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Media Radar

Full company profile

uuid00054tm

Namestring
Media Radar
Legal namestring
MediaRadar, Inc.
Websiteurl
mediaradar.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

MediaRadar is a New York-based advertising intelligence platform founded in 2007 that aggregates and analyzes ad spend, creative, and campaign data across more than 30 media channels. The platform tracks $280 billion in media spend across 5 million brands and 35 million-plus creative assets, and delivers competitive, commercial, creative, market, and political advertising intelligence to brands, agencies, publishers, platforms, and consultancies.

The platform is built on a cloud-native architecture with a proprietary unified taxonomy that harmonizes media, creative, and campaign data into an interoperable framework. In January 2026 the company launched Data Cloud, exposing the underlying dataset for programmatic access and integration with enterprise analytics and AI systems. In November 2023 MediaRadar acquired Kantar Group's Vivvix unit, extending coverage into local TV, radio, search, out-of-home, and the Canadian market; the legal entity also retains Winmo and Competitive Media Reporting as wholly owned brands.

MediaRadar operates a subscription-based SaaS model sold through direct enterprise sales, with quote-based pricing and 2,200+ media and ad tech customers including A+E Networks, Screenvision Media, Instacart, Comcast, NBC, the New York Times, AbbVie, Macy's, and Allstate. The company is controlled by Thompson Street Capital Partners following a September 2022 strategic investment, with Frontier Growth and Endicott Capital as co-investors. MediaRadar employs 501-1,000 people and is headquartered in New York, with operations across the US and Canada.

Short descriptiontext

MediaRadar is a New York-based advertising intelligence platform that tracks $280 billion in media spend across 5 million brands and 30+ channels, serving 2,200+ media companies, brands, agencies, and publishers with competitive, commercial, creative, and market intelligence.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
advertising intelligence, media planning software, competitive intelligence, ad spend analytics, creative intelligence
Industry3 codes
1Media & Audience Measurement Analytics
CodeBPAHALAOPrimaryYes
2Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights)
CodeMPAAALAMPrimaryNo
3Media Planning, Buying & Optimization
CodeBPAFAAACPrimaryNo
NAICS code3 codes
  • Advertising, Public Relations, and Related Services5418
  • Software Publishers513210
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising7310
Product category
Advertising Intelligence Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Subscription Platform Access
TypeSubscription Recurring
Description

MediaRadar operates as a subscription-based SaaS platform providing advertising intelligence. Users pay for access to the platform which includes competitive intelligence, commercial intelligence, creative intelligence, and market intelligence tools. The platform is sold to 2,200+ media and ad tech companies as a sales enablement tool.

mediaradar.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

MediaRadar operates a SaaS advertising intelligence platform that tracks $280 billion in media spend across 5 million brands, 35 million creative assets, and 30+ channels. The platform unifies competitive, commercial, creative, market, and political ad intelligence for brands, agencies, publishers, platforms, and consultancies to plan, buy, sell, and measure advertising more effectively.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 2,200+ media and ad tech companies rely on MediaRadar daily
+1 more record
Product overview1 text field

MediaRadar offers a unified advertising intelligence platform with multiple integrated modules: Competitive Intelligence, Commercial Intelligence, Creative Intelligence, Market Intelligence, and Political Ad Intelligence serve brands, agencies, publishers, platforms, and consultancies. The platform covers 5 million brands, $280 billion in media spend, 35 million-plus creative assets, and 30+ media channels. In November 2023, MediaRadar acquired Kantar Group's Vivvix unit, expanding into local TV, radio, search, out-of-home, and the Canadian market. The January 2026 Data Cloud launch repositioned the company as a data infrastructure layer providing programmatic access to the dataset for integration with enterprise analytics and AI systems. Research offerings include the MediaWatch Streaming TV Report and Future Titans Report Series covering multiple industry verticals.

Product and service1 record
1MediaRadar Platform
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1IAB (Interactive Advertising Bureau)
Strategic tierMinorTypeOthers
Description

Industry association partnership for standards and best practices in digital advertising.

24As (American Association of Advertising Agencies)
Strategic tierMinorTypeOthers
Description

Partnership with the leading advertising agency association.

3OAAA (Out of Home Advertising Association)
Strategic tierMinorTypeOthers
Description

Partnership supporting out-of-home advertising industry standards.

4DCN (Digital Content Next)
Strategic tierMinorTypeOthers
Description

Partnership with digital content trade association.

5SIIA (Software & Information Industry Association)
Strategic tierMinorTypeOthers
Description

Partnership with software and information industry association.

6DMA (Data & Marketing Association)
Strategic tierMinorTypeOthers
Description

Partnership with marketing and data association.

