Makery World
Makery World operates and franchises a "DIY restaurant" concept where guests cook pre-portioned meals at induction tables using a tablet video app. Headquartered in Budapest, it licenses the concept, IT platform, and brand to franchisees across Europe.
- Company typePrivate
- Founded2015
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Makery World does
Makery World Zrt. is a Hungarian private limited company headquartered in Budapest that operates and franchises an "upside-down" or DIY restaurant concept, the first of its kind when it opened in Budapest in 2016. In a Makery unit, guests cook pre-portioned ingredients at tables fitted with built-in induction hot plates and ovens, guided step-by-step by a proprietary tablet-based video application while in-restaurant staff support the cook and handle dishwashing and cleanup. The concept is offered across approximately 30 international, healthy, and vegan dishes, each preparable in 20–25 minutes regardless of skill level, and is positioned for couples, families, friend groups, and corporate team-building clients.
The company's technology stack comprises the tablet cooking and menu application, a purpose-built end-to-end IT and data system ("IT as a Franchise"), and purpose-built restaurant hardware (induction-integrated tables and POS software), bundled with interior design, operational, marketing, and financial know-how and the Makery trademark licence. Makery sells this as a franchise package (with Early Bird and Multi-Unit tiers) to selected premium partners in major European cities, with Vienna and Bratislava live in 2024 and Barcelona and Milan in the pipeline. Direct consumer revenue comes from the Budapest flagship and partner-operated units (online booking is the primary acquisition channel), a B2B corporate/team-building sales motion runs out of Vienna, and software licence fees and franchise fees flow back to the central entity. The company reports being cash-flow positive from year one and targets a 3–5 year ROI for franchisees, with capital supplemented by a ~€0.86M EU EISMEA grant and a 2019 Hiventures investment.
Makery World firmographics
Firmographics- Name
- Makery World
- Legal name
- Makery World Zrt.
- Website
- https://makeryworld.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Makery World operates and franchises a "DIY restaurant" concept where guests cook pre-portioned meals at induction tables using a tablet video app. Headquartered in Budapest, it licenses the concept, IT platform, and brand to franchisees across Europe.
- Ownership category
- akta.pro rank
Makery World industry classification
Industry- Product category
- DIY Restaurant Franchise Services
- NAICS
- Full-Service Restaurants (722511)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industry
- Multi-Brand Cloud Kitchen Operators (THAFAJAA)
Keywords
Where Makery World is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices5 records
Markets served
Makery World business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Franchise fees and know-how licensing: Recurring/one-time revenue from selling franchise rights, including marketing, financial, operational, IT, equipment, and interior-design know-how, plus the brand licence ("Licence to use Makery trademarks") and ongoing operational support. Multi-unit and early-bird franchise tiers are offered.
- Software licence sales: Sale of software licences (the tablet-based cooking/menu application and IT system) to selected premium franchise partners, described as "IT as a Franchise".
- Direct restaurant guest revenue: Per-guest transaction revenue from the DIY restaurant experience at own-operated units; pricing is described as comparable to a "regular restaurant price". Guests primarily book online in advance.
- B2B corporate / team-building events: Revenue from corporate team-building events and group bookings at franchise units (e.g., Makery Schottenring in Vienna). Driven by a dedicated Sales and Key Account Manager working HR, team leader, agency, and event-organizer accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Per-guest DIY restaurant experience priced at regular restaurant levels (qualitative only) |
| Other | — | Franchise + software licence package (quote-based) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Makery World product offering
Product offeringCore offering
Makery World operates and franchises the world's first "upside-down" DIY restaurant concept, where guests cook their own meals at tables fitted with built-in induction hot plates and ovens, guided step-by-step by a tablet-based video cooking application. The company runs its own flagship Makery restaurant in Budapest and licenses the end-to-end concept (IT system, know-how, brand, training, and operations playbook) to premium franchise partners across Europe, alongside B2B corporate team-building events.
Product overview
Makery World is a gastro-tech franchise built around a single unified concept — the "DIY Restaurant Experience" — delivered through its proprietary Tablet Cooking App and packaged as the Makery World Franchise offering for partners. The flagship Makery DIY Restaurant Experience is operated as a platform-plus-modules architecture: the core dining concept (tablet-guided cooking at induction-equipped tables, ~30 dishes) is wrapped around the Makery Tablet Cooking App digital platform and bundled with the Makery World Franchise package (IT system, marketing, operations, training, and brand licence) and the supporting Makery Webshop (shop.makeryworld.com) for online customers and legal disclosures.
Differentiator
Problem solved
Functional benefit
Brands
- Budapest Makery: Local operating unit of the Makery DIY restaurant franchise in Budapest, Hungary; operated under the budapestmakery.hu domain.
Products and services
- Makery DIY Restaurant Experience Upside-down restaurant concept where guests prepare their own multi-course meals at tables fitted with induction hot plates, guided by a tablet-based step-by-step recipe video app; backed by Makery staff who support cooking and handle all dishwashing and cleanup. Positioned for couples, families, friends, and corporate team-building groups as a creative social experience at regular restaurant price and duration.
- Makery World Franchise Internationally growing franchise package that sells a proven upside-down restaurant concept plus know-how, end-to-end IT and data system, marketing/operational/financial playbooks, interior design plans, training, and a trademark licence to use the Makery brand. Includes Early-Bird and Multi-Unit franchise tiers, with sales led by the Chief Revenue & Sales Officer and supported by a dedicated onboarding team.
- Makery Tablet Cooking App and IT System Tablet-based interactive cooking application that serves as both menu and step-by-step video guide, walking guests through preparing any of ~30 dishes (international, healthy, vegan) in 20–25 minutes. The app is the central piece of Makery's "IT as a Franchise" stack and is sold together with the franchise licence as a software licence to selected premium franchise partners.
Quantifiable outcome
- 5.0 star Facebook review rating in first year of operation
- +5 more outcomes
Companies that use Makery World
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Makery World technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Makery World partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor innovation project partner and minor earned-media reference.
- SUAVE (EU-funded project consortium on urban gastronomy)minor innovation project partnerMakery participates in the EU-funded SUAVE project on mutual support of urban gastronomy, integrating ingredients from urban gardens (from chemical-free natural gardens to space-technology hermetically sealed hydroponic vertical farming) into Makery restaurants and outdoor events. SUAVE is acknowledged on the Makery homepage with the EU disclaimer image.
- Forbesminor earned-media referenceForbes is featured on the Makery homepage as a media endorser with the quote "The key is that cooking becomes a common game here." It functions as a press/earned-media signal rather than a formal commercial partnership.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Makery World competitors and assessment
Company assessmentDirect peers
- Inamo: London restaurant famous for interactive tabletop ordering and projected visuals — the closest small-scale analog to Makery's table-bound, tech-driven DIY dining format.
- Haidilao International Holding: Global DIY hotpot chain where guests cook their own meal at the table with strong service rituals; directly comparable as a premium experiential, guest-cooks-the-meal restaurant concept with international expansion.
- Big Mamma Group: Paris-headquartered group running experiential, design-led Italian trattorias across major European cities; comparable as a multi-city European experiential full-service restaurant operator with a strong brand-led growth story.
- Dishoom: Multi-site UK experiential Indian restaurant group known for its narrative dining concept and strong repeat demand; comparable as a European full-service experiential restaurant operator that turns dining into a memorable occasion.
- Le Petit Chef (Skullmapping): Immersive projection-mapped dining experience rolled out across hotels and restaurants worldwide; comparable as an experience-led restaurant concept that monetises novelty and theatricality at the table.
- YO! Sushi: UK-born experiential Japanese conveyor-belt sushi chain; comparable as a European full-service restaurant whose brand was built around a distinctive in-restaurant dining mechanic and guest interaction.
Broad incumbents
- Hard Rock Cafe: Iconic global experiential themed-restaurant and franchise brand; comparable as a much larger incumbent selling a differentiated, experience-driven dining concept through a worldwide franchise network.
- Pizza Hut (Yum! Brands): Global pizza franchise with thousands of units; comparable as a benchmark restaurant-franchise operator showing the scale ceiling for the franchise model Makery is pursuing.
- Five Guys: US-headquartered better-burger franchise that has expanded internationally; comparable as an established casual-dining franchise demonstrating what scaling a single differentiated concept across multiple countries can look like.
Emerging players
- Cozymeal: US marketplace for in-person and online cooking experiences; comparable as an emerging player building a community and commercial layer around cook-together experiences, an adjacent but thematically overlapping model to Makery's DIY restaurant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Makery World social profiles
Digital presenceMakery World compliance and trust
Trust signalCompliance2 records
Makery World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Makery World leadership team
Management profileNumber of profiles
Profiles4 records
Makery World subsidiaries and ownership
Company hierarchySubsidiaries1 record
Makery World funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Makery World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Makery World
What does Makery World do?
Makery World operates and franchises the world's first "upside-down" DIY restaurant concept, where guests cook their own meals at tables fitted with built-in induction hot plates and ovens, guided step-by-step by a tablet-based video cooking application. The company runs its own flagship Makery restaurant in Budapest and licenses the end-to-end concept (IT system, know-how, brand, training, and operations playbook) to premium franchise partners across Europe, alongside B2B corporate team-building events.
Is Makery World a public or private company?
Makery World is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Makery World founded?
Makery World was founded in 2015. It employs 11 to 50 people.
Where is Makery World based?
Makery World is headquartered in Budapest, Hungary, in the Europe region.
How does Makery World make money?
Four revenue lines are on record. Franchise fees and know-how licensing is the primary driver. The others are software licence sales, direct restaurant guest revenue and B2B corporate / team-building events.
Who are Makery World's main competitors?
Direct peers on record are Inamo, Haidilao International Holding, Big Mamma Group, Dishoom, Le Petit Chef (Skullmapping) and YO! Sushi. Broad incumbents are Hard Rock Cafe, Pizza Hut (Yum! Brands) and Five Guys. Cozymeal is listed as an emerging player.
Does Makery World have an API?
No public API is recorded for Makery World.
What industry is Makery World in?
Makery World's product category is DIY Restaurant Franchise Services. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFAJAA, Multi-Brand Cloud Kitchen Operators. Its NAICS code is 722511.