Vest
Vest is a U.S.-based cross-border brokerage platform that enables retail investors, primarily from Latin America and 130+ other countries, to invest in U.S. stocks, ETFs, and fixed income via a mobile and web app with fractional shares starting at USD 1.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Vest firmographics
Firmographics- Name
- Vest
- Legal name
- Vest Inc.
- Website
- https://vest.investments
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vest is a U.S.-based cross-border brokerage platform that enables retail investors, primarily from Latin America and 130+ other countries, to invest in U.S. stocks, ETFs, and fixed income via a mobile and web app with fractional shares starting at USD 1.
- Ownership category
- akta.pro rank
Vest industry classification
Industry- Product category
- Online Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282)
- akta.pro primary industry
- Multi-Asset / Cross-Asset Brokerage (FSAEACAM)
Keywords
Where Vest is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vest business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commission-free Trading: No commissions on purchase and sale operations. Revenue may be generated through payment for order flow, interest on cash balances, or other institutional arrangements.
- Quarterly Maintenance Fee: A maintenance fee is charged at the end of each quarter, which can be waived by depositing any value during the same quarter. This creates a recurring revenue opportunity while incentivizing account activity.
- Investment Advisory Services: Investment advisory services provided by VestWealth Inc., an SEC-registered investment adviser. Additional fees may apply for advisory services beyond the brokerage platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard brokerage account with commission-free trading |
| Subscription | Monthly | SmartVest - Customized Portfolio Service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Vest product offering
Product offeringCore offering
Vest provides a mobile-first, self-serve brokerage platform that enables global retail investors from 130+ countries to buy and sell U.S. stocks, ETFs, and fixed income on NASDAQ and NYSE, starting from USD 1 through fractional shares. Brokerage services are delivered via FINRA-regulated Northbound Securities LLC, complemented by SEC-registered investment advisory services through VestWealth and money transmission through FinCEN-registered VestPay. The platform combines commission-free trading, AI-powered personalized insights (VestAI), and goal-based portfolio construction (SmartVest).
Product overview
Vest offers a unified investment platform consisting of mobile and web applications for global investors to access the U.S. stock market. The core offering includes Vest (mobile app) and Vest Web for brokerage services, enabling investment in 6000+ assets across NASDAQ and NYSE including stocks, ETFs, and fixed income with fractional shares starting at USD 1. SmartVest provides AI-powered customized portfolios, while VestAI delivers personalized investment insights and market analysis. VestWealth offers SEC-registered investment advisory services. All brokerage services are provided through Northbound Securities LLC (FINRA member, SIPC protected), with money transmission handled by VestPay Inc. (FinCEN registered).
Differentiator
Problem solved
Functional benefit
Products and services
- Vest Mobile App Mobile application for iOS and Android enabling global retail investors to invest in U.S. stocks, ETFs, and fixed income across NASDAQ and NYSE. Offers fractional shares from USD 1, real-time market data, and unified portfolio management with sign-up in under 5 minutes via ID or passport.
- Vest Web Platform Browser-based investment platform accessible at app.vest.investments. Allows users to access portfolios, view real-time market data, and trade via web browser without downloads, available across devices.
- SmartVest AI-powered customized investment portfolio service that matches financial goals and risk tolerance. Provides curated content and investor community access for personalized investment strategies on a subscription basis.
- VestAI AI-powered research and insights platform that generates personalized investment analysis, market commentary, and strategy recommendations. Includes curated content and financial education tailored to user preferences.
- Vest Brokerage Services Brokerage services provided through Northbound Securities LLC, a FINRA-member broker-dealer and SIPC member. Enables commission-free investing in 6,000+ assets across NASDAQ and NYSE, including stocks, ETFs, and fixed income, with order execution and market data via DriveWealth.
- VestWealth Advisory Services Investment advisory services provided by VestWealth Inc., an SEC-registered investment adviser. Internet-based advisory services designed to assist customers in achieving discrete financial goals beyond self-directed brokerage.
Quantifiable outcome
- Sign-up in less than 5 minutes with ID or passport
- +2 more outcomes
Companies that use Vest
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Vest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
Vest partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DriveWealthcoreTechnology infrastructure provider for market data, trading, and order execution. DriveWealth provides NASDAQ and NYSE market data agreements, customer account agreements, fractional shares trading, and cash management services. Vest customers agree to DriveWealth's terms of use, privacy policy, and various trading disclosures.
- Oslo Capital DTVM S.A.coreSecurities broker registered with CNPJ 13.673.855/0001-25, authorized to operate as a securities broker by the Central Bank of Brazil. Provides securities distribution services to Brazilian residents in accordance with CVM Guiding Opinion 33 and ANBIMA Distribution Code.
- Northbound Securities LLCcoreWholly owned subsidiary of Vest Inc., providing brokerage services as a FINRA-regulated Introducing Broker-Dealer and SIPC member. Processes securities transactions and provides investor protection.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vest competitors and assessment
Company assessmentDirect peers
- Stake: Mobile brokerage that gives non-US retail investors (notably Australia/NZ and other emerging geographies) access to US equities via a DriveWealth-style fractional-share model. Closely comparable product, target customer, and infrastructure partner profile to Vest.
- Trading 212: Commission-free mobile broker serving European and international retail investors with stocks, ETFs, and fractional shares. Comparable product-led funnel, comparable asset coverage, and comparable cross-border retail target.
- Webull: Mobile-first commission-free broker with international expansion (Hong Kong, Singapore, Brazil, EU). Competes head-to-head with Vest on US-equity access, AI-driven research tools, and emerging-market retail onboarding.
- Tiger Brokers (Up Fintech Holding): Mobile-first broker giving international (especially Asian) retail investors frictionless access to U.S. stocks and global markets. Same core use case as Vest: cross-border retail access to US equities via a licensed broker-dealer subsidiary and a mobile-first PLG funnel.
- eToro: Global commission-free multi-asset platform with social-investing features and fractional-share access. Overlaps with Vest on cross-border retail US-equity exposure, mobile-first onboarding, and community/educational layers, with similar emerging-market geographic emphasis.
Others
- DriveWealth: B2B brokerage-as-a-service provider that supplies Vest's execution, custody infrastructure, market-data licensing, and fractional-share plumbing. Not a direct competitor but a strategically comparable platform business with the same underlying asset class and similar fintech client base.
- Alpaca: API-first brokerage and embedded investing infrastructure provider with global expansion through partners. Comparable indirectly as both a US-equity infrastructure layer for fintech apps and a developer-facing platform that competes for DriveWealth-class B2B relationships.
Broad incumbents
- Saxo Bank: Global multi-asset broker offering stocks, ETFs, fixed income, FX, and derivatives in 180+ countries. Broad incumbent comparable on cross-border retail and HNW coverage, but typically priced at higher minimums than Vest.
- Interactive Brokers: Global multi-asset brokerage serving retail and institutional clients in 200+ countries with broad asset coverage (stocks, ETFs, fixed income, FX, derivatives). Highly comparable business model and regulatory footprint, but a much larger incumbent portfolio rather than a LatAm-focused mobile-app specialist.
- Robinhood: Pioneer of the commission-free mobile brokerage model with AI-driven research and fractional share access. Closely comparable product DNA and PLG funnel; differs in geographic focus (US-centric) and asset range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vest social profiles
Digital presenceVest compliance and trust
Trust signalCompliance5 records
Vest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vest leadership team
Management profileNumber of profiles
Vest subsidiaries and ownership
Company hierarchySubsidiaries3 records
Vest funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vest
What does Vest do?
Vest provides a mobile-first, self-serve brokerage platform that enables global retail investors from 130+ countries to buy and sell U.S. stocks, ETFs, and fixed income on NASDAQ and NYSE, starting from USD 1 through fractional shares. Brokerage services are delivered via FINRA-regulated Northbound Securities LLC, complemented by SEC-registered investment advisory services through VestWealth and money transmission through FinCEN-registered VestPay. The platform combines commission-free trading, AI-powered personalized insights (VestAI), and goal-based portfolio construction (SmartVest).
Is Vest a public or private company?
Vest is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vest founded?
Vest was founded in 2021. It employs 11 to 50 people.
Where is Vest based?
Vest is headquartered in Austin, United States, in the North America region.
How does Vest make money?
Three revenue lines are on record. Commission-free Trading is the primary driver. The others are quarterly Maintenance Fee and investment Advisory Services.
Who are Vest's main competitors?
Direct peers on record are Stake, Trading 212, Webull, Tiger Brokers (Up Fintech Holding) and eToro. Others are DriveWealth and Alpaca. Broad incumbents are Saxo Bank, Interactive Brokers and Robinhood.
Does Vest have an API?
No public API is recorded for Vest.
What industry is Vest in?
Vest's product category is Online Brokerage. Its primary akta.pro industry code is FSAEACAM, Multi-Asset / Cross-Asset Brokerage. Its NAICS code is 5231 and its SIC code is 6200.