ShopSe

What ShopSe does

ShopSe, legally Newbazaar Technologies Pvt Ltd, is an India-based fintech platform founded in 2020 and headquartered in Mumbai that enables merchants to offer EMI (Equated Monthly Installment) and other pay-later options at the point of checkout. Its core product is a centralized payment acceptance layer that aggregates pre-approved cardless EMI, credit card EMI, and new-to-credit digital finance from multiple lending partners into a single integration for merchants. Underlying capabilities include multi-lender routing across 8+ financial institutions and 14+ credit card networks (HDFC, ICICI, IDFC First, Kotak, Axis, LazyPay, PayU Finance, Fibe, Moneyview, DMI, among others), a one-form credit activation flow, omni-channel support (online, offline retail, and merchant app with QR onboarding), and an Instant Premium Financing module targeting the insurance vertical. The platform is delivered via direct API integration at merchant checkout, a merchant-facing mobile app for transaction and settlement management, and channel partnerships with retailers such as Croma, Vijay Sales, and Flipkart.

ShopSe serves 250+ brand partners across insurance, health & wellness, travel, furniture, fitness, and edtech, and claims to have facilitated ₹3,000 Cr+ in disbursements across 8 Lakh+ loans. Disclosed customers include MSI (laptop campaigns), Croma, Vijay Sales, and Flipkart on the retail side, with case-study results in insurance (+48% policy sales in 60 days), edtech (+55% paid enrollments in two weeks), and wellness (2x repeat customers). Revenue is generated through platform/transaction fees charged to merchants, subvention charges passed through from lending partners, and referral commissions from financial institutions. The company is RBI-registered as a Payment Aggregator and holds ISO 27001 and PCI DSS certifications, positioning it within India's regulated digital lending infrastructure.

The company has raised approximately $11.6 million to date across a seed round (~April 2021, $5.5M) led by BEENEXT and Chiratae Ventures with participation from Opus Capital, Pentathlon Ventures, and Yatra Angel Network, and a Series A (May 2022, $6.1M) from BEENEXT, Chiratae Ventures, and White Venture Capital. It was founded by Pallav Jain (CEO), Abhishek Nimonkar (CPO), and Yagnesh Desai (CBO), with additional leadership across technology, finance, product, HR, and operations. ShopSe operates exclusively in India, targeting both enterprise merchants (insurers, large retail brands) and SMB merchants via its self-serve mobile app.

Name

ShopSe

Legal name

Newbazaar Technologies Pvt Ltd

Website

https://getshopse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

ShopSe is an India-based fintech platform that enables merchants to offer EMI and pay-later options at checkout through a multi-lender routing architecture. It serves 250+ brand partners across insurance, retail, edtech, health and wellness, travel, and fitness sectors.

Ownership category

akta.pro rank

Product category

Embedded Lending Platform

akta.pro primary industry

E-commerce & Digital Checkout Installment Financing (FSAKAFAC)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• EMI payment platform
• Pay later financing
• Embedded lending infrastructure
• Merchant affordability solutions
• Multi-lender credit routing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Fee / Transaction Fee: ShopSe charges merchants a platform fee per transaction processed through its EMI infrastructure. The merchant bears 'subvention charges' equal to the interest amount charged by the lender to provide affordable (no-cost/low-cost) EMI options to customers. This is the primary revenue stream.
2. Commission from Lending Partners: ShopSe facilitates EMI transactions on behalf of financial institutions (banks and NBFCs) and may receive referral or commission fees from lending partners for routing approved customers to them.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

ShopSe is a centralized payment acceptance platform that enables merchants to offer EMI (Equated Monthly Installment) financing at checkout, including pre-approved EMI, credit card EMI, and new-to-credit digital finance. It routes credit applications across multiple banks and NBFCs to maximize approval rates and supports both online and offline merchant channels. The platform also includes a dedicated insurance premium financing vertical for converting high-value insurance policies into structured installments.

Product overview

ShopSe is a comprehensive payment acceptance platform and India's most advanced affordability solution, operated by Newbazaar Technologies Pvt Ltd. The platform consists of a core EMI infrastructure supporting multiple payment modes: Pre-approved Cardless EMI (instant financing for existing credit customers), Credit Card EMI (conversion of purchases to installments via major card networks), New to Credit/Digital Finance (enabling first-time credit users), and an NBFC Marketplace (multi-lender routing for fresh credit approvals). The platform includes a Merchant App for transaction and settlement management, and a dedicated Insurance Premium Financing solution with Instant Premium Finance capabilities. All offerings are supported by the ShopSe Dashboard for transaction analytics and the One Form Credit Activation feature for streamlined approvals. The platform integrates with 14+ credit card partners, 8+ lending partners including HDFC Bank, ICICI Bank, IDFC First Bank, and multiple NBFCs, and processes through payment aggregators like Easebuzz and Cashfree.

Differentiator

Problem solved

Functional benefit

Products and services

• ShopSe EMI Platform A comprehensive payment acceptance platform enabling merchants to offer EMI options to customers at checkout, reducing drop-offs by up to 40% and increasing conversions on high-value purchases. Serves merchants across online and offline channels.
• ShopSe Merchant App An all-in-one mobile application for merchants to create EMI transactions, track settlements, and manage their business. Available on Android and iOS with QR code-based onboarding.
• Insurance Premium Financing Platform A multi-lender EMI platform enabling insurers to offer structured monthly installments for insurance premium payments. Features instant approvals, point-of-sale integration, and access to the lowest interest rates through banking partnerships.
• Instant Premium Finance Insurance premium financing solution enabling customers to pay insurance premiums in structured EMIs instead of lump sum payments, with instant approvals and minimal documentation requirements.

Quantifiable outcome

• Reduces checkout drop-offs by up to 40%
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ICICI Bank LimitedcoreTechnology or IntegrationICICI Bank is listed as a lending partner and credit card partner enabling EMI financing through ShopSe's platform. The bank also appears in ShopSe's grievance redressal ecosystem.
• HDFC Bank LimitedcoreTechnology or IntegrationHDFC Bank is a key lending partner and credit card partner on ShopSe's platform, enabling pre-approved EMI and credit card EMI options for customers.
• IDFC First BankcoreTechnology or IntegrationIDFC First Bank operates as a lending partner on ShopSe's multi-lender EMI platform and is listed in the lending partner grievance policy.
• Kotak Mahindra BankcoreTechnology or IntegrationKotak Mahindra Bank is a lending partner and credit card partner enabling EMI options through ShopSe's platform, and is included in ShopSe's grievance redressal matrix.
• LazyPay Pvt LtdcoreTechnology or IntegrationLazyPay is an NBFC lending partner on ShopSe's multi-lender EMI platform, providing cardless EMI options and credit facilities to customers.
• PayU Finance India Pvt LtdcoreTechnology or IntegrationPayU Finance (alongside LazyPay under the PayU umbrella) provides lending/EMI services through ShopSe's platform.
• MSI (Micro-Star International)coreGTM or Marketing PartnerMSI partnered with ShopSe to offer EMI financing (up to 24 months) on laptops during promotional campaigns (May Promotion 2026, Back to School 2026), making MSI products accessible to students and young consumers. ShopSe was featured as a financing partner across MSI's offline (Croma, Vijay Sales) and online (Flipkart) channels.
• CromaminorChannel Partner/ Reseller/ DistributorCroma is an offline retail partner where MSI laptops with ShopSe EMI financing were offered during promotional campaigns.
• Vijay SalesminorChannel Partner/ Reseller/ DistributorVijay Sales is an offline retail partner for MSI products featuring ShopSe EMI options during back-to-school campaigns.
• FlipkartminorChannel Partner/ Reseller/ DistributorFlipkart is an online marketplace partner for MSI's promotional campaigns featuring ShopSe EMI financing options.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getshopse
• LinkedInlinkedin.com/company/shopse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopSe