SAM

What SAM does

SAM (Surveying And Mapping, LLC), headquartered in Austin, Texas and founded in 1994, is a North American managed geospatial services firm delivering end-to-end spatial data collection, analysis, and management for infrastructure asset lifecycles. The company's core offering, Managed Geospatial Services™ (MGS™), integrates land surveying, aerial mapping (manned aircraft and UAS equipped with LiDAR and high-resolution cameras), GIS, BIM/3D laser scanning, subsurface utility engineering (SUE), utility coordination, and digital inspection services. These are supported by four proprietary software platforms — SAM Inspect™, SAM Field™, SAM Vantage™, and SAM Integrity™ — plus client-facing portals CartoVid and GeoHub, and a patent-pending conductor measurement methodology that achieves +/- 0.03 inch accuracy for utility facility ratings without field climbing. The company is owned by private equity sponsor Peak Rock Capital and operates 30+ U.S. offices with 24-hour field deployment capability, having completed more than 10,000 UAS flights since 2018 and ranking on ENR's Top 500 Design Firms for 14 consecutive years (#92 in 2026).

SAM generates revenue primarily through project-based professional services engagements and managed services contracts (including IDIQ and multi-year master service agreements) priced on a custom-quote basis tied to scope, geography, and complexity. Its customer base spans electric utilities (Con Edison, Ameren, NextEra), gas distribution, telecommunications, data centers, water utilities, transportation agencies (notably TxDOT), federal and local government, commercial and industrial developers, renewables developers, and oil & gas operators. The go-to-market is direct enterprise field sales with regional offices; projects are typically won through competitive bidding or established IDIQ relationships. Revenue streams include Managed Geospatial Services, Digital & Data Solutions (including Analytics & AI Enablement, CIM-based data modeling, Network Model Management acquired via Xtensible Solutions), and Inspection Services. Customer work spans multibillion-dollar federal infrastructure programs to local municipal GIS projects.

Name

SAM

Legal name

Surveying And Mapping, LLC

Website

https://sam.biz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SAM is a North American managed geospatial services firm that provides land surveying, aerial mapping, GIS, subsurface utility engineering, BIM/3D scanning, and inspection services through proprietary software platforms to utilities, transportation agencies, government, and infrastructure clients.

Ownership category

akta.pro rank

Product category

Geospatial Surveying and Mapping Services

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374), Services-Management Services (8741)

akta.pro primary industry

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

Keywords

• Geospatial surveying services
• Aerial mapping LiDAR
• Subsurface utility engineering
• Infrastructure inspection services
• GIS asset management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed Geospatial Services: Comprehensive geospatial data collection and analysis services including land surveying, aerial mapping, GIS, utility engineering, and inspection services. Delivered as professional consulting engagements for infrastructure clients across utilities, transportation, and government sectors.
2. Digital & Data Solutions: Technology-enabled data management, analytics, AI enablement, and network model management services for utility grid modernization including CIM-based data modeling and GIS integration.
3. Inspection Services: Engineering inspection, powerline inspection, 3D construction inspection, and damage prevention services for critical infrastructure assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SAM provides managed geospatial data collection and analysis services for infrastructure owners and operators, integrating land surveying, aerial mapping (LiDAR/UAS), GIS, BIM/3D laser scanning, subsurface utility engineering, inspection, and digital asset management. The company deploys field crews and aircraft across 30+ U.S. offices to deliver professional consulting engagements for utilities, transportation, government, and infrastructure clients. Service delivery is supported by proprietary software platforms including SAM Inspect™, SAM Field™, SAM Vantage™, and SAM Integrity™.

Product overview

SAM (Surveying And Mapping, LLC) is a managed geospatial services company offering a portfolio of integrated services and proprietary software platforms. At its core is the Managed Geospatial Services™ (MGS™) framework, which unifies land surveying, aerial mapping, GIS, BIM/3D laser scanning, inspection, subsurface utility engineering, and utility coordination services. The MGS™ ecosystem is supported by proprietary software platforms including SAM Integrity™ (GIS web and mobile applications with offline capability), SAM Inspect™ (inspection data capture and management), SAM Field™ (construction inspection workflow app), and SAM Vantage™ (real-time 3D utility locating and field documentation). SAM also delivers specialized data and digital services including Data Management & Quality, Analytics & AI Enablement, Geospatial Utility Network Management, Network Model Management, Unified Standards-Based Data Modeling (CIM), Inspection Management & Analytics, Disaster Response, Spatial Data Integration & Visualization, and Substation Digital Twin services. Client-facing portals include CartoVid and GeoHub. The company serves utilities (electric, gas, water, telecom, renewables), transportation (roadways, rail, aviation, bridges), government (federal, local), commercial & industrial, natural resources, and oil & gas markets across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Geospatial Services (MGS) A holistic managed service ecosystem combining geospatial data collection, analysis, and management across the infrastructure asset lifecycle, integrating land surveying, aerial mapping, GIS, inspection, utility engineering, and data analytics for utilities, transportation, and government clients.
• Land Surveying Professional land surveying services providing foundational spatial data including boundary surveys, topographic mapping, and construction staking for infrastructure projects.
• Aerial Mapping Aerial data collection using manned aircraft and UAS/drones equipped with LiDAR and high-resolution cameras for large-scale topographic and planimetric mapping across transportation, utilities, and infrastructure markets. SAM has completed over 10,000 UAS flights since 2018.
• GIS Services Geographic Information System services including GPS data collection, inspection and inventory, mapping and data development, and custom GIS web and mobile applications for government, utilities, and commercial clients.
• BIM / 3D Laser Scanning Building Information Modeling and terrestrial LiDAR scanning for detailed 3D digital documentation of infrastructure, facilities, and industrial sites, supporting facility management and digital twin creation.
• Inspection Services Comprehensive inspection services covering damage prevention, 3D construction inspection, engineering inspection, powerline inspection, and FAC-008 solutions for utilities and infrastructure operators.
• Subsurface Utility Engineering (SUE) Subsurface utility engineering combining geophysical techniques (acoustic, electrical, magnetic, ground penetrating radar) to locate and document buried utilities in a comprehensive 3D digital model, improving safety and minimizing project delays.
• Utility Coordination Coordination services that optimize client outcomes by managing stakeholder relationships and leveraging SAM's full suite of managed geospatial services throughout utility projects.
• Unified Standards-Based Data Modeling (CIM) Common Information Model (CIM)-based data modeling services defining standards-compliant utility asset structures, mapping existing GIS data to CIM standards, and validating approaches through targeted use cases for grid modernization.
• Network Model Management Network model management services that maintain and update utility network models to support operational planning, outage management, and infrastructure modernization.
• Geospatial Utility Network Management Network management services using geospatial data to model, monitor, and optimize utility distribution networks for electric, gas, water, and telecom operators.
• Data Management & Quality Data management and quality services focused on geospatial data governance, validation, and integration to ensure reliable, decision-ready datasets for utility and infrastructure clients.
• Analytics & AI Enablement Analytics and AI enablement services leveraging geospatial data to derive predictive insights, support infrastructure decision-making, and drive operational efficiency for utility and infrastructure clients.
• Disaster Response Rapid geospatial data collection and analysis services deployed in response to natural disasters and infrastructure emergencies, providing real-time situational awareness for recovery operations.
• Inspection Management & Analytics Inspection management and analytics platform that aggregates field inspection data, supports asset condition assessment, and enables data-driven maintenance and capital planning decisions.
• Substation Digital Twin Digital twin services for utility substations combining terrestrial LiDAR scanning, high-definition photography, and BIM modeling to create interactive 3D documentation supporting remote inspections and facility management.
• Survey / Construction Monitoring Construction monitoring and surveying services supporting infrastructure project execution and quality control.
• Powerline Inspection Aerial powerline inspection using SAM's patent-pending Conductor Measurement Methodology, achieving accuracy within +/- 0.03 inch for facility ratings determination without climbing or bucket trucks.
• SAM Integrity Proprietary GIS web and mobile application platform providing offline mobile data collection and synchronization with enterprise GIS systems, allowing field staff to access, query, and link spatial data to GIS and real estate databases via Bluetooth GPS technology.
• SAM Inspect Proprietary inspection data management application enabling field crews to capture construction activity data, photographs, videos, and digital markups on plan sheets from any location, with automatic cloud-based data synchronization.
• SAM Vantage Proprietary utility locating solution providing real-time 3D field location, documentation, mapping, and team collaboration for above- and below-ground asset management from engineering due diligence through design, development, and operations.

Quantifiable outcome

• Achieved accuracy within +/- 0.03 inch range for conductor measurements without climbing
• +7 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EsricoreTechnology or IntegrationSAM is an Esri Business Partner with deep experience implementing ArcGIS solutions. Esri's ArcGIS is the leading GIS platform used throughout SAM's service offerings for geographic information system development and management.
• Theorem GeocoreOthersAcquired Theorem Geo, a utility-focused consulting and engineering support company based in Charlotte, North Carolina in August 2024. Enhances SAM's Managed Geospatial Services offerings and expands expertise in electric utility sector.
• Construction Survey Technologies, Inc (CSTi)coreOthersAcquired Construction Survey Technologies, Inc (CSTi), a geospatial services and asset management company based in New Mexico in September 2024. Strengthens SAM's leadership and service offerings in geospatial and infrastructure mapping in the Southwest.
• Xtensible SolutionscoreOthersAcquired Xtensible Solutions, a provider of semantic integration and data management solutions for the utility industry, in October 2024. Expands SAM's consulting capabilities and Managed Geospatial Service portfolio with standards-based integration and data analytics.
• GeoSolutions, LLCcoreOthersAcquired GeoSolutions, LLC, a geomatics solutions company based in The Woodlands, Texas in May 2023. Expands SAM's presence in Houston area and enhances client solutions in geospatial and inspection services.
• Linewise AerialcoreOthersAcquired Linewise Aerial, a Calgary-based aerial inspection and mapping firm in August 2022. Expands SAM's services across utilities sector in U.S. and Canada, enhancing aerial mapping capabilities and predictive analytics.
• Marbach, Brady & Weaver, Inc.coreOthersAcquired Marbach, Brady & Weaver, Inc., a land surveying and engineering firm in Indiana in June 2021. SAM's ninth acquisition in five years, extending reach into the Great Lakes region for Utilities and Transportation sectors.
• Donaldson, Garrett & Associates, Inc.coreOthersAcquired Donaldson, Garrett & Associates, Inc. (DG&A), a Georgia-based land surveying firm serving commercial, utilities, and local government clients. Expands SAM's labor resources, client reach, and utility-focused surveying capacity in Georgia and North Carolina.
• 811/Ticket Watch Program PartnersminorOthersSAM participates in 811 One-Call damage prevention programs in Charlotte, NC, assessing risk from 811 calls and visiting job sites to promote safe digging practices and prevent gas line damage.
• AECOMcoreStrategic or Co-development PartnerAECOM engaged SAM for Subsurface Utility Engineering services on the SR 8 and SR 356 ITS Signal Project in Butler, Pennsylvania, providing design services for transportation infrastructure improvements.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Woolpert: Woolpert is a national architecture, engineering, geospatial (AEG), and consulting firm offering surveying, aerial mapping, GIS, and infrastructure services to similar utility, transportation, and government clients. Both firms compete head-to-head on geospatial data collection and asset management programs for enterprise and public-sector customers.
• NV5 Global: NV5 is a publicly traded provider of technical engineering and consulting services including geospatial, surveying, and infrastructure support. NV5 overlaps directly with SAM in utility, transportation, and government geospatial programs and has pursued an aggressive acquisition strategy of its own.
• Fugro: Fugro is a global geo-data specialist providing surveying, mapping, and subsurface utility engineering for offshore and onshore infrastructure. Fugro's land surveying and asset integrity services compete directly with SAM in the U.S. utility and energy markets.

Broad incumbents

• Tetra Tech: Tetra Tech is a large global consulting and engineering firm serving water, environment, infrastructure, and energy markets. It competes with SAM on water utility GIS, environmental, and federal infrastructure geospatial work as part of a much broader portfolio.
• AECOM: AECOM is a global infrastructure consulting firm with a large transportation and utility practice. AECOM is both a SAM customer (engaged SAM on SR 8/SR 356 SUE) and a competitor on large multimodal transportation and utility programs.
• Jacobs Solutions: Jacobs is a major global engineering, technical, scientific, and consulting services firm. It competes with SAM on federal infrastructure, transportation, and utility programs and can self-perform geospatial/surveying work internally.
• WSP: WSP is a global professional services firm with strong transportation, property, and environment practices. WSP competes with SAM on state DOT, transit, and utility infrastructure programs and brings significant scale advantages.
• Stantec: Stantec is a global engineering, architecture, and environmental consulting firm. Its infrastructure and water practices overlap with SAM's municipal and utility asset management work, particularly GIS and digital services for water utilities.

Others

• Trimble: Trimble is a leading provider of geospatial hardware, software, and services (LiDAR, GNSS, GIS). It is a SAM technology ecosystem supplier and enabler rather than a direct surveying services competitor, but its SaaS platforms increasingly overlap with SAM's digital services roadmap.
• Esri: Esri is the dominant GIS software platform provider and an SAM Business Partner. While Esri does not directly compete in field surveying services, its ArcGIS platform underpins much of SAM's GIS delivery and represents a key enabling dependency for SAM's geospatial workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SAMCOMPANIES
• YouTubeyoutube.com/@SAMInfo
• Facebookfacebook.com/samcompaniesllc
• LinkedInlinkedin.com/company/sam-companies
• Instagraminstagram.com/samcompanies

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A17 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAM