What Barti Rum does

Barti Rum Limited is a Welsh craft spirits producer headquartered in Neyland, Pembrokeshire, Wales. Founded in 2017 by Jonathan Williams, the company introduced its flagship product, Barti Spiced Rum — a blend of Caribbean rums infused with hand-picked wild laver seaweed from the Pembrokeshire coast and combined with natural spices (vanilla, cinnamon, clove, orange, lemon). In 2024 the company extended into a complementary category with Barti Cream Liqueur, a coconut-based, dairy-free, vegan cream liqueur spiced with the same botanicals. The portfolio spans miniature and 1.5L formats, gift sets, branded food products (BBQ sauce, salted caramel, marmalade, truffles) and merchandise (glassware, bar accessories, apparel, prints).

The company's central technical proposition is its proprietary seaweed-infusion methodology, which delivers distinctive umami and oceanic complexity in spiced rum and is described in source material as a novel innovation in the spirits category. Sustainability is embedded in product and operations: bottles use recycled glass, labels are 100% biodegradable, and postal packaging is plastic-free. Founder Williams leads research into seaweed as a carbon-capture mechanism via the Blue Carbon Project, with stated ambitions to become carbon-negative; in 2023 the company achieved B Corp certification.

Revenue is generated through three channels: direct-to-consumer e-commerce via the Shopify storefront at bartirum.wales, including a subscription and regular-delivery program; trade and wholesale accounts for bars, restaurants and retailers, supplemented by wholesale partners; and retail placement in Asda stores across Wales (20+ stores as part of a Welsh local product initiative announced February 2026). Pricing is unit-based in GBP, ranging from £5.95 for 5cl miniatures to £62.50 for a 1.5L bottle, with volume discounts. The company operates with a 1–10 person team and is founder-and-partner owned, with no disclosed external institutional investment beyond a small 2024 Development Bank of Wales / Pembrokeshire Lottery raise.

Name

Barti Rum

Legal name

Barti Rum Limited

Website

https://bartirum.wales

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Barti Rum Limited is a Welsh craft spirits company founded in 2017, producing seaweed-infused spiced rum and a plant-based cream liqueur for UK consumers via DTC e-commerce, trade wholesale, and Asda retail.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Spiced rum production
• Plant-based cream liqueur
• Craft spirit manufacturing
• Welsh spirits brand
• Seaweed-infused rum

Headquarters

HQ city

Neyland

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Spirits & Merchandise: E-commerce sales of Barti Spiced Rum, Barti Cream Liqueur, accessories, edible products, and merchandise through the company website. Includes subscription/delivery model.
2. Trade & Wholesale: Supply to trade clients direct, and through wholesale partners. Products available to bars, retailers, and hospitality venues via trade accounts.
3. Retail Distribution: Placement in Asda stores across Wales, generating retail revenue through a major UK supermarket chain.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Barti Rum Limited produces and sells seaweed-infused spiced rum (Barti Spiced Rum) and a plant-based coconut cream liqueur (Barti Cream) under its own label, available in 70cl, 1.5L, and 5cl formats, and gift sets. Products are sold direct-to-consumer via an e-commerce storefront with a subscription option, through trade and wholesale accounts for bars and hospitality, and via retail placement in Asda stores across Wales.

Product overview

Barti Rum is a rum brand built on Welsh pirate folklore, offering a portfolio of alcoholic beverages anchored by Barti Spiced Rum (launched 2017) and expanded with Barti Cream Liqueur (2024). The core spirits are available in multiple formats including standard bottles, miniature 5cl bottles, and large 1.5L formats, as well as curated gift sets combining both products. The brand extends into food products (BBQ sauce, salted caramel sauce, marmalade, truffles), branded merchandise (glassware, bar accessories, apparel, prints), and limited editions like the upcoming Old Barti and the Sea 2025 release.

Differentiator

Problem solved

Functional benefit

Brands

• Barti Ddu: Named after the historical Welsh pirate Bartholomew Roberts, also known as Black Bart or Barti Ddu. The original spiced rum brand inspiration.
• Barti Cream

Products and services

• Barti Spiced Rum Flagship seaweed-infused spiced rum: a blend of Caribbean rums infused with wild hand-picked Pembrokeshire laver seaweed and natural spices (vanilla, cinnamon, clove, orange, lemon), 35% ABV, 70cl format at £34.00. Targeted at rum enthusiasts and cocktail drinkers seeking distinctive premium spirits.
• Barti Cream Liqueur Plant-based cream liqueur: coconut-based, dairy-free, lactose-free, vegan, spiced with vanilla, clove, cinnamon, and orange; does not curdle or split. 15% ABV, 70cl at £24.75. Targeted at cream liqueur drinkers, particularly those seeking dairy-free or vegan options.
• Barti Spiced Rum 1.5 Litre Large format 1.5 litre bottle of Barti Spiced Rum (35% ABV) for sharing, parties, and home bar optics.
• Barti Spiced Rum & Cream Duo 70cl Gift Set Gift set pairing one 70cl Barti Spiced Rum and one 70cl Barti Cream Liqueur, priced at £54.00, for gifting occasions.
• Barti Spiced Rum Gift Set with Glasses Gift set containing one 70cl Barti Spiced Rum (35% ABV) and two branded Barti tumbler glasses, priced at £47.50.
• Barti Mini Duo Gift Set Compact gift set featuring miniature 5cl bottles of Barti Spiced (35% ABV) and Barti Cream (15% ABV) in FSC recyclable packaging, priced at £13.50.
• Barti Spiced Rum Mini 5cl 5cl miniature of Barti Spiced Rum at £5.95 per miniature, sold singly or in cases of 12 (10%-38% discount).
• Barti Cream Liqueur 5cl 5cl miniature of Barti Cream Liqueur (15% ABV), available singly or in cases of 12 with 10%-38% volume discount.
• Old Barti and the Sea 2025 Limited Edition Limited edition 2025 release in the Old Barti and the Sea range, an extension of the seaweed-infused spiced rum portfolio for collectors and enthusiasts.
• Barti Spiced Rum BBQ Sauce Vegan BBQ sauce (285g) made with Barti Spiced Rum by Pembrokeshire Chilli Farm, sold at £6.00 as a co-branded food pairing product.
• Barti Salted Caramel Sauce 210g jar of award-winning salted caramel sauce made with Barti Spiced Rum by Crwst (Great Taste Award 2020), sold at £8.25 as a co-branded food pairing.
• Bara Brith & Barti Marmalade Co-branded Bara Brith and Barti marmalade made with Barti Spiced Rum by Radnor Preserves, awarded a gold star at the Marmalade Awards.
• Coco Pzazz Barti Truffles Chocolate truffles co-branded with Coco Pzazz and made with Barti Rum, sold as a food and gifting item.
• Barti Branded Rum Glass Bart branded rum tumbler glass with seaweed design, dishwasher safe, sold as home barware and gifting accessory.
• Barti Bar Runner Durable 3D moulded PVC bar mat (600mm x 200mm), dishwasher-friendly, priced at £15.00 as branded barware.
• Barti Tote Bag 100% recycled cotton tote bag (170gsm, 47 x 37 cm) priced at £7.95 as branded sustainable merchandise.
• Barti T-Shirt 100% organic cotton (180gsm) unisex Barti Rum T-Shirt available in sizes S-XXL, priced at £30.00 as branded apparel.
• Barti Screen Print by Tom Frost Hand-pulled 40cm x 40cm unframed screen print by Tom Frost (original Barti bottle label designer), priced at £25.00 as branded art merchandise.
• Barti Country Sign Country sign branded with Barti imagery, sold as fan and venue merchandise.
• Barti Spiced Rum Bottle Pin Badge Collectible pin badge featuring the Barti Spiced Rum bottle design, sold as low-cost branded merchandise.

Quantifiable outcome

• Third best-selling spirit (behind Gordon's Gin and Smirnoff Vodka) in the portfolio of the biggest regional food service wholesaler in Wales, as of 2020.
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AsdacoreChannel Partner/ Reseller/ DistributorAsda is stocking Barti Spiced Rum in over 20 stores across Wales as part of a major Welsh local product initiative announced February 2026. Asda also stocks other Welsh brands including Gwyr Gin, Penderyn Whiskey, and Mortal Bunny Rum. The retailer is introducing 15 new Welsh supplier products before 1 March 2026.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hapus Welsh Vodka: Welsh craft vodka brand with strong regional identity and trade/retail distribution across Wales. Directly comparable as a small Welsh craft spirits producer leveraging Welsh provenance and artisanal positioning.
• Penderyn Distillery: Welsh single malt whisky and spirits producer based in Wales. Most direct regional peer — same Welsh heritage-led positioning, premium craft spirits category, retail and trade distribution across the UK, and similar B Corp-adjacent brand storytelling approach.
• Mortal Bunny Rum: UK craft rum brand listed alongside Barti in Asda's Welsh product initiative. Direct peer in the craft rum category with similar retail channel profile and premium positioning.

Others

• Fever-Tree Mixers: Premium mixer brand with strong on-trade presence and UK supermarket distribution. Thematically comparable as a premium UK beverage brand that built scale via retail and trade partnerships, illustrating a scaling playbook Barti could emulate.
• Welsh Whisky Company (now Penderyn): Adjacent Welsh craft spirits ecosystem participant; useful for understanding the Welsh craft spirits trade and retail landscape that Barti competes within.

Broad incumbents

• Captain Morgan: Market-leading spiced rum brand by Diageo. Represents the mainstream category leader Barti must differentiate against; relevant for trade and retail dynamics in the spiced rum category.
• Sailor Jerry Spiced Rum: Major spiced rum brand with strong pirate/heritage narrative marketing. Closest large-scale competitor on both category (spiced rum) and brand storytelling (nautical folklore) axes.
• The Kraken Black Spiced Rum: One of the dominant mass-market spiced rum brands globally. Direct category competitor with vastly larger marketing budgets, demonstrating the scale Barti would need to challenge in the spiced rum category.

Regional players

• Aber Falls Distillery: Welsh gin and whisky distillery with regional Welsh provenance, comparable craft spirits positioning, and overlapping UK retail and trade distribution channels.
• Dyfi Distillery (Pollination Gin): Welsh craft gin distillery using foraged Welsh botanicals. Comparable as a small Welsh spirits producer with strong regional identity and premium craft positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BartiRum
• Instagraminstagram.com/BartiRum
• TikToktiktok.com/@bartirum
• Pinterestpinterest.co.uk/bartispicedrum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barti Rum