GrowGood
GrowGood is a nonprofit employment social enterprise founded in 2011 that operates two urban regenerative farms in Los Angeles — the Bell Farm (Bell, CA) and the Veterans Garden (West LA VA Campus) — to distribute produce to food-insecure communities, deliver a 300-hour paid workforce training program for individuals with employment barriers, and support Veterans' mental health through partnership with the VA Whole Health Program.
- Company typePrivate
- Founded2011
- HeadquartersBell Gardens, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GrowGood does
GrowGood is a nonprofit employment social enterprise founded in 2011 that operates urban regenerative farms to address food insecurity, workforce exclusion, and Veterans' mental health in the Los Angeles metropolitan area. The organization's core operations run across two co-located farm sites: the 1.5-acre Bell Farm in Bell, CA (adjacent to The Salvation Army's Bell Shelter, one of the largest homeless shelters in the U.S.) and the 15-acre Veterans Garden on the West LA VA Campus, established in partnership with the VA Greater LA Healthcare System's Whole Health Department in 2025. Combined production capacity includes an orchard of 35 fruit trees, raised-bed gardens, in-ground row crops, a commercial greenhouse, free-range chicken areas, and aerated windrow composting.
GrowGood delivers three integrated program lines: (1) Food Access & Food Security — weekly produce donations to the Bell Shelter kitchen, West LA VA Food Hub, and a free farm stand at the Veteran Peer Center, supplemented by mobile farm stands sold to low-income communities via Permanent Supportive Housing and Community Service Partners (SNAP/EBT accepted with Market Match); (2) Workforce Development — a 300-hour paid on-the-job Urban Agriculture & Food Systems Training Program for individuals facing employment barriers (homelessness, justice involvement, military service, co-occurring disorders), with a specialized Veterans cohort integrating mental-health outcome measurement under the VA Whole Health framework and a new 2026 paid 20-hour Food Systems Externship; (3) Corporate Engagement — 48 community volunteer events per year with 1,000+ volunteers, plus fee-based team-building events priced at $1,500 for up to 15 participants.
The revenue model is consistent with a 501(c)-style donation-driven nonprofit: tax-deductible individual contributions structured at preset tiers ($50–$5,000), corporate sponsorships for volunteer events, team-building event fees, social-enterprise produce sales, and institutional grants (a $150,000 award from the California Regional Initiative for Social Enterprise in December 2024). Distribution is direct-to-beneficiary rather than retail: produce moves from farm to shelter kitchen, VA food hub, peer center, or mobile farm stand on a weekly cadence. The organization is governed by a board of directors (Co-Founder & Chair Brad Pregerson, Emeritus Andrew Hunt, Treasurer Fernanda Ribeiro of Netflix, among others) and operates with 1–10 employees.
GrowGood firmographics
Firmographics- Name
- GrowGood
- Legal name
- GrowGood
- Website
- https://grow-good.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GrowGood is a nonprofit employment social enterprise founded in 2011 that operates two urban regenerative farms in Los Angeles — the Bell Farm (Bell, CA) and the Veterans Garden (West LA VA Campus) — to distribute produce to food-insecure communities, deliver a 300-hour paid workforce training program for individuals with employment barriers, and support Veterans' mental health through partnership with the VA Whole Health Program.
- Ownership category
- akta.pro rank
GrowGood industry classification
Industry- Product category
- Nonprofit Urban Agriculture & Workforce Development
- NAICS
- Food Crops Grown Under Cover (11141), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industries
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)
Keywords
Where GrowGood is headquartered
LocationHeadquarters
- HQ city
- Bell Gardens
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GrowGood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Donations and Charitable Contributions: GrowGood operates as a nonprofit receiving donations from individuals and organizations to fund operations, training programs, and farm operations.
- Corporate Sponsorship and Partnerships: Corporate partners sponsor community volunteer events (48 events/year) with all levels including private team-building events and recognition in volunteer communications.
- Team-Building Event Fees: Corporate groups pay $1,500 donation for up to 15 people for team-building events at urban farm sites. Additional participants accommodated with discussion.
- Social Enterprise Produce Sales: GrowGood sells produce through mobile farm stands to low-income communities at Permanent Supportive Housing and Community Service Partners. Accepts SNAP/EBT and provides Market Match.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | $50 provides tools and supplies for one trainee |
| Unit Pricing | One-time | $100 builds one raised garden bed |
| Unit Pricing | One-time | $250 provides 6-months of produce for one food-insecure individual |
| Unit Pricing | One-time | $500 funds a Mobile Farm Stand |
| Unit Pricing | One-time | $5,000 funds full trainee program |
| Unit Pricing | One-time | Corporate team-building event |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
GrowGood product offering
Product offeringCore offering
GrowGood is a nonprofit employment social enterprise that operates two urban regenerative farms — the Bell Farm (1.5 acres adjacent to the Salvation Army's Bell Shelter) and the Veterans Garden (15 acres on the West LA VA Campus). It grows and distributes organic produce to food-insecure communities through donations and mobile farm stands, while running a 300-hour paid workforce training program for individuals facing employment barriers including homelessness, justice-involvement, and military service. The organization also offers corporate team-building events and sponsorships to fund its mission.
Product overview
GrowGood is a nonprofit employment social enterprise operating urban farms focused on growing food, creating jobs, and providing food access for low-income and homeless communities. The organization consists of two physical farm locations (Bell Farm and Veterans Garden), workforce training programs (including a specialized Veterans program and new externship), food donation and mobile farm stand operations, and corporate team-building volunteer events. The Bell Farm serves The Bell Shelter with produce donations and social enterprise sales, while the Veterans Garden supports the VA's Whole Health Program with food production and job training for Veterans.
Differentiator
Problem solved
Functional benefit
Products and services
- Bell Farm
- Veterans Garden
- Urban Agriculture & Food Systems Training Program
Quantifiable outcome
- Thousands of pounds of organic produce distributed annually to food-insecure Veterans and homeless shelter residents
- +3 more outcomes
Companies that use GrowGood
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GrowGood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GrowGood partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and core.
- Food Systems Organizations (Externship Partners)supportingIn 2026, GrowGood is launching an externship program enabling Trainees to explore Food Systems careers through a paid 20-hour skills-based learning externship at partner sites in Los Angeles.
- VA Greater LA Healthcare System - Whole Health DepartmentcoreGrowGood established a partnership in 2025 with the VA Greater LA Healthcare System to support the VA's Whole Health Department with revitalizing and operating a 15-acre parcel of land on West LA VA's Campus. Together they create an impactful solution through urban agriculture addressing critical issues Veterans are facing, including food insecurity. The partnership includes workforce development programs for Veterans and mental health outcome measurement through the Whole Health Program.
- The Salvation Army's Bell SheltercoreThe Bell Farm is located adjacent to The Salvation Army's Bell Shelter, one of the largest homeless shelters in the US. Produce from the 1.5-acre regenerative farm is donated to the Bell Shelter, supporting food-insecure residents. The partnership has been operational since 2011.
- West LA VA Food HubcoreProduce from the Veterans Garden is harvested weekly and donated to the West LA VA Food Hub for distribution to food-insecure Veterans.
- Veteran Peer CentercoreGrowGood operates a Free Farm Stand at the Veteran Peer Center each week to distribute produce and connect with Veterans directly.
- Verdical Group (Net Zero Conference)supportingGrowGood is a proud partner of the 2026 Net Zero Conference hosted by Verdical Group at the Los Angeles Convention Center on October 8, 2026. The event features sustainability experts and includes an opportunity for attendees to volunteer at GrowGood's Bell Farm. Attendees can use code NZALLY for 15% off registration.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
GrowGood competitors and assessment
Company assessmentDirect peers
- LA Kitchen: Los Angeles-based nonprofit empowering individuals impacted by hunger, foster care, and incarceration through workforce training in culinary arts and food systems. Highly comparable given shared LA geography, food access mission, and workforce development focus—though LA Kitchen emphasizes culinary rather than agricultural training.
