What Ogilvy does

Ogilvy is a global full-service advertising and brand communications agency founded in 1948 by David Ogilvy in New York and operating today as the flagship creative network of WPP plc, which acquired it in 1989. The agency delivers integrated services across creative advertising, brand strategy and identity, digital and social content production, public relations and influence, customer engagement, activation and sponsorship, and storytelling, with a specialized Ogilvy Health subsidiary serving pharmaceutical and healthcare clients. Its client base spans enterprise brands across retail (Boots, Stephen's Green Shopping Centre), automotive (Ford, 30-year partnership), banking and insurance (Ulster Bank, FBD Insurance), beauty (Peter Mark, 25+ years), telecommunications (SIRO), media (RTÉ Guide), food and beverage (Mace, Glenilen Farm, Sicín Sásta), government (LGMA Libraries), and nonprofit sectors (Trócaire, ISPCC).

The Dublin office (Ogilvy & Mather Dublin), located at 6 Ely Place and led by CEO Sharon Murphy and Creative Director Marcus Hartung, is representative of how the network operates: deeply embedded multi-year client relationships, multi-channel delivery spanning TV, print, OOH, digital, social, PR, and activation, and a heavy portfolio of awards from Cannes Lions, ICAD, Kinsale Sharks, Clio, London International, Epica, Euro Effie, An Post Smart Marketing, and WARC rankings. Ogilvy's global network spans North America (under new CCO Guillermo Vega as of October 2025), EMEA (under CEO Patou Nuytemans), and Asia Pacific, with notable operations in Singapore, India, the USA, Ireland, Germany, France, and Belgium. Business model is professional services: revenue is generated through agency-of-record retainers, project-based creative fees, and integrated campaign engagements with enterprise clients; pricing is not publicly disclosed.

The company's strategic posture in 2025-2026 reflects both offensive and defensive shifts: significant new leadership appointments (Vega, Nuytemans), a new AI integration studio under the North America CCO, deepening in healthcare via Ogilvy Health, expansion into vertical PR for Azurity Pharmaceuticals, and continued industry-leading creative recognition (WARC Network of the Year for six consecutive years through 2026). Defensive pressures include the loss of the 32-year IBM creative partnership in March 2026, multiple senior creative departures to competitors (Droga5, Publicis, Grey London), parent WPP's active cost discipline including back-office consolidation with Grey, and an unusual non-core capital deployment into a European hotel joint venture with Ironstone Group, Goldman Sachs, and Castlelake. The firmographic headcount of 101-250 employees in the input is consistent with the Dublin office specifically rather than the global network.

Name

Ogilvy

Legal name

Ogilvy Dublin

Website

https://ogilvy.ie

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Ogilvy is a global full-service advertising and brand communications agency founded in 1948, operating as the flagship creative network of WPP plc. It serves enterprise clients across retail, automotive, banking, healthcare, and nonprofit sectors through creative, brand strategy, digital, PR, and Ogilvy Health services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Loyalty, Referral & Customer Advocacy Programs (Direct Response) (BPAFAKAO)

Keywords

• Advertising services
• Brand communications
• Creative campaigns
• Marketing communications
• Brand strategy

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels7 records

Core offering

Ogilvy is a global full-service advertising and marketing communications agency that delivers integrated brand campaigns across creative development, brand strategy and identity, digital and social content, PR & influence, activation & sponsorship, customer engagement, and storytelling. It serves enterprise clients in retail, automotive, financial services, beauty, telecommunications, insurance, food and beverage, healthcare/pharma, and nonprofit sectors through dedicated account teams. Specialized units such as Ogilvy Health provide sector-specific PR and marketing communications for pharmaceutical and healthcare clients.

Product overview

Ogilvy is a global full-service advertising and marketing communications agency organized around integrated marketing disciplines. The company offers a comprehensive portfolio of services including creative advertising, brand strategy, digital and social content production, activation and sponsorship, public relations, customer engagement, and storytelling. Ogilvy operates specialized units including Ogilvy Health for healthcare marketing. The agency's service model combines multiple disciplines—creative development, production, strategy, and media—into unified campaigns for clients across retail, automotive, financial services, healthcare, food and beverage, telecommunications, and non-profit sectors. The Dublin office demonstrates this integrated approach through partnerships with clients such as Boots, Ford Ireland, Ulster Bank, FBD Insurance, Peter Mark, RTÉ Guide, and various Irish charitable organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ogilvy & Mather Dublin Full-service advertising and marketing communications agency offering creative strategy, brand development, digital content, advertising production, and promotional campaigns for enterprise clients across retail, automotive, banking, insurance, healthcare, food and beverage, telecommunications, and nonprofit sectors in Ireland.
• Creative & Craft Services Advertising and promotional content creation including film production, print design, digital content, and integrated campaign development with multi-award-winning production techniques for enterprise clients.
• Brand Strategy & Identity Brand development, positioning, and identity design services including logo design, brand collateral creation, and strategic brand repositioning for enterprise clients.
• Digital & Social Content Digital content production including social media campaigns, website design, display advertising, online video content, and influencer marketing activation for enterprise clients.
• Activation & Sponsorship Event activation, sponsorship campaigns, experiential marketing, and community engagement initiatives including CSR programs and cause marketing for enterprise clients.
• PR & Influence Public relations, media relations, and strategic communications services including thought leadership, crisis communications, and earned media campaigns for enterprise clients.
• Ogilvy Health Healthcare-focused public relations and marketing communications agency providing strategic brand repositioning and market visibility services for pharmaceutical and healthcare clients. Operates as a specialized wholly-owned subsidiary of Ogilvy.
• Customer Engagement Customer experience design, engagement strategies, and loyalty marketing programs designed to build lasting consumer relationships for enterprise brands.
• Storytelling Narrative-driven marketing communications that build emotional connections between brands and audiences through compelling brand stories and content.

Quantifiable outcome

• Ogilvy Singapore's 'Vaseline Verified' campaign for Vaseline ranked in the top four creative campaigns globally on WARC's 2026 Creative 100 List
• +7 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ironstone Group (Joint Venture Partner)coreStrategic or Co-development Partner · 23 April 2026Ogilvy Management participates in a joint venture with Ironstone Group to own 11 hotels across Germany, France, and Belgium, with funding from Goldman Sachs and Castlelake. The hotels will be rebranded under IHG's Holiday Inn, voco, and Garner brands.
• IBM (former)minorStrategic or Co-development Partner · 20 March 2026IBM and Ogilvy ended their 32-year creative partnership that began in 1994, marking the conclusion of a longstanding relationship between the technology brand and the advertising agency.
• Azurity PharmaceuticalscoreStrategic or Co-development Partner · 10 November 2025Azurity Pharmaceuticals appointed Ogilvy Health as its public relations and marketing agency of record to drive strategic brand repositioning and enhance market visibility. The partnership aims to support Azurity's global growth and improve patient outcomes.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leo Burnett: Publicis-owned global creative agency with similar full-service integrated advertising offering; competes with Ogilvy across consumer goods, retail, and financial services accounts.
• DDB Worldwide: Omnicom-owned global creative network with comparable integrated advertising and brand-building capabilities; competes with Ogilvy for enterprise creative mandates globally.
• Saatchi & Saatchi: Global creative advertising network owned by Publicis Groupe; competes directly with Ogilvy for enterprise creative mandates across retail, automotive, and FMCG clients worldwide.
• BBDO Worldwide: Omnicom-owned global creative advertising network and one of the largest agency networks worldwide; competes head-to-head with Ogilvy for integrated brand communications accounts.
• McCann Worldgroup: IPG-owned global advertising network offering integrated brand communications at scale; competes directly with Ogilvy across enterprise accounts and global creative reviews.
• TBWA\\Chiat\\Day: Omnicom-owned global creative disruption agency; competes with Ogilvy for creative-led enterprise mandates, particularly those requiring brand transformation work.
• Grey Global Group: WPP sister agency now sharing back-office operations with Ogilvy; offers overlapping integrated advertising services and competes for the same WPP enterprise clients.
• J. Walter Thompson (JWT): WPP-owned global creative network with comparable full-service advertising offering; competes with Ogilvy within the same holding company for client assignments and talent.
• MullenLowe Global: IPG-owned integrated creative network; competes with Ogilvy for mid-to-large enterprise advertising accounts with similar service breadth across strategy, creative, and digital.

Emerging players

• Droga5: Accenture Song-owned creative agency; recently hired former Ogilvy CCO Rafael Rizuto and represents the consultancies encroaching on traditional advertising networks' territory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OgilvyDublin
• Facebookfacebook.com/OgilvyDublin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvy