BUNCH

What BUNCH does

BUNCH, founded in 2017 by Carlos Puig and Rodrigo Cardenete, is a privately held managed services provider that supplies dedicated full-time specialist teams to high-growth technology companies for data labeling, content moderation, trust and safety, and customer support. The company operates 24/7 from offices in Metro Manila (Bonifacio Global City) and Cavite in the Philippines, with additional delivery capacity in Indonesia, while its legal headquarters is in Admiralty, Hong Kong. Its named customer base spans Fintech, Crypto/Blockchain, SaaS, eCommerce, social media, healthcare, and consumer electronics, including logos such as GoPro, Medtronic, Polymarket, Bitvore, Cyclr, Channel Factory, Magna, Persuit, CleanCloud, mahabis, Wide Eyes, KeyWe, Mina, and Case Easy. Pricing is quote-based under a flat monthly fee structure tied to scope of work, team size, and SLA requirements.

The company delivers three core service lines. Its data labeling offering covers text, image, audio, and video annotation, including semantic image segmentation and AI Safety-adjacent work such as RLHF, red-teaming, and model fine-tuning, executed by in-house annotators using double-pass techniques and multi-layered QA including 360 audits and scorecards. Its content moderation offering combines ML-based filters with human escalation for edge cases across social media, video, live streaming, and comments, with dedicated pages for crypto and prediction markets platforms. The customer support offering provides round-the-clock KYC, ecommerce, SaaS, crypto, and prediction markets support under weekly business reviews. No public or partner-facing API is offered; delivery is entirely through managed teams under SLA.

BUNCH sells through an enterprise field sales motion with direct Calendly-based booking, sales contacts in Europe and US/EST timezones, and a content-driven marketing approach via blog, newsletter, and LinkedIn. The company has been bootstrapped following a $200,000 seed round in June 2017, has 251-500 employees, and its founders additionally co-founded Morphal, an AI agent development studio. Revenue, profitability, and growth metrics are not publicly disclosed.

Name

BUNCH

Legal name

BUNCH

Website

https://meetbunch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

BUNCH is a private managed services provider that builds and operates full-time specialist teams for high-growth tech companies, delivering data labeling, content moderation, and customer support from the Philippines and Indonesia under flat monthly fees.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing (AI-Enabled Managed Services)

NAICS

Business Support Services (5614), Custom Computer Programming Services (541511)

SIC

Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

Data, AI/ML & Analytics Staffing (BPACADAB)

akta.pro secondary industries

Safety, Alignment & Content Moderation (Guardrails, Red Teaming) (HDAAACAI), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• Data labeling services
• Content moderation outsourcing
• Customer support outsourcing
• Managed AI services
• AI safety operations

Headquarters

HQ city

Admiralty

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Services (Flat Monthly Fee): BUNCH operates under a managed services model where they source, train, QA, and daily manage teams of FTE specialists under a specific scope of work, SLA, and a flat monthly fee. Services include data labeling for AI, content moderation, trust and safety, and customer/community support. All operational responsibilities are handled by BUNCH including recruitment, training, HR, offices, equipment, and compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BUNCH supplies and manages large teams of human specialists that work hand-in-hand with AI models, delivering four core managed service lines: data labeling for AI/ML (text, image, audio, video annotation and semantic segmentation), content moderation and trust & safety (social, video, live streaming, comments), customer and community support (including KYC), and AI safety services (LLM fine-tuning, red-teaming, RLHF, data validation). Each engagement is scoped under a specific SLA with a flat monthly fee, and BUNCH handles end-to-end operations including recruitment, training, QA, HR, offices, equipment, and compliance.

Product overview

BUNCH is a managed services provider offering three core service lines: Data Labeling Outsourcing (including image, text, video, audio annotation, and semantic segmentation), Content Moderation Outsourcing (covering social media, video, live streaming, and comments moderation), and Customer Support Outsourcing (including KYC services). Founded in 2017, BUNCH specializes in providing human-assisted AI operations to high-growth tech companies in Fintech, AI, and SaaS sectors with 24/7 operations. The company operates on a managed services model, sourcing, training, QA-ing, and managing teams of FTE specialists under SLAs with flat monthly fees.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Unparalleled response time to user generated content, customer interactions or live data through 24/7 operations
• +2 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CloudFactory: Managed data labeling and AI services provider with teams in Nepal and Kenya; closest functional analog to BUNCH's managed-services, human-in-the-loop AI data offering for tech clients.
• Sama (formerly Samasource): AI data labeling and validation provider with delivery centers in East Africa and India; comparable managed-services model with quality-focused annotation workflows overlapping BUNCH's core offering.
• iMerit: Data annotation and enrichment company with delivery in India and Bhutan; competes directly with BUNCH in image, video, and text annotation plus AI/ML data services for enterprise.
• Surge AI: Specialized data labeling platform focused on RLHF, red-teaming, and evaluation for frontier AI labs — directly overlaps BUNCH's AI Safety services line and competes for the same high-end training-data budgets.
• Toloka: Crowdsourced data labeling platform supporting annotation, evaluation, and RLHF for AI; an alternative sourcing model for the same buyers BUNCH targets, particularly foundation-model labs.

Broad incumbents

• Appen: Global publicly-traded leader in training data for AI and machine learning, spanning data annotation, collection, and evaluation; competes with BUNCH across most data labeling use cases at much larger scale.
• Scale AI: Heavily-funded AI data platform providing annotation, RLHF, and evaluation for foundation models; direct competitor to BUNCH's AI Safety / RLHF line and a primary buyer of human-in-the-loop work.
• TaskUs: Public digital outsourcing company with significant Philippines operations providing content moderation, customer support, and trust & safety services; direct competitor for BUNCH's moderation and support lines at much larger scale.
• TELUS International (with Lionbridge AI): Large digital customer experience and AI data solutions provider combining TELUS International's BPO scale with Lionbridge AI's annotation platform; competes with BUNCH across both data labeling and managed support.

Regional players

• Majorel (now part of Concentrix + Majorel): Global customer experience BPO with strong Philippines and Indonesia delivery — overlapping with BUNCH's content moderation and customer support offering while serving a more traditional enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cpfdtz
• LinkedInlinkedin.com/company/11308940

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUNCH