TYR Sport
TYR Sport is a privately-held Huntington Beach, California athletic brand selling performance footwear, apparel, and swimwear directly to weightlifters, runners, cross-trainers, and swimmers via its tyr.com e-commerce platform and wholesale team program.
- Company typePrivate
- Founded1985
- HeadquartersFarmingdale, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What TYR Sport does
TYR Sport is a privately-held athletic performance brand headquartered in Huntington Beach, California, selling footwear, apparel, and swimwear through a direct-to-consumer e-commerce platform (tyr.com) supplemented by a wholesale team/dealer program. The company serves athletes across multiple disciplines — weightlifting and powerlifting, running, cross-training, swimming and triathlon, and recovery — with purpose-built products backed by proprietary technologies including FLIGHTTIME™ supercritical foam in the Maverick-V1 Runner (claimed +8% flight time, +4% RSI, +23% propulsive phase, and 53.2% more shock absorption per gram), TYRTAC™ rubber outsoles meeting ASTM slip-resistance standards, a patented wide toe box design, a rigid TPU midsole with heel counter for lifting stability, and an injection-molded EVA midsole in the ZenGlide recovery shoe. Footwear is organized into eight distinct sub-brands (CXT-FLOW, CXT-3, Maverick-V1, L-2, TYRFORCE Elite Carbon, Valkyrie Elite Carbon, Valkyrie Speedworks, DropZero, ZenGlide) spanning cross-training, daily running, racing, weightlifting, barefoot training, and recovery use cases.
The business operates primarily as a transactional DTC retailer with one-time purchases across price points from $80 (ZenGlide) to $350 (TYRFORCE Elite Carbon Lifter), supported by a points-based loyalty program (TYR+) with four annual-spending tiers ($0+, $250+, $600+, $900+) that drives retention through points-on-purchase rewards, tiered discounts, early sale access, and a $10 referral incentive. Distribution spans global DTC shipping to North America, Europe, Asia-Pacific, and the Middle East with local-currency display and free standard shipping above $175, alongside a regional B2B wholesale channel via teams.tyr.com targeting sports teams, gyms, and athletic organizations. No revenue, headcount, funding, parent-company, or leadership data is disclosed in the available sources.
TYR Sport firmographics
Firmographics- Name
- TYR Sport
- Legal name
- TYR US
- Website
- https://tyr.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TYR Sport is a privately-held Huntington Beach, California athletic brand selling performance footwear, apparel, and swimwear directly to weightlifters, runners, cross-trainers, and swimmers via its tyr.com e-commerce platform and wholesale team program.
- Ownership category
- akta.pro rank
TYR Sport industry classification
Industry- Product category
- Athletic Performance Footwear & Apparel
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)
- akta.pro secondary industries
- Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where TYR Sport is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TYR Sport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Footwear Sales: Direct-to-consumer sales of athletic performance footwear including trainers (CXT-FLOW, CXT-3), lifters (L-2, TYRFORCE Elite Carbon), runners (Maverick-V1, Valkyrie Speedworks, Valkyrie Elite Carbon), barefoot shoes (DropZero 2), and recovery shoes (ZenGlide). One-time purchase model with prices ranging from $80 to $350.
- Apparel Sales: Athletic apparel including t-shirts, hoodies, shorts, leggings, pants, jackets, and compression wear for men and women. Prices range from $69 for basic apparel to $128 for premium hoodies.
- Swimwear Sales: Swimwear including tech suits, jammers, solid swimsuits, print swimsuits, one-pieces, bikinis, wetsuits, briefs, and board shorts for competition and training.
- Accessories Sales: Accessories including swim caps, goggles, training aids, sunglasses, weightlifting equipment, bags, hats, socks, and ear plugs.
- TYR+ Loyalty Program: Free loyalty program where members earn 1 point per $1 spent. Points redeemable for discounts ($5 off at 100 points with $50 min spend, up to $25 off at 500 points with $175 min spend). Higher tiers unlock exclusive offers and early access to sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CXT-FLOW Wide Toe Box Trainer |
| Unit Pricing | Pay-as-you-go | CXT-3 Trainer |
| Unit Pricing | Pay-as-you-go | Maverick-V1 Runner |
| Unit Pricing | Pay-as-you-go | L-2 Lifter |
| Unit Pricing | Pay-as-you-go | TYRFORCE Elite Carbon Lifter |
| Unit Pricing | Pay-as-you-go | Valkyrie Speedworks Runner |
| Unit Pricing | Pay-as-you-go | Valkyrie Elite Carbon Runner |
| Unit Pricing | Pay-as-you-go | DropZero 2 Barefoot Trainer |
| Unit Pricing | Pay-as-you-go | ZenGlide Recovery Shoe |
| Unit Pricing | Pay-as-you-go | Vintage Wash Tee |
| Unit Pricing | Pay-as-you-go | Core Logo Pullover Hoodie |
| Unit Pricing | Pay-as-you-go | UltraSoft Big Logo Tech Hoodie |
| Unit Pricing | Pay-as-you-go | Shipping Threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TYR Sport product offering
Product offeringCore offering
TYR Sport designs and sells athletic performance footwear, apparel, and swimwear directly to athletes through its e-commerce platform. The footwear lineup is purpose-built for weightlifting, running, cross-training, barefoot training, and recovery, while the apparel and swimwear collections support training and competition across multiple aquatic and gym-based sports. Pricing ranges from $80 for recovery shoes to $350 for carbon-plated elite lifters, with apparel priced between $69 and $128.
Product overview
TYR Sport is a sports performance company offering a diversified product portfolio across footwear, apparel, and swimwear categories. The footwear lineup includes specialized shoes for different activities: CXT-FLOW and CXT-3 Trainers for cross-training, Maverick-V1 Runners for running with FLIGHTTIME foam technology, L-2 Lifters and TYRFORCE Elite Carbon Lifters for weightlifting, DropZero Barefoot Trainers for natural movement, Valkyrie Elite Carbon and Speedworks Runners for performance running, and ZenGlide Recovery Shoes for post-training recovery. The swimwear collection includes Tech Suits, Jammers, One Pieces, Bikinis, and Wetsuits. Apparel features UltraSoft fabric collection including hoodies and tees. TYR+ is the company's loyalty program with performance-based tiers. Accessories include goggles, swim caps, bags, sunglasses, and weightlifting equipment. TYR also offers digital gift cards through the TYR Digital Gift Card product.
Differentiator
Problem solved
Functional benefit
Brands
- CXT-3 Series: Training footwear line featuring trainers designed for athletes pushing limits.
- L-2 Lifter
- Maverick V1 Runner
- ZenGlide
- DropZero
- TYR+ Loyalty
- TYRFORCE Elite Carbon Lifter
- Valkyrie Elite Carbon Runner
- Valkyrie Speedworks Runner
Products and services
- L-2 Lifter Dedicated weightlifting shoe with 21mm heel-to-toe drop, patented wide toe box, rigid TPU midsole, adjustable double leather straps, TYRTAC rubber outsole, and protective front toe guard for lifters and strength athletes.
- TYRFORCE Elite Carbon Lifter High-performance carbon lifting shoe designed for serious weightlifters seeking maximum stability and power transfer. Priced at $350.
- Maverick-V1 Runner Ultra-lightweight daily runner engineered with FLIGHTTIME supercritical foam delivering +8% flight time, +4% RSI improvement, and +23% longer propulsive phase. Features TYRTAC rubber outsole and wide toe box. Priced at $150 regular / $120 sale.
- Valkyrie Elite Carbon Runner Carbon-plated running shoe engineered for elite performance and speed. Priced at $250.
- Valkyrie Speedworks Runner Lightweight performance running shoe designed for speed and efficiency. Priced at $180.
- CXT-FLOW Trainer Cross-training trainer combining wide toe box, molded heel counter, and lightweight flexible design for agility-focused training and cushioned comfort. Priced at $89 sale from $130.
- CXT-3 Trainer Training footwear for athletes pushing limits, featuring performance midsole, breathable upper, and grip traction outsole. Priced at $160.
- ZenGlide Recovery Shoe Next-generation recovery shoe with injection-molded EVA midsole offering +17% underfoot support and +28% energy return. Features slip-resistant TYRTAC outsole meeting ASTM standards, anatomical footbed, and wide toe box. Priced at $80.
- DropZero 2 Lace Barefoot Trainer Barefoot training shoe with minimalist design for natural foot movement and ground feel. Priced at $160.
- Tech Suits Competition-grade swimwear engineered for performance in the pool for competitive swimmers.
- Jammers Men's competitive swim trunks for training and competition.
- One-Piece Swimsuits Women's one-piece swimsuits for training and competition.
- Bikinis Women's swimwear in bikini style.
- Wetsuits Wetsuits for open water swimming and triathlon.
- Vintage Wash Tee Vintage wash t-shirt for everyday athletic wear. Priced at $69.
- Core Logo Pullover Hoodie Pullover hoodie with core logo branding. Priced at $128.
- Goggles Swimming goggles for training and competition.
- Swim Caps Swim caps for training and competition.
- Weightlifting Equipment Weightlifting accessories and equipment.
- Bags Athletic bags for gear transport.
- Sunglasses Athletic sunglasses.
- TYR Digital Gift Card Digital gift cards for TYR products.
Quantifiable outcome
- +8% Flight Time in Maverick-V1 Runner compared to standard cushioning
- +5 more outcomes
Companies that use TYR Sport
Customer profileSegments5 records
Ideal customer profiles5 records
TYR Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
TYR Sport partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights7 records
TYR Sport competitors and assessment
Company assessmentDirect peers
- Adidas: Adidas operates directly competing performance footwear lines including Adipower and Adipower II for weightlifting, Adios and Ultraboost for running, and cross-training lines. TYR's L-2 Lifter and Maverick-V1 Runner target the same consumer use cases.
- Hoka: Hoka specializes in performance running shoes with proprietary midsole cushioning technology, directly competing with TYR's Maverick-V1 Runner for the same daily-trainer and performance runner customer segment.
- Reebok: Reebok is a strong direct peer particularly in weightlifting and CrossFit footwear (Legacy Lifter, Nano cross-trainers) — categories where TYR's L-2 Lifter and CXT-3 compete for the same functional fitness consumer.
- Speedo: Speedo is TYR's most direct competitor in the swim category — both brands lead competitive swimwear (tech suits, jammers, goggles, caps) and target the same competitive and recreational swimmer customer base.
- On: On is a premium performance running brand with proprietary foam technology (CloudTec) and direct-to-consumer emphasis, competing with TYR in the high-performance running category with quantified technology claims and similar DTC go-to-market.
- ASICS: ASICS is a leading performance running and training footwear brand with proprietary gel and foam cushioning technologies (GEL, FF Blast), competing directly with TYR's Maverick-V1 and CXT trainers in the running and cross-training segments.
- Brooks Running: Brooks is a focused performance running brand competing in the same daily-trainer and performance runner segment as TYR's Maverick-V1 and Valkyrie lines, with comparable proprietary midsole technology positioning.
- New Balance: New Balance operates across performance running, training, and lifestyle categories with proprietary foam platforms (Fresh Foam, FuelCell), directly competing with TYR in the running and cross-training footwear space.
- Under Armour: Under Armour is a direct peer in performance athletic footwear and apparel with overlapping running, training, and recovery product categories, and a comparable DTC e-commerce distribution model that overlaps with TYR's direct-to-consumer approach.
- Nike: Nike is the largest global athletic footwear and apparel brand, with direct competing lines in running (Pegasus, Vaporfly), training (Metcon, Free), and weightlifting (Romaleos). TYR competes head-to-head in the same specialty performance categories with proprietary technology claims.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TYR Sport social profiles
Digital presenceTYR Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
TYR Sport leadership team
Management profileNumber of profiles
TYR Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TYR Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TYR Sport
What does TYR Sport do?
TYR Sport designs and sells athletic performance footwear, apparel, and swimwear directly to athletes through its e-commerce platform. The footwear lineup is purpose-built for weightlifting, running, cross-training, barefoot training, and recovery, while the apparel and swimwear collections support training and competition across multiple aquatic and gym-based sports. Pricing ranges from $80 for recovery shoes to $350 for carbon-plated elite lifters, with apparel priced between $69 and $128.
Is TYR Sport a public or private company?
TYR Sport is a private company. It is classified as unknown and is currently operating.
When was TYR Sport founded?
TYR Sport was founded in 1985. It employs 251 to 500 people.
Where is TYR Sport based?
TYR Sport is headquartered in Farmingdale, United States, in the North America region.
How does TYR Sport make money?
Five revenue lines are on record. Footwear Sales are the primary driver. The others are apparel Sales, swimwear Sales, accessories Sales and TYR+ Loyalty Program.
Who are TYR Sport's main competitors?
Direct peers on record are Adidas, Hoka, Reebok, Speedo, On, ASICS, Brooks Running, New Balance, Under Armour and Nike.
Does TYR Sport have an API?
No public API is recorded for TYR Sport.
What industry is TYR Sport in?
TYR Sport's product category is Athletic Performance Footwear & Apparel. Its primary akta.pro industry code is IMAOAIAA, Athletic Footwear Manufacturing (Running/Training/Court), with a secondary code of CRAMACAD, Training & Cross-Training Footwear & Apparel Retail. Its NAICS code is 3162 and its SIC code is 5661.