ColourPop Cosmetics
ColourPop Cosmetics is a privately-held DTC beauty brand founded in 2014 that sells affordable vegan and cruelty-free color cosmetics and skincare directly to Gen Z and Millennial consumers through its Shopify e-commerce site, augmented by major Disney, DreamWorks, and Twilight franchise licensing collaborations and a Fourth Ray Beauty skincare sub-brand.
- Company typePrivate
- Founded2014
- HeadquartersOxnard, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What ColourPop Cosmetics does
ColourPop Cosmetics is a privately-held, digitally-native direct-to-consumer beauty brand founded in 2014 and headquartered in Oxnard, California, with co-founder and CEO John Nelson and founder and President Laura Nelson at the helm. The company sells 100% vegan and cruelty-free color cosmetics and skincare through its Shopify-powered e-commerce website (colourpop.com), serving primarily Gen Z and Millennial beauty enthusiasts who engage with the brand through TikTok, Instagram, YouTube, and email. Its product portfolio spans lips (Hyper Shine Glossy Lipstick, Ultra Glossy Lip, So Juicy Plumping Gloss Balm, Cloud Whip Liquid Lipstick, Fresh Kiss Glossy Balm, Lip Masks), eyes (Shadow Palettes, Jelly Much Eyeshadow Sticks, Super Shock Shadows, Chrome Crème Gel Liners, BFF Mascara), face (Blush Stix, Liquid Blush, Bronze Stix, Liquid Bronzer, Highlighters), and skincare via its Fourth Ray Beauty sub-brand.
The company's technology centers on proprietary cosmetic formulations including Super Shock Shadow (cream-to-powder), Jelly Much gel stick eyeshadows, Hyper Shine Glossy Lipstick (matcha and rice milk-infused), and various stick-format products. Its e-commerce platform is Shopify Plus with integrations including Klaviyo for email, Attentive for SMS, Yotpo for reviews, Tolstoy for shoppable video, Signifyd for fraud prevention, and Elevar for analytics. Products are sold at $6-$14 for individual items, $14-$35 for eyeshadow palettes, and $25-$125 for value sets and full collaboration collections.
A significant share of revenue is driven by limited-edition licensing collaborations with Disney (Hannah Montana, Toy Story, The Little Mermaid, Disney Princess), The Twilight Saga, DreamWorks (Shrek), and Pokemon. The company operates a one-time purchase model with no subscription layer, ships internationally to 14+ countries, and derives all revenue from direct product sales with no disclosed B2B or wholesale distribution.
ColourPop Cosmetics firmographics
Firmographics- Name
- ColourPop Cosmetics
- Legal name
- ColourPop Cosmetics
- Website
- https://colourpop.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ColourPop Cosmetics is a privately-held DTC beauty brand founded in 2014 that sells affordable vegan and cruelty-free color cosmetics and skincare directly to Gen Z and Millennial consumers through its Shopify e-commerce site, augmented by major Disney, DreamWorks, and Twilight franchise licensing collaborations and a Fourth Ray Beauty skincare sub-brand.
- Ownership category
- akta.pro rank
ColourPop Cosmetics industry classification
Industry- Product category
- Color Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
- akta.pro secondary industries
- Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
Keywords
Where ColourPop Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Oxnard
- HQ country
- United States
- HQ region
- North America
Markets served
ColourPop Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: ColourPop generates revenue through direct-to-consumer sales of color cosmetics and skincare products via its e-commerce website. Products are sold as one-time purchases with no subscription model. Individual products range from $6-$35, while value sets and full collection bundles range from $25-$125. The company frequently offers discounts and runs sales promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual single products (lipsticks, lip glosses, eyeshadows, etc.) |
| Unit Pricing | Pay-as-you-go | Eyeshadow palettes |
| Unit Pricing | Pay-as-you-go | Value sets and bundles |
| Unit Pricing | Pay-as-you-go | Skincare products (Fourth Ray Beauty sub-brand) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
ColourPop Cosmetics product offering
Product offeringCore offering
ColourPop Cosmetics is a direct-to-consumer beauty brand that develops, manufactures, and sells vegan and cruelty-free color cosmetics and skincare products through its Shopify-powered e-commerce website (colourpop.com), with offerings priced from $6 to $125. The company also operates the Fourth Ray Beauty skincare sub-brand and releases licensed collaboration collections with major entertainment franchises such as Disney, DreamWorks, and Twilight.
