ColourPop Cosmetics

What ColourPop Cosmetics does

ColourPop Cosmetics is a privately-held, digitally-native direct-to-consumer beauty brand founded in 2014 and headquartered in Oxnard, California, with co-founder and CEO John Nelson and founder and President Laura Nelson at the helm. The company sells 100% vegan and cruelty-free color cosmetics and skincare through its Shopify-powered e-commerce website (colourpop.com), serving primarily Gen Z and Millennial beauty enthusiasts who engage with the brand through TikTok, Instagram, YouTube, and email. Its product portfolio spans lips (Hyper Shine Glossy Lipstick, Ultra Glossy Lip, So Juicy Plumping Gloss Balm, Cloud Whip Liquid Lipstick, Fresh Kiss Glossy Balm, Lip Masks), eyes (Shadow Palettes, Jelly Much Eyeshadow Sticks, Super Shock Shadows, Chrome Crème Gel Liners, BFF Mascara), face (Blush Stix, Liquid Blush, Bronze Stix, Liquid Bronzer, Highlighters), and skincare via its Fourth Ray Beauty sub-brand.

The company's technology centers on proprietary cosmetic formulations including Super Shock Shadow (cream-to-powder), Jelly Much gel stick eyeshadows, Hyper Shine Glossy Lipstick (matcha and rice milk-infused), and various stick-format products. Its e-commerce platform is Shopify Plus with integrations including Klaviyo for email, Attentive for SMS, Yotpo for reviews, Tolstoy for shoppable video, Signifyd for fraud prevention, and Elevar for analytics. Products are sold at $6-$14 for individual items, $14-$35 for eyeshadow palettes, and $25-$125 for value sets and full collaboration collections.

A significant share of revenue is driven by limited-edition licensing collaborations with Disney (Hannah Montana, Toy Story, The Little Mermaid, Disney Princess), The Twilight Saga, DreamWorks (Shrek), and Pokemon. The company operates a one-time purchase model with no subscription layer, ships internationally to 14+ countries, and derives all revenue from direct product sales with no disclosed B2B or wholesale distribution.

Name

ColourPop Cosmetics

Legal name

ColourPop Cosmetics

Website

https://colourpop.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

ColourPop Cosmetics is a privately-held DTC beauty brand founded in 2014 that sells affordable vegan and cruelty-free color cosmetics and skincare directly to Gen Z and Millennial consumers through its Shopify e-commerce site, augmented by major Disney, DreamWorks, and Twilight franchise licensing collaborations and a Fourth Ray Beauty skincare sub-brand.

Ownership category

akta.pro rank

Product category

Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Vegan color cosmetics
• Cruelty-free makeup
• Affordable skincare
• Direct-to-consumer beauty
• Licensed collaboration cosmetics

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: ColourPop generates revenue through direct-to-consumer sales of color cosmetics and skincare products via its e-commerce website. Products are sold as one-time purchases with no subscription model. Individual products range from $6-$35, while value sets and full collection bundles range from $25-$125. The company frequently offers discounts and runs sales promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ColourPop Cosmetics is a direct-to-consumer beauty brand that develops, manufactures, and sells vegan and cruelty-free color cosmetics and skincare products through its Shopify-powered e-commerce website (colourpop.com), with offerings priced from $6 to $125. The company also operates the Fourth Ray Beauty skincare sub-brand and releases licensed collaboration collections with major entertainment franchises such as Disney, DreamWorks, and Twilight.

Product overview

ColourPop Cosmetics is a direct-to-consumer (DTC) beauty brand specializing in affordable, vegan, and cruelty-free makeup and skincare products sold exclusively through its e-commerce platform. The product portfolio centers on color cosmetics across multiple categories including lips (Hyper Shine Glossy Lipstick, Ultra Glossy Lip, So Juicy Plumping Gloss Balm, Cloud Whip Liquid Lipstick, Lippie Pencils, Fresh Kiss Glossy Balm, Lip Masks), eyes (Shadow Palettes, Jelly Much Eyeshadow Sticks, Super Shock Shadows, Chrome Crème Gel Liners, BFF Mascara), and face (Blush Stix, Liquid Blush, Bronze Stix, Liquid Bronzer, Highlighters, Primers). The company also offers a skincare sub-brand called Fourth Ray Beauty featuring serums, cleansers, and moisturizers. A significant portion of the business is driven by high-profile entertainment collaborations including Disney properties (Hannah Montana, The Little Mermaid, Toy Story, Disney Princess), The Twilight Saga, and DreamWorks (Shrek). Products are sold as individual items, curated bundles/sets, and limited edition collections, with pricing ranging from $6-$125 for most products and value sets offering savings over individual item prices.

Differentiator

Problem solved

Functional benefit

Brands

• Fourth Ray Beauty: Skincare sub-brand offering face serums, cleansers, moisturizers, and eye care products.

Products and services

• Lip Color Cosmetics Vegan, cruelty-free lipsticks, lip glosses, and lip liners sold at accessible price points for everyday beauty consumers.
• Eye Color Cosmetics Vegan, cruelty-free eyeshadows, eyeliners, mascaras, and related eye products sold at accessible price points for everyday beauty consumers.
• Face Color Cosmetics Vegan, cruelty-free foundations, concealers, blushes, bronzers, highlighters, and other face products sold at accessible price points for everyday beauty consumers.
• Fourth Ray Beauty ColourPop's skincare sub-brand offering cleansers, serums, moisturizers, and treatments targeted at younger consumers seeking affordable skincare.
• Licensed Collaboration Collections Limited-edition color cosmetic collections co-developed with major entertainment franchises such as Disney, DreamWorks, and Twilight, sold as themed drops to fans and collectors.

Quantifiable outcome

• Products receive high ratings (typically 4.7-5.0 stars) on the company's website, with many best-selling products accumulating thousands of reviews
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerColourPop has an extensive licensing partnership with Disney for multiple franchises including The Little Mermaid, Disney Princess (Ariel, Belle, Tiana, Rapunzel), Toy Story (with Pixar), and general Disney collaborations. These limited-edition collections feature themed packaging, shade names, and product selections across eyeshadows, lips, and face categories. Collections include full collection sets priced at $69-$112.
• DreamWorks Animation (Shrek)coreOEM/ Whitelabel/ Licensing PartnerColourPop partnered with DreamWorks for an extensive Shrek franchise collection featuring eyeshadow palettes, ultra glossy lips, lip oils, eyeliners, and body glitter products. Products include Beware Ogre palette ($25), full collection set ($126 value), and various individual items with swamp-themed packaging and shade names referencing the film.
• The Twilight SagacoreOEM/ Whitelabel/ Licensing PartnerColourPop has partnered with The Twilight Saga franchise for multiple collections including Twilight (original), Twilight New Moon, and Twilight Eclipse. Collections feature themed eyeshadow palettes with character-inspired shade names (Edward, Bella), lip products, highlighters, and setting sprays. Full collection sets range from $93-$125.
• PokemonminorOEM/ Whitelabel/ Licensing PartnerColourPop partnered with Pokemon for a themed makeup collection featuring products with Pokemon-inspired packaging and shade names.
• Hannah MontanacoreOEM/ Whitelabel/ Licensing PartnerTo celebrate 20 years of the Disney series, ColourPop released an extensive Hannah Montana collection featuring eyeshadow palettes, lip gloss keychains, lip kits, body glitter, and accessories. The collection includes themed packaging with Hannah/Miley Cyrus dual imagery. Full collection set priced at $110 ($122 value).
• Disney (Tangled, Lilo & Stitch)minorOEM/ Whitelabel/ Licensing PartnerColourPop has additional Disney licensing partnerships for Tangled and Lilo & Stitch franchises, offering themed makeup collections.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MAC Cosmetics: Established global color cosmetics powerhouse owned by Estée Lauder with broad professional and consumer lines. Overlaps across every ColourPop category but operates at a higher price tier with extensive retail distribution.

Direct peers

• Revolution Beauty: UK-based affordable color cosmetics brand with fast product cadence and strong DTC plus retailer presence. Directly comparable on price, vegan/clean positioning, and frequent limited-edition drops.
• Rare Beauty: Celebrity-founded DTC color cosmetics and complexion brand with strong social media following. Comparable Gen Z/Millennial targeting, frequent product launches, and DTC-led go-to-market motion.
• Glossier: Digital-native DTC beauty brand with a similar social-media-led GTM motion and Millennial/Gen Z target customer. Overlaps directly with ColourPop in face makeup, lip, and skincare, with comparable price points and vegan/clean positioning.
• NYX Cosmetics: Affordable professional color cosmetics brand with broad category coverage (lip, eye, face) and a strong digital presence. Comparable price points and trend-driven product cadence to ColourPop's mass-affordable positioning.
• e.l.f. Cosmetics: Mass-affordable color cosmetics competitor with overlapping product categories (lip, eye, face) and aggressive value pricing. Comparable DTC-plus-retail model and similar appeal to Gen Z beauty shoppers, though e.l.f. has scaled into mass retail.
• Kylie Cosmetics: Celebrity-founded DTC color cosmetics brand with lip kits, eye, and face ranges. Directly competes in the same affordable-luxury lip and face categories and is cited in internal scale commentary as a peer above ColourPop in popularity.
• Fenty Beauty: Celebrity-founded, digitally-anchored color cosmetics brand with broad shade ranges and frequent product drops. Competes with ColourPop on inclusive shade ranges, social media buzz, and limited-edition launches, though at a higher price tier.
• Milani Cosmetics: Affordable drugstore-tier color cosmetics brand with broad shade ranges and trend-driven launches. Competes directly with ColourPop at similar price points across face, lip, and eye categories.
• Morphe: DTC-leaning color cosmetics brand anchored by eyeshadow palettes and influencer collaborations. Directly competes with ColourPop's palette business and shares the social-media-driven, pro-affordable positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ColourPopCo
• YouTubeyoutube.com/colourpopcosmetics
• Instagraminstagram.com/colourpopcosmetics
• TikToktiktok.com/@colourpopco
• Facebookfacebook.com/ColourPopCosmetics
• LinkedInlinkedin.com/company/colourpop-cosmetics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ColourPop Cosmetics