7SiriusXM (via pilot program)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

SiriusXM participated as an industry partner during the four-month pilot of MediaRadar's Market Intelligence solution, helping shape the product for media owners.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors7 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Media Radar

Advertising Intelligence Softwaremediaradar.com

MediaRadar is a New York-based advertising intelligence platform that tracks $280 billion in media spend across 5 million brands and 30+ channels, serving 2,200+ media companies, brands, agencies, and publishers with competitive, commercial, creative, and market intelligence.

What Media Radar does

MediaRadar is a New York-based advertising intelligence platform founded in 2007 that aggregates and analyzes ad spend, creative, and campaign data across more than 30 media channels. The platform tracks $280 billion in media spend across 5 million brands and 35 million-plus creative assets, and delivers competitive, commercial, creative, market, and political advertising intelligence to brands, agencies, publishers, platforms, and consultancies.

The platform is built on a cloud-native architecture with a proprietary unified taxonomy that harmonizes media, creative, and campaign data into an interoperable framework. In January 2026 the company launched Data Cloud, exposing the underlying dataset for programmatic access and integration with enterprise analytics and AI systems. In November 2023 MediaRadar acquired Kantar Group's Vivvix unit, extending coverage into local TV, radio, search, out-of-home, and the Canadian market; the legal entity also retains Winmo and Competitive Media Reporting as wholly owned brands.

MediaRadar operates a subscription-based SaaS model sold through direct enterprise sales, with quote-based pricing and 2,200+ media and ad tech customers including A+E Networks, Screenvision Media, Instacart, Comcast, NBC, the New York Times, AbbVie, Macy's, and Allstate. The company is controlled by Thompson Street Capital Partners following a September 2022 strategic investment, with Frontier Growth and Endicott Capital as co-investors. MediaRadar employs 501-1,000 people and is headquartered in New York, with operations across the US and Canada.

Media Radar firmographics

Firmographics
Name
Media Radar
Legal name
MediaRadar, Inc.
Website
https://mediaradar.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
501–1,000 employees
Short description
MediaRadar is a New York-based advertising intelligence platform that tracks $280 billion in media spend across 5 million brands and 30+ channels, serving 2,200+ media companies, brands, agencies, and publishers with competitive, commercial, creative, and market intelligence.
Ownership category
akta.pro rank

Media Radar industry classification

Industry
Product category
Advertising Intelligence Software
NAICS
Advertising, Public Relations, and Related Services (5418), Software Publishers (513210), Advertising Agencies (54181)
SIC
Services-Advertising (7310)
akta.pro primary industry
Media & Audience Measurement Analytics (BPAHALAO)
akta.pro secondary industries
Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

  • Advertising intelligence
  • Media planning software
  • Competitive intelligence
  • Ad spend analytics
  • Creative intelligence

Where Media Radar is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Media Radar business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Subscription Platform Access: MediaRadar operates as a subscription-based SaaS platform providing advertising intelligence. Users pay for access to the platform which includes competitive intelligence, commercial intelligence, creative intelligence, and market intelligence tools. The platform is sold to 2,200+ media and ad tech companies as a sales enablement tool.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Media Radar product offering

Product offering

Core offering

MediaRadar operates a SaaS advertising intelligence platform that tracks $280 billion in media spend across 5 million brands, 35 million creative assets, and 30+ channels. The platform unifies competitive, commercial, creative, market, and political ad intelligence for brands, agencies, publishers, platforms, and consultancies to plan, buy, sell, and measure advertising more effectively.

Product overview

MediaRadar offers a unified advertising intelligence platform with multiple integrated modules: Competitive Intelligence, Commercial Intelligence, Creative Intelligence, Market Intelligence, and Political Ad Intelligence serve brands, agencies, publishers, platforms, and consultancies. The platform covers 5 million brands, $280 billion in media spend, 35 million-plus creative assets, and 30+ media channels. In November 2023, MediaRadar acquired Kantar Group's Vivvix unit, expanding into local TV, radio, search, out-of-home, and the Canadian market. The January 2026 Data Cloud launch repositioned the company as a data infrastructure layer providing programmatic access to the dataset for integration with enterprise analytics and AI systems. Research offerings include the MediaWatch Streaming TV Report and Future Titans Report Series covering multiple industry verticals.

Differentiator

Problem solved

Functional benefit

Products and services

  • MediaRadar Platform

Quantifiable outcome

  • 2,200+ media and ad tech companies rely on MediaRadar daily
  • +1 more outcomes

Companies that use Media Radar

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Media Radar technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Media Radar partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Media Radar competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Media Radar social profiles

Digital presence

Media Radar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Media Radar leadership team

Management profile

Number of profiles

Profiles7 records

Media Radar subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Media Radar funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Media Radar M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Radar

What does Media Radar do?

MediaRadar operates a SaaS advertising intelligence platform that tracks $280 billion in media spend across 5 million brands, 35 million creative assets, and 30+ channels. The platform unifies competitive, commercial, creative, market, and political ad intelligence for brands, agencies, publishers, platforms, and consultancies to plan, buy, sell, and measure advertising more effectively.

