THREE International

What THREE International does

THREE International is a privately held direct selling wellness company founded in early 2023 by Daniel Picou and headquartered in Lehi, Utah. The company sells a portfolio of science-backed nutritional supplements and premium skincare products directly to consumers through a multi-channel model that combines an e-commerce storefront with a Brand Ambassador network operating across 15 countries/regions including the United States, Canada, Australia, New Zealand, Japan, Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines.

The product portfolio spans four categories: Health & Wellness supplements (Éternel liposomal antioxidant, Vitalité multivitamin, Revíve joint support, Purifí detox, Collagène marine collagen, Imûne immune support); Weight Management (GLP THREE powered by the patented MBC-267 peptide complex); Natural Energy (Kynetik Clean Caffeine drink mixes powered by Yerba Santa); and Skin Care (the Visage Collection, a neurocosmetic skincare system using Quorum Sensing Technology). The company's technical differentiation rests on Cellular Absorption Technologies, liposomal delivery systems, quorum sensing science, and proprietary peptide complexes developed under CSO Dr. Dan Gubler, who holds 16 patents and has developed 70 formulations across his career. THREE Farm in Thailand serves as an agricultural reserve and medicinal plant research institute for proprietary phytonutrient sourcing.

The revenue model combines one-time product purchases and Smart Ship subscriptions (28-day auto-delivery with 10% savings) with an affiliate/MLM structure in which Brand Ambassadors earn personal sales commissions, weekly team commissions, rank advancement bonuses, and travel rewards. Preferred Customers access loyalty pricing and free product earning potential. The entire product line is listed in the Prescriber's Digital Reference (PDR), and the company has built a Scientific Advisory Board of medical experts to support clinical credibility. Leadership includes veterans from KPMG, Chicago Booth, Caltech, and prior direct selling organizations, and the company has deployed a generative AI-enabled mobile app to support Brand Ambassador productivity.

Name

THREE International

Legal name

Three International

Website

https://threeinternational.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

THREE International is a privately held direct selling wellness company, founded in 2023 and based in Lehi, Utah, that sells science-backed supplements and premium neurocosmetic skincare through Brand Ambassadors and e-commerce across 15 countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements & Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Nutritional supplements
• Direct selling wellness
• Weight management products
• Neurocosmetic skincare
• Plant-based energy drinks

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Product Sales - Direct to Consumer: THREE sells science-backed wellness products directly to consumers through its e-commerce platform and Brand Ambassador network. Products include supplements across health & wellness, weight management, natural energy, and skincare categories. Revenue is generated through one-time purchases and Smart Ship (subscription) orders with 10% savings on auto-delivery every 28 days.
2. Brand Ambassador Program: Brand Ambassadors earn commissions on product sales to their customers, weekly team commissions, rank advancement bonuses, and luxurious trip rewards. Ambassadors have access to personal business websites and can build teams to expand their earning potential.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

THREE International is a direct selling wellness company that designs, manufactures, and distributes science-backed nutritional supplements, weight management products, plant-based energy drinks, and neurocosmetic skincare. Products are built on proprietary cellular absorption and liposomal delivery technologies and sold through Brand Ambassadors and an e-commerce storefront in 15 countries/regions. Revenue is generated primarily through one-time product purchases and a Smart Ship 28-day subscription program.

