OSN
OSN (Gulf DTH FZ LLC) is a MENA-region pay-TV and streaming entertainment provider operating OSNtv satellite/cable and OSN+ streaming platforms across 19 markets, delivering 160+ premium channels and exclusive Western, Arabic, and Filipino content to consumers in the Middle East and North Africa.
- Company typePrivate
- Founded1993
- HeadquartersDeutsch, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What OSN does
OSN, legally Gulf DTH FZ LLC, is a MENA-region pay-TV and streaming entertainment provider headquartered in Dubai Media City, UAE. The company operates a dual-platform model combining OSNtv — a satellite/cable direct-to-home broadcast service delivering 160+ premium channels with 4K HDR and Dolby Atmos support — and OSN+, a subscription streaming service accessible via web, mobile, and TV applications. Distribution spans 19 markets across the Middle East and North Africa (Saudi Arabia, UAE, Egypt, Kuwait, Lebanon, Qatar, Jordan, Bahrain, Oman, Iraq, Algeria, Libya, Morocco, Palestine, Chad, Yemen, Mauritania), supplemented by value sub-brands such as Yalla OSN (Egypt), OSN Alfa/Pinoy (Filipino diaspora), OSN Mezze (food), and tiered TV packages including OSNtv Connect, OSNtv Prime, and OSN Home Premium.
Revenue is generated primarily through recurring subscriptions for DTH and OTT packages, transactional pay-per-view via OSN Store, advertising (now programmatic through The Trade Desk partnership), and B2B contracts with hotels, airlines, and commercial establishments under 'OSN for Business.' Distribution combines a direct-to-consumer model with B2B2C telecom operator bundles through Ooredoo, Vodafone Qatar, du, Intigral/STC, Atyaf, and other regional carriers. Exclusive content licensing for Disney+ Originals, HBO, Paramount, and Universal constitutes the core value proposition, complemented by an in-house original-production slate (OSN Originals) including Arabic-language series such as 'Yalla Neta'sha' and 'No Man's Land.'
The platform architecture is built on DTH broadcast infrastructure complemented by OTT streaming applications, a content-discovery layer ('Box of Wonders'), and the myOSN self-service portal. The December 2024 USD $55 million investment in music-streaming platform Anghami and the May 2026 eCLUTCH esports distribution partnership indicate a deliberate strategic expansion beyond traditional pay-TV into adjacent content verticals (audio, esports), while the 2025 Trade Desk partnership marks a transition toward ad-supported streaming economics.
OSN firmographics
Firmographics- Name
- OSN
- Legal name
- Gulf DTH FZ LLC
- Website
- https://osn.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OSN (Gulf DTH FZ LLC) is a MENA-region pay-TV and streaming entertainment provider operating OSNtv satellite/cable and OSN+ streaming platforms across 19 markets, delivering 160+ premium channels and exclusive Western, Arabic, and Filipino content to consumers in the Middle East and North Africa.
- Ownership category
- akta.pro rank
OSN industry classification
Industry- Product category
- Premium Pay-TV and Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Video Distribution (51212), Radio and Television Broadcasting Stations (5161)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Satellite DTH Pay-TV Operators (MPABAGAB)
- akta.pro secondary industries
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG), MDU/Commercial & Hospitality Pay-TV Operators (Bulk/SMATV/Pro:Idiom) (MPABAGAF), International TV Program Distribution (Sales/Output Deals) (MPABAMAD)
Keywords
Where OSN is headquartered
LocationHeadquarters
- HQ city
- Deutsch
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
OSN business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription TV Packages: Monthly/annual subscription to OSNtv satellite/cable packages including various channel bundles
- OSN+ Streaming Subscription: Subscription-based streaming service with on-demand access to premium content
- OSN Store (Transactional): Pay-per-view movie and content rentals and purchases on OSN Store
- Advertising: Streaming advertising inventory made accessible to advertisers through partnership with The Trade Desk for MENA region
- OSN for Business (B2B): Enterprise and business solutions for hotels, airlines, and other commercial establishments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OSNtv Connect - Internet-based TV package |
| Subscription | Monthly | OSNtv Prime - Premium TV package |
| Subscription | Monthly | Alfa Package - Select channel offering |
| Subscription | Monthly | OSN Home Premium Pack |
| Subscription | Monthly | OSN Home Pack |
| Subscription | Monthly | Yalla OSN - Egypt Value Package |
| Subscription | Monthly | OSN+ Streaming |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
OSN product offering
Product offeringCore offering
OSN distributes premium pay-TV and on-demand entertainment to consumers across 19 MENA markets, offering 160+ premium channels through its OSNtv satellite and cable service and a library of on-demand Hollywood, regional, and original Arabic content via its OSN+ streaming subscription. The business is operated by Gulf DTH FZ LLC, headquartered in Dubai Media City, and combines proprietary broadcasting infrastructure, multi-device streaming apps, original Arabic productions, and exclusive studio partnerships.
Product overview
OSN is a MENA-region pay-TV and streaming entertainment provider operating a platform-plus-modules architecture. The core offerings are OSNtv (satellite/cable TV with 160+ channels featuring 4K HDR and Dolby Atmos) and OSN+ (subscription streaming service accessible on web, mobile, and TV apps). These are supplemented by OSN Store for transactional content purchases, OSN for Business B2B solutions, and regional sub-brands including OSNtv Connect, OSNtv Prime, OSN Home Premium Pack, and OSN Home Pack for tiered TV packages. Specialty packages include OSN Alfa/Pinoy for Filipino content and Yalla OSN for Egyptian audiences. The channel portfolio spans movie channels (OSN Movies Premiere, OSN Movies Hollywood, OSN Movies Action), series channels (OSN Series First, OSN Comedy), Arabic entertainment (OSN Yahala, OSN Yahala Bil Arabi, OSN Yahala Aflam), lifestyle channels (OSN Living, OSN Mezze food channel), kids channels (OSN Kids, OSN Kidzone), and news/documentary channels. OSN Originals produces exclusive Arabic content including Yalla Neta'sha, A'adet Rigala, and No Man's Land.
Differentiator
Problem solved
Functional benefit
Brands
- OSNtv: Satellite and cable TV service offering over 160 premium channels including movies, series, and kids content.
- OSN+
- OSN for Business
Products and services
- OSNtv
- OSN+ OSN+ is OSN's premium streaming subscription service delivering on-demand box sets, movies, original Arabic content, and exclusive studio programming (including Disney+, HBO, and Paramount+ titles) on smart TVs, mobile, tablet, and web devices, with personalised recommendations and 4K HDR streaming.
- OSN for Business
- OSN Store
- Box of Wonders
Quantifiable outcome
- 7.3 million viewers reached across GCC and Egypt
- +2 more outcomes
Companies that use OSN
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
OSN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
OSN partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Telecom Operators (OSN, Ooredoo, Vodafone Qatar, Telecom Morocco, du, Salt, Free, Post Telecom)coreDistribution and content partnerships across Europe, Middle East, North Africa, Africa, and Asia through telecom operators. OSN covers 19 MENA markets. The partnerships are part of eCLUTCH esports platform expansion but OSN serves as a telecom distribution partner for content.
- The Trade DeskcoreMENA streaming ad partnership making OSN's streaming inventory accessible to advertisers. Collaboration aims to leverage data-driven advertising and expand reach.
- FremantleminorPartnership for No Man's Land series - Syrian civil war drama that strengthens OSN Originals offering.
- Dubai AirportscoreStrategic partnership to give passengers at Dubai International (DXB) complimentary access to OSN's new streaming app as part of preparations for ramp up of passenger flights.
- VOX CinemasminorPartnership for Oscars Live screening at VOX Cinemas Mall of the Emirates, offering public chance to watch Oscars action live.
- Atyaf Home EntertainmentminorPartnership deal for Bahrain's subscribers to access OSN's premium variety of content exclusively.
- ITV StudioscoreDeal for exclusive rights to first ever Arabic version of British reality TV show Come Dine with Me, produced as 'Yalla Neta'asha'. ITV Studios Middle East collaborated with OSN for filming.
- IntigralcoreMulti-year deal with Intigral, media arm of STC and leading provider of digital entertainment and sports in MENA, for OSN's flagship Home and OTT service, Jawwy TV. Reinforces collaboration between OSN and Intigral.
