What Hockomock Area YMCA does

Hockomock Area YMCA is a non-profit charitable community service organization headquartered in North Attleboro, Massachusetts, serving approximately 15 communities across the Hockomock region. Founded in 1878, the organization operates four physical branches (Bernon Family YMCA in Franklin, Invensys Foxboro YMCA, Hurley Family YMCA in North Attleboro, and Mansfield Arts & Education Center), plus a food pantry (Lenore's), early learning centers, a day camp in Bellingham, a teen center, and before/after-school programs delivered in five school districts. Programs are organized around three pillars: youth development (child care, camps, swim, sports, arts), healthy living (fitness, group exercise, senior programs, chronic disease management such as LIVESTRONG at the YMCA), and social responsibility (food access, financial assistance through A Place for All, and the Integration Initiative for individuals with special needs). The organization touches more than 15,000 individuals annually and serves more than 10,000 through scholarship and social services.

The technology stack is standard for the nonprofit sector and not proprietary. Membership and program registration are managed through Daxko Operations; camp enrollment uses CampBrain; race registration uses RunSignUp; donations are processed via Givebutter; child care communication uses HiMama; food pantry scheduling uses Oasis Insight; and physical therapy scheduling uses Appointment King. Curriculum platforms include Frog Street and The Creative Curriculum by TeachingStrategies at early learning centers. There is no indication of internally developed technology, proprietary algorithms, or differentiated digital infrastructure.

The business model combines four revenue streams: recurring membership dues (monthly subscriptions providing access to facilities and member pricing on programs), program fees (child care, camps, swim lessons, sports), donations and annual campaign contributions, and grant-funded social action services. Pricing follows a sliding scale via the A Place for All financial assistance program using gross household income, and state vouchers are accepted for child care. GTM is community-led and event-driven: membership acquisition relies on direct online registration, in-person branch visits, and the Pay the Day promotional campaign; donor cultivation centers on annual events (Golf Classic, Legends Golf Classic, Spier Family 5K) and volunteer board networks; and school-district partnerships create a B2B2C channel for child care delivery. The organization operates under the umbrella of YMCA of the USA while maintaining autonomous local governance.

Name

Hockomock Area YMCA

Legal name

Hockomock Area YMCA

Website

https://hockymca.org

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hockomock Area YMCA is a Massachusetts non-profit operating four branches across 15 communities, delivering youth development, healthy living, and social responsibility programs including child care, fitness, summer camps, cancer recovery, and food pantry services to more than 15,000 individuals annually.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Fitness and Recreational Sports Centers (713940), Child and Youth Services (62411), Civic and Social Organizations (813410), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Youth development programs
• Community fitness services
• Child care services
• Nonprofit membership services
• Social responsibility programs

Headquarters

HQ city

North Attleboro

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly membership fees providing access to fitness facilities, pools, and program discounts. Members receive 50% savings on youth programs and 33% savings on summer camp over non-member rates.
2. Program Fees: Fees for child care, summer camp, swim lessons, sports programs, arts/enrichment, and other YMCA activities.
3. Donations and Annual Campaign: Reach Out Campaign and other fundraising initiatives supporting financial assistance and community programs.
4. Social Action Services: Food access programs, Integration Initiative, and community support services funded through grants and donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hockomock Area YMCA is a not-for-profit charitable community service organization that sells YMCA memberships and program services across three pillars: youth development (child care, summer camp, before/after school care, youth sports, swim, arts), healthy living (fitness facilities, group exercise, personal training, LIVESTRONG cancer recovery, senior fitness), and social responsibility (Lenore's Food Pantry, A Place for All financial assistance, Integration Initiative, Free Summer Lunch Program). Memberships and programs are delivered through four physical branches and online registration via the Daxko platform.

Product overview

The Hockomock Area YMCA is a non-profit community organization operating as a multi-branch network with four physical locations (Bernon Family YMCA in Franklin, Invensys Foxboro YMCA, Hurley Family YMCA in North Attleboro, and Mansfield Arts & Education Center) plus a Bellingham camp location. The organization offers a comprehensive portfolio of programs organized around three pillars: Youth Development (child care, summer camps, before/after school care, youth sports, swim lessons, arts, and leadership programs), Healthy Living (fitness facilities, group exercise, personal training, senior programs, and chronic disease management including the LIVE**STRONG** cancer recovery program), and Social Responsibility (food access through Lenore's Food Pantry, financial assistance via A Place for All, the Integration Initiative for special needs individuals, and community events). The membership provides access to fitness facilities, pools, and member pricing across all branches.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership Recurring subscription membership providing access to gym facilities, pools, group exercise classes, and member-rate pricing on programs across all four Hockomock Area YMCA branches and the wider national YMCA network.
• Child Care and Early Learning Licensed child care and early learning centers offering infant care (6 weeks to 15 months), toddler care (15 months to 3 years), and full- and part-day preschool (3 to 5 years), delivered through Frog Street and Creative Curriculum at all four branches.
• Summer Camp Programs Day camps at five locations offering core camp, specialty camps (gymnastics, sports, STEAM, theatre), and teen programs, with registration through the CampBrain platform.
• Before and After School Care (School's Out) Licensed School's Out program providing before- and after-school child care for kindergarten through age 13 in partnership with local school districts across five communities.
• Health and Fitness Programs Group exercise classes, personal training, senior activities, and health management programs including diabetes prevention, blood pressure monitoring, and EnhanceFitness at all branches.
• LIVESTRONG at the YMCA No-cost 12-week cancer recovery program meeting twice weekly for 90 minutes, designed to help cancer survivors regain health, build strength, and connect with others, including a free family membership during the program.
• Living STRONGER Program Continuation program for LIVESTRONG alumni providing weekly structured exercise, social gatherings, and volunteer opportunities.
• Lenore's Food Pantry and Market Food pantry located at 451 Elm Street, North Attleboro providing groceries and household items to those in need through appointment and open shopping options, operating for over 47 years.
• Social Action Services Community support services including food access programs, support groups, backpack drives, holiday gift giving, and connections to social service resources, distributed over 750,000 pounds of food through weekly grocery distribution and pantry programs.
• Integration Initiative Inclusive program supporting children and adults with special needs and their families, integrating participants into all YMCA programs and activities.
• Free Summer Lunch Program USDA-funded summer meals program providing free lunches for youth ages 1 to 18 at multiple locations during summer break.
• A Place for All Financial Assistance Sliding-scale scholarship program based on gross household income providing financial assistance for YMCA membership and programs, with all information kept confidential.
• Youth Sports and Recreation Youth sports including baseball, basketball, soccer, lacrosse, flag football, hockey, tennis, golf, running, and triathlon, plus recreation activities like dance, martial arts, rock climbing, and ski/snowboard.
• Swim Programs Youth and adult swim lessons, swim team, water safety training, lifeguard and CPR certification, and family and adult swim times at indoor and outdoor pools.
• Arts and Enrichment Art and STEM classes, youth leadership programs including Youth in Government and Leaders Club, Summer Teen Corps, and First Aid and Safety training.
• Broad-Y Academy Theatre education program at Mansfield Arts and Education Center for students aged 7–14, featuring musical theatre, plays, workshops, and camps emphasizing compassion and performance skills.
• Theatre Institute Pre-professional theatre training program for high school students at Mansfield Arts and Education Center, including showcase classes, productions, and preparation for collegiate theatre programs.
• Community Events Annual fundraising and community events including Spier Family 5K and Family Day, Golf Classic, Legends Golf Classic, Annual Meeting, and Annual Campaign Breakfast.
• Adult Sports and Recreation Adult recreational sports including basketball, coed softball, dance, and rock climbing, along with adult fitness and wellness programming.
• Family and Friends Programs Family-oriented activities including Friends and Family events, teen outreach, birthday party rentals, and community gardens fostering family connections.

Quantifiable outcome

• Over 10,000 individuals supported annually through scholarship, food access, mental health support and case management
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• One LocalminorGTM or Marketing PartnerHospitality sponsor for Spier Family 5K event.
• TPC BostoncoreStrategic or Co-development PartnerPartnership for 17th annual Legends Golf Classic raising funds for Integration Initiative supporting children and adults with special needs.
• Schneider ElectricminorGTM or Marketing PartnerParking sponsor for 5K event - provided parking lot across from Foxboro YMCA.
• GATRA (Gottleib Transit)minorStrategic or Co-development PartnerPublic transit route 10 stops at Lenore's Food Pantry location, improving accessibility for community members lacking transportation.
• Benjamin Franklin Classical Charter Public SchoolcoreStrategic or Co-development PartnerNew partnership for on-site school programs at Franklin location.
• Local School DistrictscoreStrategic or Co-development PartnerPartnerships with school districts including Bellingham, Foxborough, Franklin, North Attleborough, and Wrentham for before and after school care programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Old Colony YMCA: Massachusetts-based regional YMCA association serving southeastern Massachusetts with the same three-pillar mission of youth development, healthy living, and social responsibility. Closely comparable footprint and program mix.
• Boys & Girls Clubs of Metro South: Regional youth development nonprofit serving Massachusetts communities with after-school programs, summer camps, and teen services. Directly competes for youth and family programming market share.

Broad incumbents

• Planet Fitness: National low-cost gym chain competing for budget-conscious fitness members. Doesn't offer child care, camps, or social services, but represents the primary price competition for YMCA memberships.
• YMCA of Greater Boston: Larger regional YMCA serving the Boston metro area with overlapping youth development, fitness, and social service programs. Directly comparable business model but operates at greater scale and geographic breadth than Hockomock.
• Jewish Community Centers of Greater Boston: Regional JCC network offering comparable fitness, swim, child care, camp, and cultural programming to families in eastern Massachusetts. Operates as a broader community center with similar service mix.

Regional players

• Greater Framingham Community YMCA: Nearby Massachusetts-based YMCA association offering similar youth, family, and fitness programming to a different but adjacent Massachusetts geography. Directly comparable operating model and program structure.
• Boys & Girls Club of Dorchester: Massachusetts-based youth development nonprofit providing after-school, summer, and teen programs. Comparable youth-development mission but operates in a different Massachusetts geography than Hockomock.
• Massachusetts Boys State: Massachusetts youth civic leadership program comparable to the YMCA's Youth in Government and Leaders Club offerings. Operates in same geography with overlapping youth development programming.

Others

• Eastern Massachusetts Literacy Foundation: Regional nonprofit providing community education and youth support services in Massachusetts. Comparable cause-driven nonprofit model addressing social needs but focused on a different service area.
• United Way of Massachusetts Bay and Merrimack Valley: Large regional nonprofit aggregator that funds Hockomock-style social services through partner agencies. Comparable cause-driven funding model and community impact focus rather than direct service competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HockomockAreaYMCA
• Instagraminstagram.com/hockomockymca
• Xx.com/HockomockYMCA
• LinkedInlinkedin.com/company/hockomock-area-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockomock Area YMCA