ERTH

What ERTH does

ERTH (operating as Blue Bee Technologies Sdn Bhd) is a Malaysia-based e-waste recycling social enterprise founded in 2018 and headquartered in Cyberjaya, Selangor. The company runs a hybrid consumer and enterprise e-waste collection platform, claiming over 50,000 customers and more than 1,000,000 kilograms of electronic waste diverted from landfills since 2019. Its operations are anchored by a gig-economy network of over 1,000 independent contractors ('Heroes') who perform doorstep pickups, supplemented by free shipping through Pos Malaysia outlets for customers outside Hero coverage and a 24/7 self-serve dropoff point in Cyberjaya. ERTH is recognized as Malaysia's Top Authorized Collection Center by the Jabatan Alam Sekitar (Department of Environment).

ERTH's product suite is delivered through a web-based booking platform integrated with WhatsApp for customer support, DuitNow for instant payments, and Pos Malaysia for logistics. Core offerings include a free consumer pickup service requiring only 1 working or 3 non-working devices, a Secure Data Destruction service (from RM25 per device, with certificate generation), the ERTH Black Box on-site enterprise collection program (from RM1,000 per box, with unlimited full-box pickups), and managed B2B Enterprise ESG recycling programs. Named enterprise customers include Panasonic, Petronas, DHL, HongLeong, Volvo, and the United Nations. The company has received multiple international recognitions, including the UN International Youth Innovation award, EU MCCI Best Environmental Impact, World Summit Awards Online Global Champion, and Malaysia Champion at the Global Entrepreneurship Network's Entrepreneurship World Cup.

Commercially, ERTH operates four revenue streams: consumer transaction flows with cash rewards paid out via DuitNow, professional service fees for secure data destruction, recurring subscription-style rentals of ERTH Black Boxes, and managed-services contracts for B2B ESG compliance programs. Two go-to-market motions coexist: a product-led self-serve model for consumers (web booking, instant cash rewards, review-incentivized referrals) and an enterprise field-sales motion managing multi-year ESG contracts with multinational corporates and government bodies. Strategic investment from Gobi Partners (lead), L8 Ventures, and Sunway iLabs in September 2023 is intended to fund new branch openings and continued workforce expansion within Malaysia.

Name

ERTH

Legal name

Blue Bee Technologies Sdn Bhd

Website

https://erth.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ERTH is a Malaysian e-waste recycling social enterprise operating a gig-economy collection network of 1,000+ Heroes, serving 50,000+ households and enterprise clients including Panasonic, Petronas, and DHL with doorstep pickup, secure data destruction, and managed ESG compliance programs.

Ownership category

akta.pro rank

Product category

E-Waste Recycling & IT Asset Disposition Services

NAICS

Other Waste Collection (562119), Waste Collection (5621)

SIC

Refuse Systems (4953)

akta.pro primary industry

E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH)

akta.pro secondary industries

E-Waste & IT Asset Disposition (On-site Collection & Secure Handling) (BPABALAF), Consumer E-waste Collection & Take-Back Programs (EUAIAIAA), Data Destruction Services (On-site/Off-site, Media Sanitization) (BPALAIAC), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)

Keywords

• E-waste recycling
• Secure data destruction
• Asset disposition services
• Circular economy solutions
• Corporate ESG programs

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Device Recycling Transaction Fees: Cash rewards paid to consumers for recycling working and non-working electronic devices. Consumers receive instant payment via DuitNow upon device handover and verification.
2. Secure Data Destruction Services: Professional data destruction services for devices starting from RM25 per device, with optional on-site or off-site service and certificate generation.
3. ERTH Black Box Enterprise Solution: Subscription-style rental of collection boxes to organizations starting from RM1K per box, with unlimited pickups for full boxes. Recurring revenue from enterprise clients.
4. B2B Enterprise ESG Program Management: Managed recycling programs for large enterprises to enhance their ESG reporting and compliance, managing collection and recycling logistics.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ERTH provides end-to-end electronic waste (e-waste) recycling and secure data destruction services. For households, the company offers free doorstep pickup of unwanted electronics in exchange for cash rewards via DuitNow. For enterprises, ERTH delivers ongoing asset disposition, ESG compliance programs, secure on-site and off-site data destruction, and the ERTH Black Box — an on-site collection container for office buildings.

