What Prince Pipes and Fitting does

Prince Pipes and Fittings Limited, incorporated in 1987 and listed on BSE (PRINCEPIPES), is one of India's largest multi-polymer pipe manufacturers, processing PVC, CPVC, PPR, and HDPE into 7,000+ SKUs spanning plumbing, sewerage and drainage, agriculture, industrial, underground, water storage, cable protection, and surface drainage categories. Its technical portfolio includes proprietary systems such as the Fraunhofer-certified DECILO low-noise polypropylene drainage system, the patented (2018) DWC coupler design, Skolan Safe (DIN 4109 compliant), HT Safe with Class B1 flame retardancy, and CPVC systems developed in collaboration with Lubrizol's FlowGuard Plus technology. Manufacturing is distributed across seven plants (Haridwar, Athal, Dadra, Kolhapur, Chennai, Jobner, Sangareddy) plus the newly acquired Bhuj facility, with aggregate annual capacity of approximately 4.3 lakh tonnes.

The company operates a hybrid go-to-market anchored by a 1,500+ channel partner network reaching 46,171+ touch points via the Prince UDAAN loyalty program, supplemented by direct sales for institutional and project accounts and a depot network for logistics. Revenue is generated almost entirely through hardware sales of plastic pipes, fittings, water storage tanks (Storefit), PTMT tapware (Duratap), and bathware products under the acquired Aquel brand. Pricing is quote-based and not publicly disclosed; the company publishes a Pan India price list but does not expose contract-level pricing. The FY26 topline reached Rs 2,598 crore (approximately Rs 25,980 million) on volumes of 191,238 tonnes, with Q4 FY26 standalone net profit of Rs 56.11 crore, up 132% year-on-year.

Customer concentration is low by construction: end demand is fragmented across residential, commercial, agricultural, industrial, and government segments with no single customer accounting for a material share. Disclosed marquee references include the Indian Army (Storefit water tank distribution under Operation Sadbhavna) and IIT Bombay (Project Vivaan infrastructure support), but these are emblematic rather than commercially significant. The Chheda family controls strategy and board composition (Jayant Chheda as Chairman, Parag Chheda as Joint Managing Director, Nihar Chheda as VP Strategy), with operations led by President Sales & CMO Ashok Mehra and Head of IT Keyur Desai, who is driving a multi-year ERP/CRM/SFA/cloud and cybersecurity (Cyber Yodha) transformation.

Name

Prince Pipes and Fitting

Legal name

Prince Pipes and Fittings Ltd.

Website

https://princepipes.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prince Pipes and Fittings is a publicly listed Indian multi-polymer pipe manufacturer (PVC, CPVC, PPR, HDPE) producing 7,000+ SKUs across plumbing, drainage, agriculture, and industrial categories, sold through 1,500+ channel partners to construction, agriculture, and infrastructure customers in India.

Ownership category

akta.pro rank

Product category

Plastic Pipes and Fittings Manufacturing

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122), Water and Sewer Line and Related Structures Construction (23711)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA)

akta.pro secondary industries

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG), Industrial Process & Chemical-Resistant Pipe Systems (CPVC/PVDF/PP) (IMANADAF)

Keywords

• PVC pipe manufacturing
• CPVC plumbing systems
• Underground drainage pipes
• Agriculture irrigation piping
• Water storage tanks

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plastic Pipes and Fittings Sales: Revenue generated from manufacturing and selling PVC, CPVC, PPR, and HDPE piping systems for plumbing, sewage, agriculture, industrial, and underground applications. Products sold through channel partners, direct sales, and project sales.
2. Water Storage Tanks: Storefit water storage tanks launched in June 2020 as part of bathware segment expansion, generating revenue from overhead water storage solutions.
3. Bathware Products: Revenue from bathware segment including Aquel brand acquired from Klaus Waren Fixtures manufacturing facility at Bhuj, Gujarat. Subsidiary Aquel expected to break even within four quarters.
4. PTMT Tapware: Duratap PTMT (Polytetra Methylene Terephthalate) tapware products combining advantages of plastics and metals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Prince Pipes and Fittings Limited manufactures and sells multi-polymer piping systems including PVC, CPVC, PPR, and HDPE pipes and fittings for plumbing, sewerage, agriculture, industrial, underground drainage, water storage, and cable protection applications. The company operates 7 manufacturing units across India with 4.3 lakh tonnes annual capacity, producing over 7,000 SKUs distributed through a pan-India network of 1,500+ channel partners and 46,171+ touch points.