- Food Forward: Los Angeles-based nonprofit that recovers surplus produce and distributes it to food-insecure communities across Southern California. Comparable as a regional food access nonprofit operating in the same LA geography, though focused on produce recovery rather than cultivation.
- Cultivate Kansas City: Kansas City-based nonprofit supporting urban agriculture and food systems through farm training, community gardens, and food access programming. Comparable as a regional urban agriculture nonprofit with similar workforce training and food access components, though geographically distant.
- Brighter Bites: National nonprofit addressing childhood obesity and food insecurity by distributing fresh produce and nutrition education to families through schools and community partners. Comparable in the food access / fresh produce distribution mission and partnership-driven delivery model, though Brighter Bites is not focused on urban cultivation or workforce training.
- Farmer Veteran Coalition: National nonprofit mobilizing veterans to feed America through sustainable agriculture, providing education, resources, and fellowships for veteran farmers. Directly comparable to GrowGood's Veterans Garden program partnering with the VA, though operating at national rather than LA-specific scale.
- Growing Gardens: Portland, OR-based nonprofit operating urban farms and gardens with programs in food access, horticulture therapy for veterans, and youth education. Comparable to GrowGood's combination of urban agriculture, food access, and veteran therapeutic programming, though operating outside California.
- DC Central Kitchen: Washington, D.C.-based nonprofit that combines workforce development for individuals with employment barriers (including justice-involved individuals) with food production and distribution to food-insecure communities. Closely comparable to GrowGood's integrated urban agriculture + paid training model, though at significantly larger scale.
- Community Servings: Boston-based nonprofit providing medically tailored meals and nutrition services to individuals and families affected by critical illness, combined with workforce development through a culinary training program. Comparable in the integrated food access + workforce development structure, though focused on meal preparation rather than urban agriculture.
- The Homeless Garden Project: Santa Cruz, CA-based nonprofit operating a certified organic farm that provides job training, transitional employment, and supportive services to people experiencing homelessness. Closely matches GrowGood's regenerative farm + homeless services integration and California geography.
Broad incumbents
- Wholesome Wave: National nonprofit addressing food insecurity by doubling SNAP benefits at farmers markets and supporting small-scale farmers. Comparable food-access mission and SNAP/EBT integration (GrowGood accepts SNAP/EBT and Market Match), though Wholesome Wave operates nationally and across the supply chain rather than as a single operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GrowGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowGood leadership team
Management profileNumber of profiles
Profiles10 records
GrowGood funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowGood
What does GrowGood do?
GrowGood is a nonprofit employment social enterprise that operates two urban regenerative farms — the Bell Farm (1.5 acres adjacent to the Salvation Army's Bell Shelter) and the Veterans Garden (15 acres on the West LA VA Campus). It grows and distributes organic produce to food-insecure communities through donations and mobile farm stands, while running a 300-hour paid workforce training program for individuals facing employment barriers including homelessness, justice-involvement, and military service. The organization also offers corporate team-building events and sponsorships to fund its mission.
Is GrowGood a public or private company?
GrowGood is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GrowGood founded?
GrowGood was founded in 2011. It employs 1 to 10 people.
Where is GrowGood based?
GrowGood is headquartered in Bell Gardens, United States, in the North America region.
How does GrowGood make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Sponsorship and Partnerships, team-Building Event Fees and social Enterprise Produce Sales.
Who are GrowGood's main competitors?
Direct peers on record are LA Kitchen, Food Forward, Cultivate Kansas City, Brighter Bites, Farmer Veteran Coalition, Growing Gardens, DC Central Kitchen, Community Servings and The Homeless Garden Project. Wholesome Wave is listed as a broad incumbent.
Does GrowGood have an API?
No public API is recorded for GrowGood.
What industry is GrowGood in?
GrowGood's product category is Nonprofit Urban Agriculture & Workforce Development. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 11141 and its SIC code is 100.