Product overview

ERTH operates as an e-waste recycling platform offering multiple interconnected services. The core offering consists of a free pickup service where independent contractors (Heroes) collect electronics from households and businesses. Supporting this are the B2B Enterprise Solution for managing corporate recycling programs with ESG compliance, the ERTH Black Box for on-site organizational collection, and the Secure Data Destruction add-on. The company also operates a cash rewards program that incentivizes recycling through instant payments. All services are unified under a gig-economy model with over 1,000 freelancers providing doorstep collection across Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Pickup Service

Quantifiable outcome

• Removed over 1,000,000 kilograms of e-waste from landfills since 2019
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Pos MalaysiacoreStrategic or Co-development PartnerLogistics partnership enabling free shipping for customers outside Hero coverage. Customers can drop packed e-waste items (up to 30kg) at any Pos Malaysia outlet.
• BBtech.shopminorGTM or Marketing PartnerPartnership providing RM100 voucher reward for customers who recycle electronics with ERTH.

Scale indicators4 records

Recent moves5 records

Expansion highlights7 records

Emerging players

• Back Market: Back Market is a global refurbished electronics marketplace that drives device trade-in and reuse flows. Adjacent to ERTH in monetizing end-of-life consumer electronics, though focused on resale rather than recycling.

Direct peers

• ERI (Electronic Recyclers International): ERI is one of the largest US e-waste recyclers providing certified IT asset disposition, data destruction, and consumer collection programs. Directly comparable to ERTH in combining consumer-facing collection with enterprise recycling and R2/e-Stewards certification.
• MBA Polymers: MBA Polymers operates large-scale e-waste plastics and metals recovery plants in the US, Austria, and China. Comparable to ERTH in providing certified downstream e-waste processing and recycled commodities, though at industrial scale.
• CompuCycle: CompuCycle is a Texas-based R2-certified ITAD and e-waste recycler serving enterprises and consumers with secure data destruction. Comparable to ERTH's enterprise ESG and data destruction offerings at a smaller, regional scale.
• GreenCitizen: GreenCitizen is a US Bay Area e-waste collector and recycler offering consumer pickup, enterprise ITAD, and certified data destruction. Closely comparable to ERTH's hybrid B2C doorstep pickup and B2B enterprise model.
• Sims Lifecycle Services: Sims Lifecycle Services (part of ASX-listed Sims Limited) operates ITAD and e-waste recycling services globally with strong APAC presence. Comparable to ERTH in offering enterprise-grade recycling, secure data destruction, and downstream materials recovery.
• Reverse Logistics Group (RLG): RLG operates producer responsibility, take-back, and e-waste compliance services across Europe and APAC for global brands. Comparable to ERTH's enterprise B2B ESG program management and compliance documentation capabilities.
• TES (formerly TES-AMM): TES is one of the largest global IT Asset Disposition and e-waste recyclers, operating secure data destruction and enterprise recycling programs across APAC, Europe, and the Americas. Directly comparable to ERTH's enterprise B2B and data destruction lines.

Broad incumbents

• Waste Management, Inc. WM is the largest North American waste and recycling services company with growing e-waste and organics offerings. Represents the broad-incumbent threat that could enter Malaysia's e-waste market with greater scale and balance sheet.

Regional players

• Kualiti Alam: Kualiti Alam is a Malaysian scheduled waste management company with hazardous waste treatment and disposal capabilities. Regional comparable for the broader Malaysian regulated waste market in which ERTH operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/erthHQ
• Xx.com/erthhq

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERTH