McBride

What McBride does

McBride plc (LSE:MCB) is a UK-incorporated, publicly listed manufacturer and supplier of private label and contract-manufactured household cleaning, hygiene and personal care products, founded in 1927 and headquartered in Middleton, Manchester. The company operates five specialist divisions—Liquids, Unit Dosing, Powders, Aerosols and Asia Pacific—across 14 factories and 4 offices in 14 countries, producing more than 1 billion product units per year and supplying over 90% of Europe's leading retailers alongside selected Asia Pacific customers such as Watsons. Its manufacturing technology base spans in-house blow moulding (including a 15 million bottle/year PET line installed at Bagnatica in 2024), fluid bed and spray tower granulation for powders, highly automated unit dosing lines for capsules and tablets, and Ecocert-accredited aerosol filling, supported by a SAP S/4HANA enterprise platform currently being rolled out across operations.

Revenue is generated primarily through B2B contract manufacturing and private label supply to grocery and mass-market retailers under multi-year negotiated contracts, complemented by a portfolio of owned brands—Surcare, Oven Pride, Clean n Fresh, Actiff and Hospec—distributed through retail, discount, convenience and healthcare channels. Pricing is negotiated on a contract basis and is not publicly disclosed, while ESG positioning (SBTi-validated Scope 1, 2 and 3 targets, 80.5% renewable electricity, 72.1% recycled PET) is increasingly central to retailer tender criteria. McBride employs approximately 3,500-3,664 people globally, reported FY2025 revenue of £950 million with adjusted EBITDA of £87.1 million, and at April 2026 had a market capitalisation of approximately £275 million.

Recent strategic actions include the €40 million announced acquisition of France-based Eurotab Group (April 2026, expected completion 1 July 2026), a £20 million share buyback programme (with a £15.5 million second tranche running to September 2026), the launch of the Actiff own brand, an Italian refill carton range, and the appointment of Casper Meijer as Independent Non-Executive Director in March 2026 to deepen European retail and private label expertise at board level.

Name

McBride

Legal name

McBride plc

Website

https://mcbride.co.uk

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

McBride plc is a UK-listed, European-leading private label and contract manufacturer of household cleaning, hygiene and personal care products, supplying over 90% of Europe's leading retailers and selected Asia Pacific customers across 14 countries.

Ownership category

akta.pro rank

Product category

Private Label Cleaning Products Manufacturing

NAICS

Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Private label manufacturing
• Household cleaning products
• Contract manufacturing
• Unit dose products
• Personal care manufacturing

Headquarters

HQ city

Middleton

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: McBride manufactures and supplies private label and contract manufactured cleaning and hygiene products to major European and Asia Pacific retailers. Revenue is generated through product sales based on customer contracts, with pricing typically tied to volume and formulation complexity.
2. Own Brand Products: McBride also sells products under its own brands including Surcare, Oven Pride, Clean n Fresh, Actiff, and Hospec through retail channels

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

McBride manufactures and supplies private label and contract manufactured household cleaning, hygiene, and personal care products for major retailers across Europe and Asia Pacific. The company operates five specialist divisions covering liquids, unit dosing, powders, and aerosols, producing over 1 billion products annually across 14 factories. McBride also sells products under its own brands including Surcare, Oven Pride, Clean n Fresh, Actiff, and Hospec through retail channels.

Product overview

McBride is a leading European manufacturer and supplier of Private Label and Contract Manufactured products for domestic household and professional cleaning and hygiene markets. The company operates through five specialist divisions: Liquids (bottles, pouches, cartons), Unit Dosing (dishwasher tablets, laundry capsules), Powders (laundry powders, water softeners), Aerosols (pressurised household and personal care products), and Asia Pacific (personal care and household products). McBride also maintains a portfolio of owned brands including Surcare (sensitive skin), Oven Pride (oven cleaning), Clean n Fresh (budget cleaning), Actiff (household cleaning), and Hospec (healthcare cleaning). The company operates 14 factories and 4 offices across Europe and Asia Pacific, partnering with over 90% of Europe's leading retailers and selling over 1 billion products annually.

Differentiator

Problem solved

Functional benefit

Brands

• Surcare: Sensitive skin cleaning products range, free from fragrances, enzymes, acids and dyes, dermatologically approved with Allergy UK seal of approval.
• Oven Pride
• Clean n Fresh
• Actiff
• Hospec

Products and services

• McBride Liquids Division

Quantifiable outcome

• 36.1% private label market share in household category
• +4 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Eurotab GroupcoreStrategic or Co-development Partner · 2 April 2026McBride agreed to acquire Eurotab Group for €40 million (£34.5 million). Eurotab is a French specialist in solid-format cleaning products with expected revenues of €65 million, operating two manufacturing sites in France and one facility near Istanbul, Turkey. The acquisition is expected to be immediately accretive to earnings per share and add approximately 0.5 percentage points to Group EBITDA margin, moving McBride towards its 10% EBITDA margin target. Expected to complete around July 1, 2026.
• LammerantminorOthers · 1 November 2024Cardboard packaging supplier based in Belgium that has committed to tracking scope 3 emissions, signing McBride's supplier code of conduct, and setting science-based targets within six months of initial sustainability discussions. Represents McBride's supplier engagement programme on climate goals.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Church & Dwight: US-listed household and personal care products company with significant private label exposure. Comparable on contract manufacturing model for retailers across cleaning and personal care categories.
• Reckitt Benckiser: UK-listed household cleaning, hygiene and personal care giant. Comparable on European cleaning product categories and private label manufacturing capabilities, though primarily branded with much larger scale.
• Henkel: German multinational with leading laundry, home care and personal care divisions. Comparable on private label capability at scale and European cleaning manufacturing footprint, though much larger and brand-led.
• The Clorox Company: US-listed household cleaning, laundry and personal care manufacturer. Comparable on multi-format household cleaning manufacturing and private label partnerships with major retailers.
• S.C. Johnson: Privately-held global household cleaning products manufacturer. Comparable on cleaning product manufacturing scale, multi-format capabilities (liquids, sprays, powders), and retailer private label relationships.

Direct peers

• PZ Cussons: UK-listed personal care and household products company with significant private label and branded manufacturing exposure. Closely comparable as a UK-listed peer operating in both private label cleaning and branded personal care with European manufacturing footprint.
• KIK International: North American private label household cleaning and personal care manufacturer (and McBride chairman Jeffrey Nodland's former company). Most directly comparable peer in private label/contract cleaning manufacturing, serving similar retailer customer profile in adjacent geography.
• Werner & Mertz: German family-owned manufacturer of ecological cleaning products with strong private label business. Comparable on European private label cleaning manufacturing and sustainability positioning (Ecocert-accredited lines).

Others

• Alfa Laval (Cleaning Technologies/Decanter): Provides separation and cleaning equipment to chemical/cleaning product manufacturers. Indirectly comparable as an enabling technology/equipment supplier to the household cleaning manufacturing industry.

Emerging players

• Ruyter (Private Label Detergent Manufacturer): European private label detergent and cleaning products manufacturer. Direct peer in private label cleaning manufacturing, though smaller and less geographically diversified than McBride.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61551437709794
• LinkedInlinkedin.com/company/mcbride
• Xx.com/McBride_plc_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McBride