Product overview

THREE International is a direct-selling wellness company offering a portfolio of bioavailable supplement and skincare products organized into distinct categories. Their product line includes the Visage Collection (a luxury neurocosmetic skincare system with Super Serum, Radiant Toner, Pure Cleanse, and Crème Caviar), Health & Wellness supplements (Éternel liposomal antioxidants, Vitalité multivitamin, Revíve joint support, Purifí detox, Collagène collagen, Imúne immune support), Weight Management (GLP THREE peptide-based supplement), Natural Energy (Kynetik clean caffeine drink mixes), and charitable donations (Love Three). The company emphasizes cellular absorption technology and liposomal delivery across their formulations, with products sold through Brand Ambassadors and direct e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Visage Super Serum Neurocosmetic serum that supports natural skin rejuvenation, elasticity, suppleness, and overall sense of well-being; part of the Visage skincare line.
• Visage Radiant Toner Vitamin-rich hydrating toner enhanced with Quorum Sensing Technology that maintains skin's natural pH balance and primes complexion for subsequent skincare steps.
• Visage Pure Cleanse Gentle facial cleanser that purifies skin while preserving natural moisture balance, maintaining comfort and leaving the complexion refreshed and hydrated.
• Visage Crème Caviar Luxurious moisturizer combining rare botanical extracts with neurocosmetic molecules and Quorum Sensing Technology to nourish, hydrate, and revitalize skin for a youthful, radiant complexion.
• The Visage Collection Luxury four-step neurocosmetic skincare system (Pure Cleanse, Radiant Toner, Super Serum, Crème Caviar) designed for hydration, radiance, and cellular-level skin health; sold as a bundle or via Smart Ship subscription.
• Éternel Liposomal antioxidant and polyphenol blend with resveratrol, glutathione, CoQ10, and polyphenols that protects body cells and systems from free radical damage and supports cellular health and longevity.
• Vitalité Comprehensive daily multivitamin with superfood blend, probiotics, and omega-3 complex that delivers essential nutrients for optimal daily performance and supports heart, brain, eye health, gut microbiome, and cellular energy.
• Revíve Joint and muscle recovery supplement with curcumin, Boswellia, and black cumin oil formulated at the cellular level to support healthy joints, flexibility, mobility, and range of motion.
• Purifí Advanced detox formula blending cleansing herbs and fulvic acid that works at the cellular level to support the body's elimination organs and remove harmful toxins and pollutants.
• Collagène Bioavailable marine collagen supplement with 5g of collagen per serving that nourishes cells to maintain vibrant skin, hair, and nails and promotes the body's natural collagen production.
• Imúne Immune support supplement designed at the cellular level with a unique blend of vitamins, minerals, and phytochemicals to support and enhance the body's natural immune response.
• GLP THREE™ Innovative weight management supplement powered by the patented MBC-267 all-natural peptide complex discovered in Norwegian Sea salmon and mushrooms; supports healthy weight management and lean body composition.
• Kynetik Clean Caffeine Berry Blast Clean, plant-powered caffeinated drink mix powered by rare Yerba Santa flavanone with 200mg caffeine, B vitamins, and electrolytes for balanced energy, hydration, and brain support without crash.
• Kynetik Cherry Rush Clean, plant-powered caffeinated drink mix in cherry flavor powered by Yerba Santa for balanced energy release without crash or jitters.

Quantifiable outcome

• Products listed in Prescriber's Digital Reference (PDR) - trusted reference used by healthcare professionals across the United States
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Hearts and Hands for HumanitycoreStrategic or Co-development PartnerTHREE's Love Three charitable initiative partners with Hearts and Hands for Humanity to support children and youth in need globally. The partnership focuses on transformative community projects including meals, backpacks, and humanitarian outreach through the direct selling channel. This aligns with THREE's mission of creating generational change through service and generosity.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Herbalife Nutrition: Global direct-selling nutrition company selling meal-replacement shakes, weight-management, and wellness supplements through an independent distributor network — same business model, similar product categories, and globally distributed footprint as THREE International.
• USANA Health Sciences: Direct-selling supplement company emphasizing science-backed, high-quality vitamins and minerals with proprietary Celintron Technology — closely comparable to THREE's cellular-absorption / liposomal delivery positioning.
• Nu Skin Enterprises: Direct-selling company combining nutritional supplements with a flagship anti-aging skincare line (ageLOC) — directly analogous to THREE's blend of supplements and the Visage Collection luxury skincare.
• LifeVantage Corporation: Direct-selling wellness company built around a proprietary activation technology (Protandim/Nrf2) — a smaller-scale analog of THREE's cellular-absorption differentiation and science-led narrative.
• Plexus Worldwide: Direct-selling wellness brand with strong weight-management positioning (Pink Drink, Slim) — comparable to THREE's GLP THREE weight management offering and ambassador-led GTM.
• Isagenix International: Direct-selling nutrition company centered on meal-replacement shakes, weight management, and cellular health — overlapping category mix and distributor-driven GTM with THREE.
• Jeunesse Global: Direct-selling wellness and skincare company (Reserve, Luminesce) with global distributor network — closely comparable product mix (supplements + premium skincare) and GTM motion to THREE.
• Shaklee Corporation: Direct-selling nutrition and wellness company with a science-led, sustainability-focused brand — comparable supplements-led portfolio and ambassador GTM, though with a longer operating history.

Broad incumbents

• Amway (Nutrilite): Largest global direct-selling incumbent with Nutrilite vitamins and Artistry skincare — operates a much broader portfolio across home, personal care, and nutrition, but overlaps significantly with THREE in the supplements+skincare categories.
• doTERRA International: Global direct-selling wellness company with essential oils and expanding supplement/Skincare lines — comparable international distributor-driven GTM and wellness positioning, though centered on essential oils rather than vitamins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@three.international
• Facebookfacebook.com/three.int
• Instagraminstagram.com/three_international
• TikToktiktok.com/@three.international
• Pinterestpinterest.com/threeinternational
• LinkedInlinkedin.com/company/threesupplements

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THREE International