JustWatch
JustWatch is a Berlin-based streaming guide that aggregates over 500 streaming services for 50+ million monthly users across 40+ countries and, through its JustWatch Media B2B division, runs performance media campaigns for U.S. studios, streamers, and agencies on YouTube, Meta, and TikTok.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What JustWatch does
JustWatch, founded in 2014 and headquartered in Berlin, is a consumer streaming aggregation platform that consolidates content from over 500 streaming services (Netflix, Amazon Prime Video, Disney+, Apple TV+, Hulu, HBO Max, and others) into a unified discovery experience across web and mobile in 40+ countries. Its core product is a free streaming guide with one-search functionality, a unified watchlist, Top 10 charts, premiere tracking, and dedicated vertical guides for sports and editorial content, plus adjacent offerings including a JustWatch TV rental storefront and a JustWatch PRO premium tier. The company reports over 50 million monthly users, giving it a substantial organic SEO and referral footprint anchored by provider-specific landing pages.
The company operates a two-sided business model. On the consumer side, the app and website are free and monetized through referral traffic to streamers and B2B relationships. On the B2B side, the wholly-owned JustWatch Media division provides performance media, data, and technology services to U.S. studios, streamers, and agencies, executing campaigns across YouTube, Meta, TikTok, and other major ad platforms (over 20,000 campaigns run to date). The company also publishes SVOD market share intelligence (e.g., Q4 2024 Amazon 22%, Netflix 21% U.S. share) as a data asset.
Recent strategic activity centers on U.S. enterprise expansion: JustWatch hired John W. Gibbons as President for North America, Terence Sheridan (ex-Searchlight Pictures) as SVP Media Strategy into a Los Angeles office, and Quentin Carbonell (ex-HBO Max) as its first content licensing executive. The company is privately held with 101-250 employees, has previously acquired GoWatchIt (2019), and remains founder-led by David Croyé.
JustWatch firmographics
Firmographics- Name
- JustWatch
- Website
- https://justwatch.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JustWatch is a Berlin-based streaming guide that aggregates over 500 streaming services for 50+ million monthly users across 40+ countries and, through its JustWatch Media B2B division, runs performance media campaigns for U.S. studios, streamers, and agencies on YouTube, Meta, and TikTok.
- Ownership category
- akta.pro rank
JustWatch industry classification
Industry- Product category
- Streaming Discovery Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where JustWatch is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
JustWatch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Media Campaigns (JustWatch Media): Performance media, data and technology services for film and TV releases. JustWatch Media has executed more than 20,000 campaigns for film and TV releases across YouTube, Meta, TikTok and other major platforms targeting U.S. studios, streamers and agencies.
- Consumer App (Free): Free streaming guide app for consumers aggregating content from 500+ platforms, monetized through B2B relationships and advertising
- Streaming Market Data/Intelligence: Publishes SVOD market share data (e.g., Q4 2024 data showing Amazon Prime Video at 22%, Netflix at 21% in U.S.)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer streaming guide app |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
JustWatch product offering
Product offeringCore offering
JustWatch operates a free consumer streaming guide that aggregates more than 500 legal streaming platforms across 40+ countries, helping users find where movies, TV shows, and sports are available to watch via search, personalized watchlists, and notifications. Beyond the consumer app, it sells B2B performance media, data, and technology services through JustWatch Media, executing targeted campaigns for film and TV releases on behalf of studios, streamers, and agencies. Sub-offerings include JustWatch Sports for sports content discovery and JustWatch TV for transactional rental and purchase.
Product overview
JustWatch operates as a streaming guide platform that aggregates content from over 500 streaming services into a unified discovery experience. The core JustWatch platform provides free movie, TV show, and sports discovery with features including one-search functionality, personal recommendations, and combined watchlists across all services. The product portfolio includes the JustWatch PRO premium tier, the JustWatch TV rental/purchase service, the JustWatch Sports dedicated sports guide, and JustWatch Guides editorial content. On the B2B side, JustWatch Media provides performance media, data, and technology services to studios, streamers, and agencies, having executed over 20,000 campaigns across major advertising platforms. The company has recently expanded into content licensing and hired senior media strategy leadership.
Differentiator
Problem solved
Functional benefit
Brands
- JustWatch TV: Platform for renting movies and TV shows, featuring Top 10 lists of content available to rent.
Products and services
- JustWatch A free cross-platform streaming guide (web and mobile) that aggregates more than 500 legal streaming services across 40+ countries, helping individual consumers find where movies, TV shows, and other content are available to stream, rent, or buy, supported by watchlists, notifications, and personalized discovery features.
