PureVPN
PureVPN is a consumer and business VPN service operating 6,000+ servers across 120 locations in 93 countries, offering encrypted connectivity, add-on privacy tools, and a unified security suite. It serves 3M+ users globally via subscription plans, white-label partnerships, and an enterprise Teams product.
- Company typePrivate
- Founded2007
- HeadquartersCentral, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What PureVPN does
PureVPN is a consumer and business virtual private network service operated by GZ Systems Limited, a privately held entity registered in the British Virgin Islands (Company No. 2039934) with operational roots in Hong Kong. Founded in 2006-2007, the company runs 6,000+ VPN servers across 120 locations in 93 countries, supporting WireGuard, OpenVPN, IKEv2, and SSTP protocols with AES-256 encryption, and claims 3M+ users globally. Its product portfolio has expanded from a pure-play VPN into a bundled privacy platform: alongside the core consumer VPN and VPN for Teams business offering, it sells premium add-ons (Dedicated IP, Port Forwarding, Dedicated Server, Residential Proxy), a Family Plan, a White Label VPN program, and a Unified Security Suite that combines VPN with a password manager, dark web monitoring, tracker blocker, and automated data-broker removal. Recent technical additions include post-quantum encryption and an "always-on" third-party no-log audit, positioning PureVPN as one of a small group of providers offering these assurances.
PureVPN monetizes primarily through subscription plans priced at $10-13 per month on standard terms and $2-4 per month on 1-2 year commitments, supplemented by monthly add-ons ($1.49-$14.99), an affiliate/referral program, white-label licensing, and enterprise Teams contracts. Distribution is direct-to-consumer via the purevpn.com storefront, mobile app stores (iOS, Google Play, Huawei App Gallery), and browser extensions, with a separate reseller channel for partners and field-sales motion for B2B customers via the PureDome sub-brand. Marketing relies on SEO/content, affiliate commissions, seasonal promotions (Black Friday pricing at $1.69/mo), and earned media coverage in PCMag, TechRadar, Forbes, CNET, Mashable, and Yahoo.
Recent strategic activity centers on differentiation through integrations and trust signals rather than scale alone: a ChatGPT Co-Pilot integration (the first official VPN app in ChatGPT, live in 10 markets), a 40+ location server expansion, a research-backed Unified Security Suite launched in partnership with Ontario Tech University and CQR Cybersecurity, and a thought-leadership World Cup Stadium Security Index. The company is founder-led (co-founders Uzair Gadit as CEO, Aaqib Gadit and Umair Gadit as directors) and operates without disclosed external funding or institutional investors.
PureVPN firmographics
Firmographics- Name
- PureVPN
- Legal name
- GZ Systems Limited
- Website
- https://purevpn.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PureVPN is a consumer and business VPN service operating 6,000+ servers across 120 locations in 93 countries, offering encrypted connectivity, add-on privacy tools, and a unified security suite. It serves 3M+ users globally via subscription plans, white-label partnerships, and an enterprise Teams product.
- Ownership category
- akta.pro rank
PureVPN industry classification
Industry- Product category
- Virtual Private Network (VPN) Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- VPN & Remote Access Gateways (HDADABAD)
- akta.pro secondary industries
- Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG), Remote Access / Secure Application Access (ADC‑Based VPN/ZTNA) (HDAFAHAK)
Keywords
Where PureVPN is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
PureVPN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- VPN Subscription Plans: PureVPN's primary revenue stream comes from subscription plans for VPN services. Monthly plans range from $10 to $13, while longer subscriptions (1-2 years) reduce costs to $2 to $4 per month. The company offers Personal Plans for individuals and Teams Plans for businesses.
- Premium Add-ons: Additional revenue from add-on services including Dedicated IP (from $2.49/mo), Port Forwarding (from $1.49/mo), Multi-login upgrades, Dedicated Server (from $14.99/mo), and Residential Network (from $12.49/mo). These are purchased as add-ons to base subscription plans.
- Family Plans: Family Plan subscription offering extended multi-device protection for households at differentiated pricing.
- Affiliates Program: PureVPN operates an affiliate program where partners earn referral commissions when customers referred by them purchase subscription plans.
- White Label Solutions: White Label VPN and Password Manager solutions offered to partners who want to resell PureVPN services under their own branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription for individual users |
| Subscription | Annual | Discounted annual subscription for individual users |
| Subscription | Annual | Business VPN subscription with admin panel and private gateways |
| Subscription | Monthly | Add-on dedicated static IP address |
| Subscription | Monthly | Add-on port forwarding service |
| Subscription | Monthly | Add-on dedicated server |
| Subscription | Monthly | Add-on residential proxy network |
| Subscription | Annual | Black Friday promotional offer |
| Subscription | Annual | Unified Security Suite promotional offer |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
PureVPN product offering
Product offeringCore offering
PureVPN is a VPN service provider that sells subscription-based encrypted internet access through 6,000+ servers in 65+ countries, supporting WireGuard, OpenVPN, IKEv2, and SSTP protocols with AES 256-bit encryption. The company offers Personal Plans for individual consumers, Teams Plans for businesses (with admin panel and private gateways), and a portfolio of premium add-ons (Dedicated IP, Port Forwarding, Dedicated Server, Residential Network) along with integrated security tools (Password Manager, Dark Web Monitoring, Tracker Blocker, Remove My Data) and a White Label reseller program.
Product overview
PureVPN is a unified privacy and security platform offering a core VPN service alongside multiple add-on modules. The core PureVPN product provides encrypted VPN connections through 6,000+ servers across 65+ countries, supporting WireGuard, OpenVPN, IKEv2, and SSTP protocols. The product portfolio includes dedicated business solutions (VPN for Teams, PureDome), premium add-ons (Dedicated IP starting at $2.49/mo, Port Forwarding at $1.49/mo, Dedicated Server at $14.99/mo, Residential Network at $12.49/mo), and integrated security features (Dark Web Monitoring, Password Manager, Tracker Blocker, Remove My Data). The Family Plan extends coverage to households, while the White Label program enables partner resale. Recent additions include the Unified Security Suite combining multiple tools and post-quantum encryption protection. The company also operates separate products under the PureSquare brand including PureDome for enterprise security.
Differentiator
Problem solved
Functional benefit
Brands
- PureDome: Enterprise VPN and network security solutions for business teams with admin panel, private gateways, and centralized management.
- PureVPN Teams
Products and services
- PureVPN Core VPN service providing encrypted internet connections, anonymous browsing, and access to geo-restricted content. Operates over 6,000+ servers in 65+ to 93 countries with support for multiple protocols (WireGuard, OpenVPN, IKEv2, SSTP) and AES 256-bit encryption. Targets individual consumers via Personal Plans.
- VPN for Teams Business-oriented VPN solution with admin panel, private gateways, and team management features designed for organizational network security. Supports 50+ devices and offers centralized security management for company-wide deployment.
- PureDome Enterprise security solution under the PureSquare product family offering advanced business security features distinct from the consumer VPN product, including admin panel and private gateways for centralized corporate network security.
- Dedicated IP Static IP address assigned exclusively to one user, enabling consistent online connections, bypass of IP restrictions, and avoidance of captchas. Available as an add-on from $2.49/month.
- Port Forwarding Add-on enabling users to open specific ports and route incoming traffic for optimized access to specific applications or services. Available from $1.49/month.
- Dedicated Server Dedicated server option where multiple users simultaneously share a single dedicated IP address, ideal for business environments and collaborative work. Available from $14.99/month.
- Residential Network US IP addresses from real ISPs providing seamless access to global content and US-exclusive sites with greater anonymity. Available from $12.49/month.
- PureVPN Password Manager Credential management tool that generates, stores, and autofills passwords while cloaking user activity. Includes breach scanning to alert users if passwords have been compromised.
- White Label VPN White-label program allowing partners to resell PureVPN services under their own brand, including VPN services and infrastructure for resellers, plus a White Label Password Manager offering.
- Unified Security Suite Comprehensive security solution combining VPN, password manager, ad/tracker blocker, dark web monitoring, and data removal tools into one unified product to address vulnerabilities arising from fragmented security tool stacks.
Quantifiable outcome
- 31-day money-back guarantee reduces customer risk
- +3 more outcomes
Companies that use PureVPN
Customer profileSegments3 records
Ideal customer profiles3 records
PureVPN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature14 records
PureVPN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- ChatGPT (OpenAI)flagshipPureVPN launched an integrated ChatGPT Co-Pilot that serves as an AI-powered VPN assistant, becoming the first VPN provider to have an official app in ChatGPT. The integration allows users to type @pureVPN to get AI-determined server recommendations and optimized settings applied via secure deep links. Currently available in the US, Canada, Australia, Germany, France, Japan, the Netherlands, Singapore, Switzerland, and the UAE.
- Ontario Tech UniversitycorePureVPN collaborated with Ontario Tech University and CQR Cybersecurity to conduct research revealing that 38% of modern cyberattacks target fragmented security tool stacks. This research informed the development of PureVPN's Unified Security Suite.
- CQR CybersecuritycoreCybersecurity research partner collaborating with PureVPN and Ontario Tech University on research about security tool fragmentation and modern cyberattack patterns.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PureVPN competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PureVPN social profiles
Digital presencePureVPN financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureVPN leadership team
Management profileNumber of profiles
Profiles4 records
PureVPN subsidiaries and ownership
Company hierarchySubsidiaries1 record
PureVPN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureVPN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureVPN
What does PureVPN do?
PureVPN is a VPN service provider that sells subscription-based encrypted internet access through 6,000+ servers in 65+ countries, supporting WireGuard, OpenVPN, IKEv2, and SSTP protocols with AES 256-bit encryption. The company offers Personal Plans for individual consumers, Teams Plans for businesses (with admin panel and private gateways), and a portfolio of premium add-ons (Dedicated IP, Port Forwarding, Dedicated Server, Residential Network) along with integrated security tools (Password Manager, Dark Web Monitoring, Tracker Blocker, Remove My Data) and a White Label reseller program.
Is PureVPN a public or private company?
PureVPN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PureVPN founded?
PureVPN was founded in 2007. It employs 51 to 100 people.
Where is PureVPN based?
PureVPN is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does PureVPN make money?
Five revenue lines are on record. VPN Subscription Plans are the primary driver. The others are premium Add-ons, family Plans, affiliates Program and white Label Solutions.
Does PureVPN have an API?
Yes. PureVPN offers a public API for developers. The API allows developers to integrate PureVPN services programmatically. Reference to the API is found in the footer under 'Developers (API)' linking to https://www.purevpn.com/purevpn-api.php. Additional white-label offerings include White Label VPN and White Label Password Manager programs. Developer documentation is at www.purevpn.com/purevpn-api.php.
What industry is PureVPN in?
PureVPN's product category is Virtual Private Network (VPN) Software. Its primary akta.pro industry code is HDADABAD, VPN & Remote Access Gateways, with a secondary code of BPAEAEAG, Network Security Services (Firewall/VPN/ZTNA/SASE Integration). Its NAICS code is 5132 and its SIC code is 7370.