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FamilySearch

Full company profile

uuid00054tn

Namestring
FamilySearch
Legal namestring
FamilySearch International
Websiteurl
familysearch.org
Company typeenum
Private
Founded yearint
1894
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersSalt Lake City, United States
HQ citystring
Salt Lake City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
genealogy research platform, family history records, collaborative family tree, ancestry research tools, historical record digitization
Industry1 code
1Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution)
CodeHSAFAFALPrimaryYes
NAICS code4 codes
  • Web Search Portals, Libraries, Archives, and Other Information Services5192
  • Libraries and Archives519210
  • Web Search Portals and All Other Information Services51929
  • Web Search Portals, Libraries, Archives, and Other Information Services519
Product category
Genealogy Platform
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Nonprofit Funding
TypeFreemium
Description

FamilySearch is a nonprofit organization operated by a Utah-based entity. The platform is free to use, with operations supported by charitable contributions and volunteer efforts.

familysearch.org
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Pricing details1 tier
1Free access to all genealogy tools and records
ModelFreemiumBilling cadencePay-as-you-go
Notes

FamilySearch operates as a nonprofit and provides free access to all features including the collaborative Family Tree, searchable historical records (22.7+ billion), and FamilySearch centers worldwide.

familysearch.org
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

FamilySearch operates a free, nonprofit genealogy platform that gives individuals worldwide access to a collaborative global family tree and a searchable database of more than 22.7 billion historical records spanning 170+ countries. Users trace their ancestry through web and mobile tools, contribute to a shared Family Tree, and access digitized records processed via AI-powered document digitization. The offering is supported by a worldwide network of 6,447+ FamilySearch centers and the annual RootsTech conference.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 297 million+ website visits in 2025
+2 more records
Product overview1 text field

FamilySearch is a genealogy platform operated by a Utah-based nonprofit, offering a single unified product that combines the FamilySearch.org website, the collaborative Family Tree feature, and access to a historical records database containing over 22.7 billion records from more than 170 countries. The platform also operates a global network of over 6,447 FamilySearch Centers and hosts the annual RootsTech conference. Users can access digital genealogy tools to trace ancestry, build family trees, and research genealogical records.

Product and service1 record
1FamilySearch.org
CategoryGenealogy Platform
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1National Archives and Records Administration (NARA)
Strategic tierMajorTypeTechnology or IntegrationAnnounced on2025-06-03
Description

FamilySearch partnered with the National Archives and Records Administration to process over 2 million Revolutionary War-era pension files using AI-powered intelligent document processing. The digitized records are made publicly searchable and accessible through the NARA Catalog, demonstrating FamilySearch's capability to handle large-scale historical document digitization projects for government agencies.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Ancestry
TypeDirect peer
Description

Ancestry is the largest for-profit genealogy platform, offering collaborative family trees, historical records, and DNA testing. It directly competes with FamilySearch on records access and tree-building, but monetizes via subscription whereas FamilySearch is free.

2FindMyPast
TypeRegional player
Description

FindMyPast is a UK-focused genealogy platform with deep British and Irish records, now owned by Ancestry. It serves as a regional competitor to FamilySearch in the British Isles, with comparable family-tree and historical-record offerings.

3Geni.com
TypeDirect peer
Description

Geni (owned by MyHeritage) operates a collaborative global family tree with emphasis on shared, deduplicated lineage. It is a direct peer on collaborative family-tree functionality and competes with FamilySearch's Family Tree.

4MyHeritage
TypeDirect peer
Description

MyHeritage offers family trees, historical records, and DNA testing with strong international coverage, particularly in Europe. It is a direct competitor on records, trees, and DNA, and has invested heavily in mobile-first product experiences that FamilySearch lacks.

5Find a Grave
TypeEmerging player
Description

Find a Grave is a burial-records database and memorial platform, owned by Ancestry. It overlaps with FamilySearch's historical-records and cemetery-data offerings and is commonly used alongside FamilySearch for genealogical research.

6BillionGraves
TypeEmerging player
Description

BillionGraves is a cemetery-records digitization platform using GPS-tagged headstone images. It is an adjacent peer that complements FamilySearch's records offerings and competes for volunteer-driven historical record contributions.

723andMe
TypeEmerging player
Description

23andMe provides DNA-based ancestry and relative-finding services. While not a full genealogy platform with historical records, it overlaps with FamilySearch's mission of family-history discovery through DNA, and represents a competitive vector for genetic genealogy.

8WikiTree
TypeEmerging player
Description

WikiTree is a free, collaborative world family tree with community-verified genealogy data. It shares FamilySearch's collaborative, free model and competes directly on crowdsourced family-tree accuracy.

9FamilySearch-affiliated local genealogy societies
TypeOthers
Description

Local genealogy and historical societies partner with or operate alongside FamilySearch centers, contributing records and expertise. They are ecosystem participants that amplify FamilySearch's data collection capabilities.

10Google Arts & Culture
TypeOthers
Description

Google Arts & Culture digitizes and provides access to historical archives, museums, and cultural records globally. It is an adjacent peer in the digital-preservation and historical-records space, with comparable scale ambitions though broader cultural scope.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FamilySearch

Genealogy Platformfamilysearch.org

FamilySearch firmographics

Firmographics
Name
FamilySearch
Legal name
FamilySearch International
Website
https://familysearch.org
Company type
Private
Founded year
1894
Operating status
Operating
Headcount range
1,001–5,000 employees
Ownership category
akta.pro rank

FamilySearch industry classification

Industry
Product category
Genealogy Platform
NAICS
Web Search Portals, Libraries, Archives, and Other Information Services (5192), Libraries and Archives (519210), Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)
akta.pro primary industry
Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

Keywords

  • Genealogy research platform
  • Family history records
  • Collaborative family tree
  • Ancestry research tools
  • Historical record digitization

Where FamilySearch is headquartered

Location

Headquarters

HQ city
Salt Lake City
HQ country
United States
HQ region
North America

Offices1 record

Markets served

FamilySearch business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. Nonprofit Funding: FamilySearch is a nonprofit organization operated by a Utah-based entity. The platform is free to use, with operations supported by charitable contributions and volunteer efforts.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree access to all genealogy tools and records

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

FamilySearch product offering

Product offering

Core offering

FamilySearch operates a free, nonprofit genealogy platform that gives individuals worldwide access to a collaborative global family tree and a searchable database of more than 22.7 billion historical records spanning 170+ countries. Users trace their ancestry through web and mobile tools, contribute to a shared Family Tree, and access digitized records processed via AI-powered document digitization. The offering is supported by a worldwide network of 6,447+ FamilySearch centers and the annual RootsTech conference.

Product overview

FamilySearch is a genealogy platform operated by a Utah-based nonprofit, offering a single unified product that combines the FamilySearch.org website, the collaborative Family Tree feature, and access to a historical records database containing over 22.7 billion records from more than 170 countries. The platform also operates a global network of over 6,447 FamilySearch Centers and hosts the annual RootsTech conference. Users can access digital genealogy tools to trace ancestry, build family trees, and research genealogical records.

Differentiator

Problem solved

Functional benefit

Products and services

  • FamilySearch.org

Quantifiable outcome

  • 297 million+ website visits in 2025
  • +2 more outcomes

Companies that use FamilySearch

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

FamilySearch technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

FamilySearch partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • National Archives and Records Administration (NARA)majorTechnology or Integration · 3 June 2025FamilySearch partnered with the National Archives and Records Administration to process over 2 million Revolutionary War-era pension files using AI-powered intelligent document processing. The digitized records are made publicly searchable and accessible through the NARA Catalog, demonstrating FamilySearch's capability to handle large-scale historical document digitization projects for government agencies.

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

FamilySearch competitors and assessment

Company assessment

Direct peers

  • Ancestry: Ancestry is the largest for-profit genealogy platform, offering collaborative family trees, historical records, and DNA testing. It directly competes with FamilySearch on records access and tree-building, but monetizes via subscription whereas FamilySearch is free.
  • Geni.com: Geni (owned by MyHeritage) operates a collaborative global family tree with emphasis on shared, deduplicated lineage. It is a direct peer on collaborative family-tree functionality and competes with FamilySearch's Family Tree.
  • MyHeritage: MyHeritage offers family trees, historical records, and DNA testing with strong international coverage, particularly in Europe. It is a direct competitor on records, trees, and DNA, and has invested heavily in mobile-first product experiences that FamilySearch lacks.

Regional players

  • FindMyPast: FindMyPast is a UK-focused genealogy platform with deep British and Irish records, now owned by Ancestry. It serves as a regional competitor to FamilySearch in the British Isles, with comparable family-tree and historical-record offerings.

Emerging players

  • Find a Grave: Find a Grave is a burial-records database and memorial platform, owned by Ancestry. It overlaps with FamilySearch's historical-records and cemetery-data offerings and is commonly used alongside FamilySearch for genealogical research.
  • BillionGraves: BillionGraves is a cemetery-records digitization platform using GPS-tagged headstone images. It is an adjacent peer that complements FamilySearch's records offerings and competes for volunteer-driven historical record contributions.
  • 23andMe: 23andMe provides DNA-based ancestry and relative-finding services. While not a full genealogy platform with historical records, it overlaps with FamilySearch's mission of family-history discovery through DNA, and represents a competitive vector for genetic genealogy.
  • WikiTree: WikiTree is a free, collaborative world family tree with community-verified genealogy data. It shares FamilySearch's collaborative, free model and competes directly on crowdsourced family-tree accuracy.

Others

  • FamilySearch-affiliated local genealogy societies: Local genealogy and historical societies partner with or operate alongside FamilySearch centers, contributing records and expertise. They are ecosystem participants that amplify FamilySearch's data collection capabilities.
  • Google Arts & Culture: Google Arts & Culture digitizes and provides access to historical archives, museums, and cultural records globally. It is an adjacent peer in the digital-preservation and historical-records space, with comparable scale ambitions though broader cultural scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

FamilySearch social profiles

Digital presence

FamilySearch financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FamilySearch leadership team

Management profile

Number of profiles

Profiles4 records

FamilySearch funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FamilySearch M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FamilySearch

What does FamilySearch do?

FamilySearch operates a free, nonprofit genealogy platform that gives individuals worldwide access to a collaborative global family tree and a searchable database of more than 22.7 billion historical records spanning 170+ countries. Users trace their ancestry through web and mobile tools, contribute to a shared Family Tree, and access digitized records processed via AI-powered document digitization. The offering is supported by a worldwide network of 6,447+ FamilySearch centers and the annual RootsTech conference.

Is FamilySearch a public or private company?

FamilySearch is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was FamilySearch founded?

FamilySearch was founded in 1894. It employs 1,001 to 5,000 people.

Where is FamilySearch based?

FamilySearch is headquartered in Salt Lake City, United States, in the North America region.

How does FamilySearch make money?

One revenue line is on record: nonprofit Funding.

Who are FamilySearch's main competitors?

Direct peers on record are Ancestry, Geni.com and MyHeritage. FindMyPast is listed as a regional player. Emerging players are Find a Grave, BillionGraves, 23andMe and WikiTree. Others are FamilySearch-affiliated local genealogy societies and Google Arts & Culture.

Does FamilySearch have an API?

No public API is recorded for FamilySearch.

What industry is FamilySearch in?

FamilySearch's product category is Genealogy Platform. Its primary akta.pro industry code is HSAFAFAL, Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution). Its NAICS code is 5192.

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Live signals
Yahoo‘Act of healing’: Church’s donation to help Grandmother of Juneteenth amplify Black voicesThe Church of Jesus Christ of Latter-day Saints donated $3 million to help build a Juneteenth museum and a FamilySearch-powered genealogy center. The donation will fund construction and oral history recording booths, with a groundbreaking expected soon. The church also delivered food to five Fort Worth pantries.LatterdaysaintmagHastening Now Report: President Oaks publishes editorial on religious Freedom; Elder Rasband keynote patriotic service; Andy Reid encourages a "More Perfect Union." - Meridian MagazineThis report summarizes recent activities of The Church of Jesus Christ of Latter-day Saints, highlighting humanitarian donations in Nevada and Kenya, educational infrastructure projects in Malawi, and interfaith partnerships in Guyana. It also covers announcements regarding religious freedom commentary by church leaders, missionary work guidance, family history initiatives via FamilySearch, and the scheduled groundbreaking for a new temple in Idaho.KoreatimesBuilding 'unified' digital family tree with FamilySearchKim Jeong-woon, country manager of the nonprofit FamilySearch, gave a speech at the Korea Times Global Business Club's 2026 forum describing her personal experience tracing her ancestry using the platform's digital genealogy tools, which helped her document both paternal and maternal lines that traditional Korean family records often omit. FamilySearch was introduced as a collaborative, user-built global genealogy database now containing more than 1.6 billion recorded ancestors, with resources for Korean users spanning over 120 surnames and 600 clans. The article serves as a promotional overview of FamilySearch's capabilities rather than reporting a newsworthy event or development.FamilysearchFamilySearch Year in Review 2025FamilySearch, a genealogy platform operated by a Utah-based nonprofit, reported that its website received more than 297 million visits in 2025 and added 2.2 billion new searchable names and images to its historical records, bringing its total to over 22.7 billion records from more than 170 countries. The platform's collaborative Family Tree grew by 163 million people to reach 1.8 billion searchable individuals, while 310 new FamilySearch centers were opened worldwide, expanding the global network to more than 6,447 locations. The annual RootsTech conference saw its highest participation ever with attendees from 235 countries and territories.JeangraugnardA First Look at RootsTech 2026: What Genealogists Can ExpectRootsTech 2026, the world's largest family history conference, is scheduled for March 5–7, 2026, in Salt Lake City, Utah, with a free online program running alongside the in-person event. Hosted by FamilySearch, the three-day conference will offer hundreds of workshops covering DNA interpretation, archival research, international genealogy, and technology tools, with in-person passes starting at $69 for a single day. The event continues its annual tradition of bringing together genealogists, DNA specialists, and family historians for education, community building, and hands-on demonstrations in the Expo Hall.EIN PresswireFamilySearch Celebrates 200 Years of Norwegian Immigration to North AmericaFamilySearch International launched the Crossings 200 commemorative experience on October 9, 2025, marking the bicentennial of Norwegian immigration to North America with a replica of the ship Restauration departing Stavanger, Norway on July 4, 2025, expected to arrive in New York City. The nonprofit genealogy organization is offering a free interactive web experience and livestream broadcast to help descendants of the original 52 Norwegian emigrants discover their ancestry and family heritage. More than 4.5 million Norwegian Americans reside in the United States, primarily in Minnesota, Wisconsin, and North Dakota.FedTech MagazineIntelligent Document Processing Drives Efficiency in AgenciesThe National Archives and Records Administration is implementing AI-powered intelligent document processing to digitize 13 billion paper documents, targeting 500 million digitized pages by October 2026 using tools like Amazon Textract. The agency has partnered with FamilySearch to process over 2 million Revolutionary War-era pension files, making them publicly searchable and accessible through the NARA Catalog. Experts note that IDP offers significant efficiency gains for federal agencies under pressure to do more with less, with the Department of Energy reporting over 92% precision using similar tools.FamilysearchFamilySearch Year in Review 2024FamilySearch celebrated its 130th anniversary in 2024, marking significant growth with over 285 million website visits and the addition of 2.5 billion new searchable records from more than 170 countries. The organization expanded its global network by adding 324 FamilySearch centers and launched RootsTech 2024, which attracted over 4 million participants from 232 countries. Additionally, FamilySearch introduced new AI-driven features for its collaborative family tree and partnered with American Ancestors on the '10 Million Names' project to recover information on enslaved persons.PR NewswireExpoGenealogía 2022, liderazgo en la preservación de la memoria y las conexiones familiaresExpoGenealogía 2022, a virtual genealogy event held in Mexico on October 28-29, will feature expert panels and sessions on using artificial intelligence for family history research. Major industry players including FamilySearch, MyHeritage, and Ancestry are participating to showcase tools for tracing ancestry and preserving historical records.PR NewswireExpoGenealogía resalta el uso de la tecnología para conectar con nuestros antepasadosExpoGenealogía, the most important family history event in Latin America, announced its fourth edition to be held October 29-30 in a hybrid format at Pepsi Center WTC in Mexico City and online. The event highlights how technology such as artificial intelligence, optical character recognition, and DNA testing is transforming genealogy, with the market projected to reach over USD 12 billion by 2027. FamilySearch México executives spoke at the event about the benefits of knowing family background, noting research showing children who know more about their ancestors perform better when facing life challenges.