C Space
- Company typePrivate
- Founded1999
- HeadquartersBoston, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
C Space firmographics
Firmographics- Name
- C Space
- Legal name
- C Space
- Website
- https://cspace.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
C Space industry classification
Industry- Product category
- Market Research and Customer Insights Services
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
- akta.pro secondary industries
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Interest-Based Communities & Forums (BPAMABAC)
Keywords
Where C Space is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
C Space business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insight Community Services: C Space generates revenue through providing market research online communities, including Pop-Up Space (quick-turn engagements), Community (ongoing longitudinal relationships), Shared Community (syndicated access), and Communipanel (private custom panels). Revenue is generated through project fees, subscription-style retainers for ongoing communities, and per-engagement pricing depending on scope and duration.
- Strategic Consulting Services: Professional services revenue from customer strategy, innovation consulting, audience research, segmentation, brand positioning, customer experience research, and related advisory engagements. Services range from full-service consultancy to DIY options, with pricing based on scope, team size, and engagement length.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Pop-Up Space - Quick-turn project-based community research |
| Subscription | Annual | Community - Ongoing longitudinal insight community |
| Subscription | Multi-year contract | Communipanel - Private custom-built panel |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
C Space product offering
Product offeringCore offering
C Space builds and manages online insight communities that give enterprise brands continuous, direct access to their customers for qualitative and quantitative research. Its portfolio includes Pop-Up Space (rapid project-based communities), Community (private longitudinal communities), Shared Community (pre-built syndicated audiences) and Communipanel (custom private panels), delivered alongside a full set of research and consulting services covering audience understanding, segmentation, brand strategy, customer experience and innovation.
Product overview
C Space is the world's leading insight community, customer strategy and innovation agency offering a comprehensive portfolio of research services built around online insight communities. The core offering consists of four community products: Insight Communities (the foundational service), Pop-Up Space (rapid project-based research), Community (private longitudinal engagement), Shared Community (pre-built syndicated panels), and Communipanel (custom private panels). These are supported by six service modules organized around Audience Understanding (Audience Deep Dive, Segmentation, Persona Development), Market Opportunity & Growth (Jobs To Be Done, Opportunity Finder, Opportunities Assessment), Brand & Marketing Strategy (Brand Positioning, Communications Testing, Brand Tracking & Evaluation), Customer Experience (Journey Mapping, User Experience Research, Customer Experience Research), and Innovation (Co-Creation/Concept Creation, Concept Evaluation, Product Development/Optimization). The platform is powered by Enlyta, an AI-enabled brand intelligence platform, and leverages expertise in Data Analytics, Behavioral Science, Qualitative Research, Secondary Research, AI, Cultural Intelligence, and Storytelling & Activation. The company is part of Escalent Group, which includes Hall & Partners brand expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Insight Communities Online research communities that give brands always-on, real-time engagement with customers to support brand strategy, idea testing, customer experience design and innovation.
- Enlyta Brand Intelligence Platform Proprietary AI-powered platform that lets clients explore insight community data, build charts and stories, and take action using AI-powered search and summarizing capabilities.
- Audience Deep Dive Audience research service that explores real habits, emotions and truths to understand what target audiences think, feel, say and do.
- Segmentation Market segmentation service that combines human insight with integrated data sources to build actionable audience segments that fuel business results.
- Persona Development Service that translates customer data into clear, relatable persona stories covering needs, motivations and behaviors to guide design and decision-making.
- Jobs To Be Done Outcome-driven innovation strategy that uncovers the functional and emotional jobs customers are trying to get done, reframing problems around desired outcomes.
- Opportunity Finder Market intelligence service that blends trends, foresight and market signals to identify unmet customer needs and strategic growth opportunities.
- Opportunities Assessment Human-centric framework for filtering and prioritizing market opportunities based on customer need, brand fit, required resources and market realities.
- Brand Positioning Strategic brand positioning research rooted in human insight that defines a bold, human-centered brand position rising above market noise.
- Communications Testing Human-centered message testing service that uncovers emotional drivers behind customer responses to strengthen brand voice across touchpoints.
- Brand Tracking & Evaluation Brand evaluation service that goes beyond surface metrics to examine how brands truly perform across what people see, feel, think and do.
- Journey Mapping Human-centered journey mapping research that uncovers how customers experience brands emotionally, functionally and contextually, revealing friction and unmet needs.
- User Experience Research UX research using empathetic and defined approaches to uncover meaningful insights into user behaviors and needs for intuitive experience design.
- Customer Experience Research CX research that uncovers how people live, feel and make decisions to power CX strategies designed for empathy, action and long-term impact.
- Co-Creation / Concept Creation Customer co-creation service that blends customer insight, concept creation and design thinking to de-risk product launches and build better products.
- Concept Evaluation Concept testing and evaluation using stimulating stimulus, a co-creative mindset and dynamic quantification to ensure concepts solve the right problems.
- Product Development / Optimization Customer-led product development service that hard-wires customers into development through early and frequent engagement to ensure product-market fit.
Companies that use C Space
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
C Space technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
C Space partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Escalent GroupcoreC Space joined Escalent Group in 2023, becoming part of a combined entity of 1,600 researchers, data scientists, moderators, creatives, developers and UX professionals. The integration combines C Space's customer expertise with Escalent's industry expertise and Hall & Partners' brand expertise.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
C Space competitors and assessment
Company assessmentDirect peers
- Savanta: Savanta operates insight communities and offers full-service market research, positioning it as a close peer in online community-based consumer research for enterprise clients.
- Toluna: Toluna operates a global online panel and insight community platform offering consumer research solutions, directly competing with C Space's Communipanel and Shared Community offerings for enterprise market research buyers.
- Dynata: Dynata is one of the world's largest first-party data and insight community providers, competing head-to-head with C Space in providing online panels and research services to enterprise brands.
- Qualtrics: Qualtrics provides experience management and customer research software, competing with C Space's Enlyta platform for CX, brand tracking, and customer insight workloads at enterprise scale.
- Maru Group (incl. Vision Critical): Maru Group, which absorbed Vision Critical, is a direct competitor in online insight communities and panel-based research, serving enterprise customers with technology-enabled community platforms.
- Hall & Partners: Hall & Partners is a brand strategy and insights consultancy operating under the same Escalent Group parent, offering closely adjacent brand and customer research services to the same enterprise customer base.
Broad incumbents
- Ipsos: Ipsos is a global market research and consumer insights incumbent that overlaps with C Space across CX research, brand strategy, and innovation consulting, though its offering is broader and not community-centric.
- Kantar: Kantar is a major research and insights incumbent serving many of the same enterprise brands as C Space, with overlapping capabilities in brand tracking, CX, and innovation research.
Emerging players
- Discuss.io: Discuss.io provides an enterprise insight community platform focused on qualitative video research, overlapping with C Space's Pop-Up Space and qualitative community offerings for consumer brands.
- Yabble: Yabble uses generative AI to automate qualitative research and insight generation, representing an emerging technology-led competitor to traditional community-based research firms like C Space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
C Space social profiles
Digital presenceC Space financial estimates
Financial estimateRevenue estimate
Valuation estimate
C Space leadership team
Management profileNumber of profiles
Profiles13 records
C Space funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C Space M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C Space
What does C Space do?
C Space builds and manages online insight communities that give enterprise brands continuous, direct access to their customers for qualitative and quantitative research. Its portfolio includes Pop-Up Space (rapid project-based communities), Community (private longitudinal communities), Shared Community (pre-built syndicated audiences) and Communipanel (custom private panels), delivered alongside a full set of research and consulting services covering audience understanding, segmentation, brand strategy, customer experience and innovation.
Is C Space a public or private company?
C Space is a private company. It is classified as corporate owned and is currently operating.
When was C Space founded?
C Space was founded in 1999. It employs 1,001 to 5,000 people.
Where is C Space based?
C Space is headquartered in Boston, United States, in the North America region.
How does C Space make money?
Two revenue lines are on record. Insight Community Services are the primary driver. The others are strategic Consulting Services.
Who are C Space's main competitors?
Direct peers on record are Savanta, Toluna, Dynata, Qualtrics, Maru Group (incl. Vision Critical) and Hall & Partners. Broad incumbents are Ipsos and Kantar. Emerging players are Discuss.io and Yabble.
Does C Space have an API?
No public API is recorded for C Space.
What industry is C Space in?
C Space's product category is Market Research and Customer Insights Services. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research), with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 5132 and its SIC code is 7370.