Product overview

Prince Pipes and Fittings Limited is one of India's largest PVC pipe manufacturers and multi-polymer processors, offering a comprehensive portfolio of piping solutions across multiple categories. The product portfolio spans plumbing systems (SmartFit Plus CPVC, EasyFit UPVC, EasyFit RE), industrial piping (OneFit Corzan, Greenfit PP-R, GreenFit Blue), sewerage and drainage (SilentFit, Ultrafit, RainFit, Biofit septic tanks, DECILO, Skolan Safe, HT Safe low-noise systems, Foamfit, Drainfit, Corfit), agriculture and borewell solutions (Aquafit, Safefit, PEFit Aqua), water storage (Storefit tanks), cable protection (Wirefit, Cablefit), and surface drainage (Hauraton, Terrafit). The company also offers PTMT tapware (Duratap) and maintains digital platforms including the Prince UDAAN loyalty program, IMON portal, and Biz Connect reporting system. Prince Pipes operates 7 manufacturing units across India (Haridwar, Athal, Dadra, Kolhapur, Chennai, Jobner, Sangareddy) with 4.3 lakh tonnes annual capacity and 7,200+ SKUs.

Differentiator

Problem solved

Functional benefit

Brands

• Aquel: Bathware sub-brand acquired from Klaus Waren Fixtures; product portfolio includes faucets, showers and bathroom accessories
• Prince Udaan
• DECILO

Products and services

• SmartFit Plus CPVC plumbing system designed for hot and cold water applications, suitable for all plumbing and potable water systems in residential and commercial buildings.
• EasyFit UPVC Lead-free solvent weld UPVC plumbing system designed for distribution of potable cold water in residential and commercial applications.
• EasyFit RE Reclaim piping system designed to divert wastewater from bathtubs, shower drains, washing machines and kitchen sinks for recycling or disposal.
• OneFit Corzan CPVC industrial piping system offering superior durability, outstanding chemical resistance and extended service life for industrial applications.
• Greenfit PP-R plumbing and industrial piping system with superior temperature handling capabilities for hot and cold water applications.
• GreenFit Blue PP-R industrial piping system designed for compressed air and vacuum lines in industrial settings.
• SilentFit Premium low-noise SWR (Soil, Waste and Rain) drainage system designed for quiet wastewater flow in residential and commercial buildings.
• Ultrafit SWR system with world-class seals providing leak-proof sewage solutions for seepage-proof structures.
• RainFit Roof water collection and conveyance system for efficient rainwater harvesting and drainage.
• Biofit Prefabricated septic tanks for wastewater management in residential and commercial applications.
• Skolan Safe Premium low noise PP drainage system using special molecular structure for effective noise absorption, meeting DIN 4109 German noise standards.
• HT Safe Low noise polypropylene drainage system with Class B1 flame retardancy, patented joints with 3-lip seals, and high chemical resistance.
• DECILO Low Noise PP Drainage System Low noise PP (polypropylene) drainage system engineered to minimise noise and enhance durability with Fraunhofer certification and 25-year warranty, designed for high-rise building drainage applications.
• Foamfit Lightweight underground drainage piping system with triple layer construction for long-lasting drainage applications.
• Drainfit UPVC underground drainage piping system designed for below-ground drainage applications with inspection chambers.
• Corfit Underground double wall corrugated piping system for drainage applications, with the company holding a patent for DWC coupler design.
• Durafit FRP manhole and chamber covers with frames, lightweight and superior to conventional cast iron, ductile iron and RCC covers.
• Aquafit Agriculture pressure pipes and fittings for irrigation and water distribution in farming applications.
• Safefit Borewell casing and column pipe systems with lightweight, low maintenance and high resistance properties for groundwater extraction.
• PEFit Aqua HDPE (High-Density Polyethylene) pipes for agriculture pressure water piping applications, known for durability and chemical resistance.
• Storefit Water Tanks Water storage tanks with 9 different capacities, featuring three-layer insulation, UV resistance, and 10-year warranty for residential and commercial water storage.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Klaus Waren FixturescoreStrategic or Co-development Partner · 1 April 2026Completed acquisition of manufacturing assets in Bhuj, Gujarat as a two-phase process announced in March 2024. Assets include land, buildings, machinery, and equipment for bathware segment expansion. Aquel brand portfolio acquired to support company's entry into bathware product category.
• Tooling Holland BVstrategicTechnology or IntegrationTechnical collaboration with Netherlands-based global leader in plastic mould manufacturing. Enables access to technical expertise and deep knowledge to strengthen internal operational efficiencies and optimize production costs.
• LubrizolstrategicTechnology or IntegrationProduct collaboration for FlowGuard Plus CPVC plumbing systems. Lubrizol is a global leader in specialty chemicals providing technology for CPVC pipe manufacturing.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Supreme Industries: India's largest plastic processor and a leading PVC pipe manufacturer across plumbing, agriculture, sewerage and industrial segments. Directly comparable to Prince on multi-polymer pipe range, pan-India distribution and channel-driven GTM.
• Astral Limited: Strong CPVC and PVC pipes competitor in India with comparable multi-polymer capability, premium brand positioning and similar distribution-led model. Direct rival across plumbing, agriculture and industrial pipe categories.
• Finolex Industries: Major PVC pipes and fittings manufacturer in India competing directly in plumbing, agriculture and water supply applications. Comparable product breadth, distribution scale and resin-driven cost dynamics.
• Ashirvad Pipes (Aliaxis): CPVC and PVC pipes business owned by Belgium-based Aliaxis, with strong pan-India distribution including a plumber loyalty program. Directly comparable in plumbing, SWR and industrial piping categories.
• Jain Irrigation Systems: Large Indian irrigation and plumbing pipe manufacturer using PVC, PE and HDPE. Overlaps with Prince on agriculture, borewell and water distribution segments with similar micro-irrigation and plumbing exposure.
• Kisan Mouldings: Indian PVC pipes and fittings manufacturer focused on plumbing, agricultural and industrial applications. Comparable product mix and channel-based distribution, though smaller in scale.

Emerging players

• Apollo Pipes: Growing Indian PVC pipes and fittings player with pan-India distribution. Comparable product range in plumbing and SWR, though smaller scale and brand recognition than Prince.
• Cera Sanitaryware: Listed Indian bathware and sanitaryware company competing in the same faucets/showers/bathroom accessories category Prince entered via Aquel. Useful comparable for evaluating the bathware adjacency.
• Jaquar Group: India's leading bathware and faucet brand and a likely primary competitor to Prince's Aquel sub-brand. Comparable on bathroom fittings product mix and plumber-channel distribution model.

Others

• Lubrizol: Global specialty chemicals leader and Prince's CPVC technology partner (FlowGuard Plus). Not a competitor but a key enabler/supplier of CPVC resin technology to the Indian plastic pipe industry, including Prince's main rival Astral.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Prince_Pipes
• YouTubeyoutube.com/channel/UCGhM2x9hF0cCgz6hU8tnYqQ
• Facebookfacebook.com/princepipesofficial
• LinkedInlinkedin.com/company/prince-pipes-and-fittings-ltd
• Instagraminstagram.com/prince_pipes

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince Pipes and Fitting