What Launch Design does

Launch Design (上海龙创汽车设计股份有限公司), founded in 2000 and headquartered in Shanghai's Songjiang district, is a transportation design and engineering services firm providing turnkey vehicle R&D to Chinese and international OEMs. The company was the first in China's automotive design industry to be designated a "National Industrial Design Center" (国家级工业设计中心) by the Ministry of Industry and Information Technology (MIIT), and is publicly listed on China's National Equities Exchange and Quotations (NEEQ) under ticker 832954 with a workforce of 1,001–5,000 employees. Its customer base spans Chinese passenger-vehicle OEMs (XPENG, Geely group, Great Wall/Haval, BAIC, Changan, Dongfeng), foreign OEMs with China-market programs (Ford Territory/Equator/Equator Sport, Toyota Camry, Stellantis Citroën C3-XR and Peugeot Landtrek, smart #1), the Changan/Huawei Avita JV (Avita 12), autonomous vehicle technology companies (Didi Autonomous Driving 2.0, Baidu, Meituan Magic Pocket 2.0, Neolix SLV11), commercial vehicle manufacturers (Foton Galaxy heavy truck, SANY heavy trucks), and aviation customers (Honda business aircraft, Sunward SA70L light sport aircraft).

The firm's core offering is its Vehicle Turnkey Projects (整车交钥匙) service, delivering end-to-end development across styling, body engineering, interior and exterior trim, chassis, electrical systems, performance analysis, battery/electric motor/electronic control systems, and prototype production. Supporting service lines cover Auto Components (汽车零部件) design, Aircraft Design (航空器设计), Mass Transportation (大交通领域, including hydrogen fuel cell trucks and rail), and Industrial Design (工业设计) with a "landing-style" workflow spanning analysis, appearance design, structural design, prototyping, and post-production tooling and assembly support. Company-disclosed metrics cite 400+ listed vehicle models delivered, 100+ automobile patents, and 200+ business partnerships accumulated over 23+ years of operation.

Launch Design operates a B2B project-based professional services model, engaging enterprise clients directly through bespoke design and engineering contracts; no standardized pricing is publicly disclosed. Go-to-market is direct enterprise sales via a corporate website (launchdesign.com.cn) and personal contact channels, with no channel intermediaries. The company has raised capital across multiple rounds since 2005, including a $22.78M round in November 2020 led by Rich Land Capital. Reported revenue grew from approximately $58M in 2019 to ~$114M in 2023, though input data formatting anomalies warrant caution in interpreting precise figures. Operations are concentrated in mainland China, with foreign-OEM engagements executed primarily for the Chinese market.

Name

Launch Design

Legal name

上海龙创汽车设计股份有限公司

Website

https://launchdesign.com.cn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Launch Design (上海龙创汽车设计股份有限公司) is a Shanghai-based automotive design and engineering services firm founded in 2000, providing turnkey vehicle R&D—styling, body, chassis, electronics, and prototyping—to Chinese and international OEMs across passenger, commercial, autonomous, and aerospace vehicle categories.

Ownership category

akta.pro rank

Product category

Automotive Engineering and Design Services

NAICS

Industrial Design Services (54142), Industrial Design Services (541420), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Passenger Vehicle Platform Engineering & Integration (ICE) (IMACAAAB)

Keywords

• Automotive design services
• Vehicle engineering R&D
• Transportation design
• Industrial design services
• Prototype production

Headquarters

HQ city

Songjiang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Launch Design (上海龙创汽车设计股份有限公司) provides turnkey vehicle R&D and design services to automotive OEMs and transportation manufacturers. Core capabilities span complete vehicle styling, body engineering, interior and exterior trim, chassis, electrical systems, performance analysis, battery/electric motor/electronic control systems, and prototype production. The company also delivers auto component design, aircraft design, mass transportation vehicle development, and industrial design services.

Product overview

Launch Design (上海龙创汽车设计股份有限公司) is a vehicle design and R&D services company offering a portfolio of integrated automotive and transportation design services. The core offering is the Vehicle Turnkey Projects service, which provides comprehensive end-to-end vehicle development capabilities including styling, body, interior and exterior trim, chassis, electrical systems, performance analysis, battery/electric motor/electronic control systems, and prototype production. Supporting services include Auto Components design, Aircraft Design, Mass Transportation vehicle development, and Industrial Design. The company serves prominent Chinese and international automotive brands including XPENG, Geely, Haval, Ford, Changan, and Baidu for autonomous driving vehicle projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Turnkey Projects (整车交钥匙) Complete turnkey vehicle R&D service covering the entire vehicle development process from concept to production-ready design, including styling, body, interior and exterior trim, chassis, electrical systems, performance analysis, battery, electric motor, electronic control systems, and prototype production. Targeted at automotive OEMs and transportation manufacturers needing full vehicle programs outsourced.
• Auto Components (汽车零部件) Automotive component design services including structural design, CAE analysis, and verification testing. Targeted at OEMs and Tier 1 suppliers requiring subsystem-level engineering support outside full-vehicle programs.
• Aircraft Design (航空器设计) Aircraft design services for business jets and other aviation vehicles, including conceptual design, styling, and engineering support. Targeted at aircraft manufacturers and aviation companies such as Honda and Sunward.
• Mass Transportation (大交通领域) Mass transportation vehicle design covering trucks, buses, trains, and other large vehicles including prototype development, test vehicle production, and small-batch trial manufacturing, with engagements including hydrogen fuel cell trucks (HYDRON), heavy trucks (Foton, SANY), and rail systems (云轨). Targeted at commercial vehicle manufacturers and rail operators.
• Industrial Design (工业设计) Industrial design services using a landing-style process that covers design analysis, appearance design, structural design, prototyping, and post-production support including tooling and assembly. Targeted at manufacturers requiring industrial design beyond automotive, including consumer and industrial products.

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• XPENGcoreStrategic or Co-development PartnerLong-term design partnership for electric vehicle models including XPENG P7. Launch Design provides complete vehicle design and engineering services.
• Geely (including Lynk & Co)coreStrategic or Co-development PartnerExtensive design partnership covering multiple Geely brands and models including Binyue, ICON, BoRui, BinRui, Xingzhi, and Lynk & Co 06.
• FordcoreStrategic or Co-development PartnerDesign partnership for Ford models developed specifically for the Chinese market including Territory, Equator, and Equator Sport.
• Great Wall Motor (Haval)coreStrategic or Co-development PartnerDesign services for Haval brand SUV models including H6 and H9.
• DidicoreStrategic or Co-development PartnerEngineering support for Didi's autonomous driving car 2.0 program.
• BaiducoreStrategic or Co-development PartnerVehicle design and engineering support for Baidu's autonomous driving vehicle program.
• MeituanminorStrategic or Co-development PartnerDesign support for Meituan's Magic pocket 2.0 autonomous delivery vehicle.
• NeolixminorStrategic or Co-development PartnerEngineering support for Neolix SLV11 autonomous taxi vehicle.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FEV Group: FEV is a global engineering consultancy specializing in powertrain, vehicle, and software development for OEMs and Tier 1s. Comparable to Launch Design in delivering integrated vehicle engineering programs for established and emerging OEMs, including EV programs.
• Italdesign: Italdesign provides design, engineering, and production services for vehicles, from concept cars to series production. Directly comparable to Launch Design's turnkey vehicle design and prototyping capabilities for OEM clients.
• Pininfarina: Pininfarina is an iconic design house offering vehicle styling, engineering, and contract design services to global automotive OEMs. Comparable to Launch Design in providing turnkey design and engineering across passenger vehicle programs.
• Ricardo: Ricardo is a global engineering consultancy delivering vehicle, powertrain, and clean-energy technology development. Comparable to Launch Design as a multi-disciplinary design and engineering services partner for automotive OEMs.
• IAV: IAV is an engineering services partner offering powertrain, electronics, and complete vehicle development to automotive OEMs worldwide. Highly comparable to Launch Design in providing concept-to-prototype services and multi-domain engineering.
• RLE International: RLE International is an independent engineering services provider offering vehicle development, e-mobility, lightweight design, and safety engineering to global OEMs. Comparable to Launch Design as a mid-size European competitor in full-vehicle and component engineering outsourcing.
• EDAG: EDAG is one of the world's largest independent engineering service providers to the automotive industry, offering vehicle development from concept to production-ready engineering. Comparable to Launch Design as a full-scope outsourced vehicle design and engineering partner serving global OEMs.
• Bertrandt: Bertrandt provides development services for automotive and aviation OEMs, covering styling, electronics, vehicle integration, and validation. Highly comparable to Launch Design's turnkey R&D model across passenger vehicles and mobility engineering.
• AVL List: AVL is a global mobility technology company providing development, simulation, and testing services for powertrain, vehicle, and integrated mobility solutions. Comparable to Launch Design in serving OEM engineering needs across ICE, hybrid, and electric vehicle platforms.

Broad incumbents

• Magna International: Magna operates a large vehicle engineering services and contract manufacturing business serving global OEMs. Comparable to Launch Design as a much larger incumbent offering outsourced vehicle engineering, systems integration, and complete vehicle programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Design