- The Walt Disney CompanycoreExclusive distribution rights to Disney+ Originals across the Middle East, covering both OSN box and streaming services.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
OSN competitors and assessment
Company assessmentRegional players
- Rotana: Leading pan-Arab media conglomerate with extensive Arabic music and film rights, plus Rotana Cinema-style linear channels. Adjacent competitor for Arabic-content audiences that OSN targets through Yahala channels.
Broad incumbents
- Netflix MENA: Global SVOD incumbent with established MENA operations and significant Arabic content investment. Competes with OSN+ for the same paying streaming subscriber base across OSN's 19 markets.
- Amazon Prime Video MENA: Global SVOD rival bundling entertainment with Prime shipping in the region. Overlaps with OSN+ on Hollywood and exclusive originals; its global scale and telco bundling capabilities position it as a structural threat.
- Disney+ MENA: Currently distributed through OSN under exclusive rights, but globally operating as a direct-to-consumer platform. Represents the most critical competitor — and existential content dependency — for OSN's premium movie and series franchise.
- Sky/Now (MENA footprint via telcos): European pay-TV incumbent that, like OSN, pursues telco-bundle distribution in adjacent markets (e.g., partnerships with Salt in Switzerland overlap with OSN's own telco bundles).
Direct peers
- Shahid (MBC Group): MBC Group's subscription streaming service (Shahid VIP) serving MENA with Arabic originals and Western studio content — the closest direct competitor to OSN+ and a primary threat to OSN's premium content positioning in the region.
- Anghami: MENA music and audio streaming platform in which OSN Group has invested $55M; while audio-focused, it competes for the same regional digital entertainment wallet and shares OSN's advertising-inventory ambition in MENA.
- Starzplay Arabia (Lionsgate+): Regional SVOD player historically serving MENA with Hollywood and originals; competes with OSN+ on premium on-demand positioning in the same target geographies.
- beIN Media Group / TOD: Qatar-based pay-TV and streaming operator competing head-on with OSN across MENA. Operates beIN Sports channels plus TOD, a direct SVOD/streaming counterpart to OSN+, with overlapping premium sports and entertainment rights.
Others
- The Trade Desk: Demand-side ad platform that partnered with OSN to bring OSN's streaming inventory to programmatic advertisers in MENA. Functions as an enabling technology partner rather than a competitor, but signals OSN's ad-tech ambition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OSN social profiles
Digital presenceOSN financial estimates
Financial estimateRevenue estimate
Valuation estimate
OSN leadership team
Management profileNumber of profiles
Profiles6 records
OSN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OSN M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OSN
What does OSN do?
OSN distributes premium pay-TV and on-demand entertainment to consumers across 19 MENA markets, offering 160+ premium channels through its OSNtv satellite and cable service and a library of on-demand Hollywood, regional, and original Arabic content via its OSN+ streaming subscription. The business is operated by Gulf DTH FZ LLC, headquartered in Dubai Media City, and combines proprietary broadcasting infrastructure, multi-device streaming apps, original Arabic productions, and exclusive studio partnerships.
Is OSN a public or private company?
OSN is a private company. It is classified as corporate owned and is currently operating.
When was OSN founded?
OSN was founded in 1993. It employs 1,001 to 5,000 people.
Where is OSN based?
OSN is headquartered in Deutsch, Germany, in the Europe region.
How does OSN make money?
Five revenue lines are on record. Subscription TV Packages are the primary driver. The others are OSN+ Streaming Subscription, OSN Store (Transactional), advertising and OSN for Business (B2B).
Who are OSN's main competitors?
Rotana is listed as a regional player. Broad incumbents are Netflix MENA, Amazon Prime Video MENA, Disney+ MENA and Sky/Now (MENA footprint via telcos). Direct peers are Shahid (MBC Group), Anghami, Starzplay Arabia (Lionsgate+) and beIN Media Group / TOD. The Trade Desk is listed as an others.
Does OSN have an API?
No public API is recorded for OSN.
What industry is OSN in?
OSN's product category is Premium Pay-TV and Streaming. Its primary akta.pro industry code is MPABAGAB, Satellite DTH Pay-TV Operators, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 5162 and its SIC code is 4841.