What Environmental Water Solutions (EWS) does

Environmental Water Solutions Pty Ltd (EWS) trades as Complete Home Filtration and operates a vertically integrated residential water treatment business headquartered in Osborne Park, Western Australia. The company's core offering is the CHF-6000 whole-home water filtration system, supplemented by reverse osmosis and rainwater filtration systems. The technology stack is mechanical and chemical: a four-stage process combining a sediment pre-filter, KDF media, activated carbon, and integrated water conditioning. The company has reportedly served 100,000+ Australian customers and holds Watermark certification (Certificate No. 23341).

The revenue model is a three-stream construct. First, hardware sales of installed systems. Second, professional in-home installation delivered by a national field-service team that conducts in-home water-quality assessments as the primary conversion mechanism. Third, recurring filter replacement revenue that converts the installed base into an annuity-style consumables stream. Distribution spans all of Australia, with regional reach extended via a ship-to-plumber fulfillment model. Customer acquisition is primarily driven by paid search (Google Ads) supported by an enterprise-grade marketing automation stack (Hubspot, Zapier, Lead Connector).

The business is privately held and founder/management operated. Commercial positioning in 2026 reflects a deliberate channel diversification strategy: co-marketing partnerships with HelloFresh (March 2026) and Koh (June 2026) provide access to established subscription-based and engaged-homeowner customer bases respectively, complementing the direct field-sales motion. The company operates with no disclosed external funding rounds and limited information on financial scale, headcount, or growth velocity is available from the input.

Name

Environmental Water Solutions (EWS)

Legal name

Environmental Water Solutions Pty Ltd

Website

https://completehomefiltration.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Environmental Water Solutions, trading as Complete Home Filtration, designs, installs, and services whole-home water filtration systems for Australian households, combining hardware sales, professional installation, and recurring filter replacement across a national service footprint.

Ownership category

akta.pro rank

Product category

Residential Water Filtration

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Appliance Repair and Maintenance (811412)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

akta.pro secondary industries

Replacement Filter Cartridges & Consumables (CRAJAJAH), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Under-Sink Water Filtration Systems (CRAJAJAD)

Keywords

• Whole home water filtration
• Residential water treatment
• Reverse osmosis systems
• Rainwater tank filtration
• Water softener systems

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Water Filtration Systems (Hardware): Sale of whole home filtration systems, reverse osmosis systems, and rainwater filtration systems. Pricing is quote-based and tailored to each customer's specific configuration requirements.
2. Professional Installation Services: Installation services delivered by licensed plumbers. Standard installation covers access to mains inlet without breaking concrete, up to 3m copper piping, and up to 1 hour excavation work. Additional charges apply for non-standard installations.
3. Filter Replacement and Maintenance: Ongoing filter replacement services. Most homes replace filters every 6-12 months. Filters can be changed by homeowners for whole home systems; professional technician recommended for reverse osmosis systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Environmental Water Solutions, trading as Complete Home Filtration, designs, sells and installs whole home water filtration hardware for Australian residential customers. The portfolio includes a 4-stage whole home system (CHF-6000 series), reverse osmosis drinking water systems with remineralisation, and rainwater tank filtration with UV disinfection. Sales are quote-based after an in-home water assessment, with installation performed by licensed plumbers and ongoing filter replacement subscriptions generating recurring revenue.

Product overview

Environmental Water Solutions (EWS), operating as Complete Home Filtration (CHF), offers a portfolio of whole-home water filtration solutions designed for Australian conditions. The core product line consists of the CHF-6000 Whole Home Water Filtration System, which treats all water at the point of entry using a 4-stage process (sediment pre-filter, KDF, activated carbon, and integrated water conditioning); Reverse Osmosis Systems for drinking water purification with multi-stage filtration and remineralisation; and Rainwater Filtration Systems with sediment filtration and UV disinfection for tank water. These products are sold alongside installation services, ongoing filter replacement programs, and in-home water assessments. The offering is a hardware-centric portfolio rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• CHF-6000 Whole Home Water Filtration System

Quantifiable outcome

• Eliminates 98.5% of chlorine through activated carbon filtration
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• KohminorGTM or Marketing Partner · 15 June 2026Promotional partnership with Koh (cleaning products brand) offering cashback on CHF-6000 series systems sold and installed between June 15 and August 31, 2026. Koh customers must present Koh-branded product at appointment and use unique Koh tracking link.
• HelloFreshminorGTM or Marketing Partner · 1 March 2026Promotional partnership offering $500 cashback Visa card to HelloFresh customers who install Complete Home Filtration whole home systems. Customers must use unique HelloFresh tracking link for initial enquiry. Promotion valid 01/03/2026 to 30/04/2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Billi: Billi Australia designs and manufactures under-bench instant filtered, boiling and chilled water systems for residential and commercial use. Comparable to EWS on premium water filtration positioning, Australian distribution, and licensed-plumber installation model.
• EcoWater Systems: EcoWater Australia is part of a global network offering whole-house water softening, filtration and drinking water systems via dealer-installed models. Direct overlap with EWS on whole-home treatment, professional installation, and recurring maintenance revenue.
• Puretec: Puretec is an Australian water filtration brand offering whole-house, under-sink, and reverse osmosis systems to residential customers. Direct overlap with Complete Home Filtration on product portfolio, distribution model (plumber channel + direct), and Australian consumer target.
• Zip Hydrotap: Zip Hydrotap (now part of Rinnai) provides instant filtered, boiling and chilled water taps to Australian homes and offices. Direct competitor on premium residential water purification with professional installation, though focused on point-of-use rather than whole-home.
• Kinetico: Kinetico is a global manufacturer of whole-house water softening and filtration systems with Australian operations. Comparable on whole-home treatment positioning, dealer/installer distribution model, and recurring service revenue.

Broad incumbents

• BWT (Best Water Technology): BWT is a European-headquartered leader in water technology with broad residential and commercial filtration portfolios globally. Comparable on whole-home and point-of-entry filtration technology, but operates as a broad multinational incumbent rather than an Australian specialist.
• Pentair: Pentair is a US-listed global water treatment company covering residential filtration, softening, and pool/spa systems. Overlaps with EWS on whole-home filtration technology but serves a much broader global portfolio across multiple water segments.
• Waterlogic: Waterlogic is a global provider of purified water dispensers and bottle-free coolers for office and commercial environments. Overlaps with EWS on advanced filtration technology and recurring service contracts, but skews commercial rather than residential whole-home.
• Culligan: Culligan is a global water treatment major offering residential whole-home filtration, softening and bottled-water services. Comparable on whole-home treatment and recurring service revenue, but at much larger scale and broader geographic reach than EWS.

Regional players

• Davey Water Products: Davey is an established Australian water products manufacturer covering pumps, rainwater harvesting, and water treatment. Comparable on Australian market presence, rainwater/tank water treatment overlap, and dealer-driven distribution, though broader in scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ChfMedia
• Facebookfacebook.com/premiumwateraustralia
• LinkedInlinkedin.com/company/environmental-water-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Environmental Water Solutions (EWS)