Quicken

What Quicken does

Quicken Inc. is a privately held personal finance software company headquartered in Menlo Park, California, operating under a trademark license from Rocket Mortgage, LLC. Founded in the early 1980s, the company has accumulated a stated base of 20+ million customers over four decades and serves U.S. and Canadian consumers and small businesses. The product portfolio is split between a modern cloud-native suite — Quicken Simplifi for individuals and couples, Quicken Business & Personal for freelancers and small business owners, and Quicken LifeHub for life-records management — and the legacy Quicken Classic desktop line (Starter, Deluxe, Premier, Business & Personal, Family Enterprise, plus a Mac variant). Companion iOS, Android, and web apps sync via Quicken Cloud, and the platform aggregates accounts across 14,000+ financial institutions including major banks, brokerages, and crypto custodians. Differentiated features include predictive budgeting, projected cash flow forecasting, Morningstar-powered investment analysis, Zillow property valuation, TurboTax data interoperability, and Bill Manager for ACH bill payment.

Name

Quicken

Legal name

Quicken Inc.

Website

http://www.quicken.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Personal Finance Software

NAICS

Software Publishers (513210)

SIC

Finance Services (6199)

akta.pro primary industry

Budgeting & Cash-Flow Management (FSAGADAA)

akta.pro secondary industries

Bill Management & Subscription Management (FSAGADAG), Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)

Keywords

• Personal finance software
• Budgeting software
• Investment tracking tools
• Small business accounting
• Financial planning apps

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Annual Subscriptions (Web & Mobile + Classic Desktop): Primary revenue stream. Annual membership subscriptions across Quicken Simplifi ($2.99/mo, was $5.99), Quicken Business & Personal ($3.99/mo, was $7.99), Classic Premier ($4.19/mo, was $6.99), and Classic Business & Personal ($5.99/mo, was $9.99) — all billed annually with auto-renewal at then-current rates. First-year promotional discounts of ~40–50% for new memberships.
2. Quicken Bill Manager (Monthly Add-on): Monthly-billed bill payment service including Quick Pay and Check Pay via ACH. No refunds; subscription continues through end of billing term. May carry additional per-transaction fees above monthly quota.
3. Mobile App Store Subscriptions (Third-party Platforms): Quicken Simplifi subscriptions purchased through Apple App Store and Google Play; subscription revenue shared with platform owners.
4. Online Backup Add-on: 5GB of secure online backup for Quicken data files; add-on priced at $1.99/month (referenced in pricing comparison page).
5. Affiliate / Referral Programs: Quicken Affiliate Programs listed under About menu — commissions for referred customers to Quicken subscriptions and Quicken Checks.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Quicken Inc. develops and sells personal finance management software under the Quicken brand, offering cloud-based web and mobile apps (Quicken Simplifi, Quicken Business & Personal, Quicken LifeHub) and Windows/Mac desktop suites (Quicken Classic Starter, Deluxe, Premier, Business & Personal, Family Enterprise), plus a Quicken Bill Manager payment add-on and Quicken Checks. The software unifies bank, brokerage, retirement, real estate, and small-business accounts — connecting to over 14,000 financial institutions — to deliver predictive budgeting, projected cash flow, investment tracking, invoicing, and tax-ready reporting for U.S. and Canadian consumers, freelancers, and small business owners on annual subscription terms.

Product overview

Quicken operates a multi-product platform spanning cloud-based Web & Mobile apps and a Classic desktop suite. The cloud portfolio centers on Quicken Simplifi (predictive personal finance for individuals/couples), Quicken Business & Personal (self-employed and small-business finance), and Quicken LifeHub (life-records management) — all available as web/mobile subscriptions. The Classic portfolio is Quicken's original desktop software for Windows and Mac, with a tiered family of products (Starter, Deluxe, Premier, Business & Personal, Family Enterprise) plus the Quicken for Mac line; Classic tiers are bundled with companion iOS, Android, and Quicken-on-the-Web apps via Quicken Cloud sync. Adjacent offerings include Quicken Bill Manager (paid bill-payment add-on), Quicken Investing (web companion), Quicken Checks (physical checks), and Quick Assist (ChatGPT-powered support agent). All products are built around a single shared value proposition — unifying personal, investment, business, and rental finances in one tool, backed by direct connections to 14,000+ financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Quicken Simplifi: Cloud-based web and mobile personal finance app focused on predictive budgeting, spending tracking, savings goals, investments, and retirement planning.
• Quicken Business & Personal
• Quicken LifeHub
• Quicken Classic

Products and services

• Quicken Simplifi Cloud-based web and mobile (iOS/Android) personal finance app for individuals and couples. Offers predictive budgeting, real-time spending plans, projected cash flow, savings goals, investment tracking, bill tracking, and credit-score monitoring across linked bank, brokerage, retirement, and real estate accounts.
• Quicken Business & Personal Cloud-based web and mobile app combining personal and business finance for freelancers, self-employed professionals, and small business owners. Includes invoicing, online payment options, Schedule C/E/F tax support, cash-flow management, expense tracking, customizable reports, and the ability to manage up to 10 businesses per subscription.
• Quicken LifeHub Secure, cloud-based web and mobile app that helps users organize, protect, and share life's essential information — health and legal documents, financial and personal records — with family members.
• Quicken Classic Starter Entry-level Quicken Classic desktop software for Windows connecting bank accounts, with automatic transaction download and categorization, simple monthly budgeting, and savings goal tracking. Becomes read-only with limited functionality after subscription expires.
• Quicken Classic Deluxe Mid-tier Quicken Classic desktop software adding customizable 12-month budgeting, debt management tools, savings goals, investment tracking, Schedule A/D tax reports, and net worth tracking.
• Quicken Classic Premier Premium Quicken Classic desktop software offering next-level investment and personal finance: Morningstar fund ratings and Portfolio X-ray, customizable portfolio views with 100+ fields, capital gains estimator, Lifetime Planner, and What-If tools, bundled with companion web and mobile apps.
• Quicken Classic Business & Personal Top-tier Quicken Classic desktop software combining personal and business finance: invoices, accounts payable/receivable, profit & loss, cash flow, Schedule B/D tax reports, multiple business and rental property support, and T1/Canadian tax schedules.
• Quicken Classic Family Enterprise Enterprise-grade Quicken Classic desktop software for managing multiple entities and complex family financial structures, extending Business & Personal capabilities across several legal/personal entities.
• Quicken for Mac Native macOS version of Quicken Classic (Starter, Deluxe, Business & Personal tiers available) that runs natively on Apple Silicon and offers the same investment, budgeting, and tax-reporting features as Quicken for Windows, plus companion iOS mobile and web apps.
• Quicken Bill Manager Subscription add-on bill payment service (Quick Pay, Check Pay) integrated into Quicken Classic that uses the ACH network to pay bills directly from a U.S. funding account, with bill tracking, alerts, and a $50 late-fee guarantee. Billed monthly.
• Quicken on the Web Web-based companion to Quicken Classic that syncs transactions via the Quicken Cloud so subscribers can view balances, budgets, accounts, transactions, spending trends, and investment performance from any modern browser.
• Quicken Mobile companion app iOS and Android companion app for Quicken Classic subscribers (requires active desktop subscription) that syncs via Quicken Cloud to provide on-the-go access to balances, budgets, alerts, and transactions.
• Quicken Checks Quicken-branded physical personal and business checks sold through checks.quicken.com as a complementary offering to Quicken's software.
• Quicken Investing Standalone investing companion portal (investing.quicken.com) for Quicken Classic Windows users, providing stock quotes and investment research; access requires Quicken Classic Windows with Investing enabled.

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• CobrowsecoreTechnology or Integration · 24 December 2025Cobrowse, a visual intelligence technology provider, partnered with Quicken Inc. to reshape digital customer support through AI-augmented visual cobrowsing solutions. The integration delivered a six-minute-plus reduction in average handle time and improved customer satisfaction metrics. The collaboration shifts customer experience strategy from reference-based chatbots toward agent-first design and contextual AI capabilities.
• Rocket Mortgage, LLC (Rocket Money LLC)flagshipOEM/ Whitelabel/ Licensing PartnerRocket Mortgage, LLC owns the registered "Quicken" trademark, which Quicken Inc. uses under license. Rocket Money LLC is also named in cart footers as the trademark owner. This licensing relationship underpins Quicken's right to operate under its brand across all products and geographies.
• Intuit (TurboTax)coreTechnology or IntegrationQuicken supports importing TurboTax data (.TAX files) into its Tax Planner and exporting Quicken financial data to TurboTax for tax preparation. This bi-directional tax-data interoperability reduces friction during tax season and supports Schedule-based reporting across both products.
• Third-Party Service Providers (Bill Manager payments network)coreOthersQuicken Bill Manager relies on unnamed third-party service providers to execute ACH-based bill payments (Quick Pay and Check Pay). Quicken acts as attorney-in-fact on behalf of users to instruct these providers, who are contractually obligated to protect user data. Providers may have cutoff times for payment instructions and may require additional terms acceptance.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mvelopes: Mvelopes is a subscription-based envelope-budgeting personal finance app with bank aggregation. It targets the same budgeting-focused consumer segment as Quicken Simplifi and YNAB.
• YNAB (You Need A Budget): YNAB is a subscription-based budgeting app built around zero-based budgeting methodology. It is a direct competitor to Quicken Simplifi in personal budgeting and is explicitly named in Quicken's SEO comparison pages.
• Empower Personal Dashboard: Empower (formerly Personal Capital) offers free personal financial management with net-worth tracking, budgeting, and investment analytics, monetizing through wealth-management services. It directly competes with Quicken Simplifi and Classic Premier for mass-affluent consumers managing investments alongside spending.
• Monarch Money: Monarch Money is a subscription-based, cloud-native personal finance and budgeting app aggregating bank, investment, and crypto accounts. It is Quicken Simplifi's closest modern direct competitor, with whom Quicken runs an explicit head-to-head comparison page.
• Moneydance: Moneydance is a cross-platform (Windows/Mac/Linux/iOS/Android) desktop personal finance application with online banking connectivity and investment tracking. It is the closest open-source alternative to Quicken Classic and competes for the same desktop-centric power user.

Emerging players

• Rocket Money: Rocket Money (formerly Truebill) is a subscription-cancellation and personal-finance app owned by Rocket Companies, the parent that also owns the Quicken trademark. It overlaps with Quicken's bill-tracking and budgeting features and shares a corporate umbrella, making it both a peer and a related entity.
• PocketGuard: PocketGuard is a mobile-first personal finance app focused on "what's left to spend" budgeting across linked accounts. It overlaps with Quicken Simplifi's predictive, safe-to-spend positioning and targets a similar mass-market consumer.
• Copilot Money: Copilot is a design-forward iOS-first personal finance and investing app with AI-driven categorization and insights. It targets the same affluent iOS consumer as Quicken Simplifi but with a more modern, mobile-native UX.

Broad incumbents

• H&R Block: H&R Block is a broad incumbent in tax preparation and DIY consumer finance. It competes with Quicken's tax-preparation features in Business & Personal and Canadian Home & Business tiers, and overlaps on small-business tax workflows.
• Intuit (Mint, Credit Karma, TurboTax): Intuit is a broad incumbent in consumer finance software, historically operating Mint (shut down 2024) and currently offering Credit Karma and TurboTax — the last of which integrates directly with Quicken. Intuit's consumer-finance portfolio sits adjacent to Quicken across budgeting, credit, and tax.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/Quicken
• YouTubeyoutube.com/quicken
• Facebookfacebook.com/Quicken
• LinkedInlinkedin.com/company/quicken-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quicken