FCE

What FCE does

FCE is a publicly listed Japanese holding company (TSE Standard: 9564) that operates across four integrated business lines: AI Solutions (AI OMNI AGENT, a proprietary RAG-powered platform with 100+ standard AI agents and no-code custom agent builder), DX Promotion (Robo-Pat AI, a pure-Japanese RPA tool rebranded from Robo-Pat DX in March 2026, with AI text/creation assist features), Education and Training (Smart Boarding integrated HR platform used by 1,200+ enterprises, Forisight student notebook in 1,100+ schools, Find! Activelearning teacher platform, 7 Habits training/coaching, CodeCombat and Wonder Code programming curricula), and Publishing (the Japanese edition of 'The 7 Habits of Highly Effective People' with 270万部 sold in Japan, manga adaptations, audiobooks, and the 7SALON reading community).

The company's technology stack centers on AI OMNI AGENT (launched enterprise plan October 2025), which claims 80% accuracy on enterprise-specific data via proprietary RAG technology versus 50-60% for general RAG, and bundles 100+ pre-built AI agents spanning sales, HR, and accounting workflows with monthly additions. Robo-Pat AI extends this into process automation for non-engineers, integrating with Slack, desknet's NEO, and Gmail. The FCE Prompt Gate platform trains employees in ChatGPT prompt engineering. The portfolio strategy is built on the thesis that human capital development and technology automation reinforce each other: the same firm that publishes leadership frameworks also sells DX tools and AI agents.

FCE's go-to-market combines direct enterprise field sales, inside sales for mid-market, a 30+ partner OEM/reseller network (including regional banks, Yamada Denki, WillofWork, Benesse, TAC, and Camtech), and digital self-serve channels for consumer products. Revenue is subscription-recurring across SaaS, training programs, and publishing, with IT-introduction-subsidy eligibility on RPA products. The company reports 14 consecutive periods of revenue and profit growth and is headquartered in Shinjuku, Tokyo, with regional offices in Osaka and Fukuoka. It was founded in 2004 (with the holding company established April 2017) and listed on the Tokyo Stock Exchange in October 2022.

Name

FCE

Legal name

株式会社FCE

Website

https://fce-hd.co.jp

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

FCE is a publicly listed Japanese holding company (TSE: 9564) operating AI agent platforms, pure-Japanese RPA, integrated HR training systems, and the Japanese 7 Habits publishing franchise, serving enterprises, K-12 schools, regional banks, and individual consumers through direct sales and a 30+ partner channel network.

Ownership category

akta.pro rank

Product category

Human Capital Development and Business Process Automation Software

NAICS

Software Publishers (5132), Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Computer Programming Services (7371), Services-Educational Services (8200)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI & Machine Learning (Foundations & Applied) (EDAMACAG), AI & Emerging Technology Literacy (EDAAAIAJ)

Keywords

• Robotic process automation
• Human resources development
• AI agent platforms
• Workforce training services
• Educational publishing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. DX Software Subscriptions (RPA & AI): Subscription-based revenue from Robo-Pat AI (formerly Robo-Pat DX) and AI OMNI AGENT platforms. Sold via direct sales, channel partners, and OEM arrangements. SaaS/cloud model with annual/monthly billing. License count exceeds 4,000 as of 2025. Revenue model supplemented by IT introduction subsidy eligibility.
2. HR/Education Training & Consulting: Training programs including 7 Habits programs, Change new employee training, xDrive consulting, Smart Boarding platform subscriptions, and coaching programs. Revenue from enterprise training contracts, consulting engagements, and e-learning platform subscriptions. Smart Boarding has grown to 1,200+ client companies.
3. Publishing (7 Habits): Publishing revenue from 7 Habits Japanese edition (4,000万部 worldwide, 270万部 in Japan) and related books. Includes manga adaptations, self-coaching programs, and 7SALON online reading community. 30th anniversary campaign launched February 2026 with e-book and manga releases through March 2027. Revenue from book sales, self-coaching program fees, and reading community subscriptions.
4. Education Products (Forsight, 7 Habits J): Revenue from Forsight student business notebooks (1,100+ schools, 300,000+ students annually), 7 Habits J programs for K-12 (導入校 expanding), and Find! Active Learning platform. Book sales, program licensing fees, and platform subscriptions.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

FCE is a publicly traded Japanese company that develops and sells software platforms for digital transformation and human resources development, including AI OMNI AGENT (an AI agent platform), Robo-Pat AI (a domestic Japanese RPA tool), and Smart Boarding (an integrated talent development platform). The company also generates revenue from corporate training programs based on the 7 Habits franchise, the Forsight student business planner, educational publishing, and consulting services. Its products target enterprise HR, education institutions, SMBs, and individual consumers in Japan.

Product overview

FCE operates as a multi-segment enterprise offering four distinct business lines: AI Solutions (AI OMNI AGENT platform for deploying autonomous AI agents), DX Promotion (Robo-Pat AI — pure-Japanese RPA for non-engineer workflow automation, rebranded March 2026), Education & Training (Smart Boarding integrated HR platform; Forisight student planners; Find! Activelearning teacher platform; 7 Habits training and coaching programs; Wonder Code and CodeCombat programming curricula), and Publishing (The 7 Habits book, manga editions, audiobooks, and 7SALON reading community). The portfolio centers on the intersection of human capital development and technology: the AI and RPA products automate business processes while the education/training and publishing products develop human capabilities — a deliberate synergy where the same firm that sells DX tools also publishes leadership frameworks and trains workforces. FCE Prompt Gate addresses AI adoption barriers by training employees to use generative AI tools like ChatGPT effectively.

Differentiator

Problem solved

Functional benefit

Brands

• ロボパットAI (formerly RPAロボパットDX): RPA (Robotic Process Automation) tool for business process automation
• Smart Boarding
• AI OMNI AGENT
• FCEプロンプトゲート
• 7つの習慣
• フォーサイト

Products and services

• AI OMNI AGENT Next-generation AI agent platform enabling enterprises to deploy 'working AI employees' that autonomously understand, decide, and execute multi-step tasks across sales, HR, accounting, and general business functions. Includes 100+ prebuilt agents and a no-code builder for custom AI employees.
• Robo-Pat AI (formerly Robo-Pat DX) Domestic Japanese RPA (Robotic Process Automation) tool that enables non-engineers to create and deploy software robots automating routine office tasks on Windows PCs. Now includes AI features (text input assist, creation assist, AI Agent Studio). Used by 2,100+ client companies.
• Smart Boarding Integrated talent development platform covering human resource management, professional development (including DX training), e-learning, and performance evaluation. Used by 1,200+ client companies for employee onboarding, training, and skills assessment.
• FCE Prompt Gate AI prompt engineering training platform that enables all employees to use ChatGPT effectively via the AI prompt 8+1 formula. Provides learning videos on prompt creation, generative AI templates, and organizational prompt sharing capabilities.
• The 7 Habits (Books, E-books, Audiobooks) Japanese publication of Stephen R. Covey's 'The 7 Habits of Highly Effective People,' sold across physical books, e-books, manga editions, and audiobooks. Total 2.7 million copies sold in Japan. Includes 30th anniversary commemorative editions released February 2026.
• 7 Habits Manga Edition Manga adaptation of The 7 Habits released in five volumes, with electronic versions launched February 27, 2026. Targeted at the digital native generation, with free trial versions available.
• Forsight (Forisight) Student Business Planner Business planner/workbook for middle and high school students with leading market share in Japan's student planner category. Features structured formats that develop PDCA cycles and metacognitive reflection skills. Used by 300,000+ students annually across 1,100+ schools.
• Find! Active Learning Platform Online teacher professional development and research platform for K-12 educators, providing ICT training content, lesson study tools, and online community resources to support active learning. Deployed across 1,000+ schools.
• Rescle Corporate Resilience Training Corporate resilience training program that restores employee performance and reduces absenteeism and turnover by addressing mental health issues. Developed by FCE Corporation and offered to enterprise clients.
• 7 Habits Self-Coaching Program Self-coaching program enabling individuals to achieve personal goals through self-dialogue skills based on The 7 Habits framework. Also available as a specialized version for professional athletes (deployed at Kawasaki Frontale, Tokyo Yakult Swallows, FC Machida Zelvia).

Quantifiable outcome

• Robo-Pat AI client companies: 2,100+
• +9 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

35 partnerships are on record, tiered minor, major and core.

• パーパス株式会社minorChannel Partner/ Reseller/ Distributor · 26 March 2026Sales partner contract for expanding market reach through Purpose Inc.'s network of corporate clients.
• 株式会社エイチ・アイ・エス (HIS)minorChannel Partner/ Reseller/ Distributor · 18 December 2025Customer introduction agency contract. HIS refers its corporate clients interested in FCE's training and DX solutions, generating leads for FCE's sales teams.
• 株式会社EストアーminorChannel Partner/ Reseller/ Distributor · 16 December 2025Partner contract for e-commerce and online service expansion. E-Storer supports FCE's digital product distribution initiatives.
• 鹿児島銀行minorChannel Partner/ Reseller/ Distributor · 18 November 2025Business partnership for DX promotion support for Kagoshima Prefecture companies. 鹿児島銀行 promotes FCE's solutions to its regional corporate clients.
• 宝島社majorStrategic or Co-development Partner · 29 October 2025Manga publishing rights for '7 Habits Manga' transferred from Takarajimasha to FCE Publishing as part of the 30th anniversary commemorative campaign. FCE took over complete control of 7 Habits manga publication in Japan.
• 株式会社EduCareminorStrategic or Co-development Partner · 4 September 2025Capital and business partnership with EduCare for education-related product/service development. Aims to expand FCE's education technology offerings.
• 正頭英和先生 (Advisory)minorStrategic or Co-development Partner · 31 July 2025Advisory partnership with 沙田英和, a leading figure in edutainment, for marketing and educational product development collaboration.
• ジーニー / JAPAN AIcoreStrategic or Co-development Partner · 24 July 2025Capital and business partnership for AI agent business entry. FCE entered the AI agent market through this strategic alliance with Genie and JAPAN AI. Genie provides AI technology infrastructure; JAPAN AI offers AI platform capabilities. FCE invested via FUNDINNO crowdfunding platform to support the partnership.
• フライヤー (Frenger)minorChannel Partner/ Reseller/ Distributor · 7 July 2025FCE and Flyer business partnership for mutual service expansion. Flyer promotes FCE's training solutions to its network.
• ライフワークビッツ株式会社minorChannel Partner/ Reseller/ Distributor · 2 July 2025Life Work Bits partnership for school and municipality app services. Jointly develops and distributes apps for the education market.
• SMBCグループ / PlariTownmajorChannel Partner/ Reseller/ Distributor · 19 June 2025Robo-Pat DX offered on SMBC Group's DX support platform PlariTown. SMBC promotes the product to its vast SME client base across Japan as part of the bank's DX support services.
• 常陽銀行 / 常陽コンピューターサービス (Joyo Bank / Joyo Computer Service)coreChannel Partner/ Reseller/ Distributor · 22 May 2025常陽銀行 (100% subsidiary of Mizuho Financial Group) and its IT subsidiary 常陽コンピューターサービス partner with FCE for DX promotion. 常陽コンピューターサービス provides technical implementation support for Robo-Pat DX and Smart Boarding to regional companies in Ibaraki prefecture.
• Chang HD (チェンジ、知能), kubellminorChannel Partner/ Reseller/ Distributor · 30 April 2025Chang HD partnership for M&A Process Outsourcing consulting (announced April 2025). kubell partnership for customer introduction/referral (announced February 2025). Both partnerships expand FCE's service reach through complementary channels.
• セイファートminorChannel Partner/ Reseller/ Distributor · 4 April 2025Business partnership to offer '7 Habits × Self Coaching' program to the cosmetics industry through セイファート's network of beauty professionals and salons.
• rokuyou (ロキュユウ)minorChannel Partner/ Reseller/ Distributor · 1 April 2025rokuyou partnership for non-cognitive ability cultivation standard package nationwide expansion (announced May 2025). Focus on school and municipality markets.
• ユーキャン (Yumani)minorChannel Partner/ Reseller/ Distributor · 18 March 2025ユーキャン as OEM partner for Smart Boarding. ユーキャン, a major distance learning company, offers Smart Boarding under its own brand to its customer base of individuals and corporations seeking professional development.
• TAC株式会社minorChannel Partner/ Reseller/ Distributor · 13 March 2025TAC (professional school company) partnership for 7 Habits Self Coaching program. TAC offers the coaching program to its students and corporate clients as part of professional development offerings.
• オープン株式会社minorChannel Partner/ Reseller/ Distributor · 13 January 2025Business partnership for RPA market expansion. オープン Corporation promotes Robo-Pat DX as part of its solution portfolio for enterprise clients.
• FC町田ゼルビアmajorGTM or Marketing Partner · 28 October 2024Official partner sponsorship of J.League football club FC Machida Zelvia. Includes branding, promotional activities, and potential use of FCE training programs for team development.
• スタディラボ (Study Lab)minorStrategic or Co-development Partner · 22 October 2024Business partnership between FCE and Study Lab (educational content provider). Joint educational events including a seminar on 'paper and handwriting' importance from brain science perspective, featuring University of Tokyo Professor Sakai.
• 四国銀行minorChannel Partner/ Reseller/ Distributor · 17 October 2024Digitalization support partnership for Kagoshima Prefecture companies. 四国銀行 promotes Robo-Pat DX to its regional business clients as part of the partnership.
• リンクアンドモチベーション (Link and Motivation)majorStrategic or Co-development Partner · 9 August 2024Business partnership for mutual service expansion and workplace culture improvement. Leverages Link and Motivation's organizational diagnostics and FCE's training/consulting capabilities.
• クリーク・アンド・リバー社 (Creek and River)minorChannel Partner/ Reseller/ Distributor · 2 July 2024Partner contract for mid-tier and SME DX acceleration. Creek and River promotes Robo-Pat DX to its creative and IT professional network.
• 琉球アスティーダminorChannel Partner/ Reseller/ Distributor · 20 June 2024Business partnership for DX promotion. 琉球アスティーダ (table tennis team) collaboration to expand FCE's DX solutions in the Okinawa region.
• キャムテック (Camtech)minorChannel Partner/ Reseller/ Distributor · 24 April 2024Camtech as OEM partner for Smart Boarding. Camtech resells the platform under its own brand to its existing customer base, focusing on HR services.
• ウィルオブ・ワーク (WillofWork)majorChannel Partner/ Reseller/ Distributor · 4 December 2023Sales partner contract for Robo-Pat DX. WillofWork, a staffing company, resells Robo-Pat DX to its corporate clients as part of workforce solution packages.
• カオナビ (Kahonabi)majorTechnology or Integration · 27 November 2023System integration partnership between Smart Boarding and Kahonabi talent management system. Enables combined use of FCE's training platform and Kahonabi's people analytics for comprehensive HR DX.
• FENNEL / UniversminorGTM or Marketing Partner · 1 November 2023FCE became platinum sponsor of the Univers student gaming community operated by FENNEL. VALORANT FCE CUP powered by 7 Habits Self Coaching esports tournament held December 2023. Brand engagement with Gen Z audience through gaming community.
• IBJ (結婚情報服务机构)minorChannel Partner/ Reseller/ Distributor · 23 October 2023IBJ (Japan's largest matchmaking company) and FCE Publishing partnership for 7 Habits Self Coaching program. IBJ offers the coaching program to its members seeking personal development.
• CodeCombat / World CodecombatmajorStrategic or Co-development Partner · 19 October 2023FCE Education became the exclusive Japanese distributor of CodeCombat (programming education platform, 190+ countries, 20 million users). CodeCombat teaches Python/JavaScript through coding game-based learning. First official school adoption:春日部共栄 Middle School (April 2023). Also distributes BSD digital skills curriculum (60+ countries).
• 株式会社ヤマダデンキmajorChannel Partner/ Reseller/ Distributor · 7 September 2023Sales agent partnership for Robo-Pat DX (pure domestic Japanese RPA). Yamada Denki promotes and resells Robo-Pat DX through its retail and online channels, expanding FCE's reach to consumer/SMB markets.
• CyberAgent Legit (プロダンスチーム)majorGTM or Marketing Partner · 28 July 2023Platinum sponsorship of D.League professional dance team CyberAgent Legit since July 2023. FCE also sponsored the championship team in 2024 and 2025 (D.League first-ever perfect championship in 2024). Brand exposure through D.League events and digital content.
• あおもり創生パートナーズ / 青森銀行グループminorChannel Partner/ Reseller/ Distributor · 16 May 2023Business partnership with Aomori Shussei Partners (Aomori Bank group) for Robo-Pat DX sales. Regional bank channel targeting local SME clients in Aomori prefecture.
• The Education Group (EDCG)minorStrategic or Co-development Partner · 25 March 2023Partnership with EDCG for 'Wonder Code' (English × Programming) curriculum in Japan. English-immersive coding education for K-12 students.
• ネオジャパン / desknet'smajorTechnology or Integration · 28 January 2021Integration between Robo-Pat DX and desknet's NEO groupware. Enables automated workflows within the desknet's environment, extending Robo-Pat DX functionality to desknet's extensive enterprise user base.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/FCE_JP

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FCE