9Now
9Now is the free, ad-supported streaming platform of Australia's Nine Entertainment Co., offering Australian consumers live and on-demand access to Channel 9 content and sports across web, mobile, and TV devices, monetized exclusively through advertising.
- Company typePrivate
- Founded2017
- HeadquartersNorth Sydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What 9Now does
9Now is the free, advertising-supported video-on-demand (AVOD) and live streaming platform operated by Nine Entertainment Co., one of Australia's largest media conglomerates. The service provides Australian consumers with live streaming and on-demand catch-up access to content from Channel 9 and its four sub-channels — 9Gem (drama and comedy), 9Go! (youth entertainment), 9Life (lifestyle), and Rush (action and sport) — plus exclusive sports rights including NRL, the Olympic Games, the 2025 NHL season, and the Pacific Championships. 9Now is distributed across an exceptionally broad device footprint, including web browsers, native iOS and Android applications, and more than eleven TV streaming platforms (Amazon Fire TV, Android TV, Apple TV, Chromecast, Fetch TV, Foxtel iQ, Freeview, Hisense, LG, Roku, and Samsung Smart TVs). The service is free to end users, who only need to register a Nine account; the platform is geo-restricted to Australia.
9Now's business model is purely advertising-funded, with no subscription tier, billing, or payment required from consumers. Revenue is generated through video ad placements during content streams, with the platform's monetization increasingly integrated into Nine's broader portfolio through a unified advertising platform launched in October 2025 that combines audience data from 9Now, Stan Sport, and HBO Max to enable cross-platform ad buys. The go-to-market is direct-to-consumer and self-serve, with no enterprise sales motion. The platform's primary customer segment is the Australian general consumer seeking free, multi-device access to broadcast TV content, reality programming, news, drama, and live sports without a pay-TV subscription. Recent product developments include "9Now Stories," a vertical short-form video format targeting mobile engagement, and an interactive TV guide feature spanning all Australian states and territories.
9Now firmographics
Firmographics- Name
- 9Now
- Legal name
- Nine Entertainment Co.
- Website
- https://9now.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 9Now is the free, ad-supported streaming platform of Australia's Nine Entertainment Co., offering Australian consumers live and on-demand access to Channel 9 content and sports across web, mobile, and TV devices, monetized exclusively through advertising.
- Ownership category
- akta.pro rank
9Now industry classification
Industry- Product category
- Video Streaming / Broadcast Video-on-Demand (BVOD)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
- akta.pro secondary industries
- Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Streaming Platforms (MPACAAAE)
Keywords
Where 9Now is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
9Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Advertising: 9Now generates revenue through advertising, with the platform featuring ad placements during content streams. The service is free to users, monetized through video advertisements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
9Now product offering
Product offeringCore offering
9Now is a free, advertising-supported video streaming platform that delivers live broadcast TV and on-demand catch-up content from Channel 9 and its sub-channels (9Gem, 9Go!, 9Life, Rush) to Australian viewers. The service is accessible across web, iOS/Android mobile apps, and major smart-TV/streaming-device platforms, and is monetized through video advertising. It also carries Nine's sports broadcasting rights including NRL, Olympic Games, NHL, and Pacific Championships coverage.
Product overview
9Now is a free-to-access Australian broadcast video-on-demand (BVOD) platform operated by Nine Entertainment Co. It provides a unified streaming service offering live TV and catch-up content from Channel 9 and its four sub-channels: 9Gem (drama, comedy), 9Go! (youth entertainment), 9Life (lifestyle), and Rush (action/sport). The platform is accessible via web browsers, native mobile apps (iOS/Android), and major TV streaming devices (Amazon Fire TV, Android TV, Apple TV, Chromecast, Fetch TV, Foxtel iQ, Freeview, Hisense TV, LG TV, Roku, Samsung TV). 9Now operates alongside Nine's other properties (Stan Sport, HBO Max) within a unified advertising platform, and offers a 9Now Stories vertical video format for mobile engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- 9Now Streaming Platform Australian free-to-access video streaming platform (AVOD) that provides live streaming and on-demand content from Channel 9 and its sub-channels (9Gem, 9Go!, 9Life, Rush). Users can watch live TV, catch up on shows, and access exclusive content on phones, tablets, computers, and TVs.
- 9Now Mobile App
Companies that use 9Now
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
9Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
9Now partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Hockey League (NHL)coreNine secured a partnership with the NHL to broadcast 21 regular-season games in Australia during the 2025/26 campaign. The broadcast features a customized feed tailored for Australian audiences, including local commentary and analysis, available on 9GO! and 9Now.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
9Now competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
9Now social profiles
Digital presence9Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
9Now leadership team
Management profileNumber of profiles
9Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
9Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 9Now
What does 9Now do?
9Now is a free, advertising-supported video streaming platform that delivers live broadcast TV and on-demand catch-up content from Channel 9 and its sub-channels (9Gem, 9Go!, 9Life, Rush) to Australian viewers. The service is accessible across web, iOS/Android mobile apps, and major smart-TV/streaming-device platforms, and is monetized through video advertising. It also carries Nine's sports broadcasting rights including NRL, Olympic Games, NHL, and Pacific Championships coverage.
Is 9Now a public or private company?
9Now is a private company. It is classified as corporate owned and is currently operating.
When was 9Now founded?
9Now was founded in 2017. It employs 1,001 to 5,000 people.
Where is 9Now based?
9Now is headquartered in North Sydney, Australia, in the Oceania region.
How does 9Now make money?
One revenue line is on record: advertising.
Does 9Now have an API?
No public API is recorded for 9Now.
What industry is 9Now in?
9Now's product category is Video Streaming / Broadcast Video-on-Demand (BVOD). Its primary akta.pro industry code is MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles), with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 51621 and its SIC code is 4833.