National Holistic Institute
National Holistic Institute is a private California vocational institution operating ten campuses that train students in professional massage therapy, neuromuscular therapy, and an applied science degree, serving career changers, veterans, and international students.
- Company typePrivate
- Founded1984
- HeadquartersEmeryville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What National Holistic Institute does
National Holistic Institute is a private, California-based vocational education institution that delivers professional massage therapy training across ten physical campuses. Founded in 1979 and operating continuously for over 40 years, NHI is institutionally accredited by ACCET (since 1987), approved by the California Bureau for Private Postsecondary Education (BPPE), and recognized by the California Massage Therapy Council (CAMTC), the Department of Veterans Affairs (DVA), and the American Massage Therapy Association (AMTA). Its core offering is a 530-hour Core Massage Therapy Program that blends Western modalities (Swedish, deep tissue, sports, lymphatic, prenatal, hot stone) with Eastern practices (Shiatsu, TCM, Thai massage) plus business and science coursework. Students may progress into the Advanced Neuromuscular Therapy (ANMT) specialization for clinical practice, or into a two-year Associates of Applied Science (AAS) degree for enhanced academic credentials. The school also operates student massage clinics at each campus for supervised hands-on practice, NCBTMB-approved continuing education for licensed therapists, and dedicated tracks for international students (with bilingual admissions support including Mandarin) and high-school students without a diploma or GED.
National Holistic Institute firmographics
Firmographics- Name
- National Holistic Institute
- Legal name
- National Holistic Institute
- Website
- https://nhi.edu
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- National Holistic Institute is a private California vocational institution operating ten campuses that train students in professional massage therapy, neuromuscular therapy, and an applied science degree, serving career changers, veterans, and international students.
- Ownership category
- akta.pro rank
National Holistic Institute industry classification
Industry- Product category
- Massage Therapy Education
- NAICS
- All Other Schools and Instruction (61169), Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Massage Therapy & Bodywork (EDAOALAH)
- akta.pro secondary industry
- Massage Therapy Schools & Certification Programs (HSALANAJ)
Keywords
Where National Holistic Institute is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
National Holistic Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition and Program Fees: Revenue from tuition for Core Massage Therapy program, Advanced Neuromuscular Therapy program, and Associates of Applied Science degree program. Federal financial aid available for qualifying students.
- Continuing Education: NCBTMB-approved continuing education classes for licensed massage therapists, offered online and at campuses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Core Massage Therapy Program - 530-hour foundational program |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
National Holistic Institute product offering
Product offeringCore offering
National Holistic Institute is a private vocational college that trains and certifies students in massage therapy across ten California campuses. Its portfolio includes a 530-hour Core Massage Therapy Program, an Advanced Neuromuscular Therapy (ANMT) Program, an Associates of Applied Science Degree, and NCBTMB-approved Continuing Education classes for licensed therapists. The school supplements classroom training with an on-campus Student Massage Clinic that delivers supervised clinical experience before graduation.
Product overview
National Holistic Institute operates as a massage therapy education provider with a portfolio of standalone programs rather than an integrated product suite. The Core Massage Therapy Program serves as the foundational offering, providing comprehensive training in both Western and Eastern massage modalities. Students can progress to the Advanced Neuromuscular Therapy (ANMT) Program for specialized clinical skills, or pursue the Associates of Applied Science (AAS) Degree for enhanced academic credentials. Additional offerings include Continuing Education for licensed practitioners, a Student Massage Clinic for hands-on training, and specialized tracks for International Students and High School Students. The programs are delivered independently across ten California campuses without a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Massage Therapy Program 530-hour foundational vocational program that trains entry-level students in Western massage modalities (Swedish, deep tissue, lymphatic, sports, prenatal, aromatherapy, hot stone, reflexology) and Eastern practices (Shiatsu, Traditional Chinese Medicine, energy work, vibration therapy, Thai massage), along with business and science coursework, designed for prospective massage therapists seeking CAMTC-eligible certification.
- Advanced Neuromuscular Therapy (ANMT) Program Advanced clinical specialization for licensed massage therapists and Core Program graduates focusing on neuromuscular therapy techniques used in medical and clinical massage settings, intended to strengthen employment options and command higher pay rates.
- Associates of Applied Science (AAS) Degree in Massage Therapy Two-year degree program offering an academic credential in massage therapy for students seeking enhanced employment prospects and professional advancement beyond the Core Massage Therapy Program certification track.
- Continuing Education Classes NCBTMB-approved continuing education classes available online and at NHI campuses, designed for licensed massage therapists who need CE credits to maintain certification and expand specialized skills.
Quantifiable outcome
- Over 91% of graduates working in massage therapy field
- +1 more outcomes
Companies that use National Holistic Institute
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
National Holistic Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
National Holistic Institute partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
National Holistic Institute competitors and assessment
Company assessmentDirect peers
- Cortiva Institute: Cortiva Institute operates multi-state massage therapy and skincare schools with similar program structures (core + advanced training) and competing for the same career-changer student demographic as NHI.
- Bryan College of Health Sciences (formerly Bryan College): Bryan College offers diploma and degree massage therapy programs with hands-on student clinics, directly comparable to NHI's Core Massage Therapy and AAS degree pathway.
- Arizona School of Massage Therapy: ASMT runs multi-campus massage therapy training with foundational, advanced, and continuing education tracks in a similar vocational college model to NHI.
- Healing Hands School of Holistic Health: Healing Hands offers holistic massage therapy and bodywork programs in California with multi-modality curricula, competing with NHI for the same holistic-minded student segment.
- Pacific College of Health and Sciences: Pacific College offers degree-granting massage therapy and acupuncture programs with integrative/holistic focus, overlapping with NHI's AAS Degree and Eastern modality curriculum.
- American College of Healthcare Sciences (ACHS): ACHS is an accredited online holistic health and massage school offering certificates and degrees, competing for the same holistic-minded adult learner audience as NHI.
- Boulder College of Massage Therapy: Boulder College offers 600+ hour massage therapy programs with clinical training, operating a similar standalone college model to NHI but in a different regional market.
Regional players
- Mueller College of Holistic Studies: Mueller College is a San Diego-based holistic health school offering massage therapy training alongside other holistic modalities, competing regionally with NHI's Southern California campuses.
Broad incumbents
- National University of Health Sciences: NUHS is an accredited institution offering massage therapy certificates alongside chiropractic and naturopathic degrees, providing a broader institutional competitor for advanced clinical training.
Others
- Massage Envy: Massage Envy is the largest U.S. massage franchise employer and is also a listed investor in NHI; it functions as both a key employer channel for graduates and a strategic relationship that shapes curriculum relevance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
National Holistic Institute social profiles
Digital presenceNational Holistic Institute compliance and trust
Trust signalCompliance5 records
National Holistic Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Holistic Institute leadership team
Management profileNumber of profiles
Profiles1 record
National Holistic Institute funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Holistic Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Holistic Institute
What does National Holistic Institute do?
National Holistic Institute is a private vocational college that trains and certifies students in massage therapy across ten California campuses. Its portfolio includes a 530-hour Core Massage Therapy Program, an Advanced Neuromuscular Therapy (ANMT) Program, an Associates of Applied Science Degree, and NCBTMB-approved Continuing Education classes for licensed therapists. The school supplements classroom training with an on-campus Student Massage Clinic that delivers supervised clinical experience before graduation.
Is National Holistic Institute a public or private company?
National Holistic Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Holistic Institute founded?
National Holistic Institute was founded in 1984. It employs 51 to 100 people.
Where is National Holistic Institute based?
National Holistic Institute is headquartered in Emeryville, United States, in the North America region.
How does National Holistic Institute make money?
Two revenue lines are on record. Tuition and Program Fees are the primary driver. The others are continuing Education.
Who are National Holistic Institute's main competitors?
Direct peers on record are Cortiva Institute, Bryan College of Health Sciences (formerly Bryan College), Arizona School of Massage Therapy, Healing Hands School of Holistic Health, Pacific College of Health and Sciences, American College of Healthcare Sciences (ACHS) and Boulder College of Massage Therapy. Mueller College of Holistic Studies is listed as a regional player. National University of Health Sciences is listed as a broad incumbent. Massage Envy is listed as an others.
Does National Holistic Institute have an API?
No public API is recorded for National Holistic Institute.
What industry is National Holistic Institute in?
National Holistic Institute's product category is Massage Therapy Education. Its primary akta.pro industry code is EDAOALAH, Massage Therapy & Bodywork, with a secondary code of HSALANAJ, Massage Therapy Schools & Certification Programs. Its NAICS code is 61169 and its SIC code is 8200.