Agriland

What Agriland does

Agriland is Ireland’s largest digital publisher in the agricultural sector in Ireland. Established in 2013 their aim is to bring together in one online resource all the information, news and services required by people involved in the agricultural and farming sectors in Ireland. Agriland is also the first and only, daily farming news service in Ireland, publishing seven days per week, 365 days a year, with content available across all digital platforms and through the Agriland app. With a team of highly skilled and experienced journalists and industry experts, they will keep you up to date on all the latest news and updates on issues effecting you and your business whether its Dairy, Beef, Tillage, Pig, Poultry or other farming enterprises you are involved in. They also have extensive coverage of the latest machinery news so whether its a new labour saving device or what tractors are suitable to your enterprise, they will have it covered. In addition, they have developed a trading platform to allow farmers and retailers buy and sell goods and services from each other or simply browse what’s on offer.

Name

Agriland

Legal name

Agriland Media Ltd.

Website

http://www.agriland.ie/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

AgriLand is Ireland’s largest news portal for the agricultural sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsored Content: Agriland generates revenue through display advertising, sponsored content, and branded partnerships with agricultural organizations, cooperatives, and brands. The platform features sponsored articles and series from partners including government bodies, insurance companies, pharmaceutical companies, and agricultural cooperatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Agriland operates Ireland's largest dedicated agricultural news portal, providing free daily farming news, market prices, expert advice, and policy updates across beef, dairy, sheep, tillage, machinery, and Northern Ireland farming sectors. The platform delivers content through its website, native iOS and Android mobile apps, and multiple podcast series, with revenue generated through advertising and sponsored content partnerships with agricultural brands and government bodies.

Product overview

Agriland is an Irish agricultural news media platform providing comprehensive coverage of farming news across multiple categories including Beef, Dairy, Sheep, Tillage, Machinery, and Northern Ireland. The platform operates as a unified news and media hub offering both a website and mobile applications. Its product portfolio includes multiple podcast series (Groundbreakers, The Farming Week, AgriFocus, The Dairy Trail, Farm Safe Farm Well, The Beef Brief, and Around the Shows), video content, and specialized knowledge platforms like the Beef Knowledge Hub developed in partnership with Teagasc. The platform serves Irish farmers with news, market prices, expert advice, and educational content across agricultural sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriland News Platform
• The Farming Week Podcast

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and standard.

• Department of Agriculture, Food and the Marine (DAFM)coreStrategic or Co-development Partner · 21 July 2026Agriland partnered with DAFM to launch a three-part promotional series titled 'Let Trees Work For You – Meet our Forestry Ambassadors' featuring farmers from Counties Westmeath, Clare, and Galway sharing experiences with forestry planting. The series promotes the Native Forestry Scheme and encourages farmers to consider forestry as a land use option.
• TeagasccoreStrategic or Co-development Partner · 3 July 2026Agriland and Teagasc partnered to launch a Beef Knowledge Hub providing Irish beef farmers with free access to research and insights from the BEEF2026 Open Day. The hub covers topics including dairy-beef systems, suckler systems, grassland management, and advisory services, and serves as a permanent resource on Agriland's platform.
• AXA InsurancemajorGTM or Marketing Partner · 25 June 2026Agriland and AXA Insurance partnered on a series celebrating vintage grey Ferguson 20 tractors (1946–1956), tied to the 80th anniversary of the tractor's production. The AXA Vintage Series competition features seven entries from the Irish Vintage Society competing for a prize fund of €8,000.
• ESB NetworksstandardGTM or Marketing Partner · 24 June 2026ESB Networks and Agriland launched the Summer Safety Series 2026, providing safety advice to farmers about electrical risks during busy periods like silage season. The series publishes practical guidance on farm electrical safety, risk areas, and building work near electricity infrastructure.
• National Dairy Council (NDC)majorGTM or Marketing Partner · 9 December 2025Agriland and the NDC launched a four-week 'Farmer Ambassador' series showcasing Irish farmers who promote sustainable and environmentally-friendly dairy production. Ambassadors participate in school visits, EU School Milk Scheme activities, visits to Brussels, and national festivals like Bord Bia Bloom and Savour Kilkenny Food Festival.
• FBD TrustmajorGTM or Marketing Partner · 3 December 2025Agriland and FBD Trust launched a four-week commemorative series marking the 50th anniversary of the insurer's trust, which has invested over €50 million in initiatives supporting Irish agriculture. The series covers Leadership, Sustainability, Animal Health, and Building for the Future themes.
• Boehringer IngelheimstandardGTM or Marketing Partner · 4 November 2025Agriland and Boehringer Ingelheim launched a four-part educational series called 'Beat the Parasites' to help farmers make informed decisions about parasite management for livestock. Content combines research from institutions like the Moredun Research Institute with practical guidance from veterinarians.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Irish Farmers Journal: Ireland's most established paid agricultural print and digital publication, covering dairy, beef, sheep, tillage, and machinery. Direct competitor to Agriland for Irish farmer attention, ad spend, and sponsored-content budgets.
• That's Farming: Ireland-based digital-first agricultural news platform covering farming stories, careers, and rural life. Closely mirrors Agriland's free, ad-supported, digital news model targeting Irish farmers.
• AgriLand (Ireland, Irish Times brand): Irish Times farming vertical covering Irish agriculture news and analysis. Competes directly with Agriland for Irish farmer readership and for sponsorship/digital ad dollars from agribusiness advertisers.

Regional players

• Farmers Weekly: UK-based agricultural news brand covering arable, livestock, and machinery with web, print, podcast, and video. Comparable business model to Agriland but serves UK rather than Irish farmer audiences.
• Farmers Guardian: UK agricultural news outlet with print, digital, podcast, and event coverage across livestock, arable, and rural affairs. Comparable in scope, format mix, and target audience to Agriland but operating in a different geography.

Broad incumbents

• Progressive Farmer: Long-established US agricultural media brand with digital, magazine, and data products serving row-crop and livestock producers. Comparable multi-format farm-media business model to Agriland, though operating at much larger scale and US geography.
• Successful Farming: Meredith/Agriculture.com brand offering digital news, video, podcasts, and market data to US farmers. Comparable ad-supported, multi-format agricultural media playbook to Agriland, though at significantly larger scale and in the US market.
• Farm Journal: US-based agricultural media company with digital properties (AgWeb, Farm Journal), TV, magazines, and events. Comparable to Agriland in serving farmers via news, video, and podcast, though at multi-market scale with events and data products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agrilandireland
• Facebookfacebook.com/AgrilandIreland
• LinkedInlinkedin.com/company/agriland-media-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriland