What Hub Australia does

Hub Australia is Australia's largest privately-owned flexible workspace operator, founded in 2011 and headquartered in Melbourne. The company provides premium coworking, private offices, dedicated desks, virtual office services, meeting and event spaces, and enterprise workspace solutions across 17 locations in 6 Australian capital cities (Melbourne, Sydney, Brisbane, Perth, Adelaide, and Canberra). Customer segments span solo professionals and hybrid individuals, scaling teams, established mid-market businesses, large enterprises with distributed footprints, and a smaller broker channel serving commercial real estate clients. The business serves a member base reported at 7,000+ across hundreds of businesses, with a wider historical footprint of 10,000+ businesses served.

The core technology stack is a flexible workspace management platform supporting online booking (Day Passes from $69/day, Day Offices from $99 pp/day, meeting rooms at hourly $40-$384 rates), a member portal for bookings and community updates, and a Hub Passport Program that interoperates member access across the national network. The product portfolio is organized as recurring subscriptions (Dedicated Desk from $550/month, Office Suite from $600 pp/month, Business Address from $100/month, Flexi Teams credit-pool memberships from $2,000-$4,000/month) supplemented by usage-based meeting/event hire and managed services for enterprise clients with custom HQ, satellite offices, and distributed membership deployments. A flagship co-branded sub-brand, One Two Five by Hub at Brookfield Place Perth, is operated in partnership with Brookfield Properties.

Hub differentiates on a hospitality-led service model featuring concierge, barista, curated events, and sustainable operation (B Corp Certified, Australia's first Carbon Neutral certified flexible workspace in 2020, WELL Health-Safety Rated). Go-to-market combines an enterprise field sales team for large organizations, an inside sales team (1300 482 611 / online enquiry) for the mid-market, self-serve online booking for day and meeting room access, broker and commercial landlord partnerships for indirect enterprise acquisition, and brand/Qantas Business Rewards partnerships for member acquisition. The company is privately owned with no disclosed external institutional investors, led by founder and chair Brad Krauskopf alongside co-CEOs John Preece and Rebekah Murphy.

Name

Hub Australia

Legal name

Hub Australia

Website

https://hubaustralia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Hub Australia is Australia's largest privately-owned flexible workspace operator, offering premium coworking, private offices, dedicated desks, virtual offices, and meeting spaces across 17 locations in 6 Australian cities for 7,000+ members and 10,000+ businesses.

Ownership category

akta.pro rank

Product category

Flexible Workspace Services

NAICS

Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

Keywords

• Flexible workspace solutions
• Coworking office spaces
• Private office suites
• Meeting event venues
• Virtual business address

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Office Spaces: Monthly membership fees for private office suites and office spaces, fully furnished and customisable. Team sizes from 2-200+ people with all-inclusive pricing covering utilities, internet, amenities, and access to meeting rooms.
2. Dedicated Desks: Month-to-month membership for personal desk in shared workspace with secure storage, branded signage, 24/7 access, and Hub Passport Program for interstate access.
3. Flexible Memberships: Day pass and flexible membership options for individuals and teams with on-demand access to shared workspaces or private day offices. Credit-based Flexi Teams plans for organisations.
4. Virtual Business Address: Premium business address service with mail handling, notifications, and discounted access to national workspace network. From $100/month.
5. Meeting & Event Spaces: Hourly, half-day, full-day, and after-hours hire of professional meeting spaces, boardrooms, workshops, and event venues. Catering and barista services available.
6. Day Access: Day passes for individuals ($69/day) and day offices for teams ($99 pp/day) with all-inclusive access to shared spaces, amenities, and member events.
7. Enterprise Solutions: Custom workspace solutions for large enterprise teams including custom HQ space, satellite offices, flexible memberships for distributed teams. Tailored pricing for enterprise requirements.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Hub Australia provides premium flexible workspace solutions including private office suites, dedicated desks, flexible memberships, virtual business addresses, day passes, and bookable meeting and event spaces. Services are delivered across a national network of 17 clubhouse locations in six Australian cities, supported by online booking, a member portal, and the Hub Passport Program for interstate access. Enterprise clients additionally receive custom HQ builds, satellite offices, and tailored multi-location deployments.

Product overview

Hub Australia operates a portfolio-based flexible workspace platform offering private offices, shared workspaces, and virtual office solutions across 17 locations in Australia. The core product suite includes Office Suite and Office Space (private workspaces for teams), Dedicated Desk (assigned seating), and three flexible membership tiers (Flexi Essential, Flexi Unlimited, and Flexi Teams) providing shared workspace access on various terms. Additional offerings include Business Address (virtual office), Day Pass and Day Office (daily access options), and Meeting & Event Spaces (bookable venues for 1-130 people). Enterprise Solutions provide custom workspace configurations for large organisations. The company also operates One Two Five by Hub as a premium sub-brand in Perth, developed in partnership with Brookfield Properties. All offerings emphasise hospitality-led service, sustainability credentials, and flexible terms.

Differentiator

Problem solved

Functional benefit

Brands

• 555 Collins ExChange: Premium workspace location at 555 Collins Street Melbourne VIC 3000.
• One Two Five by Hub

Products and services

• Office Suite Private, fully-furnished, and customisable workspace suite fitted with internal meeting rooms or offices. Move-in ready with flexible terms and all-inclusive pricing covering utilities, internet, amenities, and meeting room access, targeting growing to established teams of 8-200+ people.
• Office Space Private, fully-furnished workspace designed to inspire teams of all sizes, with high-speed internet and on-demand meeting rooms. Tailored layouts and all-inclusive pricing for SMB and mid-market teams needing a dedicated, customisable office.
• Dedicated Desk Personal desk within a shared workspace, featuring ergonomic furniture, secure storage, branded signage, 24/7 access, month-to-month membership, and the Hub Passport Program for interstate access. Priced from $550/month for individual professionals and small teams.
• Flexi Essential Flexible membership designed for modern hybrid and remote professionals who do not need a workspace every day. Provides on-demand access to shared workspace or private day offices across the Hub network under a subscription model.
• Flexi Unlimited Premium flexible membership providing 24/7 access to the home clubhouse plus the freedom to work across all Hub Australia locations when needed, for individual professionals who want maximum mobility and unlimited access.
• Flexi Teams Credit-based monthly membership enabling teams of 5+ to access shared workspaces, meeting rooms, offices, and amenities across the Hub Australia network. Available in Flexi Teams Starter ($2,000/month, 2,400 credits) and Flexi Teams Scale ($4,000/month, 4,800 credits) for distributed and hybrid teams.
• Business Address Virtual office solution providing a premium business address for business cards, websites, and map location pins, with mail handling, notifications, and discounted access to Hub workspaces nationwide. Priced from $100/month for individuals and businesses needing a CBD address without a physical office.
• Day Pass Day access to a Hub Australia shared workspace and common areas from 8am to 5pm Monday to Friday, including high-speed internet and all amenities. From $69/day, bookable online for individuals needing occasional workspace access.
• Day Office Private, lockable office space for teams of 3-16 people available from 8:30am to 5pm Monday to Friday. Includes high-speed internet and full access to shared spaces, barista service, and amenities. From $99 per person per day.
• Meeting & Event Spaces Purpose-built professional spaces for 1-130 people including meeting rooms, boardrooms, interview rooms, workshop spaces, and event venues. Available for hourly, half-day, full-day, and after-hours booking with catering and barista services, for businesses and individuals hosting meetings, interviews, workshops, and events.
• Enterprise Solutions Custom workspace solutions for large enterprise teams including custom HQ space, satellite offices, flexible memberships for distributed teams, and hybrid options. Leverages Hub's national network of 17 locations with tailored pricing and dedicated account management.
• One Two Five by Hub Premium workspace at Brookfield Place, 125 St Georges Terrace Perth, operated in partnership with Brookfield Properties. Offers signature Hub hospitality with workspace, meeting rooms, event spaces, and an on-site café at one of Perth's most prestigious CBD business addresses.

Quantifiable outcome

• Industry-leading NPS and CX scores
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and impact.

• Brookfield PropertiesflagshipStrategic or Co-development PartnerPartnership to bring Hub's signature hospitality to Brookfield Place. One Two Five by Hub at 125 St Georges Terrace Perth represents a flagship co-branded location combining Hub's workspace expertise with Brookfield's premium commercial real estate.
• Qantas Business RewardscoreGTM or Marketing PartnerHub partners with Qantas Business Rewards allowing members to earn Qantas Points on Day Passes, Day Offices, Serviced Meeting & Event Spaces, Flexible Memberships, and Virtual Office bookings. Provides incremental value proposition for business customers.
• Reconciliation AustraliaimpactStrategic or Co-development PartnerHub's Reflect Reconciliation Action Plan is formally endorsed by Reconciliation Australia, supporting relationships with indigenous-led businesses and developing opportunities for Aboriginal and Torres Strait Islander peoples.
• Commercial LandlordscoreChannel Partner/ Reseller/ DistributorLandlord partnerships to attract long-term quality tenants and add value to portfolios with hospitality-led workspaces. Solutions include white label, 'By Hub', and Building Hospitality options.
• Commercial BrokerscoreChannel Partner/ Reseller/ DistributorBroker partnerships providing workspace solutions for clients with competitive commission rates. Offers range from move-in ready HQ suites to customisable satellite offices.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IWG (International Workplace Group): IWG is the world's largest flexible workspace operator, running Regus, Spaces, HQ, and Signature brands globally and in Australia. It is the dominant incumbent peer; Hub competes with its Spaces and Regus locations in major Australian CBDs.
• WeWork: WeWork is a global premium coworking operator with locations across Australia. Hub directly competes for premium enterprise and SMB coworking customers in Sydney, Melbourne, and other Australian cities.

Direct peers

• WOTSO WorkSpace: WOTSO is an ASX-listed Australian flexible workspace operator with a multi-location network. It is a direct Australian competitor offering similar private office, dedicated desk, and virtual office products.
• Servcorp: Servcorp is an ASX-listed premium office and virtual office provider operating in Australia and globally. Hub competes with Servcorp's serviced offices and virtual business address offerings in premium CBD locations.
• The Commons: The Commons is an Australian coworking and event space operator with locations in Sydney and Melbourne. It targets a similar premium, hospitality-led customer base as Hub Australia.
• Work Club: Work Club is an Australian premium coworking operator with CBD locations in Sydney and Melbourne. It competes directly with Hub Australia for enterprise and SMB flexible workspace customers.

Regional players

• Stone & Chalk: Stone & Chalk operates Australian innovation hubs and coworking spaces focused on fintech and startup ecosystems. Hub competes for some startup and scale-up customers in overlapping geographies.
• YBF Victoria: YBF operates Victorian government-backed startup hubs with coworking facilities in Melbourne. It overlaps with Hub Australia in serving Melbourne-based startup and SMB customers at lower price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HubAustralia
• YouTubeyoutube.com/channel/UCz32x1W95YVwVrkpbGcIMRA
• Facebookfacebook.com/HubAustralia
• LinkedInlinkedin.com/company/hub-australia
• Instagraminstagram.com/hubaustralia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Australia