ALGI Foods

What ALGI Foods does

ALGI Foods (legal entity 11513265 Canada Inc., DBA "Algi") is a Canadian consumer food company founded in 2019 by Alessandra Amato and Devon Hawkins in Canmore, Alberta, that develops and sells algae-based food products centered on spirulina. The company positions itself as a first-mover in algae-based consumer food in Canada, with the stated mission of bringing spirulina from a niche supplement ingredient into mainstream food applications. Its product portfolio comprises the IMPACT Bar line — endurance energy bars in three flavors (Berries & Seeds, Sunflower Seed & Sea Salt, Cocoa & Cacao Nib) formulated with 6-7 clean whole-food ingredients featuring spirulina, date paste, sunflower seed butter, yacon syrup, and sea salt — and an organic Spirulina Powder SKU sold in 300g pouches for smoothies, sauces, and cooking. Manufacturing is outsourced to a Calgary-based copacker; spirulina is sourced from a single US supplier.

The company's go-to-market blends direct-to-consumer e-commerce (algifoods.com, with free shipping over $70 CAD and bulk pricing of $3.50-$3.99/bar) with independent retail distribution in Canada. Between April and October 2022, the founders executed the "IMPACT Tour" — a seven-month road trip across Western Canada that combined event sponsorships (notably Fernie Gravel Grind), guerrilla sampling, on-course "stoke stations," and a weekly vlog series, growing retail distribution from two Canmore stores to 51 stores and distributing over 25,000 product samples. Customer segments target endurance athletes (runners, triathletes, cyclists), outdoor recreationists in Western Canada, plant-based/vegan consumers seeking allergen-friendly and soy-free protein/iron sources, and sustainability-oriented consumers drawn to spirulina's carbon-negative production profile (14g CO2 removed per bar consumed). The company is bootstrapped, with disclosed funding of approximately $30,261 from an early 2019 round and two subsequent non-cash accelerator affiliations (LOI Labs 2020, SVG Ventures 2023); it operates with a 1-10 person team including marketing interns and is led by the two co-founders, with US geographic expansion and additional IMPACT Bar flavors reportedly in development.

Name

ALGI Foods

Legal name

11513265 Canada Inc. (DBA Algi)

Website

https://algifoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ALGI Foods is a Canadian consumer food company (founded 2019, Canmore, Alberta) that develops and sells spirulina-based products — IMPACT Bar energy bars and organic Spirulina Powder — via DTC e-commerce and 51 independent retail stores across Western Canada, targeting endurance athletes, outdoor enthusiasts, and plant-based consumers.

Ownership category

akta.pro rank

Product category

Plant-based nutrition bars

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Trail Nutrition & Outdoor Consumables Retail (CRAMAMAL)

Keywords

• Algae-based nutrition
• Plant-based energy bars
• Spirulina food products
• Endurance nutrition snacks
• Sustainable protein bars

Headquarters

HQ city

Canmore

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - IMPACT Bars: Sale of IMPACT Bar variety packs and bundles directly to consumers and through retail partners. Bulk pricing incentivizes larger purchases. Currently available in Canada with US expansion planned.
2. Product Sales - Spirulina Powder: 300g pouches of organic spirulina powder sold directly to consumers for use in smoothies, sauces, oatmeal, and cooking. Shelf life of 2 years.
3. Wholesale/Retail Distribution: Supplying IMPACT Bars to retail stores across Canada, growing from 2 initial stores to 51 stores. Product also available through the store locator feature on website.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

ALGI Foods manufactures and sells algae-based food products centered on spirulina as a sustainable, nutrient-dense ingredient. Its core commercial offering is the IMPACT Bar endurance energy bar (available in Berries & Seeds, Sunflower Seed & Sea Salt, and Cocoa & Cacao Nib flavors) formulated with 6-7 clean whole-food ingredients, complemented by an organic Spirulina Powder sold in 300g pouches. Products are sold direct-to-consumer via the company's Shopify e-commerce site and through independent retail stores across Western Canada.

