Ritholtz Wealth Management

What Ritholtz Wealth Management does

Ritholtz Wealth Management is a 100% employee-owned, fee-only fiduciary registered investment adviser founded in 2013 and headquartered in New York City. The firm manages approximately $7.6 billion in client assets across 15 offices nationwide with 85+ employees, serving individuals, families, nonprofits, endowments, and corporate retirement plans through four tiered service offerings: Good Advice (emerging investors), Flagship (mass affluent to high-net-worth), The Preserve (HNW legacy planning), and Multi-Family Office (UHNW families). The firm operates without outside capital, having explicitly rejected private equity ownership, and completed an employee-led succession plan in January 2026 that expanded equity ownership to 29 individuals.

The firm's investment platform spans individual stocks, ETFs, and separately managed accounts, with technology infrastructure provided by Orion Advisor Solutions and Advizr for portfolio management and financial planning, respectively. In 2026, Ritholtz broadened its product surface with three product launches: the Porterhouse equity SMA (a rules-based momentum strategy developed with Franklin Templeton on its Canvas platform), the Halo ETF (LOHA, launched with Roundhill Financial), and the Goaltender ETF (GTND, active trend-following). The Porterhouse strategy is exclusively available to qualified Ritholtz clients, creating a walled-garden product dynamic.

Distribution relies on a content-driven inbound motion: co-founders Josh Brown and Barry Ritholtz anchor a media ecosystem including The Compound YouTube channel, the Masters in Business podcast, the Animal Spirits podcast, and personal blogs by senior team members. Revenue is generated almost entirely through recurring AUM-based advisory fees billed annually across tiers, supplemented by institutional asset management and corporate retirement plan services. Customer acquisition is sales_led and community_led—clients originate from content audiences and referrals rather than outbound sales—making the media engine the firm's most strategic asset.

Name

Ritholtz Wealth Management

Legal name

Ritholtz Wealth Management LLC

Website

https://ritholtzwealth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ritholtz Wealth Management is a 100% employee-owned, fee-only fiduciary RIA managing $7.6B for individuals, families, nonprofits, and corporate retirement plans through four tiered service offerings across 15 U.S. offices.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Financial Planning–Led RIAs (FSAAACAB), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Wealth management
• Investment advisory
• Financial planning
• Asset management
• Retirement planning

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Fees (AUM-based): Ritholtz generates revenue primarily through asset-based advisory fees charged on client assets under management. The firm manages approximately $7.6 billion in assets. Fee structures vary by service tier - Good Advice for those building wealth, Flagship for growing assets, The Preserve for legacy protection, and Multi-Family Office for comprehensive solutions.
2. Financial Planning Fees: The firm charges fees for comprehensive financial planning services including tax planning, estate planning, insurance analysis, and equity compensation planning. These are integrated into the tiered service offerings.
3. Institutional Asset Management: Ben Carlson serves as Director of Institutional Asset Management, serving nonprofit organizations, endowments, and other institutional clients requiring fiduciary investment management.
4. Corporate Retirement Plan Services: Dedicated team focused on 401(k), 403(b), and 457(b) plan development, design, and deployment for business owners and executives, including plan participant education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Ritholtz Wealth Management is a 100% employee-owned registered investment adviser (RIA) that provides fee-only fiduciary wealth management, financial planning, tax planning, estate planning, insurance, corporate retirement, family office, and institutional investment services to individuals, families, nonprofits, and corporate plan sponsors across 15+ U.S. offices. The firm manages approximately $7.6 billion in client assets and pairs traditional advisory services with proprietary and partner-developed investment products including the Porterhouse SMA, Halo ETF (LOHA), and Goaltender ETF (GTND). Its offering is supported by an extensive in-house media platform (The Compound, multiple podcasts, team blogs) that drives client acquisition through thought leadership.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Manages $7.6 billion in client assets across thousands of families
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Roundhill FinancialminorStrategic or Co-development Partner · 1 June 2026Launched the Halo ETF (LOHA) targeting companies with heavy physical assets and low obsolescence risk. Josh Brown serves as face of the fund while Roundhill provides ETF infrastructure and management.
• Franklin TempletoncoreStrategic or Co-development Partner · 13 May 2026Developed Porterhouse, a rules-based momentum equity SMA strategy, powered by Franklin Templeton's Canvas platform. The partnership builds on a relationship spanning more than a decade. Porterhouse screens for large-cap equities with strong momentum characteristics and is exclusively available to qualified Ritholtz clients starting June 1, 2026.
• Franklin ResourcesminorStrategic or Co-development Partner · 1 May 2026Collaboration to expand tokenized products and private markets offerings for investors, connecting Franklin Templeton's tokenization capabilities with institutional infrastructure. Franklin Resources projects $8.7 billion in revenue by 2029.
• Exhibit AminorGTM or Marketing Partner · 9 March 2026Platform providing visual financial data for client engagement. Exhibit A produces monthly market commentary ghost-written by Ben Carlson from Ritholtz Wealth Management to improve advisor-client communication.
• Wealth.com / The Compound InsightsminorGTM or Marketing Partner · 25 February 2026Joint study on 'Giving While Living' and family-wide legacy planning released in February 2026, based on survey of 400+ financial advisors. Ritholtz participated in research collaboration.
• FINNY AI Inc.minorGTM or Marketing Partner · 9 June 2025Josh Brown serves on the advisory board of FINNY AI Inc., an AI-powered prospecting platform for financial advisors. Ritholtz team members may participate in co-marketing activities. Brown received equity in Osprey Funds LLC where he also serves on advisory board.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mariner Wealth Advisors: Large independent RIA offering comprehensive wealth management, tax, estate, and family office services across the U.S. Directly comparable in service breadth, HNW/UHNW focus, and cross-office national footprint.
• Creative Planning: Fee-only RIA providing holistic financial planning, investment management, and tax services. Comparable in its integrated service model, tiered offerings, and aggressive organic content-driven growth.
• Buckingham Strategic Wealth: Independent RIA with national footprint providing financial planning and investment management. Comparable in fiduciary, fee-only positioning and emphasis on advisor-led financial planning for mass-affluent through HNW clients.
• Carson Group: Partner-owned RIA platform serving independent advisors and their clients. Comparable in serving the mass-affluent through HNW segments with integrated planning, coaching, and back-office infrastructure.
• Hightower Advisors: National RIA with partnership model serving HNW/UHNW clients. Comparable in its advisor-partner structure, multi-office U.S. presence, and integrated wealth planning capabilities.
• Mercer Advisors: National RIA delivering financial planning, investment management, and tax services to HNW households. Comparable in integrated-services model and HNW focus, with PE backing (Genstar) illustrating the alternative Ritholtz has rejected.

Broad incumbents

• Focus Financial Partners: Public RIA platform aggregating dozens of independent wealth management firms. Comparable as a competitive backdrop (PE-backed scale) and as a potential partner/acquirer for Ritholtz's tiered offering.
• Edelman Financial Engines: Large national RIA combining advisor-led planning with technology-driven investment management. Comparable in serving a broad wealth spectrum and competing for the same mass-affluent and HNW household client.
• Fisher Investments: Large independent investment manager serving HNW individuals and institutions. Comparable as a large, founder-led, privately held firm with a strong media-driven acquisition model, though heavier on portfolio management than integrated financial planning.

Emerging players

• Betterment: Leading digital wealth manager and RIA. Directly relevant given Ritholtz's Liftoff tier leverages Betterment's interface, and as a low-fee alternative competing for the same mass-affluent entry-point client.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RitholtzWM
• YouTubeyoutube.com/@TheCompoundNews
• LinkedInlinkedin.com/company/ritholtz-wealth-management
• Instagraminstagram.com/ritholtzwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ritholtz Wealth Management