Bluegrove
- Company typePrivate
- Founded1975
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Bluegrove firmographics
Firmographics- Name
- Bluegrove
- Legal name
- CageEye AS
- Website
- https://bluegrove.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bluegrove industry classification
Industry- Product category
- Aquaculture Technology
- NAICS
- Aquaculture (11251), Finfish Farming and Fish Hatcheries (112511)
- akta.pro primary industry
- Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)
- akta.pro secondary industry
- Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)
Keywords
Where Bluegrove is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Bluegrove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Aquaculture monitoring hardware sales/lease: Deployment of proprietary hydroacoustic sensors and cage cabinets on fish cages. Represents a hardware component of the solution, likely sold or installed as part of customer engagements with fish farming operators.
- Discovery & Feeding software subscriptions: Recurring software access for historical fish behavior analytics, real-time fish positioning, equipment positioning, support, Feeding Planner and Smart Feeding capabilities, sold to fish farm operators.
- Customer support and ongoing services: Support services bundled with Discovery product offering and the broader engagement model with fish farming customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based / not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bluegrove product offering
Product offeringCore offering
Bluegrove (CageEye) sells an aquatech platform for salmon farmers built on proprietary hydroacoustic echosounder sensors and an in-house on-cage cabinet. The platform is delivered as two software modules — Discovery (historical and real-time fish behavior monitoring) and Feeding (Smart Feeding and Feeding Planner with pellet detection) — deployed on installed hardware at the fish cage.
Product overview
Bluegrove's offering (operated through CageEye) is a platform-plus-modules aquatech solution for fish farmers, built on proprietary hydroacoustic sensor hardware and on-cage data processing. The core platform module is Discovery, which provides historical and real-time monitoring of fish behavior using echosounders, while the Feeding module layers Smart Feeding and a Feeding Planner on top of that data. Together the modules enable 24/7 fish welfare monitoring and feeding optimization, with pellet detection integrated into the hydroacoustic pipeline to improve feeding decisions.
Differentiator
Problem solved
Functional benefit
Brands
- Discovery: CageEye Discovery product using hydroacoustics to measure and understand fish behavior historically and in real-time, including historical data, real-time fish positioning, equipment positioning, and support.
- Feeding
Products and services
- CageEye Discovery CageEye Discovery uses hydroacoustics to measure and understand salmon behavior both historically and in real-time, providing historical behavior data, real-time fish positioning, equipment positioning, and ongoing support to commercial salmon farming operators.
- CageEye Feeding CageEye Feeding optimizes feeding efficiency, consistency and fish welfare through a Feeding Planner and Smart Feeding automation, layered on top of the Discovery hydroacoustic and pellet detection data, for commercial salmon farming operators.
Quantifiable outcome
- 24/7 monitoring day and night, independent of water visibility or sunlight
- +2 more outcomes
Companies that use Bluegrove
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Bluegrove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Bluegrove partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- CermaqflagshipListed under 'CUSTOMERS AND COLLABORATORS' on the company website as a leading customer/collaborator logo. Cermaq is one of the world's largest salmon farming companies and a flagship relationship for the Norwegian aquatech business.
- LerøyflagshipFeatured as a customer/collaborator logo on the CageEye website. Lerøy is a major Norwegian seafood group with significant salmon farming operations, representing a flagship collaboration.
- Salmones AyséncoreChilean salmon farming operator shown as a customer/collaborator logo on the website, indicating a strategic relationship in the Chilean market alongside Norwegian customers.
- ArnøycoreShown as a customer/collaborator logo on the website, indicating a working relationship with this Norwegian aquaculture operator.
- InvermarcoreChilean aquaculture operator shown as a customer/collaborator logo on the website, contributing to the company's footprint in Chile alongside Salmones Aysén.
- APNminorListed under the 'CUSTOMERS AND COLLABORATORS' logo section on the website, indicating a customer/collaborator relationship in the aquaculture sector.
- BrKminorListed under the 'CUSTOMERS AND COLLABORATORS' logo section on the website, indicating a customer/collaborator relationship in the aquaculture sector.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bluegrove competitors and assessment
Company assessmentBroad incumbents
- AKVA Group: Largest aquaculture technology supplier in Norway, offering integrated feeding systems, sensors, cameras, and software to the same salmon producers Bluegrove serves. Comparable as a competing incumbent providing a broader product portfolio into the same Norwegian and Chilean customer base.
- ScaleAQ: Norwegian aquaculture equipment and technology provider offering feeding, monitoring, and net-pen solutions to salmon farmers. Comparable as a direct competitor in feeding optimization and cage-based monitoring, with a wider product suite and established service network.
- Steinsvik (Steinsvik Aquaculture): Norwegian supplier of central feeding systems and aquaculture technology to salmon farms. Comparable as a competing feeding technology vendor to the same Cermaq/Lerøy/Salmon Chile customer base, with deep installed-base advantage in feeding infrastructure.
- Pentair (Vaki): Pentair's Vaki brand supplies fish counters, biomass estimators, and monitoring equipment to salmon and trout hatcheries and farms. Comparable as a broader incumbent offering complementary fish inventory and monitoring tools into the same aquaculture customers.
- Kongsberg Maritime (Aquaculture): Kongsberg's aquaculture division delivers monitoring and control systems for fish farms, drawing on its broader maritime technology portfolio. Comparable as a well-capitalized incumbent using adjacent sensing expertise to compete in the same salmon monitoring category.
Direct peers
- Imenco: Norwegian provider of underwater cameras, fish counting, and monitoring equipment for aquaculture. Comparable as a direct competitor in cage-based monitoring, offering alternative sensing approaches (camera-based) to the same salmon farming operators.
- Innovasea: Aquatech company offering fish tracking, monitoring, and feeding solutions across salmon and other species globally. Comparable as a direct peer in real-time fish behavior monitoring and feeding optimization, with a comparable technology-plus-services stack.
- AquaScan: Norwegian provider of fish counters and underwater monitoring tools for aquaculture. Comparable as a direct competitor in underwater sensing and fish inventory/biomass monitoring for salmon and trout producers.
Emerging players
- Biosort: Emerging Norwegian aquatech focused on fish health and welfare analytics using computer vision and AI. Comparable as an emerging player attacking the same fish welfare/behavior monitoring opportunity from a different technology angle.
Others
- Aqua Pharma: Supplier of fish health and biosecurity products to the aquaculture industry. Comparable as an adjacent ecosystem player serving the same salmon farming customers with non-overlapping but thematically related welfare and biosecurity offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluegrove social profiles
Digital presenceBluegrove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluegrove leadership team
Management profileNumber of profiles
Bluegrove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluegrove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluegrove
What does Bluegrove do?
Bluegrove (CageEye) sells an aquatech platform for salmon farmers built on proprietary hydroacoustic echosounder sensors and an in-house on-cage cabinet. The platform is delivered as two software modules — Discovery (historical and real-time fish behavior monitoring) and Feeding (Smart Feeding and Feeding Planner with pellet detection) — deployed on installed hardware at the fish cage.
Is Bluegrove a public or private company?
Bluegrove is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bluegrove founded?
Bluegrove was founded in 1975. It employs 51 to 100 people.
Where is Bluegrove based?
Bluegrove is headquartered in Oslo, Norway, in the Europe region.
How does Bluegrove make money?
Three revenue lines are on record. Aquaculture monitoring hardware sales/lease is the primary driver. The others are discovery & Feeding software subscriptions and customer support and ongoing services.
Who are Bluegrove's main competitors?
Broad incumbents on record are AKVA Group, ScaleAQ, Steinsvik (Steinsvik Aquaculture), Pentair (Vaki) and Kongsberg Maritime (Aquaculture). Direct peers are Imenco, Innovasea and AquaScan. Biosort is listed as an emerging player. Aqua Pharma is listed as an others.
Does Bluegrove have an API?
No public API is recorded for Bluegrove.
What industry is Bluegrove in?
Bluegrove's product category is Aquaculture Technology. Its primary akta.pro industry code is AFAEAAAM, Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting), with a secondary code of AFAEAAAK, Aquaculture Health, Biosecurity & Veterinary Services. Its NAICS code is 11251.