What Pacifica Beauty does

Pacifica Beauty LLC is a privately held US beauty company that develops, markets, and sells 100% vegan and cruelty-free skincare, haircare, fragrance, body care, and makeup products. The company sells through a direct-to-consumer e-commerce storefront with subscription (Subscribe & Save, 10% off) and loyalty (Pacifica Beauty Rewards) mechanics, alongside distribution through major US retail partners including Walmart, Ulta Beauty, Target, Whole Foods, and Amazon. Its product architecture spans multiple sub-brand collections organized by skin concern and benefit (Glow Baby for brightening, Future Youth for age-defying, Vegan Collagen for plant-based hydration, Wake Up Beautiful for retinoid treatments, Acne Warriors, Kale, Vegan Ceramide, and Barrier Care), with proprietary product technologies centered on natural botanical formulations and the trademarked Aromapower™ functional fragrance platform — clinically studied mood-boosting scents using natural grain alcohol and essential oils.

The company's revenue model combines subscription recurring revenue and one-time purchases on the DTC site with wholesale and marketplace revenue across retail partners. Pricing is positioned at the value tier of clean beauty, with unit prices ranging from $3 (outlet) to $27 (spray perfume), supported by a bundle discount code (BUNDLEUP, 20% off on 4+ items), BNPL integrations with Klarna and Afterpay, and a digital gift card program. Its customer base is wellness-focused consumers seeking vegan, cruelty-free, and natural-ingredient beauty across skincare, haircare, fragrance, body care, and makeup use cases including barrier care, brightening, anti-aging, acne, curl enhancement, and mood-enhancing fragrance.

Pacifica Beauty holds vegan and cruelty-free certifications, and its Barrier Defense Hypochlorous Acid Daily Spray was recognized by the National Psoriasis Foundation. The company is independent (no parent, no disclosed institutional investors, no funding rounds in source data), operates exclusively in the United States, and continues to expand its product portfolio through 2025 launches in the barrier-care and sensitive-skin segments.

Name

Pacifica Beauty

Legal name

Pacifica Beauty LLC

Website

https://pacificabeauty.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Pacifica Beauty LLC is a privately held US vegan and cruelty-free beauty brand selling skincare, haircare, fragrance, body care, and makeup through its own e-commerce site and major retailers including Walmart, Ulta, Target, Amazon, and Whole Foods.

Ownership category

akta.pro rank

Product category

Vegan Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Vegan beauty products
• Natural skincare line
• Cruelty-free cosmetics
• Functional fragrance products
• Plant-based haircare

Headquarters

HQ city

Carpinteria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through owned website with subscription (Subscribe & Save 10%), one-time purchases, digital gift cards, and loyalty rewards program.
2. Retail Distribution: Revenue through major retail partners including Walmart, Ulta Beauty, Target, Amazon, and Whole Foods.
3. Bundled Products: Product bundles and sets with discounted pricing (Buy 4+ get 20% off) driving higher average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pacifica Beauty is a 100% vegan and cruelty-free beauty brand that manufactures and sells skincare, haircare, fragrance, body care, and makeup products formulated with natural, plant-based ingredients combined with effective actives. The company sells its own branded portfolio directly to consumers through an owned e-commerce storefront and through retail partners including Walmart, Ulta Beauty, Target, Amazon, and Whole Foods. The product range spans branded skincare collections (Glow Baby, Future Youth, Vegan Collagen, Wake Up Beautiful, Acne Warriors, Kale, Vegan Ceramide, Barrier Care), haircare lines, mood-boosting fragrances built around the trademarked Aromapower™ functional fragrance technology, body care, and vegan makeup.

Product overview

Pacifica Beauty is a 100% vegan and cruelty-free beauty brand offering a comprehensive portfolio of skincare, haircare, fragrance, body care, and makeup products. The core offerings include dedicated skincare sub-brands: Glow Baby (vitamin C brightening line), Future Youth (age-defying collection), Vegan Collagen (plant-based hydration), Wake Up Beautiful (retinoid treatments), and Barrier Care (sensitive skin support). The product portfolio spans cleansers, serums, moisturizers, treatments, masks, and tools for skincare; shampoos, conditioners, and styling products for haircare; perfumes and body mists for fragrance; body washes, scrubs, and lotions for body care; and eye, lip, face, and nail products for makeup. The brand emphasizes natural ingredients, mood-boosting scents, and functional fragrances, with select products like the Barrier Defense Hypochlorous Acid Spray recognized by the National Psoriasis Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Glow Baby Booster Serum

Quantifiable outcome

• Barrier Defense Hypochlorous Acid Spray recognized by National Psoriasis Foundation
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• ACLUminorOthersRound Up $1.00 for the ACLU initiative allowing customers to donate $1.00 to the ACLU during checkout. ACLU is non-profit and non-partisan.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burt's Bees: Burt's Bees is an established natural beauty brand (Clorox-owned) spanning skincare, lip, and body care in mass retail. Comparable to Pacifica in natural-ingredient positioning and broad retail distribution, but at significantly larger scale and broader product reach.
• Drunk Elephant: Drunk Elephant, part of Shiseido/LVMH-owned portfolio, is a clean/biocompatible skincare brand sold DTC and at Sephora. Comparable to Pacifica in clean-ingredient positioning and ingredient-focused sub-collections, though at a premium price tier.
• SheaMoisture (Sundial Brands): SheaMoisture, part of Unilever's Sundial Brands, is a natural beauty brand spanning haircare, body care, and skincare sold in mass and natural retail. Comparable to Pacifica in natural-ingredient positioning and textured-hair haircare, though at much larger scale across CPG.
• The Ordinary (DECIEM): The Ordinary, part of DECIEM under Estée Lauder, is a clinical/clean skincare brand with strong DTC and Sephora/Ulta distribution. Comparable to Pacifica in ingredient-led positioning and treatment-product breadth, though with a more clinical/scientific narrative.
• e.l.f. Beauty: e.l.f. Beauty is a large, publicly-traded affordable beauty brand spanning skincare, makeup, and fragrance across mass and specialty retail including Target, Walmart, and Ulta. Comparable to Pacifica in value-tier pricing, omnichannel distribution, and multi-category scope, though at meaningfully larger scale.

Emerging players

• Tower 28 Beauty: Tower 28 is a clean, vegan-friendly beauty brand focused on sensitive skin across skincare and makeup, sold at Sephora and DTC. Comparable to Pacifica in clean-beauty positioning and sensitive-skin focus, though with a more makeup-led category mix.

Direct peers

• Juice Beauty: Juice Beauty is an organic, vegan skincare and beauty brand sold DTC and through clean-beauty retailers. Comparable to Pacifica in plant-based formulation philosophy, multi-category offering, and clean-beauty consumer targeting.
• cocokind: cocokind is a clean, affordable skincare brand with strong DTC presence and Target retail distribution. Comparable to Pacifica in clean-beauty positioning, value-oriented pricing, and skincare-led category mix.
• Honest Beauty: Honest Beauty is a clean, vegan-friendly beauty brand offering skincare, makeup, and body care across DTC and major retail. It is directly comparable to Pacifica in positioning (clean/ethical), price tier, multi-category breadth, and omnichannel distribution.
• Acure Organics: Acure is a 100% vegan, cruelty-free skincare and body care brand sold through mass channels including Target and Whole Foods. Comparable to Pacifica in clean-beauty positioning, similar value-tier price points, and overlapping retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pacificabeauty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacifica Beauty