Mom+Pop Music
New York City-based independent record label founded in 2008, managing a roster of over 30 artists across folk, electronic, indie rock, and pop. The label provides recording, distribution, marketing, licensing, and merchandise services to emerging and established independent musicians worldwide.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mom+Pop Music does
Mom+Pop Music is a New York City-based independent record label founded in 2008, managing a roster of over 30 artists across folk, electronic, indie rock, pop, and alternative genres. The label serves both emerging and established independent musicians by providing artist development, recording production, distribution, marketing, and promotion services. Its roster includes Grammy-winning and chart-topping acts such as MGMT, Porter Robinson, Flume, Courtney Barnett, Tom Morello, and Tegan and Sara, alongside recent signings including Tiny Habits, Magdalena Bay, Sleigh Bells, Chaparelle, and Beach Bunny. The label operates a sales-led go-to-market motion focused on album and single releases across digital and physical formats.
The company generates revenue through three primary streams: recorded music sales and streaming royalties distributed via major digital platforms (Spotify, Apple Music) and physical retail formats (CD, vinyl); music licensing for sync placements in film, television, and advertising through a dedicated licensing contact channel; and merchandise sales through its own online storefront at momandpopmusic.merchtable.com. Distribution is global, leveraging digital streaming platforms for worldwide reach. The multi-channel marketing approach centers on the company website (artist roster, news, store), social media, email/newsletter communications, and direct licensing inquiries. Recent product launches include Sleigh Bells' seventh album 'Bunky Becky Birthday Boy' (April 2025) and Tiny Habits' sophomore album 'Keepers' (August 2025), with a release pipeline extending through 2026.
Operating with a lean team of 1-10 employees and no disclosed institutional ownership, parent company, or funding rounds, Mom+Pop functions as a boutique label within an independent sector that collectively holds 44.15% of the U.S. recorded-music industry as of Q1 2026. Leadership consists of Zoe Barton as Executive Vice President of Digital, Viral, Commerce, and Marketing, and Ashmi Elizabeth Dang as Head of Community & Advocacy in a consultant capacity, indicating an organizational tilt toward digital-native distribution and direct-to-fan engagement channels.
Mom+Pop Music firmographics
Firmographics- Name
- Mom+Pop Music
- Legal name
- Mom + Pop Music
- Website
- https://momandpopmusic.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New York City-based independent record label founded in 2008, managing a roster of over 30 artists across folk, electronic, indie rock, and pop. The label provides recording, distribution, marketing, licensing, and merchandise services to emerging and established independent musicians worldwide.
- Ownership category
- akta.pro rank
Mom+Pop Music industry classification
Industry- Product category
- Independent Record Label
- NAICS
- Record Production and Distribution (51225)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD), Trailer Music & Promo Music Providers (MPAIALAH)
Keywords
Where Mom+Pop Music is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mom+Pop Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Music Sales and Streaming: Revenue from album and single sales through digital platforms (streaming) and physical formats (CDs, vinyl). Record label derives income from royalties generated by artist streams and purchases.
- Licensing: Music licensing opportunities for sync placements, advertising, film, and television. Contact email provided for licensing inquiries ([email protected]).
- Merchandise Sales: Artist and label merchandise sales through their online storefront (momandpopmusic.merchtable.com).
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mom+Pop Music product offering
Product offeringCore offering
Mom+Pop Music is a New York City-based independent record label that signs, develops, and markets a roster of recording artists across indie, alternative, and adjacent genres. The label releases albums and singles through digital streaming platforms (Spotify, Apple Music) and physical retail, and operates an artist merchandise storefront in partnership with Merchtable. It also generates revenue through sync licensing deals via a dedicated licensing contact.