Is Media Radar a public or private company?

Media Radar is a private company. It is classified as private equity controlled and is currently operating.

When was Media Radar founded?

Media Radar was founded in 2007. It employs 501 to 1,000 people.

Where is Media Radar based?

Media Radar is headquartered in New York, United States, in the North America region.

How does Media Radar make money?

One revenue line is on record: saaS Subscription Platform Access.

Does Media Radar have an API?

No public API is recorded for Media Radar.

What industry is Media Radar in?

Media Radar's product category is Advertising Intelligence Software. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 5418 and its SIC code is 7310.

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Live signals
Commercial ObserverDelivery Service Spot & Tango, Ad Firm MediaRadar Sign at 11 Bryant Park Plaza – Commercial ObserverSpot & Tango and MediaRadar signed leases for 15,931 square feet each at 11 Bryant Park Plaza, with Spot & Tango on the seventh floor and MediaRadar on the eighth. The five-year deals carry asking rent of $75 to $95 per square foot, and an undisclosed fintech also signed a 16,183-square-foot lease on the 15th floor.PR NewswireMediaRadar Expands Sports Intelligence to Reveal Total Event Investment™ Across Advertising and SponsorshipMediaRadar announced Total Event Investment, a framework that combines TV broadcast and live streaming sports advertising with sponsorship data. The framework is based on research from the 2026 Men's World Cup, where 6,737 brands invested $1.42 billion across advertising, sponsorships, and creative campaigns. It will be showcased at Advertising Week New York and a State of the Industry webinar.MarTech SeriesMediaRadar Launches Insights Studio, an AI-Native Intelligence Platform Built for People and AgentsMediaRadar announced Insights Studio, an AI-native intelligence platform built on its proprietary data and shared identity layer. The platform is designed for both people and AI agents, with APIs and Data Cloud for interoperability. It launches with a publisher experience, with additional segment-specific experiences planned.Third NewsMediaRadar Unveils Groundbreaking Insights Studio, A Revolutionary AI-Powered Intelligence PlatformMediaRadar launched Insights Studio, an AI-powered advertising intelligence platform for human users and AI agents. The platform's interoperable architecture integrates proprietary data, and a study found 45% of respondents would increase AI confidence with verified proprietary data. It initially targets publishers and media owners, with future expansions planned.MarTech SeriesMediaRadar Builds Toward a More Connected Advertising Ecosystem with Expanded VideoAmp IntegrationMediaRadar announced an expanded integration with VideoAmp, incorporating VideoAmp's national and local TV audience ratings into its advertising intelligence platform. The deal combines MediaRadar's TV ad occurrence and spend data with VideoAmp's audience viewership data to enable spot-level commercial analysis and advanced audience segment benchmarking for joint customers. The partnership builds on more than a decade of collaboration, responding to growing demand for interoperable analytics that connect ad delivery with audience insights across the converging TV landscape.PR NewswireMediaRadar Builds Toward a More Connected Advertising Ecosystem with Expanded VideoAmp IntegrationMediaRadar integrated VideoAmp's TV audience ratings into its ad intelligence platform, combining ad occurrence and spend data with viewership insights. The integration enables spot-level commercial analysis and share-of-voice benchmarking across audience segments. The deal builds on a decade-long collaboration between the two companies.Prtimes[Call for speakers for lead acquisition by advertisers and agencies such as engineering plastics] The online seminar event "Media Radar WEEK 2026 Autumn" in the advertising and marketing industry has started!Eyez Inc. is recruiting companies to present at the 23rd Media Radar WEEK 2026 Autumn online seminar, held September 7-11, 2026. Presentations cost 1,000 yen per lead, with a 100,000 yen discount for early registration by May 29. The event offers themes like SNS marketing and web advertising.The Globe and MailMediaRadar Brings Social Media Marketing Intelligence to the Canadian MarketMediaRadar announced an expansion of its competitive intelligence solutions for social media spend and ad creative in Canada, covering Facebook, Instagram, and X. The platform provides ad creative and spend data across these networks, with TikTok expected in future releases.GlobeNewswireMediaRadar Transforms Actionable Ad Intel withMediaRadar launched AI Outreach Writer, a generative AI solution for publishers and platforms to scale personalized sales sequences. It leverages data on 250 billion dollars in media spend across 5 million brands and 30 channels, aiming to improve response rates and sales speed.GlobeNewswireMatt Krepsik Appointed CEO of MediaRadar to Lead Next Phase of Company GrowthMediaRadar appointed Matt Krepsik as CEO, with Todd Krizelman stepping down from the role but remaining on the board. Krizelman will work with Thompson Street Capital Partners and Endicott Capital on strategy, while Krepsik will lead the integration of the Vivvix acquisition and introduce AI innovations.