Product overview
ColourPop Cosmetics is a direct-to-consumer (DTC) beauty brand specializing in affordable, vegan, and cruelty-free makeup and skincare products sold exclusively through its e-commerce platform. The product portfolio centers on color cosmetics across multiple categories including lips (Hyper Shine Glossy Lipstick, Ultra Glossy Lip, So Juicy Plumping Gloss Balm, Cloud Whip Liquid Lipstick, Lippie Pencils, Fresh Kiss Glossy Balm, Lip Masks), eyes (Shadow Palettes, Jelly Much Eyeshadow Sticks, Super Shock Shadows, Chrome Crème Gel Liners, BFF Mascara), and face (Blush Stix, Liquid Blush, Bronze Stix, Liquid Bronzer, Highlighters, Primers). The company also offers a skincare sub-brand called Fourth Ray Beauty featuring serums, cleansers, and moisturizers. A significant portion of the business is driven by high-profile entertainment collaborations including Disney properties (Hannah Montana, The Little Mermaid, Toy Story, Disney Princess), The Twilight Saga, and DreamWorks (Shrek). Products are sold as individual items, curated bundles/sets, and limited edition collections, with pricing ranging from $6-$125 for most products and value sets offering savings over individual item prices.
Differentiator
Problem solved
Functional benefit
Brands
- Fourth Ray Beauty: Skincare sub-brand offering face serums, cleansers, moisturizers, and eye care products.
Products and services
- Lip Color Cosmetics Vegan, cruelty-free lipsticks, lip glosses, and lip liners sold at accessible price points for everyday beauty consumers.
- Eye Color Cosmetics Vegan, cruelty-free eyeshadows, eyeliners, mascaras, and related eye products sold at accessible price points for everyday beauty consumers.
- Face Color Cosmetics Vegan, cruelty-free foundations, concealers, blushes, bronzers, highlighters, and other face products sold at accessible price points for everyday beauty consumers.
- Fourth Ray Beauty ColourPop's skincare sub-brand offering cleansers, serums, moisturizers, and treatments targeted at younger consumers seeking affordable skincare.
- Licensed Collaboration Collections Limited-edition color cosmetic collections co-developed with major entertainment franchises such as Disney, DreamWorks, and Twilight, sold as themed drops to fans and collectors.
Quantifiable outcome
- Products receive high ratings (typically 4.7-5.0 stars) on the company's website, with many best-selling products accumulating thousands of reviews
- +1 more outcomes
Companies that use ColourPop Cosmetics
Customer profileSegments1 record
Ideal customer profiles2 records
ColourPop Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ColourPop Cosmetics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DisneycoreColourPop has an extensive licensing partnership with Disney for multiple franchises including The Little Mermaid, Disney Princess (Ariel, Belle, Tiana, Rapunzel), Toy Story (with Pixar), and general Disney collaborations. These limited-edition collections feature themed packaging, shade names, and product selections across eyeshadows, lips, and face categories. Collections include full collection sets priced at $69-$112.
- DreamWorks Animation (Shrek)coreColourPop partnered with DreamWorks for an extensive Shrek franchise collection featuring eyeshadow palettes, ultra glossy lips, lip oils, eyeliners, and body glitter products. Products include Beware Ogre palette ($25), full collection set ($126 value), and various individual items with swamp-themed packaging and shade names referencing the film.
- The Twilight SagacoreColourPop has partnered with The Twilight Saga franchise for multiple collections including Twilight (original), Twilight New Moon, and Twilight Eclipse. Collections feature themed eyeshadow palettes with character-inspired shade names (Edward, Bella), lip products, highlighters, and setting sprays. Full collection sets range from $93-$125.
- PokemonminorColourPop partnered with Pokemon for a themed makeup collection featuring products with Pokemon-inspired packaging and shade names.
- Hannah MontanacoreTo celebrate 20 years of the Disney series, ColourPop released an extensive Hannah Montana collection featuring eyeshadow palettes, lip gloss keychains, lip kits, body glitter, and accessories. The collection includes themed packaging with Hannah/Miley Cyrus dual imagery. Full collection set priced at $110 ($122 value).