Product overview
Mom+Pop Music is a New York City-based independent record label offering a unified portfolio of artist representation and music release services. The company manages an artist roster of over 35 musicians and bands across diverse genres including folk, indie rock, electronic, pop, and alternative. Core products include album releases and singles distribution for signed artists, with recent releases including Sleigh Bells' seventh album 'Bunky Becky Birthday Boy' (2025) and Tiny Habits' sophomore album 'Keepers' (2025). The label also offers licensing services as indicated by the contact email [email protected].
Differentiator
Problem solved
Functional benefit
Companies that use Mom+Pop Music
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
Mom+Pop Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mom+Pop Music partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mom+Pop Music competitors and assessment
Company assessmentDirect peers
- Partisan Records: Brooklyn-based indie label with roster overlap in indie rock and electronic acts. Similar NYC roots, comparable scale, and overlapping target artist pool.
- Domino Recording Company: UK-based independent label with similar roster of critically acclaimed indie and electronic artists (Arctic Monkeys, Franz Ferdinand). Comparable global distribution and sync licensing infrastructure.
- Glassnote Records: Independent label with comparable roster of Grammy-winning and chart-topping indie and alternative artists (Mumford & Sons, Phoenix). Similar mid-size independent operating model.
- Matador Records: Long-established indie label (part of Beggars Group) with comparable roster of acclaimed indie rock and alternative artists. Similar scale and catalog-driven revenue model.
- Merge Records: Durham, NC-based independent label known for long-term artist relationships (Arcade Fire, Superchunk) and similar indie rock/alternative roster strategy. Closely comparable business model and scale.
- ATO Records: Independent label founded in 2000 focused on rock, indie, and Americana with similar artist-development model. Comparable scale and artist roster characteristics.
- Sub Pop Records: Iconic Seattle-based independent record label with similar artist-development focus across indie rock, alternative, and folk. Comparable mid-size indie operating model with global streaming and physical distribution.
- Secretly Group (Secretly Canadian / Jagjaguwar): Independent label group with comparable artist-development ethos across indie and alternative genres. Operates multiple imprints with similar sync licensing and global distribution capabilities.
Broad incumbents
- Big Machine Records: Larger Nashville-based independent label with broader genre reach (country, pop). Comparable independent ethos but at materially larger scale with stronger commercial radio infrastructure.
- Concord Music Group: Major independent music company with comparable recorded music and publishing operations but at substantially larger scale with broader genre portfolio and corporate infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mom+Pop Music social profiles
Digital presenceMom+Pop Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mom+Pop Music leadership team
Management profileNumber of profiles
Profiles2 records
Mom+Pop Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mom+Pop Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mom+Pop Music
What does Mom+Pop Music do?
Mom+Pop Music is a New York City-based independent record label that signs, develops, and markets a roster of recording artists across indie, alternative, and adjacent genres. The label releases albums and singles through digital streaming platforms (Spotify, Apple Music) and physical retail, and operates an artist merchandise storefront in partnership with Merchtable. It also generates revenue through sync licensing deals via a dedicated licensing contact.
Is Mom+Pop Music a public or private company?
Mom+Pop Music is a private company. It is classified as unknown and is currently operating.
When was Mom+Pop Music founded?
Mom+Pop Music was founded in 2008. It employs 1 to 10 people.
Where is Mom+Pop Music based?
Mom+Pop Music is headquartered in New York, United States, in the North America region.
How does Mom+Pop Music make money?
Three revenue lines are on record. Music Sales and Streaming is the primary driver. The others are licensing and merchandise Sales.
Who are Mom+Pop Music's main competitors?
Direct peers on record are Partisan Records, Domino Recording Company, Glassnote Records, Matador Records, Merge Records, ATO Records, Sub Pop Records and Secretly Group (Secretly Canadian / Jagjaguwar). Broad incumbents are Big Machine Records and Concord Music Group.
Does Mom+Pop Music have an API?
No public API is recorded for Mom+Pop Music.
What industry is Mom+Pop Music in?
Mom+Pop Music's product category is Independent Record Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIAAAD, Music Aggregators & DIY Distribution Platforms. Its NAICS code is 51225 and its SIC code is 3652.