What Fibank does

Fibank is a Sofia-headquartered universal bank operating primarily in Bulgaria and is described as the country's largest domestically owned bank. Founded in 1993 and publicly listed on the Bulgarian Stock Exchange since May 2007 (ticker 5F4/FIB), the bank serves retail consumers, small and medium businesses, corporate clients, and high-net-worth individuals through its Private Banking division. Core products span current and savings accounts, consumer and mortgage lending, overdraft facilities, debit and credit cards (Visa, Mastercard, Diners), and an increasingly diversified investment services suite that includes brokerage access to European, US, and Asian markets, four proprietary mutual funds (FIB Garant, FIB Classic, FIB Avangard, FFBH Vostok), structured products, investment consulting, and physical gold and numismatic offerings.

The operating platform is built around the My Fibank mobile and web application, which delivers account management, card controls, instant virtual card issuance, P2P transfers via the Blink service, SEPA Instant euro transfers, and remote document signing. Distribution combines an extensive physical branch network with self-serve digital channels (mobile app, e-fibank, 24/7 Interactive Voice Assistant), an ATM/POS estate, and selected partner channels including the WeltSparen deposit platform for German and Austrian clients. Card schemes (Visa, Mastercard, Apple Pay, Google Pay, Diners) are deeply integrated, and the bank operates a PSD 2-compliant Open Banking API for third-party providers.

Revenue is generated through traditional banking economics: net interest income from lending and deposit spreads, transaction fees and commissions on payments, cards, FX, and account maintenance, brokerage and mutual fund distribution fees, and proprietary capital markets income. Recent strategic momentum includes a record EUR 310 million international bond placement (May 2026) led by Bank of America with a 1.5x oversubscribed order book, and the first direct international expansion through a digital banking launch in Greece (June 2025), positioning the bank as a regional player leveraging Bulgaria's eurozone integration. Q1 2025 net profit reached BGN 49.6 million (EUR 25.4M), up 165% year-on-year, alongside a 20% share price increase.

Name

Fibank

Legal name

First Investment Bank AD

Website

https://fibank.bg

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fibank is Bulgaria's largest domestically owned universal bank, offering retail, SME, corporate, and private banking through branch and digital channels, with recent expansion into Greece via the My Fibank mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income: Traditional banking interest income from lending activities including housing loans, consumer loans, overdraft facilities, and credit cards. Core revenue stream from spread between lending and deposit rates.
2. Commission and Fee Income: Fees from payment services, account maintenance, card transactions, international transfers, and foreign exchange operations.
3. Investment Services: Brokerage commissions, mutual fund distribution fees, structured product sales, and investment consulting fees from managing client portfolios and financial instrument trading.
4. Capital Markets: Income from proprietary trading, bond issuance facilitation, and investment in securities.
5. Deposit Taking: Retail and corporate deposits including savings accounts, term deposits, and current accounts generating stable funding base.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Fibank operates as a universal commercial bank providing retail, corporate, and private banking services. Core offerings include current and savings accounts, consumer and mortgage lending, debit and credit cards, payment services (including P2P via Blink and SEPA Instant), investment services (brokerage, mutual funds, structured products), and gold/numismatic products, delivered through an extensive branch network and the My Fibank digital banking platform.

Product overview

Fibank (First Investment Bank) operates as a universal bank offering a comprehensive digital-first banking platform through its My Fibank mobile and online application alongside traditional branch services. The core offering centers on transaction accounts and payment services, extended through consumer and mortgage lending products, credit/debit card programs, and an increasingly prominent investment services division. Investment capabilities include brokerage services across European and US exchanges, four mutual funds (FIB Garant, FIB Classic, FIB Avangard, FFBH Vostok), structured products, and investment consulting. The bank has expanded its digital offerings with an interactive voice assistant, PSD 2 Open Banking integration, and specialized services like WeltSparen deposits and MyFirst bank for youth banking. Recent expansion includes digital banking launch in Greece through the My Fibank app.

Differentiator

Problem solved

Functional benefit

Products and services

• My Fibank Mobile and Online Banking Mobile and online banking application providing account management, fund transfers, card controls, investment trading capabilities, remote account opening, and 24/7 access to banking services for retail and business customers.
• Current Account Standard payment account for everyday banking transactions with features including direct debit, standing orders, and access to online banking services for individual customers.
• Super Loan Consumer Loan Consumer credit product for personal financing needs with competitive interest rates and flexible repayment terms, targeted at individual borrowers.
• Housing/Mortgage Loan 'The Right of Choice' Mortgage loan product for purchasing residential property with various repayment options and competitive rates, including variants for Bulgarian citizens with income from abroad.
• Easy Loan Overdraft Revolving credit facility allowing customers to access additional funds up to an approved limit when their account balance is exhausted.
• Overdraft Comfort Overdraft facility for salary-receiving customers with flexible limits based on income and relationship with the bank.
• Debit Mastercard Platinum Premium international debit card with fee-free ATM withdrawals at Fibank ATMs, contactless payments, and insurance coverage.
• Visa Debit International debit card with contactless payment capability, optional overdraft comfort, and card theft/abuse insurance.
• Credit Cards (Visa/Mastercard/Diners) Range of credit cards offering flexible payment terms, installment options, cashback programs, and acceptance at millions of merchants worldwide.
• Brokerage Services Investment intermediary services enabling trading of stocks, derivatives, corporate bonds, government securities, and collective investment schemes across European, US, and Asian markets.
• Mutual Funds (FIB Garant, FIB Classic, FIB Avangard, FFBH Vostok) Four collective investment schemes managed by FFBH Asset Management: FIB Garant (low-risk), FIB Classic (balanced), FIB Avangard (high-risk global equities), and FFBH Vostok (high-risk technology/biotech focus), with no entry or exit fees.
• Structured Products Complex financial instruments combining traditional and derivative assets, offered as bonds or deposits with capital protection options, including equity-linked, debt-linked, and commodity-based structures.
• Investment Consulting Advisory service providing portfolio structuring recommendations, asset class analysis, financial instrument evaluation, and hedging strategies tailored to client risk profiles.
• Gold and Numismatics Investment products including gold and silver bars, medallions, and collectible coin series for precious metals investment.
• Collective Investment Schemes (UCITS/ETF) Trading of UCITS funds and exchange-traded funds on regulated and OTC markets, including foreign market investments and depository services.
• Interactive Voice Assistant (IVR) IVR-based service providing automated information on credit product status, card operations, account balances, loan details, and branch/ATM locations without registration required.
• WeltSparen Deposit Account EUR-denominated deposit account opened via the German WeltSparen platform with balances up to EUR 100,000 protected under the Bulgarian deposit guarantee scheme.
• MyFirst Bank (Children and Teenagers Banking) Digital banking service for children and teenagers aged 6-17 with parental controls, digital pocket money management, and teen debit card issued at bank office, free of charge until age of majority.
• Digital Banking Packages (Digital Me / Digital Me+ / Digital Light / My Choice Online) Subscription banking packages offering online account management, reduced fees for digital transactions, and enhanced mobile app features for individual customers.
• Basic Payment Account Account opened in EUR for EU residents offering unlimited transactions without an overdraft facility, designed as an accessible basic banking product.
• Blink P2P Mobile Transfers Instant payment service by mobile number enabling peer-to-peer transfers between Fibank customers.
• SEPA Instant Euro Transfers Real-time Euro transfers within the Eurozone via the SEPA Instant payment infrastructure for retail and business customers.

Quantifiable outcome

• 165% year-on-year profit increase in Q1 2025 to BGN 49.6 million (EUR 25.4M)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FFBH Asset Management AD (ПФБК Асет Мениджмънт)coreStrategic or Co-development PartnerManaging company that organizes and manages four mutual funds distributed through Fibank: FIB Garant (low-risk), FIB Classic (balanced), FIB Avangard (high-risk), and FFBH Vostok (high-risk focusing on technology and biotechnology sectors). The partnership enables investment services through more than 80 Fibank branch offices.
• WeltSparenminorChannel Partner/ Reseller/ DistributorEuropean deposit platform (part of Raisin Group) enabling Fibank to offer EUR deposit products to clients in Germany and Austria. Accounts have minimum balance of EUR 2,000 and maximum of EUR 100,000, protected under Bulgarian deposit guarantee scheme up to EUR 100,000.
• eMAGminorChannel Partner/ Reseller/ DistributorFibank co-branded credit card partnership with eMAG (leading e-commerce platform) offering co-branded credit card with promotional benefits for cardholders.
• McLarenminorGTM or Marketing PartnerMarketing partnership offering Fibank customers opportunities to experience McLaren supercars, part of promotional campaigns for customer engagement.
• VisacoreTechnology or IntegrationCard scheme partnership for issuing Visa debit and credit cards, including Visa Click to Pay digital payment service, 3D Secure authentication, and contactless payment capabilities.
• MastercardcoreTechnology or IntegrationCard scheme partnership for issuing Mastercard debit and credit cards including Debit Mastercard Platinum with premium benefits, ATM fee waivers, and insurance coverage.
• Apple Pay / Google PaycoreTechnology or IntegrationDigital wallet integration enabling Fibank cardholders to add cards to Apple Pay and Google Pay for contactless mobile payments at POS terminals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Revolut: UK-headquartered neobank explicitly cited as a competitor for Fibank's Greek digital launch. Comparable digital-first, mobile-led banking experience targeting the same Eurozone retail customer segment.

Direct peers

• DSK Bank: Major Bulgarian retail and corporate bank owned by OTP Group. Comparable universal banking franchise in Bulgaria with similar deposit, lending, and digital banking offerings competing for the same customer base.
• UniCredit Bulbank: Largest bank in Bulgaria by assets, part of UniCredit Group. Direct competitor in retail, corporate, and digital banking across the same Bulgarian market, with stronger parent backing and broader product set.
• KBC Bank Bulgaria: Bulgarian subsidiary of KBC Group (Belgium). Competes in retail, SME, and digital banking in Bulgaria with comparable omnichannel offering and similar international banking pedigree.
• Raiffeisenbank Bulgaria: Bulgarian subsidiary of Raiffeisen Bank International. Competes directly with Fibank in retail, SME, and corporate banking, with similar branch and digital distribution in Bulgaria.
• Eurobank Bulgaria: Subsidiary of Eurobank S.A. (Greece), one of Fibank's largest domestic competitors. Comparable universal banking model serving retail and corporate clients in Bulgaria with the advantage of an established Greek parent.

Others

• Bulgarian Development Bank: State-owned Bulgarian bank. Competes in corporate and project finance segments in Bulgaria with policy lending advantages; relevant comparator for Fibank's business banking and trade finance exposure.
• Raisin / WeltSparen: Pan-European deposit marketplace and Fibank's channel partner for distributing EUR deposits into Germany/Austria. Comparable as a eurozone deposit distribution infrastructure player and indirect competitor for retail savings customers.

Regional players

• Piraeus Bank: One of Greece's largest systemic banks. Directly comparable to Fibank's new Greek digital entry — both operate in the Greek market, though Piraeus has a dominant branch-led franchise Fibank is challenging via digital-only.
• Alpha Bank: Major Greek universal bank. Competes with Fibank's new Greece launch across retail and corporate banking; comparable product breadth but with established local presence Fibank lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fibank
• YouTubeyoutube.com/Fibank
• Facebookfacebook.com/Fibank
• LinkedInlinkedin.com/company/first-investment-bank
• Instagraminstagram.com/fibank_bg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibank