joint-stock bank leveraging Ping An Group's ecosystem for customer acquisition. Relevant peer for Hengfeng's retail banking strategy, wealth management, and credit card business, with comparable digital channel investments.
• China Merchants Bank (CMB): One of China's leading national joint-stock commercial banks and a direct peer to Hengfeng within the same regulatory category. CMB is widely regarded as the gold standard for retail banking and wealth management among joint-stock banks, making it the most relevant benchmark for Hengfeng's retail and digital banking strategy.
• Shanghai Pudong Development Bank (SPDB): National joint-stock commercial bank with comparable balance sheet size and product offering. Both banks serve similar mid-tier retail and SME segments with similar branch distribution strategies across major Chinese economic regions.
• Industrial Bank (CIB): Another national joint-stock commercial bank with comparable product mix across retail, corporate, and financial markets. CIB's strengths in transaction banking and green finance make it a relevant peer for Hengfeng's trade finance, F.I.T. Commodity Finance, and green banking initiatives.
• China Everbright Bank: National joint-stock commercial bank with similar product breadth across retail deposits, credit cards, wealth management, and corporate banking. Everbright's credit card and consumer finance franchise parallels some of Hengfeng's retail lending products.

Broad incumbents

• Postal Savings Bank of China: State-owned bank with the largest branch network in China (40,000+) and strong retail deposit franchise. Relevant as an incumbent peer for understanding Hengfeng's competitive positioning versus the largest distribution networks.
• China Construction Bank: Largest Chinese state-owned bank by assets with dominant mortgage and infrastructure lending franchise. Relevant incumbent for benchmarking Hengfeng's housing loan product and overall retail deposit gathering capability.
• Bank of Communications: One of China's six major state-owned banks with comprehensive retail, corporate, and international banking services. Larger balance sheet and deeper correspondent network (similar to Hengfeng's 850 institutions) make it a relevant incumbent benchmark.

Regional players

• Bank of Ningbo: Strong regional commercial bank serving the Yangtze River Delta with growing national ambitions. Comparable to Hengfeng in terms of mid-tier asset size and SME lending focus, though it operates primarily in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hengfeng Bank