Stoggles
- Company typePrivate
- Founded2020
- HeadquartersParamount, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stoggles does
Stoggles, Inc. is a US-based direct-to-consumer eyewear company founded in 2020 during the COVID-19 pandemic, headquartered in Paramount, California. The company designs and sells fashionable safety eyewear that combines ANSI Z87.1-certified impact protection with style-driven design, anti-fog coated lenses, blue-light blocking, and prescription compatibility — addressing the historical trade-off between functional safety glasses and stylish eyewear. The product portfolio spans three core lines (Stoggles at $39, SunStoggles at $55, and Monochrome recreational eyewear at $65) plus accessories such as the $12 Stoggles Strap and a folding case. All products carry ANSI Z87.1 certification and are differentiated primarily by aesthetic design across multiple frame shapes (Square, Round, Rectangle, Cat Eye, Aviator) and colors.
The business operates a primarily product-led DTC e-commerce model via stoggles.com, augmented by a Team Orders bulk channel (50+ pairs) for organizational buyers and a Wholesale program for resellers. Pricing is unit-based across all tiers with no subscription revenue model, though a 10%-discount email newsletter supports retention. The original customer base was concentrated in healthcare workers (doctors, nurses, dental and veterinary professionals) for whom mask-related fogging was the original pain point; the company has since expanded marketing into construction/trade and culinary segments. Distribution is US-domestic via the owned storefront with earned-media presence in tier-1 publications (USA Today, Fast Company, Fortune, TechCrunch) and active organic social on Instagram, TikTok, X, and Facebook.
Financially, Stoggles generated $13.5M in revenue in 2021 and closed a $40M growth round led by The Chernin Group in February 2022 to fund product line expansion and broader marketing into adjacent verticals. The company is private with 11-50 employees and operates without disclosed recurring enterprise contracts or licensing revenue.
Stoggles firmographics
Firmographics- Name
- Stoggles
- Legal name
- Stoggles, Inc.
- Website
- https://wearstoggles.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Stoggles industry classification
Industry- Product category
- Protective Eyewear
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Safety & Industrial Protective Eyewear (CRAAAKAF)
- akta.pro secondary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Stoggles is headquartered
LocationHeadquarters
- HQ city
- Paramount
- HQ country
- United States
- HQ region
- North America
Markets served
Stoggles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: E-commerce sales of fashionable safety glasses, sun glasses, and accessories directly to consumers and businesses. Products include Stoggles (from $39), SunStoggles (from $55), Monochrome (from $65), and accessories like straps ($12).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Stoggles - Fashionable safety glasses |
| Unit Pricing | Pay-as-you-go | SunStoggles - Sunglasses version |
| Unit Pricing | Pay-as-you-go | Monochrome - Premium recreational safety eyewear |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Multi-year contract | Team/Bulk Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Stoggles product offering
Product offeringCore offering
Stoggles designs, manufactures, and sells fashionable ANSI Z87.1 certified protective eyewear through its direct-to-consumer website. Its core product lines—Stoggles ($39), SunStoggles ($55), and Monochrome ($65)—combine anti-fog coated lenses, blue-light blocking, and prescription-lens compatibility across multiple frame shapes (Square, Round, Rectangle, Cat Eye, Aviator), supported by accessories and a Team Orders bulk program for businesses.
Product overview
Stoggles is a direct-to-consumer eyewear company offering fashionable prescription safety glasses. The product portfolio consists of three main product lines: Stoggles (standard safety glasses at $39), SunStoggles (sunglasses version at $55), and Monochrome (recreational/adventure safety eyewear). Accessories include the Stoggles Strap ($12) and Folding Case. The company also offers Team Orders for bulk/business purchases with volume discounts, and digital Gift Cards. All Stoggles products feature ANSI Z87.1 certification, anti-fog coated lenses, blue-light blocking, and prescription-friendly options. The products are designed for healthcare professionals, construction workers, culinary arts, and general consumers seeking stylish protective eyewear.
Differentiator
Problem solved
Functional benefit
Brands
- SunStoggles: Sunglass-style safety glasses priced at $55.00, available in Square, Round, Rectangle, Cat Eye, and Aviator shapes.
- Monochrome
Products and services
- Stoggles The company's flagship line of fashionable safety glasses offering ANSI Z87.1 certified protection with anti-fog coated lenses, blue-light blocking, and prescription-friendly options. Available in Square, Round, Rectangle, Cat Eye, and Aviator shapes priced from $39.00, targeting healthcare professionals, trade workers, and style-conscious consumers.
- SunStoggles Outdoor-focused safety sunglasses with anti-fog and blue-light blocking capabilities. Available in Square, Round, Rectangle, Cat Eye, and Aviator styles priced from $55.00, designed for sun exposure and outdoor activity while maintaining ANSI Z87.1 certified protection.
- Monochrome Premium recreational safety eyewear designed for adventure activities. Available in Square and Round frames with multiple color options at $65.00, marketed to consumers seeking stylish protective eyewear for personal, lifestyle, and outdoor use.
- Stoggles Strap Optional accessory designed to secure Stoggles eyewear during active use, priced at $12.00.
- Folding Case A protective carrying case for Stoggles eyewear with a folding design for compact storage.
- Digital Gift Cards Digital gift cards available for purchase on the Stoggles website, allowing recipients to select their own Stoggles products.
- Team Orders Bulk ordering service for teams and businesses offering exclusive discounts, special invoices, and tax exemptions for organizations purchasing 50 or more pairs of Stoggles, with a dedicated sales contact.
Quantifiable outcome
- 12,000+ customer reviews on the website
- +2 more outcomes
Companies that use Stoggles
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Stoggles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stoggles partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Stoggles competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stoggles social profiles
Digital presenceStoggles compliance and trust
Trust signalCompliance1 record
Stoggles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoggles leadership team
Management profileNumber of profiles
Profiles1 record
Stoggles funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoggles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoggles
What does Stoggles do?
Stoggles designs, manufactures, and sells fashionable ANSI Z87.1 certified protective eyewear through its direct-to-consumer website. Its core product lines—Stoggles ($39), SunStoggles ($55), and Monochrome ($65)—combine anti-fog coated lenses, blue-light blocking, and prescription-lens compatibility across multiple frame shapes (Square, Round, Rectangle, Cat Eye, Aviator), supported by accessories and a Team Orders bulk program for businesses.
Is Stoggles a public or private company?
Stoggles is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stoggles founded?
Stoggles was founded in 2020. It employs 11 to 50 people.
Where is Stoggles based?
Stoggles is headquartered in Paramount, United States, in the North America region.
How does Stoggles make money?
One revenue line is on record: direct Product Sales.
Does Stoggles have an API?
No public API is recorded for Stoggles.
What industry is Stoggles in?
Stoggles's product category is Protective Eyewear. Its primary akta.pro industry code is CRAAAKAF, Safety & Industrial Protective Eyewear, with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.