What CarPro does

CarPro (legal entity Shenzhen Qianhai Zinger Technology Co., Ltd. / 深圳前海智云谷科技有限公司) is a Shenzhen-based automotive Tier 1 supplier founded in November 2014 that designs and manufactures head-up display (HUD) systems. Its product portfolio spans front-installed W-HUD, front-installed AR-HUD, a quasi-front-installed W-HUD with proprietary ghost-image elimination on ordinary windshields, the consumer CarPro Mini aftermarket HUD, and a floating intelligent voice assistant (VPA) module. The company also supplies HUD solutions to rail transit operators and aftermarket 4S store groups, but its primary economic focus is B2B front-loading into automotive OEM vehicle platforms.

CarPro's technical differentiation is anchored in proprietary optical engineering and AR software: a self-developed ultra-high-brightness light engine, off-axis imaging system design, holographic optics, compact optical path folding, and ghost-image elimination without wedge films. Its AR core algorithm fuses computer vision with multi-sensor and high-precision GPS data to overlay navigation and ADAS information onto real road surfaces, with reported H-FOV of 10.7° and static image coverage from 17 m to 86.6 m. The AR-HUD for Lanxiang Voyah Zhuguang entered mass production in December 2022, and additional NEV front-loaded projects followed through 2023.

CarPro generates revenue through hardware sales to OEMs under volume-based platform contracts (pricing not publicly disclosed), supplemented by aftermarket CarPro Mini consumer sales. It has raised tens of millions of RMB across a 2016 round, Series A in September 2023, Series A+ in January 2024, and a further round in December 2025. Named enterprise customers include Dongfeng's Lanxiang Voyah (exclusive AR HUD supplier on Zhuguang) and Geely (historical technology partnership). Distribution is exclusively direct enterprise sales to OEMs, with an emerging international OEM pipeline.

Name

CarPro

Legal name

深圳前海智云谷科技有限公司

Website

https://carpro.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CarPro is a Shenzhen-based automotive Tier 1 supplier founded in 2014 that designs and manufactures W-HUD and AR-HUD systems for front-loading into OEM vehicle platforms, with proprietary optical and AR algorithms and an exclusive AR-HUD supply position on the Lanxiang Voyah Zhuguang program.

Ownership category

akta.pro rank

Product category

Automotive Head-Up Displays

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)

Keywords

• Automotive HUD systems
• AR head-up displays
• Windshield projection technology
• Automotive optics engineering
• OEM HUD supplier

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. AR-HUD Systems: Augmented Reality Head-Up Display systems sold as front-loaded OEM components to automotive manufacturers. Revenue is generated through hardware sales integrated during vehicle manufacturing, with long development cycles and production contracts.
2. W-HUD Systems: Conventional Windshield Head-Up Display systems for front-loading OEM integration. Products are customized for specific vehicle models with volume-based pricing tied to production volumes.
3. CarPro Mini After-market Products: Aftermarket HUD products sold directly to consumers through retail channels. Features smartphone connectivity and portable installation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CarPro designs, develops, and manufactures automotive Head-Up Display (HUD) systems — including front-installed W-HUD and AR-HUD, quasi-front-installed W-HUD, and the CarPro Mini aftermarket unit — as a Tier 1 supplier to automotive OEMs for integration into vehicle cockpits. Products project navigation, ADAS, and safety information onto the windshield and road surface, leveraging proprietary AR core algorithms, a self-developed light engine, off-axis imaging optics, holographic optics, and ghost-image elimination technology. The company also offers a floating intelligent voice assistant product (悬浮精灵) supplied to OEMs.

Product overview

CarPro is a specialized HUD (Head-Up Display) manufacturer offering a comprehensive product line ranging from conventional W-HUD to advanced AR-HUD systems. The product portfolio includes four main offerings: front-installed AR-HUD (the flagship augmented reality product with ADAS integration), front-installed W-HUD (standard entry-level HUD), quasi-front-installed W-HUD (aftermarket-friendly with ghost elimination), and CarPro Mini (consumer aftermarket HUD). Additionally, the company offers a floating image voice assistant product (悬浮精灵) for OEM customers. The products serve both original equipment manufacturer (OEM) and aftermarket channels, with the company established in 2014 and positioned as a leading AR HUD Tier 1 supplier in China's automotive display market.

Differentiator

Problem solved

Functional benefit

Brands

• CarPro Mini: 后装CarPro Mini，超薄高透镜片，一体化机身，全彩高清显示，手机互联，功能强大。

Products and services

• Front-installed AR-HUD (前装AR-HUD) Front-installed Augmented Reality Head-Up Display that projects navigation and ADAS information onto the road surface ahead using mature AR algorithms; integrates adjacent-lane safety warnings and target object identification. Designed for OEM integration into vehicle programs.
• Front-installed W-HUD (前装W-HUD) Mature front-installed conventional Windshield Head-Up Display with low cost, compact size, and wide vehicle compatibility; uses optical reflection to project driving information onto the windshield at eye level.
• Quasi-front-installed W-HUD (准前装W-HUD) W-HUD designed for direct projection on ordinary windshields with complete ghost-image elimination, compact size, easy installation, and clean aesthetic that integrates with vehicle interior without requiring wedge film.
• CarPro Mini (After-market HUD) Aftermarket HUD with ultra-thin high-transparency lens, integrated body, full-color HD display, and smartphone connectivity; portable upgrade for existing vehicle owners.
• Floating Intelligent Voice Assistant (悬浮精灵智能语音助理) Airborne / no-medium floating image intelligent voice assistant product (VPA) supplied to automotive OEM customers for in-cockpit voice interaction.

Quantifiable outcome

• AR HUD static image coverage from 17m to 86.6m distance, covering three lanes at 20m distance
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Nippon Seiki: Japanese global leader in automotive instrument clusters and HUD systems; directly comparable HUD technology with much larger global OEM footprint than CarPro.
• BOE Technology (京东方): Global display panel leader expanding into automotive HUD display panels and modules; broader product portfolio but overlapping with CarPro's HUD display and light engine technology stack.
• Visteon: Global automotive cockpit electronics supplier with significant AR HUD business; directly competes for OEM HUD platform awards with broader electronics portfolio than CarPro.
• LG Electronics Vehicle Components: Large Korean electronics company supplying automotive displays and AR HUD modules to global OEMs; broader cockpit electronics portfolio but overlapping HUD product offering with CarPro.
• Continental AG: Global automotive Tier-1 with a leading AR HUD business serving European and global OEMs; broader cockpit electronics portfolio but directly comparable AR HUD product offering to CarPro.
• Huawei (HiCar / Smart Cockpit): Technology giant offering smart cockpit solutions including AR HUD modules to Chinese OEMs; competes with CarPro as a much larger incumbent with broader smart vehicle platform capabilities.

Direct peers

• Raythink (泽景): Chinese AR HUD Tier-1 supplier focused on front-loaded programs for OEMs; directly comparable in product line (W-HUD and AR-HUD) and customer profile to CarPro.
• Futurus Technology (未来黑科技): Beijing-based Chinese AR HUD developer serving front-loaded OEM programs with similar AR core algorithms and optical engineering capabilities; directly competes with CarPro in the Chinese AR HUD Tier-1 supplier space.
• Foryou General Electronics (华阳集团): Listed Chinese automotive electronics Tier-1 with AR HUD and smart cockpit product lines supplying multiple OEMs; competes directly with CarPro for front-loaded HUD platform awards and has substantially larger scale.
• Crystal Optech (水晶光电): Listed Chinese optical components manufacturer with HUD optical components and module business; overlaps with CarPro's optical engineering capabilities and competes for OEM HUD module programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarPro