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TruSTAR

Full company profile

uuid000587w

Namestring
TruSTAR
Websiteurl
trustar.co
Company typeenum
Private
Founded yearint
2014
Descriptiontext

TruSTAR is a cloud-native Intelligence Management platform built for enterprise security operations teams. Founded in 2014 and headquartered in San Francisco, the company develops software that automates the orchestration of threat intelligence data — centralizing, normalizing and prioritizing both internal and external intelligence sources so that SOC analysts and adjacent stakeholders can act on it. The core product surface is the TruSTAR Intelligence Management platform, accessed via the TruSTAR Station web UI, and exposes three proprietary capabilities: intelligence orchestration across the security operations lifecycle, transformation of multi-source intelligence into actionable formats, and intelligence sharing workflows with internal teams and external stakeholders. Technically, the differentiation sits in the automation layer that unifies disparate intelligence feeds rather than in any AI/ML claim made by the company.

The company operated an enterprise-focused field sales motion targeting security operations centers, with quote-based annual SaaS subscriptions and a dedicated customer login portal at station.trustar.co. TruSTAR did not publicly disclose pricing; its segment focus was vertical — enterprise SOCs dealing with fragmented threat intelligence, manual orchestration, weak prioritization and limited cross-team sharing. Over its independent life the company raised approximately $22M across four rounds between 2015 and 2020, with Heavybit, Storm Ventures and Resolute Ventures as repeat backers, and grew to roughly 11–50 employees.

In 2021 TruSTAR was acquired by Splunk, integrating its intelligence orchestration capabilities into Splunk's security operations portfolio and the broader Splunk Enterprise Security distribution footprint (later folded into Cisco via Splunk's acquisition). Following the deal, TruSTAR no longer operates as an independent company; the product is positioned as part of Splunk's enterprise security stack rather than as a standalone platform.

Short descriptiontext

TruSTAR is a cloud-native intelligence management platform that automates the orchestration, normalization and prioritization of internal and external threat intelligence data for enterprise security operations teams.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
threat intelligence platform, security intelligence management, threat intelligence orchestration, SOC automation software, cyber threat data normalization
Industry2 codes
1Data Security & Privacy for Cloud (DLP, DSPM, Tokenization)
CodeHDABAHAKPrimaryYes
2Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse)
CodeBPAAALANPrimaryNo
NAICS code1 code
  • Computer Systems Design and Related Services54151
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Security Intelligence Management Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Intelligence Management Platform Subscription
TypeSubscription Recurring
Description

SaaS-based subscription model for security intelligence management platform providing orchestration, normalization and prioritization of security intelligence data across enterprise security operations

splunk.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise licensing - not publicly disclosed
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based / Not publicly disclosed

splunk.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

TruSTAR provides a cloud-native Intelligence Management platform that automates data orchestration to centralize, normalize, and prioritize security intelligence across all stages of security operations. The platform transforms internal and external sources of threat intelligence into actionable data and enables intelligence sharing with internal and external stakeholders through workflows and indicator prioritization. TruSTAR Station serves as the web-based user interface for the platform.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

TruSTAR is a security intelligence management platform that operates as a unified product. The core offering is the TruSTAR Intelligence Management platform, which transforms internal and external sources of security intelligence into prioritized, actionable data for security operations teams. TruSTAR Station provides the web-based user interface for accessing the platform. The technology was acquired by Splunk and facilitates intelligence sharing with internal and external stakeholders.

Product and service1 record
1TruSTAR Intelligence Management
Partnership1 partner
1Splunk
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-01-01
Description

Splunk acquired TruSTAR in 2021 to integrate TruSTAR's Intelligence Management technology into Splunk's security operations portfolio. The acquisition enables Splunk to offer automated data orchestration that centralizes, normalizes and prioritizes intelligence across all stages of security operations. TruSTAR transforms internal and external sources of security intelligence for informed, actionable security operations.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TruSTAR

Security Intelligence Management Softwaretrustar.co

TruSTAR is a cloud-native intelligence management platform that automates the orchestration, normalization and prioritization of internal and external threat intelligence data for enterprise security operations teams.

What TruSTAR does

TruSTAR is a cloud-native Intelligence Management platform built for enterprise security operations teams. Founded in 2014 and headquartered in San Francisco, the company develops software that automates the orchestration of threat intelligence data — centralizing, normalizing and prioritizing both internal and external intelligence sources so that SOC analysts and adjacent stakeholders can act on it. The core product surface is the TruSTAR Intelligence Management platform, accessed via the TruSTAR Station web UI, and exposes three proprietary capabilities: intelligence orchestration across the security operations lifecycle, transformation of multi-source intelligence into actionable formats, and intelligence sharing workflows with internal teams and external stakeholders. Technically, the differentiation sits in the automation layer that unifies disparate intelligence feeds rather than in any AI/ML claim made by the company.

The company operated an enterprise-focused field sales motion targeting security operations centers, with quote-based annual SaaS subscriptions and a dedicated customer login portal at station.trustar.co. TruSTAR did not publicly disclose pricing; its segment focus was vertical — enterprise SOCs dealing with fragmented threat intelligence, manual orchestration, weak prioritization and limited cross-team sharing. Over its independent life the company raised approximately $22M across four rounds between 2015 and 2020, with Heavybit, Storm Ventures and Resolute Ventures as repeat backers, and grew to roughly 11–50 employees.

In 2021 TruSTAR was acquired by Splunk, integrating its intelligence orchestration capabilities into Splunk's security operations portfolio and the broader Splunk Enterprise Security distribution footprint (later folded into Cisco via Splunk's acquisition). Following the deal, TruSTAR no longer operates as an independent company; the product is positioned as part of Splunk's enterprise security stack rather than as a standalone platform.

TruSTAR firmographics

Firmographics
Name
TruSTAR
Website
https://trustar.co
Company type
Private
Founded year
2014
Operating status
Acquired
Headcount range
11–50 employees
Short description
TruSTAR is a cloud-native intelligence management platform that automates the orchestration, normalization and prioritization of internal and external threat intelligence data for enterprise security operations teams.
Ownership category
akta.pro rank

TruSTAR industry classification

Industry
Product category
Security Intelligence Management Software
NAICS
Computer Systems Design and Related Services (54151)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
akta.pro secondary industry
Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

Keywords

  • Threat intelligence platform
  • Security intelligence management
  • Threat intelligence orchestration
  • SOC automation software
  • Cyber threat data normalization

Where TruSTAR is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

TruSTAR business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Intelligence Management Platform Subscription: SaaS-based subscription model for security intelligence management platform providing orchestration, normalization and prioritization of security intelligence data across enterprise security operations

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise licensing - not publicly disclosed

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

TruSTAR product offering

Product offering

Core offering

TruSTAR provides a cloud-native Intelligence Management platform that automates data orchestration to centralize, normalize, and prioritize security intelligence across all stages of security operations. The platform transforms internal and external sources of threat intelligence into actionable data and enables intelligence sharing with internal and external stakeholders through workflows and indicator prioritization. TruSTAR Station serves as the web-based user interface for the platform.

Product overview

TruSTAR is a security intelligence management platform that operates as a unified product. The core offering is the TruSTAR Intelligence Management platform, which transforms internal and external sources of security intelligence into prioritized, actionable data for security operations teams. TruSTAR Station provides the web-based user interface for accessing the platform. The technology was acquired by Splunk and facilitates intelligence sharing with internal and external stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

  • TruSTAR Intelligence Management

Companies that use TruSTAR

Customer profile

Segments1 record

Ideal customer profiles1 record

TruSTAR technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

TruSTAR partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SplunkcoreStrategic or Co-development Partner · 1 January 2021Splunk acquired TruSTAR in 2021 to integrate TruSTAR's Intelligence Management technology into Splunk's security operations portfolio. The acquisition enables Splunk to offer automated data orchestration that centralizes, normalizes and prioritizes intelligence across all stages of security operations. TruSTAR transforms internal and external sources of security intelligence for informed, actionable security operations.

Recent moves6 records

Expansion highlights5 records

TruSTAR competitors and assessment

Company assessment

Market position

Strengths3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

TruSTAR social profiles

Digital presence

TruSTAR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TruSTAR leadership team

Management profile

Number of profiles

Profiles3 records

TruSTAR funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TruSTAR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruSTAR

What does TruSTAR do?

TruSTAR provides a cloud-native Intelligence Management platform that automates data orchestration to centralize, normalize, and prioritize security intelligence across all stages of security operations. The platform transforms internal and external sources of threat intelligence into actionable data and enables intelligence sharing with internal and external stakeholders through workflows and indicator prioritization. TruSTAR Station serves as the web-based user interface for the platform.

Is TruSTAR a public or private company?

TruSTAR is a private company. It is classified as corporate owned and is currently acquired.

When was TruSTAR founded?

TruSTAR was founded in 2014. It employs 11 to 50 people.

Where is TruSTAR based?

TruSTAR is headquartered in San Francisco, United States, in the North America region.

How does TruSTAR make money?

One revenue line is on record: intelligence Management Platform Subscription.

Does TruSTAR have an API?

No public API is recorded for TruSTAR.

What industry is TruSTAR in?

TruSTAR's product category is Security Intelligence Management Software. Its primary akta.pro industry code is HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization), with a secondary code of BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse). Its NAICS code is 54151 and its SIC code is 7370.

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Live signals
AInvestTrustar nears $1.5 billion deal for Alibaba gaming arm: sourcesTruSTAR is reportedly nearing a $1.5 billion agreement to acquire Alibaba's gaming unit, Lingxi. This potential transaction would mark a significant strategic expansion for the cybersecurity firm into the gaming sector. The deal remains under negotiation with no official announcement made by either party.AircfoTax Service for StartupsThe article is a promotional overview of airCFO's specialized tax and financial services designed for startups, highlighting capabilities in R&D credit optimization, multi-state compliance, and strategic planning. It includes a testimonial from Patrick Coughlin, CEO of TruSTAR, regarding the value of outsourcing finance functions to focus on product development.FinancialContent Business PageSplunk Launches New Security CloudSplunk announced its new Security Cloud, a data-centric security operations platform, which is now generally available. The platform integrates advanced analytics, automated operations, and threat intelligence, and includes over 300 third-party integrations. Splunk also completed the acquisition of TruSTAR, which will be integrated into the Security Cloud.Splunk Inc.Splunk Announces Intent to Acquire TruSTARSplunk Inc. announced a definitive agreement to acquire TruSTAR, a cloud-native security company based in San Francisco, on May 18, 2021. The acquisition aims to integrate TruSTAR's data-centric intelligence platform into Splunk's security analytics and SOAR workflows to enhance threat detection and response capabilities. This strategic move expands Splunk's existing security offerings by centralizing threat data from various sources for more autonomous operations.VentureBeatSplunk to buy security intelligence-sharing startup TruStarSplunk announced its plan to acquire TruStar, a security intelligence-sharing startup, to enhance its cybersecurity portfolio with cloud-native threat intelligence capabilities. This acquisition marks Splunk's return to M&A activity and aims to integrate automated processes that enrich security operation center workflows with heterogeneous data feeds.PR NewswireTruSTAR Introduces API 2.0, Operationalizing Data Orchestration and Normalization for a New Era in Intelligence ManagementTruSTAR, a data-centric intelligence integration and automation company, announced API 2.0, the latest version of its API-First Intelligence Management Platform, on April 20, 2021 in San Francisco. The new version introduces TruSTAR Intel Workflows and Safelist Libraries, providing no-code data processing and transformations that enable security teams to reduce false positives, normalize indicators across multiple sources, and automate data preparation without requiring large data engineering projects. The platform aims to help enterprise security leaders break down data silos and achieve visibility over data workflows required for orchestration and automation in detection and response.PR NewswireTruSTAR Integrates with ServiceNow to Streamline Security Intelligence Automation and SharingTruSTAR announced TruSTAR for ServiceNow Security Incident Response (SIR), a new integration that automates threat intelligence sharing and normalization across organizations. The platform enables users to ingest, extract, enrich, and prioritize security indicators, then share them securely across teams, ISACs, and ISAOs to accelerate incident response and reduce false positives. This integration builds on a partnership established in 2018 and supports broader industry efforts to improve information sharing between security teams as recommended by the Cyberspace Solarium Commission.PR NewswireThe National Credit Union ISAO and TruSTAR Announce Renewed PartnershipThe National Credit Union ISAO and TruSTAR have announced a renewed partnership to provide centralized threat intelligence sharing and management tools to credit union members. The collaboration leverages TruSTAR's cloud-native platform to automate security workflows, integrate with SIEM systems, and enhance cyber resilience against threats such as ransomware and card skimming.PR NewswireCovail and TruSTAR Announce Strategic Partnership to Advance Intelligence Management Capabilities Among EnterprisesCovail announced a strategic partnership with TruSTAR, making TruSTAR its official Intelligence Management Platform for enterprise customers seeking cybersecurity and business optimization solutions. The partnership combines Covail's AI, automation, and cybersecurity expertise with TruSTAR's intelligence-centric security automation platform to help enterprises align risk posture with business objectives. The companies will host a joint webinar on September 2, 2020, to outline their shared security solutions.PR NewswireRetail Hospitality ISAC and TruSTAR Announce Strategic Partnership To Advance Threat Intelligence Management Capabilities Among MembersTruSTAR, an intelligence management platform for enterprise security teams, and the Retail and Hospitality Information Sharing and Analysis Center (RH-ISAC) formalized their strategic partnership to provide RH-ISAC members with enhanced cyber intelligence sharing capabilities. The renewed partnership builds on collaboration since early 2017 and introduces new features including a Private Investigation Capability through TruSTAR's Community Plus solution, Slack integration, and enhanced platform metrics with MITRE ATT&CK Framework interoperability. TruSTAR will serve as an executive sponsor and speaker at the upcoming Retail Cyber Intelligence Summit in Denver on September 24-25, 2019.