Huntington Learning Centers

What Huntington Learning Centers does

Huntington Learning Centers (legal entity Huntington Mark, LLC) is a privately held, franchise-based K-12 tutoring and standardized test preparation company headquartered in Oradell, New Jersey. Founded in 1977, it operates 200+ independently owned and operated learning centers across more than 40 U.S. states, delivering both in-person and online instruction to families with kindergarten through 12th-grade students. The core product set comprises individualized tutoring in Math, Reading, Writing, and Science plus preparation for college admissions exams (SAT, ACT, PSAT, AP), high-school and middle-school entrance exams (SSAT, HSPT, ISEE, HSEE), and state/military/adult-equivalency tests (ASVAB, GED). Supporting offerings include summer programs (Huntington Advantage, Summer Reading Adventure, Summer Reading Adventure), specialized support for ADHD and study skills, and homeschool tutoring.

Underlying service technology is a proprietary methodology built around three components: a Comprehensive Academic Evaluation that diagnoses each student's strengths and gaps; a Personalized Tutoring Plan tailored to the evaluation output; and ongoing progress reporting with continuous parent feedback. There is no disclosed software platform or algorithmic/AI layer — the differentiated value sits in the standardized diagnostic-and-plan workflow executed by certified tutors.

The business model is a franchise system. Huntington Mark, LLC (the franchisor) earns revenue from initial franchise fees, ongoing royalties, and likely marketing and curriculum contributions, while individual franchise owners generate revenue from session-based tutoring and test-prep packages billed monthly or per package at locally determined price points. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led at the local level, supported by corporate digital marketing (SEO, social media on six platforms), webinars, parent testimonials, and partnerships with state scholarship programs and school resources programs that include government-funded high-dosage tutoring for schools and juvenile justice systems. The company holds Middle States Association accreditation and reports quantified outcome claims of 12+ grade-level gains in reading/math and 91+ point SAT / 23+ point ACT improvements.

Name

Huntington Learning Centers

Legal name

Huntington Mark, LLC

Website

https://huntingtonhelps.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Huntington Learning Centers operates a 200+ franchise-center network across 40+ U.S. states providing individualized K-12 academic tutoring and standardized test preparation (SAT, ACT, PSAT, AP, ISEE, etc.) delivered both in-person and online to families with school-age students.

Ownership category

akta.pro rank

Product category

Supplemental Education Services (K-12 Tutoring and Test Preparation)

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industries

Virtual Tutoring & Academic Intervention (K–12) (EDAJADAH), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Study Skills, Executive Function & Academic Coaching (Small-Group) (EDANAHAC)

Keywords

• K-12 tutoring services
• Standardized test preparation
• Academic tutoring
• Supplemental education
• Franchise tutoring centers

Headquarters

HQ city

Oradell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. K-12 Tutoring Services: Individualized tutoring sessions for students in subjects including Math, Reading, Writing, and Science. Revenue is generated through tutoring session fees, likely charged on a per-session or package basis.
2. Test Preparation Programs: Test prep programs for standardized tests including SAT, ACT, PSAT, and various entrance exams. These programs provide intensive preparation for college admissions and school placement tests.
3. Franchise Fees: Revenue from franchise operations as Huntington Learning Centers are independently owned and operated franchises under the Huntington Mark, LLC brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Huntington Learning Centers provides individualized tutoring and standardized test preparation programs for K-12 students across core academic subjects (Math, Reading, Writing, Science) and college/high school admissions exams (SAT, ACT, PSAT, AP, SSAT, HSPT, HSEE, ISEE). Services are delivered by certified tutors through a hybrid model of in-person franchise centers and online tutoring sessions, beginning with a comprehensive Academic Evaluation to build a personalized tutoring plan. The company has operated since 1977 and serves families through 200+ independently owned U.S. centers.

Product overview

Huntington Learning Center provides individualized tutoring and test preparation programs for students K-12, operating since 1977. The core offerings include K-12 Tutoring covering Math, Reading, Writing, and Science subjects, and Test Preparation Programs for college admissions (ACT, SAT, PSAT) and high school entrance exams (SSAT, HSPT). Services are delivered through certified tutors both in-center and via Online Tutoring. Additional offerings include Summer Programs (Summer Reading Adventure, Summer Tutoring, Huntington Advantage), Specialized Tutoring for ADHD and study skills, and School & Community Partnerships. The company uses a Comprehensive Academic Evaluation process to create Personalized Tutoring Plans with ongoing progress reporting to parents.

Differentiator

Problem solved

Functional benefit

Brands

• Huntington Advantage: Summer tutoring program designed to help students maintain and advance their academic skills during summer break.
• Summer Reading Adventure

Products and services

• K-12 Tutoring Comprehensive individualized tutoring for students in grades K-12 in core academic subjects (Math, Reading, Writing, Science), delivered by certified tutors in-center and online, built around a personalized tutoring plan derived from the Academic Evaluation.
• Test Preparation Programs Standardized test preparation programs for college admissions (SAT, ACT, PSAT, AP), high school entrance exams (SSAT, HSPT, HSEE), and other exams (ISEE, ASVAB, GED, state tests), delivered by certified tutors in-center and online.
• Online Tutoring Remote tutoring services delivering the same personalized instruction as in-center sessions, accessible from any location with internet connectivity, for K-12 academic subjects and standardized test prep.
• Summer Programs Seasonal academic programs including Summer Reading Adventure, Summer Tutoring, and Huntington Advantage designed to prevent learning loss and help students maintain or advance academic skills during summer break.
• Specialized Tutoring Services Specialized tutoring addressing specific learning needs, including ADHD Tutoring, Study Skills development, and Homeschool Tutoring, for K-12 students requiring tailored instructional support.
• College Admissions Test Prep Comprehensive preparation for college entrance exams including ACT, SAT, PSAT, and Advanced Placement (AP) exams, with an In-School Prep Program available through partner schools.
• Academic Evaluation Comprehensive diagnostic assessment that evaluates each student's learning needs, strengths, and areas for improvement, used to design a personalized tutoring plan.
• State Tests and Other Exams Prep Preparation for state standardized tests, the ASVAB military entrance exam, and the GED high school equivalency test, supporting students across K-12 and post-secondary transitions.
• School & Community Partnerships Programs Partnership programs offering specialized school tutoring services and government-funded high-dosage tutoring for schools and juvenile justice systems, delivered through state scholarship and school resource programs.

Quantifiable outcome

• 12+ grade levels improvement in reading and math for average tutoring students
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• State Scholarship ProgramscoreStrategic or Co-development PartnerHuntington Learning Center partners with state education programs to offer scholarship opportunities for students. These partnerships help make tutoring services accessible to more families through state-funded programs.
• School Resources ProgramscoreStrategic or Co-development PartnerPartnership programs with schools providing specialized tutoring and academic support resources for school communities. Includes government-funded high-dosage tutoring programs for schools and juvenile justice systems.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sylvan Learning: Franchise-based K-12 tutoring and test prep provider offering personalized instruction in core subjects, SAT/ACT prep, and STEM enrichment. Direct competitor with overlapping franchise footprint, curriculum model, and target customer (families with school-age children).
• Mathnasium: Franchise-based math-only tutoring center network for K-12 students, using a proprietary method and recurring membership model. Direct competitor in the supplemental tutoring franchise category with similar parent-paid, recurring-revenue economics.
• The Princeton Review: Test prep specialist offering SAT, ACT, AP, and graduate exam preparation via in-person classes and online delivery. Direct competitor in Huntington's test-prep product line with strong brand recognition among college-bound students.
• Club Z! Tutoring: Franchise-based in-home and online tutoring provider serving K-12 and college students across core subjects and test prep. Direct competitor sharing Huntington's franchise model and parent-paid recurring revenue structure.
• Kumon: Global franchise-based supplemental education provider focused on math and reading worksheets for K-12. Closely comparable to Huntington in operating model (franchise centers, parent-paid recurring enrollment, K-12 subject focus) and brand-driven distribution.

Emerging players

• Varsity Tutors (Nerdy): Online-first tutoring and test prep platform offering 1:1 instruction, group classes, and on-demand learning subscriptions. Comparable in subject coverage and target customer but differentiated by an online-native delivery model and enterprise/B2B school contracts.
• Tutor.com: Online 1:1 tutoring platform serving K-12 and higher education, including institutional contracts with schools and libraries. Comparable in subject coverage and online delivery, but with stronger institutional/B2B orientation than Huntington's consumer franchise base.
• Khan Academy: Free, non-profit online learning platform offering K-12 video lessons, practice, and AI-enabled tutoring (Khanmigo). Competes for the same K-12 supplemental learning time and attention, particularly on the free/lower-cost end of the spectrum that pressures Huntington's price points.

Others

• Wyzant: Online marketplace connecting students to independent tutors across subjects and test prep. Comparable target customer (families seeking supplemental instruction) and subject coverage, but operates as a marketplace rather than a branded curriculum/center provider.

Broad incumbents

• Kaplan: Large diversified test prep and educational services company offering SAT/ACT prep, K-12 tutoring, and professional certification programs. Comparable in test-prep product and target customer, but operates at greater scale with broader course catalog and a mix of self-paced and live formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tutorhuntington
• YouTubeyoutube.com/huntingtonhelps
• Facebookfacebook.com/huntingtonhelps
• LinkedInlinkedin.com/company/huntington-learning-center-sykesville
• Instagraminstagram.com/huntingtonhelps/?hl=en
• Pinterestpinterest.com/huntingtonhelps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntington Learning Centers