- Disney (Tangled, Lilo & Stitch)minorColourPop has additional Disney licensing partnerships for Tangled and Lilo & Stitch franchises, offering themed makeup collections.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ColourPop Cosmetics competitors and assessment
Company assessmentBroad incumbents
- MAC Cosmetics: Established global color cosmetics powerhouse owned by Estée Lauder with broad professional and consumer lines. Overlaps across every ColourPop category but operates at a higher price tier with extensive retail distribution.
Direct peers
- Revolution Beauty: UK-based affordable color cosmetics brand with fast product cadence and strong DTC plus retailer presence. Directly comparable on price, vegan/clean positioning, and frequent limited-edition drops.
- Rare Beauty: Celebrity-founded DTC color cosmetics and complexion brand with strong social media following. Comparable Gen Z/Millennial targeting, frequent product launches, and DTC-led go-to-market motion.
- Glossier: Digital-native DTC beauty brand with a similar social-media-led GTM motion and Millennial/Gen Z target customer. Overlaps directly with ColourPop in face makeup, lip, and skincare, with comparable price points and vegan/clean positioning.
- NYX Cosmetics: Affordable professional color cosmetics brand with broad category coverage (lip, eye, face) and a strong digital presence. Comparable price points and trend-driven product cadence to ColourPop's mass-affordable positioning.
- e.l.f. Cosmetics: Mass-affordable color cosmetics competitor with overlapping product categories (lip, eye, face) and aggressive value pricing. Comparable DTC-plus-retail model and similar appeal to Gen Z beauty shoppers, though e.l.f. has scaled into mass retail.
- Kylie Cosmetics: Celebrity-founded DTC color cosmetics brand with lip kits, eye, and face ranges. Directly competes in the same affordable-luxury lip and face categories and is cited in internal scale commentary as a peer above ColourPop in popularity.
- Fenty Beauty: Celebrity-founded, digitally-anchored color cosmetics brand with broad shade ranges and frequent product drops. Competes with ColourPop on inclusive shade ranges, social media buzz, and limited-edition launches, though at a higher price tier.
- Milani Cosmetics: Affordable drugstore-tier color cosmetics brand with broad shade ranges and trend-driven launches. Competes directly with ColourPop at similar price points across face, lip, and eye categories.
- Morphe: DTC-leaning color cosmetics brand anchored by eyeshadow palettes and influencer collaborations. Directly competes with ColourPop's palette business and shares the social-media-driven, pro-affordable positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ColourPop Cosmetics social profiles
Digital presenceColourPop Cosmetics compliance and trust
Trust signalCompliance2 records
ColourPop Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ColourPop Cosmetics leadership team
Management profileNumber of profiles
Profiles2 records
ColourPop Cosmetics subsidiaries and ownership
Company hierarchySubsidiaries1 record
ColourPop Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ColourPop Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ColourPop Cosmetics
What does ColourPop Cosmetics do?
ColourPop Cosmetics is a direct-to-consumer beauty brand that develops, manufactures, and sells vegan and cruelty-free color cosmetics and skincare products through its Shopify-powered e-commerce website (colourpop.com), with offerings priced from $6 to $125. The company also operates the Fourth Ray Beauty skincare sub-brand and releases licensed collaboration collections with major entertainment franchises such as Disney, DreamWorks, and Twilight.
Is ColourPop Cosmetics a public or private company?
ColourPop Cosmetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ColourPop Cosmetics founded?
ColourPop Cosmetics was founded in 2014. It employs 251 to 500 people.
Where is ColourPop Cosmetics based?
ColourPop Cosmetics is headquartered in Oxnard, United States, in the North America region.
How does ColourPop Cosmetics make money?
One revenue line is on record: direct Product Sales.
Who are ColourPop Cosmetics's main competitors?
MAC Cosmetics is listed as a broad incumbent. Direct peers are Revolution Beauty, Rare Beauty, Glossier, NYX Cosmetics, e.l.f. Cosmetics, Kylie Cosmetics, Fenty Beauty, Milani Cosmetics and Morphe.
Does ColourPop Cosmetics have an API?
No public API is recorded for ColourPop Cosmetics.
What industry is ColourPop Cosmetics in?
ColourPop Cosmetics's product category is Color Cosmetics. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter), with a secondary code of CRABACAC, Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint). Its NAICS code is 45612 and its SIC code is 2844.