Product overview

ALGI Foods is a Canadian food company creating algae-based food products centered around sustainability and nutrition. The product portfolio consists of the IMPACT Bar line (available in Berries & Seeds, Sunflower Seed & Sea Salt, and Cocoa & Cacao Nib flavors) as endurance energy bars made with 6-7 clean, whole-food ingredients featuring spirulina algae, along with organic Spirulina Powder for smoothies and cooking. Both product lines are positioned for athletes and health-conscious consumers seeking plant-based, sustainable nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• IMPACT Bar: Berries & Seeds An endurance energy bar made with 7 clean whole-food ingredients featuring spirulina algae, date paste, sunflower seed butter, pumpkin seeds, barberries, yacon syrup, and sea salt. Provides 9g plant protein, 33% DV iron, and is vegan, gluten-free, dairy-free, and non-GMO. Marketed to athletes, outdoor enthusiasts, and health-conscious consumers seeking clean-ingredient endurance nutrition.
• IMPACT Bar: Sunflower Seed & Sea Salt The flagship original flavor endurance energy bar made with 6 clean whole-food ingredients featuring spirulina algae, sunflower seed butter, pumpkin seeds, date paste, yacon syrup, and sea salt. Provides 12g plant protein and 23% DV iron per bar. Vegan, gluten-free, and non-GMO; positioned for endurance athletes and outdoor adventurers.
• IMPACT Bar: Cocoa & Cacao Nib A chocolate-flavored endurance energy bar made with 7 clean whole-food ingredients featuring spirulina algae, cocoa powder, cacao nibs, date paste, sunflower seed butter, yacon syrup, and sea salt. Provides plant-based protein, omegas, and iron. Marketed to athletes and outdoor enthusiasts wanting a chocolate alternative.
• Spirulina Powder Organic spirulina blue-green algae powder sold in 300g pouches containing 67% complete protein and 8% DV iron per serving. 100% vegan and gluten-free with a 2-year shelf life. Intended for use in smoothies, sauces, oatmeal, and cooking by health-conscious and plant-based consumers.
• IMPACT Bar Variety Bundle A bundle of 24 IMPACT Bars (12 Sunflower Seed & Sea Salt and 12 Cocoa & Cacao Nib), offered as a value pack for consumers wanting variety across the two core flavors at volume pricing.
• IMPACT Bar Taster Pack A 4-bar sample pack containing 2 Sunflower Seed & Sea Salt bars and 2 Cocoa & Cacao Nib bars, priced at $16.00 CAD with free shipping included. Designed as a trial offering so consumers can try both flavors before committing to larger packs.

Quantifiable outcome

• 14 grams of carbon dioxide removed from atmosphere per IMPACT Bar consumed
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Panasonic LUMIXcoreGTM or Marketing Partner · 1 January 2019LUMIX has been alongside Algi since 2019 as the camera brand documenting the company's journey. Devon Hawkins, co-founder, uses GH5 and GH6 cameras for all content creation including vlogs, product photos, and commercials. LUMIX cameras are credited as essential storytelling tools that helped build the brand through guerrilla marketing tactics and high-quality video content. The partnership was featured in a dedicated blog post 'Building a brand with LUMIX' showcasing how the cameras helped capture the IMPACT Tour.
• Platform CalgaryminorGTM or Marketing PartnerPlatform Calgary is listed as an ALGI Supporter. Likely provides startup ecosystem support, mentorship, or community resources for the food company.
• Queen's University Innovation ProgramcoreOthersSummer innovation program at Queen's University where founders Alessandra and Devon met in 2019. This was the birthplace of the Algi concept where they chose to focus on sustainability in the food system and discovered algae as the solution.
• Fernie Gravel GrindminorGTM or Marketing PartnerThree-day gravel cycling festival in Fernie, British Columbia. Algi sponsored the event in 2021 and 2022, setting up 'stoke stations' to distribute IMPACT Bar samples to riders. Key early sponsorship opportunity during IMPACT Tour.
• Local Copacker/Manufacturing PartnercoreTechnology or IntegrationAfter a long and frustrating search following the initial product launch, the company found a local food production facility in Calgary willing to work with a small startup. This manufacturing partner produces the IMPACT Bars at scale.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdt1yhQHkw0gaCKR08DWtBg
• Facebookfacebook.com/algifoods
• LinkedInlinkedin.com/company/algifoods
• Instagraminstagram.com/algifoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALGI Foods