Industree Crafts

What Industree Crafts does

Industree Foundation, operating commercially as Industree Crafts, is a Bengaluru-headquartered nonprofit foundation established in 2000 that builds and operates women-led, nature-based value chains in India. The organization aggregates smallholder women farmers and artisans into producer collectives across three primary value chains—bamboo (Karnataka, Maharashtra), banana fiber (Tamil Nadu), and Sal leaf / NTFP-based biodegradable products (Odisha)—and supplies finished home and lifestyle goods to global brands including IKEA, H&M, Caravane, Dinnerware & Co, and Brewster Home Fashions through its women-owned producer subsidiary GreenKraft Producer Company. Its core technology stack is the proprietary 6C framework, which provides holistic intervention across capacity building, capital access, design inputs, process support, infrastructure, and market linkages to address fragmentation in rural producer value chains. Industree also holds India's first FSC Forest Management Certification for privately owned bamboo plantations, covering 6,671 smallholder women farmers across 1,112.9 hectares.

The business model operates through three distinct revenue streams. First, B2B product sales through GreenKraft to international retailers under long-term negotiated supply contracts, with compliance positioning around FSC and SMETA certifications. Second, direct-to-consumer sales through greenkraft.co.in and the Flourish curated marketplace (flourish.shop) targeting environmentally conscious buyers. Third, professional services revenue through technical and knowledge partnerships with state rural livelihood missions, including signed MoUs with Jharkhand, Odisha, Telangana, Arunachal Pradesh, Tripura, and Andhra Pradesh targeting 425,000 smallholder women farmers, and corporate-funded programs with SAP, Shell Foundation, Wells Fargo, BNP Paribas, and Cartier Philanthropy. The foundation also operates adjacent ecosystem platforms—Creative Dignity, Regenearth, CoLive, Mission Creative Million, and Platform for Inclusive Entrepreneurship (PIE)—that extend its capacity-building and market linkage capabilities beyond its own value chains.

Industree's customer base is structurally bifurcated: enterprise customers (global brands and government livelihood missions) on the B2B side, and individual environmentally conscious consumers on the DTC side. The foundation reports 37–44 operating collective enterprises, 11,500+ women trained and linked to value chains, $59.7M in cumulative market access generated, and 600,000+ cumulative lives impacted over 20 years of operation. Office footprint includes headquarters in Bengaluru and regional offices in Pune and New Delhi. The organization is currently executing a scale-up plan from 4 states to 15 states across India.

Name

Industree Crafts

Legal name

Industree Foundation

Website

https://industree.org.in

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Industree Foundation is a Bengaluru-based nonprofit that builds women-led natural fiber value chains (bamboo, banana, Sal leaves) and supplies global brands like IKEA and H&M through its GreenKraft producer company and government livelihood mission partnerships across India.

Ownership category

akta.pro rank

Product category

Sustainable Natural Fiber Handicraft Manufacturing

NAICS

Fabric Mills (3132), Textile Mills (313), Corrugated and Solid Fiber Box Manufacturing (322211), Textile Furnishings Mills (3141)

SIC

Papers & Allied Products (2600), Lumber & Wood Products (No Furniture) (2400), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA)

akta.pro secondary industries

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE), Sawmilling & Lumber Production (IMADADAA)

Keywords

• Sustainable handicraft manufacturing
• Natural fiber products
• Women-led producer collectives
• Bamboo value chain
• Artisan home goods

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. GreenKraft Product Sales: Sale of natural fiber home and lifestyle products through the GreenKraft brand. Products include bamboo-based items, banana fiber products, and biodegradable leaf plates. Revenue generated through both B2B supply to international retailers and direct consumer sales via e-commerce platforms.
2. Enterprise Incubation Services: Technical knowledge and capacity building services provided to government partners and development organizations. Implementation of projects supporting women-led enterprise development across bamboo and natural fiber value chains.
3. Global Brand Supply Contracts: Long-term supply relationships with international brands including IKEA, H&M, Caravane, Dinnerware & Co, and Brewster Home Fashions. Providing compliant, sustainable, and ethically-sourced natural fiber products meeting global sustainability standards.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Industree Crafts (Industree Foundation) operates a portfolio of women-owned producer enterprises that manufacture sustainable home and lifestyle products from bamboo, banana fiber, and sal leaves, supplying major global retailers such as IKEA and H&M. It also runs the Flourish maker-owned marketplace and provides incubation, capacity-building, and technical partnership services to women-led producer collectives and government rural livelihood missions across India.

Product overview

Industree Foundation operates a multi-brand portfolio focused on women-led, nature-based value chains. The core offerings include GreenKraft (flagship consumer brand for home and lifestyle products from bamboo, banana bark, and sal leaves), Forest Green (forest-based livelihoods in Odisha), and Flourish (global curated marketplace). Supporting platforms include Regenearth (capacity-building for social enterprises), Creative Dignity (handmade ecosystem support), PIE (inclusive entrepreneurship digital platform), and CoLive (community livelihood coalition). Mission Creative Million aims to impact one million creative producers. The organization works across three primary value chains: Bamboo (Karnataka/Maharashtra), Sal/NFTP leaf plates (Odisha), and Banana fiber (Tamil Nadu), aggregated into producer collectives.

Differentiator

Problem solved

Functional benefit

Brands

• GreenKraft: Women-owned, producer-led brand creating contemporary home and lifestyle products from natural fibres including bamboo, banana bark, and Sal leaves. Incubated by Industree Foundation.
• Forest Green
• Flourish
• Creative Million
• Regenearth
• Creative Dignity
• CoLive
• PIE (Platform for Inclusive Entrepreneurship)
• KIND Ethiopia

Products and services

• GreenKraft Consumer Brand Women-owned, producer-led brand creating contemporary home and lifestyle products from natural fibres including bamboo, banana bark, and Sal leaves. Sold to international brands such as IKEA, H&M, Caravane, Dinnerware & Co, and Brewster Home Fashions as well as directly to consumers.
• Flourish Marketplace Global curated maker-owned marketplace offering unique eco-friendly artisanal products, connecting producers and producer groups with conscious consumers worldwide.
• Bamboo Value Chain End-to-end bamboo cultivation, processing, and market access programme with smallholder farmers across Karnataka and Maharashtra. Includes 7 FPOs, 1,400+ women producers, 11 enterprises, and 200+ bamboo products.
• Sal (NTFP) Value Chain Programme converting forest Sal leaves into biodegradable plates and bowls, empowering women from marginalized rural and tribal communities in Odisha. Includes 3,600 women producers and 9 collective enterprises.
• Banana Value Chain Programme transforming banana bark into valuable products for home décor, fashion, and storage. Has collectivized nearly 4,000 women producers and farmers in Tamil Nadu through 16 collective enterprises.
• Forest Green Programme Programme enabling an ecosystem for socio-economic opportunities and sustainable livelihoods for rural, tribal, and marginalized women in forest-fringe areas of Odisha.
• Regenearth Capacity-Building Programme Practitioner-guided cohort-based capacity-building offering for social enterprises, accelerators, NGOs, and educational institutions, using design thinking principles and the 6C framework.
• Creative Dignity Initiative Initiative energizing the handmade ecosystem through holistic capacity building, market development, digital access, design mentorship, and partnership fostering for artisan producers.
• Platform for Inclusive Entrepreneurship (PIE) Digital platform creating economic opportunity for farm and off-farm entities, providing a digital space connecting users with ecosystems that enable livelihood improvement.
• Mission Creative Million Movement designed to impact one million creative producers in the next 10 years through strategic interventions in the creative manufacturing sector.

Quantifiable outcome

• 600,000+ cumulative lives impacted over 20 years of operation
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Institute of Wood Science & Technology (IWST)minorStrategic or Co-development Partner · 1 November 2025Partnership agreement signed with IWST, India's premier wood research institute part of ICFRE under Ministry of Environment, Forest & Climate Change. Long-term collaboration focused on advancing bamboo-based research and development.
• Jharkhand State Livelihood Promotion Society (JSLPS)coreStrategic or Co-development Partner · 1 May 2025MoU signed with JSLPS to enable bamboo-based, women-led livelihoods across Jharkhand state. Partnership aims to integrate 100,000 smallholder women farmers into seed-to-market bamboo value chain over four years, beginning with 10,000 women across five tribal districts. Industree serves as technical and knowledge partner providing FSC-certified bamboo plantation expertise and market linkages.
• DasraminorStrategic or Co-development Partner · 1 April 2025Social Impact Leadership Catalyst Program (DSI LCP) in which 11 emerging leaders from Industree completed six-month cohort-based learning experience alongside peers from 13 organizations. Leadership development and capacity building partnership.
• Shell FoundationcoreStrategic or Co-development Partner · 1 March 2025Partnership to co-create scalable, seed-to-market women-led bamboo value chain model strengthening incomes while contributing to climate action. Collaboration focused on reimagining regenerative value chains for long-term dignified livelihoods for smallholder women farmers through sustainable cultivation, decentralized processing, and strong market linkages.
• Tripura State Rural Livelihood Mission (Tripura SRLM)coreStrategic or Co-development Partner · 1 March 2025MoU to enable 50,000 women from self-help groups to start bamboo plantations for enhanced livelihoods and sustainability. Partnership signed in presence of CEO Ajit Shukla Das and COO Dipayan Ghosh.
• SERP TelanganacoreStrategic or Co-development Partner · 1 February 2025MoU to implement bamboo subsector initiative under National Rural Livelihood Mission targeting 75,000 women farmers. Telangana State-Level Bamboo Workshop conducted jointly with Society for Elimination of Rural Poverty.
• Odisha Livelihoods Mission (OLM)coreStrategic or Co-development Partner · 1 January 2025MoU to integrate 100,000 farmers into bamboo plantation and value chain over four years under DAY-NRLM Bamboo Subsector Initiative. State-level workshop on bamboo and regenerative livelihoods for Lakhpati Didis with 60 participants from 12 districts.
• Arunachal Pradesh State Rural Livelihood Mission (ArSRLM)coreStrategic or Co-development Partner · 1 January 2025MoU to empower 50,000 women to champion bamboo livelihoods in Arunachal Pradesh. Large-scale mobilization drive across Namsai district connecting with 100 farmers.
• Andhra Pradesh SERPcoreStrategic or Co-development Partner · 1 January 2025MoU to enable 100,000 women farmers to lead bamboo future in Andhra Pradesh. Partnership for comprehensive bamboo value chain development.
• Indian Council of Forestry Research and Education (ICFRE)coreStrategic or Co-development Partner · 1 November 2024Five-year MoU for collaborative research and knowledge exchange on bamboo. Opens doors to national-level scientific expertise across ICFRE's network of nine regional institutes located in diverse biogeographical regions. Long-term research collaboration for advancing bamboo-based livelihoods.
• SAPcoreStrategic or Co-development Partner · 1 January 2024Through the REAL (Regenerative Agroforestry and Livelihood) Project, SAP and Industree transforming bamboo cultivation landscape in Maharashtra. Supporting sustainable bamboo farming, small and marginal farmers, and pioneering India's first FSC-certified bamboo plantations. Project includes 30,000 saplings planted, 167 acres rejuvenated, and stronger FPOs.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fabindia: India's largest private-sector platform for artisanal natural fiber home textiles, apparel, and lifestyle products sourced from rural craftspeople. Directly comparable in terms of producer-collective sourcing model and natural fiber product focus, though at significantly larger scale and with a wider product range.
• Anokhi: Indian sustainable textile company specializing in hand block-printed natural fiber products, working with artisan clusters across Rajasthan. Comparable as a design-led, artisanal natural fiber brand with similar focus on preserving traditional crafts while serving modern markets.
• Swayam: Indian home textile brand focused on handwoven and sustainable natural fiber products, working with artisan collectives. Directly comparable as a sustainable, artisanal home textiles brand targeting environmentally conscious consumers and global retail partners.
• Ten Thousand Villages: Fair trade retailer and artisan producer platform sourcing handmade products from artisan groups across South Asia and globally. Comparable in operating model — aggregating artisan collectives into global supply chains for natural fiber home goods — and in mission alignment around fair trade livelihoods.
• Bamboo India: Indian company specializing in bamboo-based home, lifestyle, and personal care products. Closely comparable in product category (bamboo lifestyle goods) and Indian-origin sustainable products positioning, though smaller scale and less certified supply chain.

Emerging players

• Nicobar: Indian sustainable lifestyle brand offering design-led home and travel goods with emphasis on natural materials and craft. Comparable as a contemporary Indian brand bringing artisanal natural fiber products to premium domestic and international consumers.
• MADE51: UNHCR-supported initiative building a global marketplace for artisan-made products from refugee and displaced producer groups. Comparable as a curated artisan-producer marketplace with similar impact-livelihood mission and B2B/B2C distribution channels.
• BioPak: Global supplier of biodegradable and compostable food service packaging including leaf-based and fiber alternatives. Comparable in the Sal leaf plate / biodegradable tableware product line, though BioPak operates at commercial scale in foodservice channels rather than artisan-driven model.

Broad incumbents

• Welspun India: One of India's largest home textile manufacturers serving global retailers including IKEA. Comparable as a large-scale Indian home textile supplier with global brand relationships, though operating at industrial scale rather than artisanal/collective model.
• Trident Group: Major Indian home textiles and yarn manufacturer with global retail customers. Comparable as a large Indian textile supplier serving international home goods markets, though industrial in scale and focused on cotton/bath products rather than bamboo/banana fiber.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuOj2zluuqLg0HDmqnIZrfQ
• Facebookfacebook.com/industree.crafts.pvt.ltd
• LinkedInlinkedin.com/company/industreefoundation
• Instagraminstagram.com/industreefoundation
• Xx.com/industreefdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industree Crafts