Handi Quilter
Handi Quilter designs, engineers, and assembles long-arm and mid-arm quilting machines in the U.S.A., selling through 400+ independent quilt-store retailers in North America to hobbyist and professional quilters, with proprietary stitch regulation, Pro-Stitcher computerized systems, and an education-led go-to-market model.
- Company typePrivate
- Founded1999
- HeadquartersNorth Salt Lake, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Handi Quilter does
Handi Quilter, Inc. (founded 1999; HQ North Salt Lake, Utah) designs, engineers, and assembles mid-arm and long-arm quilting machines in the U.S.A., serving individual quilters, professional longarm quilters, quilt-store retailers, and a domestic-sewing-machine segment. The product portfolio spans eight longarm SKUs across the Moxie, Amara, and Infinity families (15–28 inch throat space; $5,495–$38,995), the HQ Stitch 310/510/610 domestic sewing line ($1,090–$2,550), and Pro-Stitcher Lite/Premium computerized quilting add-ons ($6,695–$12,995), supported by four frame systems (Loft, Little Foot, Studio3, Gallery3) and an accessories/consumables catalog. Core technology is the proprietary QuiltMaster servo-controlled stitch regulation (4–24 SPI), Easy-Set Tension, Pinpoint Needle Laser, and the Pro-Stitcher automation platform that reads .hqf/.txt/.qli digital patterns and integrates with the Pro-Stitcher Designer PC software.
The company sells hardware almost exclusively through a network of over 400 independent quilt-store retailers across the U.S. and Canada, with a direct customer-relations team handling escalations and a small e-commerce storefront for accessories and parts. Revenue is generated predominantly through one-time/perpetual hardware licenses and software sales; no subscription or recurring-revenue stream is disclosed. Customer acquisition is fueled by a multi-channel education engine — National Educators, Studio Educators, Ambassadors, Influencers, Stitch Camp retreats (next: Sept 20–24, 2026, Davis Conference Center, Layton UT), HQ Academy, and a YouTube catalog of 1,000+ instructional videos — that drives traffic to the 'Longarm Quiz' online tool and ultimately to local retailers. Limited-edition 2026 color SKUs (75 units each) and bundling of Pro-Stitcher Premium with select machines indicate a premium-positioning strategy layered on the mature core line.
Operationally the business is a tightly held private company with no disclosed investors, parent entity, acquisitions, or funding history, led by founder Laurel Barrus alongside CEO Darren Denning and President & CEO Zach Decker. Long-tenured 51–100 headcount, sustained retail partner network, and a 25-year brand presence indicate a mature operator; forward signals — 2024 Moxie ST and Infinity 28 launches, 2026 limited-edition releases, and continued Pro-Stitcher/education investment — point to active product renewal rather than category expansion.
Handi Quilter firmographics
Firmographics- Name
- Handi Quilter
- Legal name
- Handi Quilter, Inc.
- Website
- https://handiquilter.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Handi Quilter designs, engineers, and assembles long-arm and mid-arm quilting machines in the U.S.A., selling through 400+ independent quilt-store retailers in North America to hobbyist and professional quilters, with proprietary stitch regulation, Pro-Stitcher computerized systems, and an education-led go-to-market model.
- Ownership category
- akta.pro rank
Handi Quilter industry classification
Industry- Product category
- Longarm Quilting Machines
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Garment Care Appliances Retail (Irons, Steamers, Sewing Machines) (CRACADAH)
- akta.pro secondary industry
- Quilting & Patchwork Shops (CRALADAB)
Keywords
Where Handi Quilter is headquartered
LocationHeadquarters
- HQ city
- North Salt Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Handi Quilter business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Longarm Machine Sales: Sale of longarm quilting machines (Moxie, Moxie XL, Moxie ST, Amara 20, Amara 24, Amara ST, Infinity 26, Infinity 28) with prices ranging from $5,495 to $38,995 depending on model and configuration.
- Frame and Table Sales: Sale of quilting frames (Loft Frame, Little Foot Frame, Studio3 Frame, Gallery2 Frame, Gallery3 Frame) and stationary tables (InSight Table, Lift Table) as standalone products or bundled with machines.
- Pro-Stitcher Software Systems: Sale of Pro-Stitcher Lite ($6,695) and Pro-Stitcher Premium ($12,995) computerized quilting systems that integrate with compatible longarm machines. Includes software activations for Pro-Stitcher Designer.
- Sewing Machine Sales: Sale of HQ Stitch domestic sewing machines (HQ Stitch 310 at $1,090, HQ Stitch 510 at $1,650, HQ Stitch 610 at $2,550) for piecing, appliqué, and free-motion quilting.
- Accessories and Consumables: Sale of machine accessories (bobbins, feet, ruler bases, lighting), frame accessories (leaders, clamps, casters), needles, replacement parts, rulers, Groovy Boards, pantographs, stencils, and marking tools.
- Education and Training: Revenue from quilting education including Stitch Camp retreats, HQ Academy sessions, local events, and online video content. They offer over 1,000 instructional videos with new uploads weekly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Moxie ST - Entry-level sit-down longarm with InSight Table |
| One time/ perpetual license | Pay-as-you-go | Moxie - Beginner-friendly longarm with frame options |
| One time/ perpetual license | Pay-as-you-go | Moxie XL - Enhanced throat space for larger projects |
| One time/ perpetual license | Pay-as-you-go | Amara ST - Sit-down longarm with Lift or InSight Table |
| One time/ perpetual license | Pay-as-you-go | Amara 20 - Mid-range frame-mounted longarm |
| One time/ perpetual license | Pay-as-you-go | Amara 24 - Large-format frame-mounted longarm |
| One time/ perpetual license | Pay-as-you-go | Infinity 28 - Flagship longarm machine |
| One time/ perpetual license | Pay-as-you-go | Pro-Stitcher Lite - Entry-level computerized quilting system |
| One time/ perpetual license | Pay-as-you-go | Pro-Stitcher Premium - Advanced computerized quilting system |
| One time/ perpetual license | Pay-as-you-go | HQ Stitch 310 - Entry-level domestic sewing machine |
| One time/ perpetual license | Pay-as-you-go | HQ Stitch 510 - Straight-stitch machine for quilters |
| One time/ perpetual license | Pay-as-you-go | HQ Stitch 610 - Advanced domestic sewing machine |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
Handi Quilter product offering
Product offeringCore offering
Handi Quilter designs, engineers, and assembles longarm and mid-arm quilting machines, frame systems, and computerized quilting automation products sold primarily through a network of more than 400 independent quilt store retailers across North America. The portfolio spans entry-level to flagship frame-mounted and sit-down longarm machines (Moxie, Amara, and Infinity series), the Pro-Stitcher computerized quilting system, the HQ Stitch line of domestic sewing machines, and a comprehensive ecosystem of frames and accessories.
Product overview
Handi Quilter offers a comprehensive portfolio of longarm quilting machines and sewing machines sold through a network of over 400 quilt stores in North America. The product lineup centers on frame-mounted and sit-down longarm machines (Moxie, Moxie ST, Moxie XL, Amara 20, Amara 24, Amara ST, Infinity 26, Infinity 28) complemented by the HQ Stitch domestic sewing machine series (310, 510, 610). Computerized quilting capabilities are enabled through Pro-Stitcher Lite and Pro-Stitcher Premium add-on systems. The ecosystem includes frame systems (Loft, Little Foot, Studio3, Gallery3), accessories, Groovy Boards, pantographs, rulers, needles, and replacement parts. Machines are designed, engineered, and assembled in the U.S.A.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Stitcher: Computerized quilting system that integrates with compatible longarm machines to automate digital quilting designs with precision. Available in Lite and Premium versions.
- HQ Stitch
Products and services
- HQ Moxie Longarm Quilting Machine Beginner-friendly longarm quilting machine with 15-inch throat space, 1,800 stitches per minute, and built-in LED lighting. Compatible with Pro-Stitcher Lite. Designed for hobbyist and entry-level quilters seeking to upgrade from domestic sewing machines.
- Moxie XL Longarm Quilting Machine Enhanced longarm quilting machine with 18-inch throat space, touchscreen controls, and bright lighting. Compatible with Loft Frame and Little Foot Frame systems. Targets quilters needing more workspace than the standard Moxie.
- Moxie ST Sit-Down Longarm Quilting Machine Sit-down longarm quilting machine with 18-inch throat space, InSight Table, 2,100 stitches per minute, and built-in stitch regulation. Designed for quilters with limited studio space.
- Amara 20 Longarm Quilting Machine Mid-range frame-mounted longarm quilting machine with 20-inch throat space, 7-inch color touchscreen, QuiltMaster LED lighting, servo-controlled stitch regulation, and Pro-Stitcher ready capability. 2,500 stitches per minute.
- Amara 24 Longarm Quilting Machine Large-format frame-mounted longarm quilting machine with 24-inch throat space, QuiltMaster servo-controlled stitch regulation, and Pro-Stitcher compatibility. 2,500 stitches per minute.
- Amara ST Sit-Down Longarm Quilting Machine Sit-down longarm quilting machine with 20-inch throat space, available with Lift Table or InSight Table. Features Easy-Set Tension, 7-inch color touchscreen, QuiltMaster LED lighting, and servo-controlled stitch regulation.
- Infinity 26 Longarm Quilting Machine (Retired) Flagship longarm quilting machine with 26-inch throat space, up to 3,100 stitches per minute, front/rear touchscreens, Pinpoint needle laser, and Easy-Touch Tension with stored presets. Pro-Stitcher compatible.
- Infinity 28 Longarm Quilting Machine Premium flagship longarm quilting machine with 28-inch throat space, up to 3,100 stitches per minute, high-resolution under-quilt camera, manual and motorized tension control, thread break sensor, fully adjustable handlebars, Pinpoint needle laser, and bobbin thread cutter.
- Pro-Stitcher Lite Computerized Quilting System Computerized quilting system that integrates with Moxie and Moxie XL longarm machines to automate digital quilting designs. Includes 11-inch color touchscreen, 250+ pre-loaded designs, on-screen grid and ruler, and Pro-Stitcher Assistant step-by-step guidance.
- Pro-Stitcher Premium Computerized Quilting System Advanced computerized quilting system for Amara and Infinity longarm machines. Includes Pro-Stitcher Assistant, two Pro-Stitcher Designer software activations, custom pattern creation, and full free-motion/computerized quilting flexibility.
- HQ Stitch 310 Sewing Machine Entry-level domestic sewing machine with 50 built-in stitches, 3 one-step buttonholes, automatic thread cutter, built-in needle threader, and 7mm maximum stitch width. Sold for piecing, appliqué, and general sewing needs.
- HQ Stitch 510 Sewing Machine High-speed straight-stitch sewing machine for quilters with 1,600 stitches per minute, 9" x 5.5" workspace, automatic thread cutter, easy needle threader, and ergonomic knee presser-foot lift.
- HQ Stitch 610 Sewing Machine Professional sewing machine with 10" all-metal seamless flatbed, 170 stitches plus 2 alphabets, straight-stitch needle plate, memorized needle up/down, and speed control slider. Sold for piecing and general sewing.
- HQ Loft Frame 8-foot or 10-foot frame system for Moxie and Moxie XL longarm quilting machines.
- HQ Little Foot Frame Compact 5-foot frame system compatible with Moxie, Moxie XL, and Amara longarm quilting machines.
- HQ Studio3 Frame 10 or 12-foot frame system for Amara longarm quilting machines with QuiltMaster technology.
- HQ Gallery3 Frame Premium frame system for Amara 24 and Infinity longarm machines, available in 10, 12, or 15-foot lengths.
- Limited Edition 5th Avenue Blue Amara 24 with Pro-Stitcher Limited Edition Amara 24 longarm machine with exclusive 5th Avenue Blue finish, Pro-Stitcher Premium included, and Gallery2 frame (10 or 12 feet). Only 75 units produced.
- Limited Edition Totally Eighties Pink Amara 20 with Pro-Stitcher Limited Edition Amara 20 longarm machine in retro pink finish, with Pro-Stitcher Premium included and Studio3 frame (10 or 12 feet).
Quantifiable outcome
- 2,100-3,100 stitches per minute depending on model
- +3 more outcomes
Companies that use Handi Quilter
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Handi Quilter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Handi Quilter partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Handi Quilter competitors and assessment
Company assessmentDirect peers
- Bernina: Swiss manufacturer of sewing, embroidery, and longarm quilting machines. Direct competitor across domestic sewing machines and the longarm/quilting segment; sells through independent quilt/sewing dealers similar to Handi Quilter's model.
- Husqvarna Viking: Brand under the SVP Group offering domestic sewing, embroidery, and quilting machines. Competes for the same hobbyist and professional quilter through independent quilt-store retailers, similar to Handi Quilter's HQ Stitch and Pro-Stitcher bundles.
- Tin Lizzie Quilting: US manufacturer of longarm quilting machines and frames, including the Tin Lizzie 18 and 26. Directly competes in the entry and mid-range frame-mounted longarm category that Handi Quilter serves with Moxie and Amara.
- Gammill: Pioneer in longarm quilting machines headquartered in Missouri. Competes in the same frame-mounted longarm segment as Handi Quilter's Amara and Infinity machines, with a comparable dealer-supported distribution model.
- Pfaff (SVP Group): German sewing and quilting machine brand distributed through quilt-store dealers in North America. Competes with Handi Quilter's domestic HQ Stitch line and in higher-end computerized quilting machines.
- Janome: Japanese sewing machine manufacturer with domestic sewing, embroidery, and longarm quilting machines sold through independent dealers in North America. Overlaps on both the HQ Stitch domestic sewing line and high-end computerized quilting.
- Baby Lock: Distributor of home sewing, embroidery, and longarm quilting machines (including the Tiara and Solaris lines) sold through specialty quilt/sewing dealers. Direct overlap with Handi Quilter's dealer channel and quilter customer base.
- APQS (A Piece of Work Studios): US-based longarm quilting machine manufacturer founded in 1991. Sells sit-down and frame-mounted longarm machines through a dealer network, directly overlapping with Handi Quilter's Moxie, Amara, and Infinity lines.
Broad incumbents
- Juki: Japanese industrial and home sewing machine maker. Overlaps with Handi Quilter at the high-end domestic sewing machine and quilting machine level, but is a much broader, diversified sewing equipment manufacturer.
- Brother International: Global sewing, embroidery, and quilting machine manufacturer with broader mass-market and industrial positioning. Competes broadly in home sewing machines and computer-controlled quilting from a much larger corporate base than Handi Quilter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Handi Quilter social profiles
Digital presenceHandi Quilter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handi Quilter leadership team
Management profileNumber of profiles
Profiles3 records
Handi Quilter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handi Quilter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handi Quilter
What does Handi Quilter do?
Handi Quilter designs, engineers, and assembles longarm and mid-arm quilting machines, frame systems, and computerized quilting automation products sold primarily through a network of more than 400 independent quilt store retailers across North America. The portfolio spans entry-level to flagship frame-mounted and sit-down longarm machines (Moxie, Amara, and Infinity series), the Pro-Stitcher computerized quilting system, the HQ Stitch line of domestic sewing machines, and a comprehensive ecosystem of frames and accessories.
Is Handi Quilter a public or private company?
Handi Quilter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Handi Quilter founded?
Handi Quilter was founded in 1999. It employs 51 to 100 people.
Where is Handi Quilter based?
Handi Quilter is headquartered in North Salt Lake, United States, in the North America region.
How does Handi Quilter make money?
Six revenue lines are on record. Longarm Machine Sales are the primary driver. The others are frame and Table Sales, pro-Stitcher Software Systems, sewing Machine Sales, accessories and Consumables and education and Training.
Who are Handi Quilter's main competitors?
Direct peers on record are Bernina, Husqvarna Viking, Tin Lizzie Quilting, Gammill, Pfaff (SVP Group), Janome, Baby Lock and APQS (A Piece of Work Studios). Broad incumbents are Juki and Brother International.
Does Handi Quilter have an API?
No public API is recorded for Handi Quilter.
What industry is Handi Quilter in?
Handi Quilter's product category is Longarm Quilting Machines. Its primary akta.pro industry code is CRACADAH, Garment Care Appliances Retail (Irons, Steamers, Sewing Machines), with a secondary code of CRALADAB, Quilting & Patchwork Shops. Its NAICS code is 459130 and its SIC code is 3420.