The Yield
The Yield is an Australian IoT agricultural technology startup founded in 2014, building connected sensing and data-driven solutions for growers. It has raised approximately $14.55 million from Bosch, Yamaha Motor Ventures, AgFunder, and KPMG.
- Company typePrivate
- Founded2014
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Yield does
The Yield is an Internet of Things Agricultural Technology startup founded in 2014 and headquartered in Surry Hills, Australia. The company operates in the IoT AgTech segment with a headcount of 11-50 employees and is privately held. Its operational focus, as inferred from its category and investor base, centers on connected sensing and data-driven agricultural applications, though specific product lines, technical architecture, and commercial offerings are not described in the available source material.
The company has raised approximately $14.55 million across three disclosed funding rounds. An initial $2.5 million round in April 2016 was led by Bosch, followed by a $4.92 million round in April 2017 led by Bosch with participation from AgFunder and KPMG. The most recent disclosed round was $7.13 million in May 2020, led by Yamaha Motor Ventures with participation from Bosch. The investor composition — combining industrial automation (Bosch), AgTech venture capital (AgFunder), professional services (KPMG), and mobility/robotics corporate venture (Yamaha Motor Ventures) — suggests strategic alignment with industrial IoT, agricultural analytics, and autonomous systems themes.
The Yield is led by founder and Managing Director Ros Harvey, supported by Darren Clarke as COO and Chris Mendes as CTO. The combination of founder-led leadership and a strategic-investor base spanning industrial and AgTech domains positions the company within the connected agriculture ecosystem, though specific go-to-market mechanics, pricing models, and customer segments are not documented in the provided sources.
The Yield firmographics
Firmographics- Name
- The Yield
- Website
- https://theyield.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- The Yield is an Australian IoT agricultural technology startup founded in 2014, building connected sensing and data-driven solutions for growers. It has raised approximately $14.55 million from Bosch, Yamaha Motor Ventures, AgFunder, and KPMG.
- Ownership category
- akta.pro rank
The Yield industry classification
Industry- Product category
- Agricultural IoT Analytics
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Yield Monitoring & Harvest Data Analytics (AFABAMAF)
Keywords
Where The Yield is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
The Yield business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Autonomous Vehicle Sales: Sale of Prospr autonomous platform and associated modular attachments for orchard and vineyard operations. Revenue is generated through product sales with potential service/support components.
- Aerial Systems: FAZER R unmanned helicopter sales for precision spraying and crop monitoring applications.
- AI Analytics Software: AI Crop Prediction platform providing data-driven yield forecasting and planning insights for vineyard managers.
- Service & Support: Ongoing service and support to keep equipment running optimally, including operational support and customer success resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on product configuration and operational requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Yield product offering
Product offeringCore offering
The Yield is an Internet of Things agricultural technology startup that deploys in-field sensors and data analytics to give farmers real-time microclimate, soil, and crop information, enabling predictive insights for irrigation, crop management, and yield planning across specialty crop operations.
Product overview
Yamaha Agriculture offers a precision farming platform with a portfolio of four core products designed for specialty crop growers. The flagship Prospr is an autonomous hybrid vehicle platform that performs tasks like spraying in orchards and vineyards, complemented by modular Prospr Attachments that extend its versatility. AI Crop Prediction is a data-driven software platform that predicts yields and supports long-term planning for vineyards. The FAZER R Helicopter provides high-performance aerial capabilities for precision spraying and crop monitoring. These products are supported by an ROI Calculator tool and a dealer network spanning the United States, Australia, and New Zealand. The company positions itself as delivering an interoperable ecosystem combining automation, AI-powered insights, and engineering heritage for specialty crop operations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Significant diesel consumption reduction in orchard spraying operations
- +4 more outcomes
Companies that use The Yield
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
The Yield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
The Yield partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Yamaha Motor Co.coreYamaha Agriculture is the agriculture company of Yamaha Motor Co., formed through strategic corporate structure with full backing of Yamaha Motor's engineering heritage, manufacturing capabilities, and brand reputation. Parent company provides decades of robotics and automation expertise.
- Robotics PluscoreYamaha Motor Co. completed acquisition of Robotics Plus to form Yamaha Agriculture, Inc., combining Robotics Plus's agricultural robotics expertise with Yamaha's industrial capabilities. This acquisition established the foundation for Yamaha Agriculture's autonomous platform technology including Prospr.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Yield competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
The Yield social profiles
Digital presenceThe Yield financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Yield leadership team
Management profileNumber of profiles
Profiles1 record
The Yield funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Yield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Yield
What does The Yield do?
The Yield is an Internet of Things agricultural technology startup that deploys in-field sensors and data analytics to give farmers real-time microclimate, soil, and crop information, enabling predictive insights for irrigation, crop management, and yield planning across specialty crop operations.
When was The Yield founded?
The Yield was founded in 2014. It employs 11 to 50 people.
Where is The Yield based?
The Yield is headquartered in Surry Hills, Australia, in the Oceania region.
How does The Yield make money?
Four revenue lines are on record. Autonomous Vehicle Sales are the primary driver. The others are aerial Systems, AI Analytics Software and service & Support.
Does The Yield have an API?
No public API is recorded for The Yield.
What industry is The Yield in?
The Yield's product category is Agricultural IoT Analytics. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping. Its NAICS code is 115112 and its SIC code is 700.