Carsifi
Carsifi designs and sells a plug-and-play hardware adapter that converts factory-wired Android Auto head units into wireless Android Auto connections. It sells direct-to-consumer globally to Android smartphone owners with compatible vehicles, supported by a companion app for configuration and OTA firmware updates.
- Company typePrivate
- Founded2019
- HeadquartersMiddletown, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carsifi does
Carsifi, Inc. is a privately held US consumer electronics company that designs, sells, and ships a hardware adapter which converts factory-wired Android Auto head units into wireless Android Auto connections. The core product is a small USB Type-C dongle powered by a dual-core 1 GHz processor with Bluetooth 4.2 and dual-band 2.4/5 GHz Wi-Fi, which bridges an Android phone (Android 9+ natively, Android 6-8 via companion app) to a vehicle's existing wired Android Auto head unit. The device includes a physical Magic Button for multi-phone switching, a Google Play companion app for configuration and OTA firmware updates, and supports a wide range of OEM and aftermarket head units. The company sells exclusively direct-to-consumer through carsifi.com for $89.99 USD (discounted from $111.99), with optional accessories such as a Super Fast Car Charger at $9.99; no subscription or recurring revenue is in place.
The company was founded by a small team of embedded and Android engineers and brought to market via Kickstarter and Indiegogo crowdfunding campaigns in 2021, raising approximately $1.15 million from around 14,000 backers. The product was redesigned during 2020 due to COVID-19-related chip shortages, which delayed shipments by roughly four months. Carsifi has since built a four-warehouse international distribution footprint (Cranbury NJ, Mississauga ON, Padstow NSW, and an undisclosed China location) supporting 2-5 day domestic shipping, DDP international shipping with VAT/customs to most of Europe, the UK, Israel, Switzerland, India, Japan, and several APAC markets, and 30-day free returns in 20+ countries.
The go-to-market is product-led DTC: crowdfunding validation, an e-commerce storefront with multiple payment options (credit cards, PayPal, Google Pay, Apple Pay, Amazon Pay, Shop Pay), a blog and newsletter for top-of-funnel education, and earned media in 9to5Google, Autoevolution, AndroidWorld, and Auto Bild. Customer engagement is evidenced by 1,155 reviews with a 95% positive sentiment (87% five-star on 953 verified reviews). The company remains founder-controlled, has approximately 1-10 employees (three named engineers), has no disclosed venture capital or institutional investment, and operates as a bootstrapped, profitable-leaning small hardware business with global consumer reach.
Carsifi firmographics
Firmographics- Name
- Carsifi
- Legal name
- Carsifi, Inc.
- Website
- https://carsifi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carsifi designs and sells a plug-and-play hardware adapter that converts factory-wired Android Auto head units into wireless Android Auto connections. It sells direct-to-consumer globally to Android smartphone owners with compatible vehicles, supported by a companion app for configuration and OTA firmware updates.
- Ownership category
- akta.pro rank
Carsifi industry classification
Industry- Product category
- Wireless Android Auto Adapters (consumer automotive connectivity)
- NAICS
- Electronic Connector Manufacturing (334417)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Network Adapters (Ethernet/Wi‑Fi/Bluetooth) (HDACAHAG)
- akta.pro secondary industry
- Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ)
Keywords
Where Carsifi is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Carsifi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales - Wireless Adapter: One-time purchase of the Carsifi wireless Android Auto adapter device. Primary revenue stream from direct e-commerce sales. No subscription or recurring revenue mentioned.
- Hardware Accessory Sales: One-time purchase of accessories such as Super Fast Car Chargers. Supplement to core adapter product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard wireless Android Auto adapter |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Carsifi product offering
Product offeringCore offering
Carsifi designs, manufactures and sells a plug-and-play wireless Android Auto adapter that connects to a vehicle's existing Android Auto USB port and creates a wireless bridge to an Android smartphone using the adapter's built-in Bluetooth 4.2 and dual-band Wi-Fi radios. Once paired, the adapter automatically reconnects on ignition so drivers can use navigation, calls, music and Google Assistant without plugging in a cable. The hardware is supported by an Android companion app enabling configuration, the proprietary Magic Button for multi-phone session switching, and cloud-delivered OTA firmware updates for ongoing compatibility.
Product overview
Carsifi offers a single core product - the Carsifi Wireless Android Auto Adapter - complemented by a Super Fast Car Charger accessory and a companion mobile app. The adapter converts any wired Android Auto system to wireless, while the companion app provides configuration and firmware update capabilities. The company focuses exclusively on wireless connectivity solutions for Android Auto users.
Differentiator
Problem solved
Functional benefit
Products and services
- Carsifi Wireless Android Auto Adapter A plug-and-play wireless Android Auto adapter (dimensions 35.5 x 65.5 x 9.3 mm) that connects to a vehicle's Android Auto USB port and creates a wireless bridge to an Android smartphone using the adapter's own Bluetooth 4.2 and dual-band 2.4/5 GHz Wi-Fi. Designed for individual drivers with Android smartphones (Android 9+ out of the box; Android 6–8 with companion app) who own a car or aftermarket head unit supporting wired Android Auto, and who want wireless connectivity without replacing their head unit or relying on factory Wi-Fi. Priced at $89.99 USD (down from $111.99 MSRP) with a 30-day free-return guarantee.
- Super Fast Car Charger (Carsifi accessory)
- Super Fast Car Charger An optional car-charger accessory sold by Carsifi for use alongside the wireless adapter, available in multiple variants (Metal/Mini, Type-C/USB-A, USB-A/USB-A) with PD20 and QC3.0 fast-charging support. Priced at $9.99 USD (50% off a $19.99 MSRP) and targeted at drivers wanting a complete in-car fast-charging + wireless Android Auto bundle.
- Carsifi Companion App A free Android mobile application that pairs with the Carsifi wireless adapter to provide configuration, firmware update delivery, and feature customisation for owners of the Carsifi hardware.
Quantifiable outcome
- 30-day risk-free returns with free return shipping in 20+ countries
- +1 more outcomes
Companies that use Carsifi
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Carsifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carsifi partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Carsifi competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Carsifi social profiles
Digital presenceCarsifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carsifi leadership team
Management profileNumber of profiles
Profiles3 records
Carsifi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carsifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carsifi
What does Carsifi do?
Carsifi designs, manufactures and sells a plug-and-play wireless Android Auto adapter that connects to a vehicle's existing Android Auto USB port and creates a wireless bridge to an Android smartphone using the adapter's built-in Bluetooth 4.2 and dual-band Wi-Fi radios. Once paired, the adapter automatically reconnects on ignition so drivers can use navigation, calls, music and Google Assistant without plugging in a cable. The hardware is supported by an Android companion app enabling configuration, the proprietary Magic Button for multi-phone session switching, and cloud-delivered OTA firmware updates for ongoing compatibility.
Is Carsifi a public or private company?
Carsifi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carsifi founded?
Carsifi was founded in 2019. It employs 1 to 10 people.
Where is Carsifi based?
Carsifi is headquartered in Middletown, United States, in the North America region.
How does Carsifi make money?
Two revenue lines are on record. Hardware Sales - Wireless Adapter is the primary driver. The others are hardware Accessory Sales.
Does Carsifi have an API?
No public API is recorded for Carsifi.
What industry is Carsifi in?
Carsifi's product category is Wireless Android Auto Adapters (consumer automotive connectivity). Its primary akta.pro industry code is HDACAHAG, Network Adapters (Ethernet/Wi‑Fi/Bluetooth), with a secondary code of HDAFAEAJ, Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems). Its NAICS code is 334417 and its SIC code is 3576.