Autolevi
Autolevi is a peer-to-peer car sharing marketplace founded in 2013 in Tallinn, Estonia, serving individual car owners and renters across Estonia, Latvia, and Finland via web and mobile apps, with integrated If P&C Insurance and GPS tracking for short-term vehicle rentals.
- Company typePrivate
- Founded2013
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Autolevi does
Autolevi OÜ is a privately held peer-to-peer car sharing marketplace founded in 2013 in Tallinn, Estonia, by Tauri Kärson. The company operates a two-sided platform that connects private car owners looking to monetize idle vehicles with individuals seeking temporary access to a car. The platform is accessible via web and native iOS/Android applications (the mobile app is branded as the Forus App) and spans three Baltic/Nordic countries — Estonia, Latvia, and Finland — through country-specific domains (autolevi.ee, .lv, .fi). Autolevi claims to be the largest car sharing platform in the region, with 30,000+ registered users and 2,200+ vehicles listed as of the most recent public disclosures. Core platform functionality covers browsing, booking, digital rental contract generation, identity verification, payments, and reviews. The stack includes a GPS Smart Device add-on that allows owners to manage bookings and monitor vehicle location remotely.
The platform is supported by a casco insurance product developed in partnership with If P&C Insurance, marketed under the 'Forus Autolevi' sub-brand. This P2P-specific insurance is described as the only peer-to-peer casco coverage available in Estonia and is valid throughout Europe with limited exclusions; it is offered to renters at tiered daily rates depending on driver age, vehicle brand, and deductible. Pricing is set per listing by individual vehicle owners, with published examples ranging from €4/hour or €30/day for economy vehicles (e.g., Toyota Auris) to €129/day for luxury vehicles (e.g., Mercedes-Benz SL500), and Autolevi captures a transaction commission on each booking in addition to insurance revenue. Optional add-ons include the GPS tracking device. The company monetizes through (1) per-transaction commission fees and (2) insurance product sales layered onto bookings.
Firmographically, Autolevi is a small team (1–10 employees) led by its founder, with only €225,000 of publicly disclosed capital raised via Funderbeam equity crowdfunding in late 2018 used to fund Finland expansion. The company has been recognized by Arctic Startup and SeedTable among Estonian startups to watch but has not disclosed institutional venture funding. As of 2025, the company has been integrated under or rebranded to the Forus Autolevi brand, suggesting a parent-operating-company relationship with Forus that shapes its current ownership and capital structure.
Autolevi firmographics
Firmographics- Name
- Autolevi
- Legal name
- Autolevi OÜ
- Website
- https://autolevi.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Autolevi is a peer-to-peer car sharing marketplace founded in 2013 in Tallinn, Estonia, serving individual car owners and renters across Estonia, Latvia, and Finland via web and mobile apps, with integrated If P&C Insurance and GPS tracking for short-term vehicle rentals.
- Ownership category
- akta.pro rank
Autolevi industry classification
Industry- Product category
- Peer-to-peer car sharing marketplace
- NAICS
- Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industry
- Personal Auto Insurance (FSAJAMAA)
Keywords
Where Autolevi is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Autolevi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Platform Commission on Rentals: Platform takes a commission from each car rental transaction. Car owners earn from renting their vehicles; Autolevi retains a portion of each booking.
- Insurance Products: Insurance packages offered as add-ons to rentals. Renters choose from different deductible levels at daily rates. Insurance is automatically applied when paying for a booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy vehicles (e.g., Toyota Auris) |
| Unit Pricing | Pay-as-you-go | Luxury vehicles (e.g., Mercedes-Benz SL500) |
| Unit Pricing | Pay-as-you-go | Standard Insurance - Drivers under 28 |
| Unit Pricing | Pay-as-you-go | High-Risk Insurance - Drivers under 28 |
| Unit Pricing | Pay-as-you-go | Standard Insurance - Drivers 28 and above |
| Other | Pay-as-you-go | Car Owner Earnings Potential |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Autolevi product offering
Product offeringCore offering
Autolevi operates a peer-to-peer car sharing marketplace that connects individual vehicle owners listing their idle cars with renters seeking temporary vehicle access across Estonia, Latvia, and Finland. The platform handles vehicle listings, reservations, identity verification, digital rental contracts, in-app payments, reviews, and optional insurance coverage. Owners earn rental income while renters access a diverse fleet without ownership costs.
Product overview
Autolevi operates a peer-to-peer car sharing platform connecting car owners with renters across Estonia, Latvia, and Finland. The core product is the Autolevi Car Rental Platform marketplace, supported by the Forus Autolevi Mobile App (iOS/Android) for on-the-go access. Key add-on modules include Autolevi Insurance (casco coverage via If P&C Insurance partnership) and GPS Smart Device tracking for vehicle management. The platform features a car search/browse tool with extensive filtering options, supplemented by the Autolevi Blog for user education. The sub-brand 'Forus Autolevi' is used for insurance services. Autolevi is the largest car sharing platform in the Baltic/Nordic region with 30,000+ users and 2,200+ vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Autolevi Car Rental Platform Peer-to-peer car sharing marketplace where individual car owners list their vehicles and renters book them by the hour, day, week, or month. Includes vehicle browsing, search filters, reservations, identity verification, digital contracts, payments, and user reviews. Serves individual consumers in Estonia, Latvia, and Finland, with more than 2,200 vehicles and 30,000+ users.
- Forus Autolevi Mobile App
Quantifiable outcome
- Every shared car takes off 5-15 cars from streets, reducing environmental impact
- +1 more outcomes
Companies that use Autolevi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Autolevi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Autolevi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- If P&C Insurance (If Insurance)coreInsurance partner providing casco insurance specifically designed for peer-to-peer car sharing. The insurance covers damages related to P2P rentals throughout Europe (excluding Russia, Belarus, Ukraine), including collision with wild animals. Autolevi's insurance is unique in Estonia as the only P2P-specific coverage.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Autolevi competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Autolevi social profiles
Digital presenceAutolevi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autolevi leadership team
Management profileNumber of profiles
Profiles2 records
Autolevi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autolevi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autolevi
What does Autolevi do?
Autolevi operates a peer-to-peer car sharing marketplace that connects individual vehicle owners listing their idle cars with renters seeking temporary vehicle access across Estonia, Latvia, and Finland. The platform handles vehicle listings, reservations, identity verification, digital rental contracts, in-app payments, reviews, and optional insurance coverage. Owners earn rental income while renters access a diverse fleet without ownership costs.
Is Autolevi a public or private company?
Autolevi is a private company. It is classified as corporate owned and is currently operating.
When was Autolevi founded?
Autolevi was founded in 2013. It employs 1 to 10 people.
Where is Autolevi based?
Autolevi is headquartered in Tallinn, Estonia, in the Europe region.
How does Autolevi make money?
Two revenue lines are on record. Platform Commission on Rentals are the primary driver. The others are insurance Products.
Does Autolevi have an API?
No public API is recorded for Autolevi.
What industry is Autolevi in?
Autolevi's product category is Peer-to-peer car sharing marketplace. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 532111 and its SIC code is 7510.