La Casa De Don Pedro

What La Casa De Don Pedro does

La Casa de Don Pedro is a Newark, New Jersey-based nonprofit social services organization founded in 1972 that delivers a portfolio of bilingual, culturally competent community programs to low-to-moderate income individuals and families, with a particular focus on the Hispanic/Latino population. Its service lines span mental health, prenatal care, food assistance, housing support, children's programs, and an Immigrant Resource Center, all delivered through direct in-person service at its 75 Park Ave headquarters and at satellite facilities. In November 2025, the organization opened El Barrio Wellness, a $1.2 million bilingual mental health center in Newark's Lincoln Park neighborhood offering trauma-informed therapy, group sessions, workshops, play-therapy space for children, and an integrated food pantry, with stated plans to extend into early-childhood and school-based programs.

The organization does not operate proprietary technology systems, APIs, or software products; its service delivery model is community-led and human-services-driven. Revenue is generated through a mix of healthcare partnership funding (notably RWJBarnabas Health covering 80% of El Barrio Wellness costs), state agency grants (NJ Department of Children and Families), institutional philanthropic contributions (MetLife Foundation, Pershing Square Foundation), and individual donations via its "Ways to Give" program. Services are provided at reduced or no cost to eligible community members, consistent with its charitable mission of fostering self-sufficiency, empowerment, and neighborhood revitalization. Its customer base is highly concentrated geographically in Newark and demographically in the Hispanic/Latino community, with two institutional funders underwriting its flagship mental health initiative.

Name

La Casa De Don Pedro

Legal name

La Casa de Don Pedro

Website

https://lacasanwk.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

La Casa de Don Pedro is a Newark, New Jersey nonprofit founded in 1972 that delivers bilingual social services — including mental health, prenatal care, food assistance, housing, and immigrant support — to low-to-moderate income Hispanic/Latino residents.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee & Immigrant Support Services (BPAGAEAI)

Keywords

• Community social services
• Bilingual mental health
• Prenatal care programs
• Immigrant resource services
• Food assistance programs

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Partnership Funding: The organization receives the majority of funding from healthcare partnerships. For the El Barrio Wellness mental health center, RWJBarnabas Health covered 80% of the $500,000-$1.2 million cost, with the New Jersey Department of Children and Families funding the remainder.
2. Donations and Charitable Contributions: The organization accepts donations through its 'Ways to Give' program, indicating revenue from individual and corporate charitable contributions to support community services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

La Casa de Don Pedro is a nonprofit community services organization founded in 1972 that delivers bilingual mental health therapy, prenatal care, food assistance, housing support, children's services, and immigrant resources to low-to-moderate income individuals and families in Newark, New Jersey, with a focus on the Hispanic/Latino community. Its flagship initiative, El Barrio Wellness, opened in November 2025 as a trauma-informed bilingual mental health center operated jointly with RWJBarnabas Health.

Product overview

La Casa de Don Pedro is a nonprofit social services organization offering a portfolio of community services focused on fostering self-sufficiency, empowerment, and neighborhood revitalization since 1972. The organization operates multiple service lines including El Barrio Wellness (bilingual mental health center), programs for individuals and families, children's services, housing assistance, and an immigrant resource center. Services include prenatal care, food assistance, mental health therapy, and small business support. El Barrio Wellness serves as a flagship initiative providing trauma-informed mental health services in a bilingual setting.

Differentiator

Problem solved

Functional benefit

Products and services

• El Barrio Wellness Bilingual mental health center providing trauma-informed services including individual therapy, group sessions, and workshops for low-to-moderate income populations, with plans for early-childhood and school-based programs.
• For Individuals and Families Social services supporting individuals and families with utility assistance, food support, and community resources for self-sufficiency and empowerment.
• For Children Programs and services supporting children's wellbeing and development within the community.
• For Your Home Housing-related assistance and services supporting family stability through safe, warm housing programs.
• Immigrant Resource Center Services and resources specifically designed to support immigrant communities with legal guidance, community connections, and essential services.
• Prenatal Program Prenatal care and support services for expectant mothers, providing health monitoring, education, and life-saving care during pregnancy.
• Food Assistance Food and vegetable distribution services supporting single parents and families in need.
• Small Business Relief Support services for small businesses during economic hardship, including COVID-19 relief programs.

Quantifiable outcome

• El Barrio Wellness Center serves low-to-moderate income populations with trauma-informed mental health services

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Catholic Charities of the Archdiocese of Newark: Large, established faith-based social services organization serving Newark with immigration legal services, food pantries, housing, and mental health counseling. Overlaps directly with nearly all of La Casa's service lines including immigrant services and bilingual delivery.
• Newark Beth Israel Medical Center (Community Health Programs): RWJBarnabas Health-affiliated hospital providing community health and behavioral health programs in Newark. Comparable in addressing health access for low-income populations; serves as a peer/partner in the same institutional ecosystem.

Direct peers

• Hispanic Federation: National Latino-focused nonprofit supporting immigrant integration, civic engagement, and community services. Comparable in serving Hispanic/Latino populations with wraparound social support, including immigrant resource functions similar to La Casa's Immigrant Resource Center.
• Make the Road New York: New York-based nonprofit delivering legal, education, employment, and health services to immigrant communities. Direct peer in immigrant services delivery model, community-based organizing, and bilingual service provision for low-income populations.
• Acacia Network: New York-based nonprofit providing housing, health, and social services to Latino and other underserved communities. Highly comparable operating model — multi-service community delivery, bilingual staffing, and integration of behavioral health with broader social services.
• Comunilife: New York-based Latino-serving nonprofit providing housing, mental health, and immigrant support services. Comparable in bilingual service delivery, mental health programming for Latino communities, and wraparound social services model.
• Children's Aid Society of New Jersey: New Jersey nonprofit providing children's services, family support, and community-based programs. Comparable in targeting children and youth in low-income Newark communities with multiple program lines overlapping La Casa's children and family services.

Regional players

• Hyacinth AIDS Foundation: New Jersey-based nonprofit providing health and social services to underserved populations including immigrants. Comparable as a regional service nonprofit operating across multiple NJ counties with community-based delivery and government/healthcare partnerships.
• Ironbound Community Corporation: Newark-based community development and social services nonprofit serving the Ironbound neighborhood. Operates with a similar multi-service, culturally-specific community model for immigrant populations in the same metro area.
• United Way of Greater Newark: Local United Way affiliate serving Newark and surrounding areas with community services funding and coordination. Comparable geographic focus and broad social services portfolio, though operating primarily as a funder/convener rather than direct service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lacasanwk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Casa De Don Pedro