Hwisel

What Hwisel does

Hwisel is a privately held Ontario-registered EV charging solutions company headquartered in Toronto that operates as a vertically integrated Charging Point Operator (CPO) and e-Mobility Provider (EMP). It designs, sells, finances, installs, and operates a portfolio of Level 2 AC chargers (HEVC19, Plug & Charge 48A/EVC12, and 80A residential variants) and Level 3 DC fast chargers (EVSIS at 30kW, 100kW, and a NEVI-compliant 180kW), supported by the cloud-based Hwisel CSMS (Charging Station Management System), an iOS/Android driver app, and a flexible user/access management API.

The company generates revenue through one-time hardware sales via a Shopify storefront, three-tier residential subscription plans ($29–$59/month) that bundle hardware, connectivity, monitoring, and warranty, recurring add-on service plans (Connected Services, Corporate Billing, Extended Warranty, and Swap-Out Service at $10–$15/month), equipment leasing (6–72 month terms via a Saascharge partnership), $150 certified electrician installation services, and usage-based commercial billing administration. The platform supports OCPP 1.6J interoperability, real-time load balancing and demand response, PCI-compliant billing, 24/7/365 remote monitoring with OTA updates, and Time-of-Use pricing, and is rebate-eligible under the Quebec and British Columbia EV charging rebate programs.

Hwisel serves residential homeowners, condominium/MURB developments, commercial and corporate enterprises, institutional customers (airports, hospitals, public bridge authorities, nonprofits), and fleet operators across North America via warehouses in Ontario and Michigan. Distribution combines direct e-commerce, a dedicated enterprise sales team with same-day response for home, commercial, and condo installations, a preferred-partner network (electrical contractors, wholesalers, automotive dealers, retailers, and named allies including Siemens, EAMA, Milton Auto Electric, and R.Ferri Automotive), and app-store channels. Despite a broad product and customer footprint, Hwisel remains small (1–10 employees) with only ~$550,000 disclosed across two early-stage funding rounds in 2017 and 2018.

Name

Hwisel

Legal name

Hwisel EV

Website

https://hwisel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hwisel is a Toronto-based EV charging operator delivering Level 2 and Level 3 chargers, a cloud-based CSMS platform, subscription plans, installation services, and equipment leasing for residential, condo, commercial, institutional, and fleet customers across North America.

Ownership category

akta.pro rank

Product category

EV Charging Solutions

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Electric Power Transmission, Control, and Distribution (22112)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

V2G Aggregators & Flexibility Service Providers (Market Participation) (EUAFAMAG), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD)

Keywords

• EV charging hardware
• Charging station software
• EV subscription services
• Commercial charging solutions
• Residential EV chargers

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EV Charger Subscriptions: Monthly subscription plans (Premium $29/mo prepaid annually; Plus $39/mo; VIP $59/mo with standard installation fee $49) bundling hardware use, connectivity, monitoring and warranty.
2. Hardware Sales: Direct one-time sale of EV chargers and accessories via Shopify storefront (e.g., HEVC19 Level 2 11.5kW, Plug & Charge 48A/80A residential, 30-180kW DC fast commercial chargers).
3. Value-Added Service Plans: Recurring add-on services including Connected Services ($10/mo), Corporate Billing ($10/mo), Extended Warranty ($10/mo with 1/2/3-year prepay discount), and Swap-Out Service ($15/mo).
4. Commercial EV kWh Billing Service: Usage-based billing administration for commercial charging networks including revenue, user, energy output management and corporate 'At Home Charger' billing back to employers.
5. Pay-Per-Charge Plans: No-upfront-capital option where customers pay per charge; Hwisel retains ownership, management and servicing responsibility.
6. Equipment Leasing / Financing: 6-72 month leasing arrangements (capital lease/equipment financing with $1 buyout) partnered with Saascharge, enabling business customers to deploy charging stations without large capex.
7. Installation Services: Certified electrician installation services ($150 base) including electrical permits, testing, and on-site training.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hwisel sells and operates an end-to-end EV charging ecosystem: Level 2 AC chargers (HEVC19, Plug & Charge 48A/80A, commercial variants) and Level 3 DC fast chargers (30kW, 100kW, 180kW NEVI-compliant), paired with its proprietary Hwisel CSMS cloud platform, an iOS/Android driver app, residential subscription plans, commercial turnkey deployment services, condo charging solutions, and certified electrician installation. The company owns, installs, monitors, services and upgrades the chargers, and acts as both a Charging Point Operator and E-Mobility Provider with direct-lender, no-credit-check subscription financing.

Product overview

Hwisel's offering is a platform-plus-modules architecture that delivers a complete EV charging ecosystem: a portfolio of Level 2 AC chargers (HWisel HEVC19 Level 2, Hwisel Plug & Charge 48A / EVC12, Hwisel Plug & Charge 80A, and commercial variants such as the Hwisel EV Smart Commercial Charger, Level 2 Commercial 80A, HWisel Level 2 EVCP5 Dual 80A, and the Hwisel EV Smart AC Charger 50A) and Level 3 DC fast chargers (EVSIS 30kW, 100kW, and 180kW NEVI-compliant), paired with the Hwisel CSMS cloud-based Charging Station Management System platform and the Hwisel Driver App (iOS and Android) for end-user access. The hardware line is wrapped by three go-to-market programs — Residential EV Charger Subscription Plans (Charger, Charger Plus, VIP), Commercial EV Charger Solutions (turnkey design-build-operate), and Condo EV Charging Solutions — each supported by optional add-on service plans including Connected Services, Corporate Billing, Extended Warranty, and Swap-Out Service, plus an EV Charger Installation Service for residential deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Hwisel CSMS: Hwisel Charging Station Management System — the company's cloud-based SaaS platform for managing EV charging infrastructure.
• Hwisel Connected Services

Products and services

• Hwisel HEVC19 Level 2 AC EV Charging Station Residential Level 2 AC EV charging station with adjustable amperage from 32A to 48A delivering 11.5kW at 240Vac, built-in meter reader, OCPP 1.6J data protocol with Wi-Fi/Ethernet and Bluetooth connectivity, 18ft cable, hardwired installation, UL/cUL/ETL certified with SAE J1772 Type 1 plug; rebate-eligible in Quebec and BC.
• Hwisel Plug & Charge 48A (EVC12) Residential Fast EV Charger Residential Level 2 fast EV charger (model EVC12) with flexible amperage settings (16/32/40/48A), 11.5kW output, 18ft cable, hardwired installation, OCPP 1.6J preloaded, Wi-Fi and Bluetooth connectivity, mobile app integration, UL2594/UL2231-1/-2/cUL/ETL/Intertek certified; SAE J1772 Type 1 plug with IK08/Type 3 enclosure.
• Hwisel Plug & Charge 80A Residential Level 2 Smart EV Charging Station Residential Level 2 smart EV charging station rated 80A, 240V, 19.2kW output, with hardwired installation and smart charging features for higher-power home installations.
• Hwisel EV Smart Commercial Charger Level 2 (48A, 11.5kW) Commercial Level 2 EV charger rated 48A, 11.5kW with display, designed for corporate, institutional and multi-residential parking applications.
• Hwisel Level 2 Commercial 80A Smart EV Charging Station Commercial Level 2 smart EV charging station rated 80A, 240V, 19.2kW for commercial and fleet deployments.
• Hwisel Level 2 EVCP5 Dual 80A Commercial EV Charger (up to 2 x 19.2kW) Dual-output commercial Level 2 EV charging station delivering up to 2 x 19.2kW at 80A, 240VAC, supporting simultaneous dual-plug charging for commercial sites.
• Hwisel EV Smart AC Charger Commercial (50A, 11.5kW) Commercial Level 2 smart AC EV charger, 50A, 11.5kW, with adjustable amperage settings for commercial parking environments.
• Hwisel EVSIS Level 3 DC Fast Charger 30kW Hwisel EVSIS 30kW, 80A DC fast charger, 480VAC, Level 3 commercial DC charger for fleets and high-traffic commercial sites.
• Hwisel EVSIS Level 3 DC Fast Charger 100kW Hwisel EVSIS 100kW DC fast charger, 480VAC, Level 3 commercial EV charger for high-demand commercial and fleet charging.
• Hwisel EVSIS Level 3 DC Fast Charger 180kW (NEVI Compliant) Hwisel EVSIS 180kW DC fast charger, 480VAC, NEVI-compliant Level 3 commercial DC fast charger for highway corridor and high-power public charging.
• Hwisel CSMS (Charging Station Management System) Cloud-based SaaS platform managing EV charging infrastructure across residential, commercial and fleet deployments; connects any OCPP-capable AC or DC charger, supports real-time monitoring, AI-driven load balancing and demand response, user/access management via flexible API, PCI-compliant billing and payments, automated reporting, OTA software updates and 24/7 issue alerts.
• Residential EV Charger Subscription Plans Three-tier monthly subscription bundles (Charger Plan $29/mo prepaid annually; Charger Plus Plan $39/mo; VIP Plan $59/mo plus $49 standard installation fee) that bundle the HEVC19 charger, connectivity, monitoring, software upgrades, notifications, reporting, access control and warranty/swap-out services for residential customers.
• Commercial EV Charger Solutions (Turnkey Program) Turnkey design-build-operate EV charging program for multi-residential, corporate and institutional customers covering consultation, site design, hardware (Level 2 and Level 3, single or dual plug), SaaS software (CSMS), billing services, access management, network cards/tags, and data reporting.
• Condo EV Charging Solutions Smart EV charging solution bundle for existing and new-build condominiums including smart EV charger up to 48A with built-in energy meter, electrical installation by licensed electricians, mobile app, RFID tag access control, help desk, on-site training, charger monitoring and in-depth reports.
• EV Charger Installation Service Certified electrician installation service for residential EV chargers priced at $150, including electrical permits, testing and on-site training.

Quantifiable outcome

• Off-peak charging activation enabled through app-based load balancing to automatically use lowest electricity-rate hours
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SiemenscoreTechnology or IntegrationListed among Hwisel's 'Trusted Allies in the Electric Vehicle Sector'. Siemens VersiCharge G3 residential (48A) and commercial (48A parent / 40A child) chargers are sold through the Hwisel storefront as integrated hardware options.
• EAMAminorStrategic or Co-development PartnerListed in the 'Our Trusted Allies in the Electric Vehicle Sector' partner logo block alongside Siemens and Milton Auto Electric. Specific scope of the alliance is not detailed publicly.
• Milton Auto ElectricminorChannel Partner/ Reseller/ DistributorFeatured in Hwisel's partner logo block under 'Our Trusted Allies in the Electric Vehicle Sector', suggesting an installer/dealer relationship in the Milton, Ontario region.
• R.Ferri AutomotiveminorGTM or Marketing PartnerLinked from Hwisel's partner page to R.Ferri Automotive's 'EV Concierge' offering, indicating a co-marketing referral arrangement for EV charging solutions to R.Ferri customers.
• Apple App StorecoreOEM/ Whitelabel/ Licensing PartnerHwisel EV Charging app (id1604482821) is distributed via Apple App Store in Canada, providing iOS driver access to the charging network, payments and account management.
• Google Play StorecoreOEM/ Whitelabel/ Licensing PartnerHwisel EV Charging Android app (com.saascharge.mobile.hwisel) is distributed via Google Play Store, extending the SaaS charging platform to Android users.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ChargePoint: ChargePoint operates one of the largest North American EV charging networks with Level 2 and DC fast hardware plus a cloud CSMS SaaS platform. Its combined hardware-plus-software-plus-services model and target customer base (residential, commercial, fleet) directly mirrors Hwisel's offering.
• FLO (AddEnergie): FLO is a Canadian-headquartered EV charging network offering Level 2 and DC fast chargers, a cloud management platform, residential and commercial turnkey solutions. Its Quebec base, North American footprint and CPO/EMP model make it Hwisel's closest geographic and operational peer.
• Wallbox: Wallbox designs and sells Level 2 residential and commercial EV chargers (Pulsar Plus, Commander 2) with mobile-app control, load management and subscription-style offerings. Its smart-charger subscription and home/condo focus closely parallels Hwisel's residential subscription plans.
• Blink Charging: Blink Charging sells Level 2 and DC fast chargers to residential, commercial and fleet customers and operates a cloud network with subscription-based services. Its multi-channel GTM and equipment-plus-network model position it as a direct competitor in the same verticals as Hwisel.
• EVgo: EVgo builds and operates DC fast charging networks in the US with a focus on public and fleet charging, including NEVI-funded deployments. Its DC fast focus and US public-charging orientation overlap with Hwisel's 30kW-180kW EVSIS line and institutional customer segment.
• Enphase Energy (formerly Enel X / JuiceBox): Enphase acquired the JuiceBox residential Level 2 smart-charger business, which was subscription-based and app-connected. Enphase's broader energy management and installer-channel model makes it a direct comparable for Hwisel's residential subscription stack.

Broad incumbents

• ABB E-mobility: ABB E-mobility is a global incumbent offering Level 2 and DC fast chargers and a cloud platform for commercial and public charging. Its scale, NEVI-relevant portfolio and broad utility/fleet customer base make it an incumbent Hwisel competes against in commercial DC fast deals.
• Siemens eMobility: Siemens eMobility produces the VersiCharge residential and commercial chargers that Hwisel resells and lists as a 'trusted ally'. As a major industrial incumbent, it both partners with and competes against Hwisel in the commercial and condo segments.
• Tesla (Wall Connector / Supercharger): Tesla offers the home Wall Connector and the Supercharger network, dominating residential and high-power public charging. While largely captive to Tesla vehicles, it shapes customer expectations and competitive pricing that Hwisel must respond to.
• Electrify America: Electrify America operates one of the largest US DC fast charging networks, focused on highway corridors and NEVI-funded sites. Its high-power DC fast orientation overlaps directly with Hwisel's 180kW NEVI-compliant EVSIS product line for institutional and corridor customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Hwiselinfo
• YouTubeyoutube.com/channel/UCtFPbNrWDlFBuY0gcMyzrLw/about
• Facebookfacebook.com/hwisel
• LinkedInlinkedin.com/company/hwisel
• Instagraminstagram.com/hwisel_ev

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hwisel