- JustWatch Media A B2B offering providing performance media, streaming market data, and technology services to studios, streamers, and advertising agencies for the planning, execution, and measurement of film and TV release campaigns.
- JustWatch Sports A sports-focused extension of the JustWatch streaming guide that helps consumers find live and on-demand sports content across supported streaming platforms, deployed as a dedicated sports.justwatch.com experience.
- JustWatch TV A transactional product that lets consumers rent or purchase movies directly through JustWatch, complementing the subscription-based discovery experience of the main platform.
Companies that use JustWatch
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
JustWatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration53 records
Feature4 records
JustWatch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YouTube, Meta, TikTokcoreJustWatch Media executes campaigns across YouTube, Meta, TikTok and other major platforms for film and TV releases, providing advertising and performance media services to studios and streamers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
JustWatch competitors and assessment
Company assessmentBroad incumbents
- Rotten Tomatoes (Fandango/NBCUniversal): Rotten Tomatoes provides movie/TV discovery, ratings, and 'where to watch' functionality at massive scale, overlapping with JustWatch's core consumer discovery value proposition.
- IMDb (Amazon): IMDb, owned by Amazon, is the dominant entertainment metadata and discovery platform with deep integration into Amazon's Prime Video ecosystem, posing competitive overlap with JustWatch's movie/TV discovery use case.
- GroupM: GroupM is WPP's media investment group and one of the largest media buying agencies globally, comparable to JustWatch Media on the enterprise B2B advertising services side for studio and streamer clients.
- Tinuiti: Tinuiti is a large independent performance marketing agency that buys media across Google, Meta, Amazon, and TikTok for major brands, comparable to JustWatch Media's B2B performance media service for studios and streamers.
Emerging players
- The Movie Database (TMDB): TMDB is a crowdsourced movie and TV metadata database widely used by apps and developers, comparable to JustWatch as a discovery/metadata layer for streaming content.
- Yidio: Yidio is a streaming aggregator that helps users find where movies and TV shows are available across services, directly comparable to JustWatch's core search functionality.
Direct peers
- Plex: Plex operates a streaming media platform and universal watchlist/discovery features across streaming services, competing in the cross-platform streaming aggregation space with both consumer and B2B data offerings.
- Reelgood: Reelgood is a U.S.-based streaming aggregator that lets users search across multiple streaming services to find where to watch movies and TV shows, directly competing with JustWatch's core consumer product in the same category.
- TV Time (by Whalar): TV Time is a TV and movie tracking app with millions of users that provides discovery and watchlist functionality across streaming services, overlapping with JustWatch's consumer value proposition.
Others
- Google TV: Google TV is Google's first-party universal streaming search and discovery product bundled with Android TV/Google TV OS; it competes with JustWatch as a free, first-party aggregator embedded in the device ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
JustWatch social profiles
Digital presenceJustWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustWatch leadership team
Management profileNumber of profiles
Profiles4 records
JustWatch subsidiaries and ownership
Company hierarchySubsidiaries1 record
JustWatch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustWatch M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustWatch
What does JustWatch do?
JustWatch operates a free consumer streaming guide that aggregates more than 500 legal streaming platforms across 40+ countries, helping users find where movies, TV shows, and sports are available to watch via search, personalized watchlists, and notifications. Beyond the consumer app, it sells B2B performance media, data, and technology services through JustWatch Media, executing targeted campaigns for film and TV releases on behalf of studios, streamers, and agencies. Sub-offerings include JustWatch Sports for sports content discovery and JustWatch TV for transactional rental and purchase.
Is JustWatch a public or private company?
JustWatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was JustWatch founded?
JustWatch was founded in 2014. It employs 101 to 250 people.
Where is JustWatch based?
JustWatch is headquartered in Berlin, Germany, in the Europe region.
How does JustWatch make money?
Three revenue lines are on record. B2B Media Campaigns (JustWatch Media) is the primary driver. The others are consumer App (Free) and streaming Market Data/Intelligence.
Who are JustWatch's main competitors?
Broad incumbents on record are Rotten Tomatoes (Fandango/NBCUniversal), IMDb (Amazon), GroupM and Tinuiti. Emerging players are The Movie Database (TMDB) and Yidio. Direct peers are Plex, Reelgood and TV Time (by Whalar). Google TV is listed as an others.
Does JustWatch have an API?
No public API is recorded for JustWatch.
What industry is JustWatch in?
JustWatch's product category is Streaming Discovery Platform. Its primary akta.pro industry code is MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 541830 and its SIC code is 7990.