ABB
ABB is a global technology leader in electrification and automation, providing integrated hardware and digital solutions across electrification, process automation, motors and drives, robotics, and power conversion for data centers, manufacturing, marine, utilities, oil and gas, buildings, and food and beverage industries.
- Company typePublic
- Founded1988
- HeadquartersQuebec, Canada
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What ABB does
ABB is a global technology leader in electrification and automation, operating across four core business segments: Electrification, Process Automation, Motors and Drives, and Robotics. The company serves industrial customers in data centers, buildings and construction, food and beverage, marine/shipping, oil and gas, utilities and power generation, manufacturing, and water and wastewater. ABB's technology portfolio spans discrete hardware (SACE Emax 3 air circuit breakers, Azipod electric propulsion for marine vessels, GoFa collaborative robots with Ultra Accuracy) and integrated digital platforms (ABB Genix Industrial IoT and AI Suite, ABB Ability Digital Powertrain), enabling remote monitoring, predictive analytics, and AI-driven optimization across customer operations.
ABB's product architecture combines electrification and power conversion infrastructure (SACE Emax 3, power converters and controllers) with industrial automation, motors and drives, and robotics, all connected through digital platforms that aggregate sensor and operational data. Notable technical components include proprietary Azipod propulsion (three decades of market-leading position in global shipping), GoFa cobots with claimed 10x precision versus comparable cobots, and multifrequency admittance-based earth-fault protection capable of detecting continuous, intermittent, and transient faults in compensated and isolated distribution networks. ABB Genix applies AI and advanced analytics to industrial data to optimize assets, improve energy efficiency, and accelerate sustainability outcomes.
ABB's business model is enterprise project-based and quote-driven, with no publicly disclosed pricing. The company sells through direct enterprise sales for large industrial projects, channel partners such as RS Components for component distribution, and strategic partnerships for technology integration (Nvidia for data center chips, TCS for IT infrastructure and industrial AI). Customer outcomes documented in the input include roughly 25% global data center share, over 30% LV switchgear share in India, and over 25% ROCE at ABB India, supporting a large, diversified multinational revenue base. The company is incorporated in Switzerland (ABB Ltd / Asea Brown Boveri Ltd), listed on the SIX Swiss Exchange (ABBN), and operates subsidiaries including ABB India Ltd, ABB Process Automation, and ABB Robotics.
ABB firmographics
Firmographics- Name
- ABB
- Legal name
- ABB Ltd (Asea Brown Boveri Ltd)
- Website
- https://new.abb.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ABB is a global technology leader in electrification and automation, providing integrated hardware and digital solutions across electrification, process automation, motors and drives, robotics, and power conversion for data centers, manufacturing, marine, utilities, oil and gas, buildings, and food and beverage industries.
- Ownership category
- akta.pro rank
ABB industry classification
Industry- Product category
- Industrial Automation and Electrification
- NAICS
- Electrical Equipment Manufacturing (3353), Electrical Equipment, Appliance, and Component Manufacturing (335), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)
Keywords
Where ABB is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Markets served
ABB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Distribution channels3 records
ABB product offering
Product offeringCore offering
ABB manufactures and supplies integrated electrification, automation, robotics, motors, drives, and power conversion solutions for industrial customers. Its portfolio spans physical hardware such as air circuit breakers (SACE Emax 3), collaborative robots (GoFa), and marine electric propulsion systems (Azipod), as well as industrial software platforms including ABB Genix IIoT and AI Suite and ABB Ability Digital Powertrain. These offerings serve data centers, utilities, manufacturing, marine, oil and gas, buildings, and food and beverage industries globally.
Product overview
ABB is a global technology leader offering an integrated portfolio across four core business segments: Electrification, Automation, Motors and Drives, and Robotics. The company's offerings range from discrete components (like the SACE Emax 3 circuit breaker and Azipod® propulsion systems) to software platforms (ABB Genix™ IIoT and AI Suite, ABB Ability™ Digital Powertrain) and robotic solutions (GoFa collaborative robots with Ultra Accuracy). These products work together as an integrated ecosystem—electrification and power conversion provide the energy infrastructure, process automation and motors/drives enable industrial operations, while robotics automates manufacturing and logistics, all tied together through ABB's digital platforms that connect, monitor, and optimize assets across industries including data centers, buildings, food and beverage, marine, oil and gas, and power generation.
Differentiator
Problem solved
Functional benefit
Brands
- ABB Ability™: Digital solutions suite enabling remote monitoring of powertrain health, performance and energy efficiency
- SACE Emax 3
- GoFa™
- Azipod®
- ABB Genix™
Products and services
- SACE Emax 3
- ABB Genix Industrial IoT and AI Suite
- GoFa with Ultra Accuracy
- Azipod Electric Propulsion
- ABB Ability Digital Powertrain
Quantifiable outcome
- One in four data centers worldwide runs on ABB technology
- +4 more outcomes
Companies that use ABB
Customer profileSegments8 records
Ideal customer profiles8 records
ABB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
ABB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Tata Consultancy Services (TCS)coreTCS and ABB signed a Memorandum of Understanding to strengthen their strategic collaboration across IT infrastructure, applications, digital and industrial AI initiatives, data centers, and emerging technologies. The partnership combines ABB's leadership in electrification and automation with TCS' advanced AI, data, and engineering capabilities to enable next-generation infrastructure and enterprise applications. ABB CEO stated India remains an important growth market and that the renewed partnership will position ABB as a key partner for TCS' ambitious data center expansion plans.
- RS (RS Components)minorRS offers ABB's conveyor system solutions aimed at improving system reliability and uptime in manufacturing and logistics applications. The solutions include contactors and soft starters designed to optimize energy efficiency and reduce unplanned equipment downtime.
- NvidiacoreABB partnered with Nvidia to develop electrification solutions for next-generation data center chips. This strategic technology partnership combines ABB's electrification expertise with Nvidia's semiconductor capabilities to address power requirements for advanced AI computing infrastructure. The partnership was confirmed by ABB's CEO who expressed strong confidence in data center demand.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ABB competitors and assessment
Company assessmentDirect peers
- Siemens: Siemens is the closest direct peer, with overlapping portfolios in electrification (Smart Infrastructure), industrial automation (Digital Industries), and motion control/drives — directly comparable to ABB's Electrification, Process Automation, and Motors & Drives segments.
- Schneider Electric: Schneider Electric competes head-to-head in low- and medium-voltage power distribution, industrial automation, and energy management software, mirroring ABB's switchgear, drives, and data-center power offerings across the same enterprise customers.
- Eaton: Eaton is a direct peer in electrical distribution, switchgear, power quality, and industrial components, with comparable exposure to data centers, utilities, and industrial customers, often bidding on the same projects as ABB.
- Rockwell Automation: Rockwell Automation is a direct peer in industrial automation, control systems, and software for discrete and hybrid industries, addressing the same manufacturing-automation pain points as ABB's Process Automation and robotics solutions.
- Emerson Electric: Emerson Electric is a direct peer in process automation, measurement, and control instrumentation for industrial customers, with comparable offerings in valves, software, and reliability services used in oil & gas, chemicals, and utilities.
- Mitsubishi Electric: Mitsubishi Electric overlaps directly with ABB in factory automation (PLCs, drives, servos), power systems, and switchgear, serving global manufacturing, energy, and infrastructure customers with comparable technology depth.
- Fanuc: Fanuc is a direct peer in industrial robotics and CNC/automation, competing with ABB Robotics in automotive and general manufacturing cells; comparable focus on high-precision, high-reliability automation for industrial customers.
- Yaskawa Electric: Yaskawa is a direct peer in industrial drives, motion control, and Motoman industrial robots, with product overlap against ABB's motors & drives segment and its GoFa/industrial robotics portfolio.
- Wärtsilä: Wärtsilä is a direct peer in marine propulsion and ship energy solutions, competing with ABB's Azipod and Process Automation marine offerings for the same shipyard and shipowner customers transitioning to low-emission operations.
Broad incumbents
- Honeywell: Honeywell is a broad incumbent operating across process automation (Honeywell Process Solutions), building technologies, and performance materials; it overlaps with ABB in process-industry automation and adjacent energy/sustainability solutions but is more diversified industrially.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ABB social profiles
Digital presenceABB financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABB leadership team
Management profileNumber of profiles
Profiles1 record
ABB subsidiaries and ownership
Company hierarchySubsidiaries3 records
ABB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABB M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABB
What does ABB do?
ABB manufactures and supplies integrated electrification, automation, robotics, motors, drives, and power conversion solutions for industrial customers. Its portfolio spans physical hardware such as air circuit breakers (SACE Emax 3), collaborative robots (GoFa), and marine electric propulsion systems (Azipod), as well as industrial software platforms including ABB Genix IIoT and AI Suite and ABB Ability Digital Powertrain. These offerings serve data centers, utilities, manufacturing, marine, oil and gas, buildings, and food and beverage industries globally.
Is ABB a public or private company?
ABB is a public company. It is classified as public and is currently operating.
When was ABB founded?
ABB was founded in 1988. It employs 5,001 to 10,000 people.
Where is ABB based?
ABB is headquartered in Quebec, Canada, in the North America region.
Who are ABB's main competitors?
Direct peers on record are Siemens, Schneider Electric, Eaton, Rockwell Automation, Emerson Electric, Mitsubishi Electric, Fanuc, Yaskawa Electric and Wärtsilä. Honeywell is listed as a broad incumbent.
Does ABB have an API?
No public API is recorded for ABB.
What industry is ABB in?
ABB's product category is Industrial Automation and Electrification. Its primary akta.pro industry code is IMAGADAF, EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages). Its NAICS code is 3353 and its SIC code is 3600.