MyoStorm

What MyoStorm does

MyoStorm is a Provo, Utah-based consumer wellness hardware company that designs, sells, and distributes The Meteor, a cordless vibrating and self-heating (120°F) massage therapy ball intended for muscle recovery, fascia release, and drug-free pain management. The core product combines patented (filed/pending) heat therapy with calibrated high-frequency vibration in a compact ergonomic form factor, targeting the plantar fascia, heel, arch, calf, back, hips, and glutes. The portfolio has expanded into a three-tier pricing ladder with the Meteor Mini ($99) and Meteor Mini Lite ($79), all manufactured as cordless reusable consumer devices with a 30-day satisfaction guarantee and 1-year warranty.

The company operates a product-led, direct-to-consumer go-to-market anchored on a Shopify storefront (myostorm.shop), supported by wholesale partner recruitment for physical retail distribution and an affiliate program for digital referrals. Marketing has historically relied on earned media — most notably a 2019 appearance on ABC's Shark Tank Season 11 where all five sharks made offers, generating a reported $150,000-$200,000 investment — and ongoing press in Forbes, Business Insider, Runner's World, and other outlets. The company ships internationally to a claimed base of 40,000+ customers.

Revenue derives entirely from one-time hardware unit sales across the three SKUs, with no subscription, app, or service component. The company is privately held, was founded in 2018-2019 by Jared Ward and fellow BYU alumni, and operates with 1-10 employees, indicating a small, founder-led consumer brand rather than a venture-backed scale-stage business.

Name

MyoStorm

Legal name

MyoStorm

Website

https://myostorm.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MyoStorm designs and sells The Meteor, a patented cordless vibrating and self-heating massage therapy ball, directly to consumers and wellness professionals via Shopify and wholesale partners for muscle recovery and drug-free pain relief.

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct hardware sales of The Meteor massage ball product line through owned e-commerce storefront. One-time purchase model with no recurring subscription component. Revenue derived from retail price paid by end consumers, with occasional discounted pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MyoStorm designs and sells The Meteor, a cordless, self-heating vibrating massage therapy ball that combines 120°F heat with calibrated high-frequency vibration for deep muscle recovery, pain relief, and improved circulation. The company offers a product family consisting of The Meteor (full-size), Meteor Mini, and Meteor Mini Lite, plus supporting accessories, primarily through its own Shopify e-commerce storefront.

Product overview

MyoStorm offers a focused product portfolio of vibrating and self-heating massage therapy balls for muscle recovery and pain relief. The core offering is The Meteor, a cordless massage ball combining 120°F heat with four customizable vibration settings. The product family includes two compact variants: Meteor Mini and Meteor Mini Lite, providing the same heat and vibration technology at different price points and sizes. All products target deep muscle tension, fascia release, and improved blood circulation for athletes and individuals seeking drug-free pain management. The company appeared on Shark Tank Season 11 where all five sharks made offers, and has received press coverage from Forbes, Business Insider, Runner's World, and other outlets.

Differentiator

Problem solved

Functional benefit

Brands

• The Meteor: Main vibrating heating massage ball product line featuring patented heat and vibration technology for muscle recovery and pain relief.
• Meteor Mini
• Meteor Mini Lite

Products and services

• The Meteor Advanced vibrating and self-heating massage ball delivering 120°F heat combined with calibrated vibration for deep muscle recovery, pain relief, and improved circulation. Features four customizable vibration settings in a cordless, ergonomic design; targets plantar fascia, heel, arch, calf, back, hips, and glutes. Priced at $139.00 (was $200.00). Available in Charcoal, Red, and Teal.
• Meteor Mini Compact version of The Meteor vibrating massage ball, offering the same heat (120°F) and vibration technology in a smaller form factor at a lower price point of $99.00 (was $175.00). Available in Red, Charcoal, and Teal.
• Meteor Mini Lite Entry-level compact massage ball variant providing the same heat and vibration therapy at the lowest price point of $79.00 (was $130.00), designed for portable and accessible muscle recovery.
• Meteor Accessories Supporting accessories designed to complement the Meteor massage ball product family.

Quantifiable outcome

• Feel looser in 30 seconds, measurable difference in days
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RENPHO: RENPHO markets affordable consumer massage guns, percussion devices, and recovery tools via Amazon and DTC. It competes with MyoStorm on price accessibility in the handheld/vibrating recovery category.
• Therabody (Theragun): Therabody makes percussive therapy devices (Theragun) for muscle recovery and pain relief, the same core use case as MyoStorm's Meteor. It is the most-recognized direct competitor in the consumer recovery device category and converges on MyoStorm's positioning through heat + percussive combinations.
• LifePro: LifePro sells consumer-grade vibration and percussion recovery devices (massage guns, vibrating foam rollers, heat therapy products) direct to consumers at similar price points to MyoStorm, targeting athletes and chronic pain sufferers.
• TriggerPoint: TriggerPoint manufactures foam rollers, massage balls (including vibrating versions), and other self-myofascial release tools aimed at muscle recovery. Its GRID foam roller and ball lines compete head-to-head with MyoStorm's core vibrating massage ball.
• Bob and Brad: Bob and Brad (popular physical therapists) market their own line of recovery devices including vibrating massage balls and foam rollers, directly competing with MyoStorm's PT-endorsed positioning and consumer pricing tier.
• Hyperice: Hyperice is a leading recovery technology brand with vibrating percussion devices (Hypervolt), Normatec compression, and heating products — directly overlapping MyoStorm's heat + vibration recovery thesis and serving the same athletes, trainers, and consumers.

Emerging players

• RecoverFun (Plantar fasciitis massager brands): Direct-to-consumer vibrating and heated foot/massage balls targeting plantar fasciitis and heel pain, sold primarily on Amazon. They overlap with MyoStorm's specific use case of plantar fascia and arch relief at lower price points.
• Oofos: Oofos is a recovery-focused footwear brand addressing post-exercise muscle and joint recovery. While not a direct device competitor, it targets the same athlete and chronic-pain consumer using a different (wearable) recovery modality.

Broad incumbents

• HoMedics: HoMedics is a large incumbent in personal wellness/massage products with broad retail distribution (Target, Walmart, Bed Bath & Beyond). It offers handheld massagers, massage guns, and heating products that overlap MyoStorm's category from a broader housewares angle.
• Wahl: Wahl is a diversified personal care and massager manufacturer selling percussion massagers and therapy devices through mass retail. It overlaps MyoStorm's consumer massage/recovery category from a broader appliance portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=XyDZy1kYamg
• Xx.com/MyoStorm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyoStorm